Malibu Jack's
Malibu Jack's operates a chain of large-format indoor family entertainment centers across the U.S., offering go-karts, bowling, laser tag, arcade games, and event hosting under standardized 135,000-square-foot venues serving families, schools, and corporate groups.
- Company typePrivate
- Founded2013
- HeadquartersLexington, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Malibu Jack's does
Malibu Jack's is a multi-location operator of indoor family entertainment centers headquartered in Lexington, Kentucky, founded in 2013 and operated under the parent entity Five Star Parks & Attractions, LLC. The company runs large-format, weather-proof venues that combine 9+ paid attractions (electric go-karts, roller coasters, laser tag, motion theaters, mini-golf, bumper cars), 16 bowling lanes, and 80-125+ arcade games under a single 135,000-square-foot roof. Five venues are currently operating across Kentucky (Ashland, Lexington, Louisville), Indiana (Lafayette), and Texas (North Richland Hills), with a sixth venue (Thornton, Colorado) opened in November 2025 and a seventh (Owensboro, Kentucky) announced for 2026.
The business generates revenue through four primary streams: usage-based attraction play cards and all-day unlimited passes ($19.95-$45.95), on-site food and beverage at the Jack's Snacks restaurant and bar (including self-pour beer walls), hosted events (birthday parties from $95.95, corporate packages from $39.95-$54.95/person, field trip and youth group packages from $14.95-$29.95/person), and a subscription-style Summer Season Pass at $59.95 with a Bring-a-Buddy feature. Entry to the venues is free; monetization occurs at the attraction, arcade, and F&B layers. Distribution is direct-to-consumer through company-owned retail locations, complemented by an eClub email program and CenterEdge-powered online booking.
Technology and operational footprint are intentionally standardized: every existing venue replicates the 135,000-square-foot, 9-attraction, 16-bowling-lane template, suggesting a repeatable real estate and operating model rather than a technology-driven product. The company has no disclosed proprietary software, no mobile application, no public API, and no AI/ML components. The principal expansion lever is the opening of new standardized venues in mid-sized U.S. metropolitan markets, supported by Kentucky Tourism Development Act incentives.
Malibu Jack's firmographics
Firmographics- Name
- Malibu Jack's
- Legal name
- Five Star Parks & Attractions, LLC
- Website
- https://malibujacks.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Malibu Jack's operates a chain of large-format indoor family entertainment centers across the U.S., offering go-karts, bowling, laser tag, arcade games, and event hosting under standardized 135,000-square-foot venues serving families, schools, and corporate groups.
- Ownership category
- akta.pro rank
Malibu Jack's industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)
- akta.pro secondary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Malibu Jack's is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Malibu Jack's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Attraction and Arcade Revenue: Customers pay for attraction passes (all-day unlimited or pay-per-attraction), arcade game cards with loaded money, and play cards for various rides and games. Revenue is generated through per-use and all-day pass models.
- Food and Beverage: On-site restaurants and bars serving food, beverages, and cocktails. Includes self-pour beer walls, signature slab pizzas, and full restaurant menus at each location.
- Event Hosting (Birthdays, Corporate, Groups): Revenue from hosting birthday parties, corporate events, field trips, and youth group events. Packages range from basic to premium private rentals with customizable options.
- Season Passes: Annual and summer season passes offering unlimited attractions for a fixed fee, generating recurring visit incentives and customer lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Summer Season Pass - Unlimited attractions through Labor Day |
| Usage-based | Pay-as-you-go | All-Day Unlimited Attractions Pass |
| Unit Pricing | Pay-as-you-go | Birthday Party Package |
| Unit Pricing | Pay-as-you-go | Field Trip Packages |
| Unit Pricing | Pay-as-you-go | Corporate Event Packages |
| Unit Pricing | Pay-as-you-go | Bowling Lane Rental |
| Unit Pricing | Pay-as-you-go | Bring-a-Buddy Deal |
| Usage-based | Pay-as-you-go | Fun Runs Late - After 9 PM |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Malibu Jack's product offering
Product offeringCore offering
Malibu Jack's operates large-scale indoor family entertainment centers featuring go-karts, roller coasters, laser tag, bowling, mini-golf, motion theaters, bumper cars, and 80-125+ arcade games within approximately 135,000 square feet of climate-controlled space per location. Entry is free, with revenue generated through reloadable Play Cards, all-day unlimited attraction passes, summer season passes, birthday party packages, corporate event packages, field trip packages, and on-site food and beverage service.
