TH Group

Topical Pain Relief & Wound Careteonghuat.com.my

TH Group is a privately held Malaysian pharmaceutical manufacturer founded in 1969, producing the Neobun medicated plaster range and wound-care medical devices for Malaysian OTC consumers via e-commerce and retail distribution.

Company typePrivate
Founded1969
HeadquartersButterworth, Malaysia
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What TH Group does

TH Group (operating through its core subsidiary Teong Huat Medical Sdn Bhd, registration 200201033619 / 601284-W) is a privately held Malaysian pharmaceutical and healthcare company founded in 1969, headquartered in Simpang Ampat, Malaysia. The company has progressively vertically integrated from its origins as a trader into an importer, distributor, brand distributor, and ultimately a manufacturer of Chinese and Western pharmaceutical products. Its commercial core is the Neobun medicated plaster brand, sold in three variants — Neobun Plus, Neobun Ginger, and Neobun Lemongrass — providing temporary topical relief for muscle pain, sore waist, and stiff joints. The company also manufactures wound-care medical devices intended to promote healing by primary intention and prevent infection, and offers agency/distribution services for third-party pharmaceutical products.

TH Group operates a direct-to-consumer go-to-market combining an owned e-commerce storefront (thgroup.asia/shop) with Malaysian retail distribution and a social-media-led demand-generation motion. Its primary marketing channels are Facebook (Neobun brand page with 6,325 likes) and TikTok, the latter currently anchored by the Superbun Challenge viral campaign offering iPhone 17 prizes. Community event sponsorships — including the Olympic Penang Fun Walk, Bagan Run, Northern Drum, and the Vangohh PPV center — serve as brand-awareness vehicles. Pricing follows a unit-pricing model with free shipping for orders of RM30 or more; specific tiered pricing is not publicly disclosed.

The company's revenue model is fundamentally hardware/unit sales of manufactured OTC pharmaceutical products to Malaysian consumers through DTC e-commerce and physical retail. Customer concentration is structurally low given the long-tail consumer base, though aggregate demand is tied to Malaysian consumer sentiment. TH Group operates with 11–50 employees, serves only the Malaysian market (no disclosed international footprint), and has no publicly disclosed institutional funding, revenue figures, M&A activity, patents, certifications, or named management team — all of which represent material diligence gaps for any investor assessment.

TH Group firmographics

Firmographics

Name: TH Group
Legal name: TH Group
Website: https://teonghuat.com.my
Company type: Private
Founded year: 1969
Operating status: Operating
Headcount range: 51–100 employees
Short description: TH Group is a privately held Malaysian pharmaceutical manufacturer founded in 1969, producing the Neobun medicated plaster range and wound-care medical devices for Malaysian OTC consumers via e-commerce and retail distribution.
Ownership category
akta.pro rank

TH Group industry classification

Industry

Product category: Topical Pain Relief & Wound Care
NAICS: Pharmaceutical Preparation Manufacturing (325412)
SIC: Pharmaceutical Preparations (2834)
akta.pro primary industry: First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

Medicated plasters
Topical pain relief
Pharmaceutical manufacturing
Medical devices
Consumer healthcare

Where TH Group is headquartered

Location

Headquarters

HQ city: Butterworth
HQ country: Malaysia
HQ region: Asia

Offices1 record

Markets served

TH Group business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

Pharmaceutical Product Sales: TH Group generates revenue through the sale of manufactured medicated plasters (Neobun brand) and medical devices. The company transitioned from trading/distribution to manufacturing of Chinese and Western pharmaceutical products since founding in 1969.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard product pricing with free shipping threshold

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

TH Group product offering

Product offering

Core offering

TH Group (Teong Huat Medical Sdn Bhd) manufactures and sells medicated plasters under the Neobun brand and medical devices for wound care in the Malaysian market. Founded in 1969, the company has evolved from a trader of pharmaceutical products into a manufacturer of both Chinese and Western-style topical healthcare products sold directly to consumers.

Product overview

TH Group is a pharmaceutical and healthcare company that has evolved from a trader (founded 1969) to an importer, distributor, brand distributor, and manufacturer of Chinese and Western pharmaceutical products. The company's product portfolio centers on the Neobun medicated plaster brand (including Neobun Plus, Neobun Ginger, and Neobun Lemongrass variants), medical devices for wound care, and agency/distribution services for third-party pharmaceutical products.

Differentiator

Problem solved

Functional benefit

Brands

Neobun: Medicated plaster brand consisting of Neobun Plus, Neobun Ginger & Lemongrass variants. Neobun Plaster provides temporary relief for muscle pain, waist discomfort, and joint aches.

Products and services

Neobun Medicated Plaster

Quantifiable outcome

6,325+ Facebook likes for Neobun brand

Companies that use TH Group

Customer profile

Segments1 record

Ideal customer profiles1 record

TH Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

TH Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Teong Huat Medical Sdn BhdcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1969Teong Huat Medical Sdn Bhd (200201033619 / 601284-W) is the manufacturing entity behind the Neobun Plaster product line. This appears to be an affiliated manufacturing company rather than an external partnership, as Neobun products are produced by this related entity.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

TH Group competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

TH Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TH Group leadership team

Management profile

Number of profiles

TH Group subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

TH Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TH Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TH Group

What does TH Group do?

Is TH Group a public or private company?

TH Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was TH Group founded?

TH Group was founded in 1969. It employs 51 to 100 people.

Where is TH Group based?

TH Group is headquartered in Butterworth, Malaysia, in the Asia region.

How does TH Group make money?

One revenue line is on record: pharmaceutical Product Sales.

Does TH Group have an API?

No public API is recorded for TH Group.

What industry is TH Group in?

TH Group's product category is Topical Pain Relief & Wound Care. Its primary akta.pro industry code is CRADAMAB, First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care). Its NAICS code is 325412 and its SIC code is 2834.