Uttaradit Rajabhat University

What Uttaradit Rajabhat University does

Uttaradit Rajabhat University (URU, มหาวิทยาลัยราชภัฏอุตรดิตถ์) is a Thai public regional university founded in 1936 and headquartered at 27 Injaimee Road, Mueang District, Uttaradit Province. It is owned and operated by the Royal Thai Government through the Ministry of Higher Education, Science, Research and Innovation as part of the national Rajabhat University system, with a legislated mandate to develop teachers and serve Northern Thailand. The institution is currently celebrating its 90th anniversary and is governed under the Rajabhat University Act of 2004.

URU delivers higher education across seven faculties — Agriculture, Education, Science and Technology, Humanities and Social Sciences, Industrial Technology, Management Science, and Nursing — plus a Demonstration School for teacher training and an extension campus, Nan College, in Nan Province. Adjacent operating units include the URU Business Incubator, Northern Science Park, Geriatric Health and Care Center, Research and Development Institute, and the Lifelong Learning Center, covering incubation, applied research, healthcare, and continuing education. Supporting this, URU operates an extensive digital services portfolio: the SMARTURU undergraduate admission portal, Smart Plus intelligent networking, LMS Life & Learning, URU Advisor for academic progress tracking, HRMS, E-Doc, E-Meeting, Workload System, VPN, plus Digital Literacy and English assessment tools.

The business model rests on tuition and academic fees across undergraduate, graduate, and professional certificate programs (including a Practical Nursing Certificate), one-time application and registration fees, recurring student services revenue (dormitory, cafeteria), and ancillary transaction-fee income from campus space rentals, vending, and laundry concessions. Pricing follows Thai government tuition guidelines and is not publicly disclosed. Go-to-market is direct-to-consumer via the Smarturu portal, faculty-level Facebook channels, phone hotlines, education fairs, and community channels through the Lifelong Learning Center. Customer segments are horizontal across Education, Science and Technology (primary), Business and Management, Humanities, Healthcare, and Lifelong Learners. Commercial partnerships include a CP All co-developed BBA Management program at Nan College and ACS Guide to Scholarly Communication access via Book Promotion & Services Co., Ltd.

Name

Uttaradit Rajabhat University

Legal name

มหาวิทยาลัยราชภัฏอุตรดิตถ์ (Uttaradit Rajabhat University)

Website

https://uru.ac.th

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Uttaradit Rajabhat University is a Thai public regional university, founded in 1936, delivering undergraduate, graduate, and certificate programs across seven faculties plus Nan College extension to serve Northern Thailand under the government's Rajabhat University system.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Teacher Education Colleges (EDAHAFAA)

akta.pro secondary industries

Polytechnic & Applied Sciences Universities (EDAHAEAB), Engineering & Technology Institutes (Comprehensive) (EDAHAEAA)

Keywords

• Higher education services
• Teacher training programs
• Public university education
• Continuing education courses
• Applied research services

Headquarters

HQ city

Uttaradit

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: Revenue generated from student tuition fees across undergraduate, graduate, and professional certificate programs including Bachelor of Education, Bachelor of Science, Bachelor of Arts, and other degree programs.
2. Application and Registration Fees: Fees collected during admission process including examination fees, registration fees, and program-specific application charges.
3. Student Services: Revenue from student services including dormitory fees, cafeteria services, and facility rentals on campus.
4. Space Rental and Facilities: Revenue from renting campus spaces including vendor spaces during graduation ceremonies, laundry facilities in dormitories, and vending machine locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Uttaradit Rajabhat University is a Thai public university that delivers undergraduate and graduate degree programs, professional certificate courses, and continuing education across seven faculties including Education, Humanities and Social Sciences, Management Science, Science and Technology, Industrial Technology, Agriculture, and Nursing. It complements classroom instruction with applied research, teacher training through its demonstration school, a business incubator, and a geriatric health and care center. The university operates internal digital systems (SMARTURU, LMS, HRMS, E-Doc) to support admissions, learning delivery, and administration.

Product overview

Uttaradit Rajabhat University operates as a Thai public university offering a comprehensive digital service portfolio for students, faculty, and staff. The university provides a unified platform of interconnected administrative and academic systems. Key products include SMARTURU for undergraduate admission and registration, Smart Plus for intelligent campus networking, LMS - Life & Learning for online course management, and URU Advisor for academic progress tracking. Supporting systems include HRMS for human resource management, e-Doc for electronic document handling, E-Meeting for committee operations, and Workload System for faculty management. The university also provides specialized assessment tools including Digital Literacy Test and English Test, alongside student support services such as the Rakjai psychological counseling center. The URU Business Incubator and Lifelong Learning Center extend services beyond traditional academics to entrepreneurship support and continuing education.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Bachelor's degree programs across seven faculties for Thai high school graduates and equivalent applicants, with admission via SMARTURU online portal and walk-in rounds.
• Graduate Degree Programs Master's and doctoral programs offered through the Center for the Promotion of Graduate Studies and Lifelong Learning for working professionals and researchers.
• Practical Nursing Certificate Program 1-year professional certificate program in nursing assistance aimed at developing healthcare workforce capability, including geriatric care.
• Lifelong Learning Center Continuing Education Continuing education and short-course programs for community members and working professionals delivered via lifelong.uru.ac.th.
• Demonstration School (K-12) K-12 schooling operated by Uttaradit Rajabhat University to support teacher training and serve local families in Uttaradit.
• URU Business Incubator (URU UBI) Business incubation program supporting entrepreneurship and startup development for students and community members, available at urubi.uru.ac.th.
• Geriatric Health and Care Center Services Geriatric and rehabilitative care services provided by the university's Geriatric Health and Care Center in Uttaradit Province.
• Nan College Extension Programs Branch campus programs in Nan Province including the CP All-partnered Bachelor of Business Administration in Management and Public Administration.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CP All Public Company LimitedcoreStrategic or Co-development PartnerCP All partners with Nan College for the Bachelor of Business Administration program in Management (CP All program). This is a production partnership for developing graduates specifically for CP All's workforce needs, with students potentially benefiting from industry exposure and potential employment pathways.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/uruchannel
• Facebookfacebook.com/UttaraditRajabhatUniversity
• Xx.com/UruPr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uttaradit Rajabhat University