Product overview
Malibu Jack's is a multi-location indoor family entertainment center chain operated by Five Star Parks & Attractions, LLC. The core offering is a large-scale indoor theme park featuring 9+ attractions per location, 16 bowling lanes, and 100+ arcade games across 135,000 square feet per site. The five operational locations (Ashland, KY; Lafayette, IN; Lexington, KY; Louisville, KY; North Richland Hills, TX) offer go-karts, laser tag, arcade, bowling, roller coasters, mini-golf, motion theaters, bumper cars, drop towers, and soft play areas. Revenue streams include Play Cards (pay-per-attraction/game), unlimited attraction passes, birthday party packages, corporate event bookings, and on-site food and beverage. Expansion is planned into Owensboro, KY (2026) and the Thornton, CO location opened in November 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Theme Park / Family Entertainment Center Large-scale indoor family entertainment centers offering weather-proof attractions including go-karts, laser tag, arcade games, bowling, roller coasters, mini-golf, motion theaters, and bumper cars under one roof. Each location spans approximately 135,000 square feet with 9+ attractions, 16 bowling lanes, and 80-125+ arcade games. Entry is free; revenue is generated through attraction Play Cards, attraction passes, and food and beverage. Available at locations in Ashland KY, Lafayette IN, Lexington KY, Louisville KY, North Richland Hills TX, and Thornton CO.
- Birthday Party Packages Fully customizable birthday party packages available at all Malibu Jack's locations, including event space rental, unlimited attractions, arcade cards, pizza and beverages, and dedicated party coordinators. Starting at $95.95 for Lexington and Louisville locations.
- Corporate Event Packages Corporate event offerings including Play Plus ($39.95/person), Kickoff Experience ($44.95/person), All Access ($54.95/person), and full venue Private Rental options. Packages include attraction access, arcade play, catering, and event spaces with A/V and Wi-Fi.
- Field Trip & Youth Group Packages Group event packages for schools and youth organizations including The Starter ($14.95-$19.95), Next Level ($19.95-$24.95), and Ultimate ($24.94-$29.95) Field Trip options, with weekday and weekend pricing per person.
- Jack's Snacks / Restaurant & Bar On-site restaurant and bar serving pizza, burgers, wings, appetizers, and cocktails. Features self-pour tap walls with craft beers, wines, and specialty cocktails at select locations, just steps away from the attractions.
- Play Cards & Attraction Passes Reloadable Play Cards loaded with money to access individual attractions and arcade games. All-Day Unlimited Attractions Passes available from $19.95-$45.95 depending on time, day, and location. Summer Season Passes offer unlimited attractions through Labor Day for $59.95 per person.
- eClub Membership Email loyalty club offering exclusive savings, deals, and perks to subscribed members to drive repeat visits and engagement.
Quantifiable outcome
- Each location operates 135,000+ square feet with 9+ attractions
Companies that use Malibu Jack's
Customer profileSegments4 records
Ideal customer profiles4 records
Malibu Jack's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malibu Jack's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Five Star Parks & Attractions, LLCcoreMalibu Jack's is owned and operated by Five Star Parks & Attractions, LLC and its subsidiaries and affiliated entities. This is the parent company structure providing operational infrastructure and support.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Malibu Jack's competitors and assessment
Company assessmentDirect peers
- Dave & Buster's: National eatertainment chain pairing arcade gaming with full bars and casual dining; closest scaled analog to Malibu Jack's 'attractions + F&B under one roof' model, competing for the same family and group-event occasions.
