Rocky Ridge Brewing

What Rocky Ridge Brewing does

Rocky Ridge Brewing Co Pty Ltd is an Australian craft brewery founded in 2016 on the family farm in Jindong, Western Australia. It self-describes as Australia's first Certified Sustainable Brewery and targets net-zero emissions, operating on-site solar generation (over 321,000 kWh/year) and 100% spent-grain diversion to local cattle feed. The portfolio spans a recurring DB series of barrel-aged Imperial Stouts (vintages 2023–2026), a Barrel Series of wild, mixed-culture and Brettanomyces beers, a New Releases slate including the Captain Jindong Planeteer series and the 9th Birthday Imperial series (Origin Stories, Son Of Mischief), curated mixed packs, merchandise and gift cards. Technical differentiation rests on 12-month barrel aging in ex-Shiraz and ex-Chenin barrels, koji-fermented adjuncts, mixed-culture and Brett secondary fermentation, and terpene-boosted hopping (e.g., Reverse Centaur NEIPA).

The company operates five owned venues — Jindong Brewery, Burswood Beerhall, Busselton Taphouse and Duncraig Taphouse in Western Australia, and Brunswick Brewhouse in Melbourne — alongside a direct-to-consumer e-commerce store shipping nationally and internationally, and an approved-stockist wholesale channel. Pricing is unit-based (A$25–200 per pack), with a free "Family" loyalty program and a paid annual Mug Club offering first-in-line access to limited drops and free carbon-neutral shipping. Wholesale terms retain title to goods until paid in full and impose cold-chain and stop-credit conditions. Revenue mechanics are split across DTC e-commerce, on-premise taphouse consumption, B2B wholesale, function/private-event venue hire, and recurring Mug Club fees; the company is privately held (ABN 76 605 381 520), holds a Producer's Licence under Western Australian liquor laws, and discloses no funding rounds, revenue figures, or external investors.

Name

Rocky Ridge Brewing

Legal name

Rocky Ridge Brewing Co Pty Ltd

Website

https://rockyridgebrewing.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian craft brewery (founded 2016, Jindong WA) operating five venues and a national DTC e-commerce store, producing barrel-aged, wild-fermented, and limited-release beers under a self-described "Australia's first Certified Sustainable Brewery" positioning targeting net-zero emissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Busselton

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-consumer beer sales (online + taphouses): One-time purchases of beer via own e-commerce storefront (cans, bottles, mixed packs, gift cards, merch) and on-premise consumption at five owned venues. Includes limited release drops (e.g., DB 2026 from $60, Captain Jindong v2 Mixed Pack $100).
2. Wholesale / stockist distribution: B2B wholesale of packaged beer to approved stockists on credit terms with cold-chain storage conditions, stop-credit on late payment, and title-to-goods retained until paid in full.
3. Functions and private events: On-consumption venue hire for functions/events including beverage packages (20+ guests), exclusive area hire, minimum-spend prepayments, and catering. 25% non-refundable deposit; cancellation tiers based on lead time.
4. Membership / Mug Club program: Free loyalty membership with points accrual (1 pt / $1 AUD; 10 pts = $1 credit) redeemable online and in taphouse, plus a paid Mug Club tier with non-refundable annual fees.
5. Merchandise and gift cards: Sale of branded merchandise and gift cards through the online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rocky Ridge Brewing Co Pty Ltd is an Australian craft brewery that produces and sells a portfolio of craft beers — including an annual DB Imperial Stout series, a Barrel Series of barrel-aged and wild ales, a Captain Jindong Planeteer element series, and limited-release IPAs — packaged in cans and bottles. Distribution is via an owned direct-to-consumer e-commerce store, five company-owned taphouses/brewhouses across Western Australia and Melbourne, wholesale to approved stockists, and function/private event hire, supported by a paid Mug Club and free Family loyalty program.

Product overview

Rocky Ridge Brewing Co Pty Ltd is an Australian craft brewery founded in 2016 on a family farm in Jindong, Western Australia, operating as Australia's first Certified Sustainable Brewery aiming for net zero. The offering centers on a craft beer portfolio organised into several product lines: a recurring DB series of Imperial Stouts (DB 2023 Russian Imperial Stout, DB 2024 (Barrel-Aged), DB 2025 (Barrel-Aged), and the new DB 2026 release) plus a curated Barrel Series of barrel-aged and wild ales (For Fox Sakes Barleywine, Keyboard Warrior Bretted Lager, Alliteration Plum and Pear mixed culture ale, Barrel Aged Pilsner 2024, Dear Dickheads Lager Wine, Feijoa Sour and Curtain Raiser 2024 Fruit & Nut Stout); a New Releases slate of limited-edition Imperial birthday beers and IPAs (Origin Stories Imperial Koji Dark Lager, Son Of Mischief Imperial West Coast IPA, Reverse Centaur Terpene Boosted NEIPA, Saving Private Rico Triple Dry Hopped West Coast IPA, and the Captain Jindong series of element-themed beers Earth, Fire, Wind, Water and Heart); curated mixed packs (DB Mixed Pack, New Release Mixed Pack, Captain Jindong v2 Mixed Pack, Build Your Own Mixed 16 Cube | Limited Releases, Build Your Own Mixed Pack | Barrel Series, and Build Your Own Mixed 16 Cube | Core Range Brews); merchandise and gift cards; and a Loyalty / Mug Club membership program offering points, free carbon-neutral shipping, recipe access and early access to drops. Distribution is supported by physical taphouses and brewpubs at Burswood BeerHall (Perth), Brunswick Brewhouse (Melbourne), Busselton Taphouse, Duncraig Taphouse and the Jindong Brewery headquarters, plus a wholesale network.

Differentiator

Problem solved

Functional benefit

Products and services

• DB Imperial Stout Series (annual release: DB 2023, DB 2024 Barrel-Aged, DB 2025 Barrel-Aged, DB 2026) Recurring annual Imperial Stout (12.5% ABV) range: DB 2023 Russian Imperial Stout ($35/750ml), DB 2024 and DB 2025 Barrel-Aged versions ($35/750ml, 12 months in wine barrels with locally grown Shiraz grapes plus coffee and cacao), and the new DB 2026 ($60/500ml 4-pack or $200/16-pack). Sold via the Rocky Ridge e-commerce store and at W.A. taphouses.
• Barrel Series (For Fox Sakes, Keyboard Warrior, Alliteration, Barrel Aged Pilsner 2024, Dear Dickheads, Feijoa Sour, Curtain Raiser 2024) Curated Barrel Series of limited-release barrel-aged and wild ales in 750ml bottles, including English Barleywine aged 6 months in Heaven Hill Bourbon barrels (For Fox Sakes, 12% ABV, $35, Fox Friday collab), Bretted Lager with 22-month Brettanomyces secondary fermentation (Keyboard Warrior, 7.0% ABV, $25), Plum & Pear mixed-culture wild ale (Alliteration, 6.4% ABV, $25), Barrel Aged Pilsner 2024 (5.7% ABV, $30), Lager Wine barrel-fermented at 4°C with Ronin Fermentation Project (Dear Dickheads, 9.5% ABV, $35), Fruited Sour on locally sourced feijoa (Feijoa Sour, 5.5% ABV, $30), and Fruit & Nut Stout (Curtain Raiser 2024, 8.9% ABV, $35).
• Captain Jindong Planeteer Series (Earth, Fire, Wind, Water, Heart + v2 Mixed Pack) Themed Captain Jindong series of five element-inspired craft beers (Earth NEIPA, Fire West Coast IIPA, Captain Jindong TDH Cali TIPA, plus Wind and Heart) designed around the Planeteers, celebrating Rocky Ridge's sustainability program. Sold individually and as the Captain Jindong v2 12-pack Mixed Pack ($100, 2 of each of the five element beers).
• Origin Stories Imperial Koji Dark Lager (9th Birthday Imperial Series) Imperial Koji Dark Lager (7.0% ABV, 500ml cans from $44 for a 4-pack or $176 for a 16-pack); first beer in Rocky Ridge's 9th Birthday Imperial limited release series, brewed with Shio Koji and flaked rice for umami depth. Label artwork by London-based painter Jim McLernon and Wānaka-based designer Ethan Ashton.
• Son Of Mischief Imperial West Coast IPA Imperial West Coast IPA (8.5% ABV, 500ml cans from $55 for a 4-pack) built on Tolga Farms Sustainable Pilsner Malt with a heavy NZ/US hop bill including Rakau, Dolcita, Krush, Idaho 7 Dynaboost, Krush Hyperboost and Rakau SubZero Hop Kief; second release in the 9th Birthday Imperial series.
• Reverse Centaur Terpene Boosted NEIPA Terpene Boosted NEIPA (7.0% ABV, 375ml cans from $35 for a 4-pack) using a high-charge TDH hop bill (HPA-033, Noble Citra, Trident Salvo, Motueka, Rakau Amplifire, Cryo Nectaron, Citra Lupomaxx) combined with BrewGas Blackberry Kush terpene additions for amplified hop aroma.
• Saving Private Rico Triple Dry Hopped West Coast IPA Triple Dry Hopped West Coast IPA (7.6% ABV, 500ml cans, 16-pack at $150) brewed on Tolga Farms Sustainable Pilsner Malt with a US-led TDH hop bill including Amarillo, Amarillo Cryo, Sabro, Sabro Cryo, Strata, Simcoe Dynaboost and Simcoe Hyperboost.
• Mixed Packs (DB Mixed Pack, New Release Mixed Pack, Captain Jindong v2 Mixed Pack) Curated multi-beer mixed packs combining Rocky Ridge's flagship releases: DB Mixed Pack ($117 sale, was $130) curating the 2024–2026 DB Imperial Stout lineup; New Release Mixed Pack ($200 sale, was $230) bundling DB 2024–2026 plus Captain Jindong; and Captain Jindong v2 Mixed Pack ($100, 12-pack, 2 of each of the five Planeteer element beers).
• Build Your Own Mixed 16 Cube | Limited Releases Configurable mixed-pack builder letting customers select 4 items from Reverse Centaur, Origin Stories and Son Of Mischief 4-packs, sold at promotional per-unit prices (Reverse Centaur $33.25, Origin Stories $41.80, Son Of Mischief $52.25).
• Mug Club / Family Loyalty Membership Two-tier loyalty program: the free "Family" loyalty tier earning 1 point per $1 AUD spent (10 points = $1 AUD credit, redeemable online and at taphouses, 12-month inactivity expiry) and a paid Mug Club annual membership (non-refundable annual fee) with first-in-line access to limited drops, recipe database access, free carbon-neutral shipping and limited-time member discounts.
• Function and Private Event Hire Venue hire service at Burswood, Brunswick, Busselton and Duncraig taphouses for functions and private events of 20+ guests, offering beverage packages, exclusive area hire, minimum-spend prepayments, catering and a 25% non-refundable deposit (balance due 7 days prior). Quotes valid for 30 days.
• Rocky Ridge Merchandise and Gift Cards Branded merchandise (apparel and accessories) and gift cards sold through the rockyridgebrewing.com.au e-commerce store alongside the craft beer range.