- Chuck E. Cheese: Indoor family entertainment chain centered on arcade games, rides, and birthday parties with on-site food — directly comparable to Malibu Jack's family/birthday segment, though with a smaller attraction footprint.
- Main Event Entertainment: Operates large-format indoor family entertainment centers combining bowling, laser tag, arcade, gravity ropes, and billiards with full F&B — the same multi-attraction, eatertainment playbook as Malibu Jack's, targeted at families, birthdays, and corporate groups.
- Urban Air Adventure Park: Indoor adventure/trampoline park franchise with attractions, parties, and group events for families and youth groups; overlaps Malibu Jack's youth/family segment and group-event revenue model.
- Scene75 Entertainment Center: Large-format indoor entertainment venue (often 100,000+ sq ft) bundling go-karts, laser tag, roller coasters, bowling, mini-golf, and arcade — a close format and scale analog to Malibu Jack's 135,000 sq ft parks.
- Andretti Indoor Karting & Games: Premium indoor FEC featuring go-karts, laser tag, bowling, arcade, and full-service restaurants/bars. Competes head-to-head with Malibu Jack's in the 'high-energy, multi-attraction, all-ages' positioning.
- Round1 Bowling & Entertainment: Bowling-and-arcade entertainment chain offering karaoke, billiards, and prize games alongside dining — comparable mix of attractions, F&B, and group/family targeting to Malibu Jack's.
Emerging players
- Sky Zone Trampoline Park: Indoor active-entertainment franchise anchored in trampolines and active play with party and group-event programming; competes for the same family and youth-group occasions, though with a more activity-specialized format.
- K1 Speed: Indoor go-kart racing entertainment chain with party and corporate event packages; partial overlap with Malibu Jack's go-kart attraction and group-event revenue streams, but karting-focused rather than full FEC.
Broad incumbents
- Bowlero / Lucky Strike Entertainment: Largest U.S. bowling-centric entertainment operator with full bars, arcades, and event hosting; overlaps Malibu Jack's bowling lanes and corporate/birthday event use cases, but with a narrower attraction portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Malibu Jack's social profiles
Digital presenceMalibu Jack's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malibu Jack's leadership team
Management profileNumber of profiles
Profiles11 records
Malibu Jack's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malibu Jack's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malibu Jack's
What does Malibu Jack's do?
Malibu Jack's operates large-scale indoor family entertainment centers featuring go-karts, roller coasters, laser tag, bowling, mini-golf, motion theaters, bumper cars, and 80-125+ arcade games within approximately 135,000 square feet of climate-controlled space per location. Entry is free, with revenue generated through reloadable Play Cards, all-day unlimited attraction passes, summer season passes, birthday party packages, corporate event packages, field trip packages, and on-site food and beverage service.
Is Malibu Jack's a public or private company?
Malibu Jack's is a private company. It is classified as corporate owned and is currently operating.
When was Malibu Jack's founded?
Malibu Jack's was founded in 2013. It employs 251 to 500 people.
Where is Malibu Jack's based?
Malibu Jack's is headquartered in Lexington, United States, in the North America region.
How does Malibu Jack's make money?
Four revenue lines are on record. Attraction and Arcade Revenue is the primary driver. The others are food and Beverage, event Hosting (Birthdays, Corporate, Groups) and season Passes.
Who are Malibu Jack's's main competitors?
Direct peers on record are Dave & Buster's, Chuck E. Cheese, Main Event Entertainment, Urban Air Adventure Park, Scene75 Entertainment Center, Andretti Indoor Karting & Games and Round1 Bowling & Entertainment. Emerging players are Sky Zone Trampoline Park and K1 Speed. Bowlero / Lucky Strike Entertainment is listed as a broad incumbent.
Does Malibu Jack's have an API?
No public API is recorded for Malibu Jack's.
What industry is Malibu Jack's in?
Malibu Jack's's product category is Family Entertainment Centers. Its primary akta.pro industry code is THAJAEAC, Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers), with a secondary code of THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7900.