Quantifiable outcome

• Reduced total carbon emissions by almost 40% since 2020
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fox FridaycoreStrategic or Co-development PartnerCollaboration partner for the "For Fox Sakes" English Barleywine (12% ABV, 6 months in Heaven Hill Bourbon Barrels). Source states: "If you hadn't noticed, we quite like making beers with our mates at Fox Friday."
• Ronin Fermentation ProjectcoreStrategic or Co-development PartnerCollaboration partner for "Dear Dickheads" (Barrel Fermented Lager Wine, 9.5% ABV). Source describes it as "a legendary collab with the Ronin Fermentation Project, a beer that underwent a meticulous barrel-fermentation at a cool 4°C with lager yeast."
• Heaven Hill DistilleryminorOthersSupplier of Bourbon Barrels used in "For Fox Sakes" Barleywine; "It first matured in Bourbon Barrels from Heaven Hill Distillery".
• Tolga FarmsminorOthersSupplier of sustainable Pilsner malt (and wheat malt) used across Saving Private Rico, Son Of Mischief and other IPAs.
• @artstinkinkminorOthersArtist providing label artwork for Captain Jindong series (Earth, Fire), DB 2026 and other releases. Source repeatedly credits "Legendary artwork by @artstinkink".
• Jim McLernonminorOthersLondon-based painter and sculptor providing artwork for Origin Stories Imperial Koji Dark Lager label.
• Ethan AshtonminorOthersWānaka-based artist and designer responsible for Origin Stories label design.
• Google (reCAPTCHA / Analytics / Ads)coreTechnology or IntegrationGoogle reCAPTCHA protects forms; Google Analytics tracks site traffic; Google Ads / AdWords integration via _gac_ cookie for marketing campaign attribution.
• Meta (Facebook Pixel)coreTechnology or IntegrationFacebook Pixel integrated for cross-session user tracking and remarketing (cookies fr, _fbc, _fbp).
• DistlminorImplementation/ SI/ Consulting PartnerWebsite design and build partner credited in footer ("Website by Distl").
• Stripe / Visa / Paypal / Mastercard payment processorscoreOthersPayment infrastructure for the online store (Visa, PayPal and Mastercard logos displayed in the footer).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses1 record

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/rockyridgebrewing
• Xx.com/RockyRidgeBrew
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rocky-ridge-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Ridge Brewing