WILD bijzonder vissen

What WILD bijzonder vissen does

WILD bijzonder vissen is a Dutch recreational fishing and hospitality venue operating as VOF WILD bijzonder vissen (a Dutch general partnership) from a single site at Hondenveldsweg 2, Reutum, in the Twente region of the Netherlands. The business was acquired by Bas and Kim Groothuis on June 1, 2018. Its core offering is sport fishing across five purpose-built ponds: the Bosvijver and Grote Vijver for trout, two WILDvijvers for large species (Beluga sturgeon up to 50 kg, European catfish over 1 m, carp, striped bass), and the Palingvijver for eel (April–September/October). A defining feature is that no personal fishing license is required and equipment is available for loan, rent, or purchase. The site draws on natural water flow from the Polbeek stream and includes an on-site smokehouse producing beechwood-smoked trout, eel, mackerel, and cold-smoked salmon trout.

The business generates revenue across multiple unit-priced streams: day-ticket and time-block fishing (€5–€55), group arrangements (€18.25–€110 per person), meeting/event packages (€19.50–€75 per person, capacity up to 50 in the 80 m² meeting room), BBQ and wild-boar-on-spit catering (€22.75–€37.50 per person), children’s fishing birthday parties (€18–€20 per child), gift vouchers (€10–€100), and smoked fish retail (~€12.50–€21.25/kg). The venue hosts up to 125+ persons across its restaurant (~80), veranda (~50), and terrace (~100), and operates seasonally with extended summer hours. The GTM motion is direct-to-consumer at the physical site, with walk-in visitors supplemented by website-driven bookings for groups of 8+ and organized events; the site is offered in Dutch and German and references cross-border visitors.

Beyond core fishing, WILD runs branded events (night fishing, Trout Masters with SPRO, Raymond fishing meets WILD, XL trout season, youth and senior lessons), coordinates corporate team-building and pond rental, and leverages a community-video content model on its website plus Facebook Live broadcasts of fish stockings. There is no technology platform, no app, and no public APIs. The company has no external funding, is privately held by its two owners, and is not a candidate for typical VC or PE-style scale investment; it is a lifestyle-driven, asset-based family hospitality business.

Name

WILD bijzonder vissen

Legal name

VOF WILD bijzonder vissen

Website

https://wild.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WILD bijzonder vissen is a Dutch family-owned recreational fishing venue in Reutum, Twente, operating five ponds (trout, eel, and large-species) with on-site restaurant, smokehouse, meeting rooms, and event hosting — no fishing license required — serving individual anglers, families, and corporate groups from the Netherlands and Germany.

Ownership category

akta.pro rank

Product category

Recreational Fishing and Hospitality Services

akta.pro industry

PRIMARYTHAJAJAC

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

Keywords

• Recreational fishing ponds
• Sport fishing services
• Fishing hospitality venue
• Fish smoking services
• Fishing event hosting

Headquarters

HQ city

Reutum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fishing Admission: Day tickets and hourly blocks for fishing at various ponds. Options include trout fishing, wild fishing, and eel fishing with different pricing tiers.
2. Food & Beverage (Horeca): Restaurant and terrace sales including menu items, BBQ arrangements, and beverages. Kitchen closes around 18:30-19:00.
3. Meeting/Event Venue Rental: Meeting room rentals for corporate events, team building, with various arrangement packages including catering.
4. Special Events: Organized events including night fishing, youth fishing lessons, senior fishing, XL trout season, and partner events like Raymond fishing meets WILD and Trout Masters events.
5. Gift Cards: Gift vouchers available in denominations from €10 to €100, sold online and redeemable at the venue.
6. Smoked Fish Products: Sale of smoked trout (€16/kg), smoked mackerel (€16/kg), smoked salmon trout (€17.50/kg), cold-smoked salmon trout (€18.75/lb), smoked eel (€21.25/lb), and fresh cleaned trout (€12.50/kg) and fresh salmon trout (€14.50/kg).
7. Children's Birthday Parties: Children's fishing birthday parties at €18-20 per child depending on group size, including equipment, drinks, fries, and snack.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WILD bijzonder vissen operates five fishing ponds in Reutum, Twente, offering trout fishing, wild species fishing (sturgeon, catfish, carp, seabass), and eel fishing on a pay-per-use basis with no fishing license required. The site bundles on-site equipment rental, a smokehouse for processing caught fish, a restaurant and terrace, meeting rooms, and event spaces into a single recreational hospitality destination.

Product overview

WILD bijzonder vissen is a multi-faceted hospitality and recreation business centered on five fishing ponds in Reutum, Twente. The core offering is sport fishing across three distinct pond types: trout fishing (Bosvijver, Grote Vijver), wild fishing (WILDvijvers) for large species like sturgeon, catfish, carp and seabass, and eel fishing (Palingvijver). Around this core, WILD offers complementary products including group fishing arrangements, children's birthday parties, pond rentals, catering (BBQ, wild boar on spit), restaurant services, meeting room facilities, a fish smokehouse, gift vouchers, and organized events (night fishing, competitions, fishing lessons). No fishing license is required, and equipment rental is available.

Differentiator

Problem solved

Functional benefit

Products and services

• Forelvissen (Trout Fishing) Trout fishing in two dedicated ponds (Bosvijver and Grote Vijver) with time blocks of 2-4 hours, continuous fish stocking, and catch-and-keep options; priced per hour (€5) or per day (€35) for wild fishing or per block (€17.75-€29.50 initial) for trout.
• Wildvissen (Wild Species Fishing) Fishing for large species including sturgeon (up to 50 kg), European catfish (over 1 meter), carp, and seabass in two dedicated WILD ponds on a catch-and-release basis.
• Palingvissen (Eel Fishing) Static eel fishing in a dedicated pond from April to September/October, with time blocks of 1-4 hours and continuous eel stocking; blocks priced €19.75-€31.
• Kinderfeestje (Children's Fishing Birthday Party) Active outdoor birthday party for children (from age 10) including fishing instruction, fishing on the WILD pond for sturgeon, catfish, carp and seabass, plus food and drinks; €18-20 per child depending on group size.
• Vijver Afhuren (Pond Rental) Private rental of WILDvijver, Bosvijver (20-30 persons) or Grote Vijver (30+ persons) for groups with optional OFYR BBQ, professional guidance, and atmosphere lighting.
• Eten & Drinken (Catering and BBQ) Catering packages including BBQ arrangements (4-5 pieces meat or meat & fish at €22.75-€29.95), OFYR BBQ (€37.50), wild boar on spit from €21.50 (minimum 20 persons), and drink packages.
• Vergaderruimtes (Meeting Room Rental) Meeting facilities (80 m², 6-50 persons) in the Twentse nature with various arrangements: 4-hour basic (€19.50 p.p.), 4-hour with lunch (€37 p.p.), 8-hour with lunch (€52 p.p.), 8-hour with 2 meals (€75 p.p.), and 6-hour meeting plus 2-hour fishing clinic (€60 p.p.).
• Rokerij (Smokehouse Fish Smoking Service) Traditional beech-wood smoking of customer-caught trout, eel, and mackerel; customers can exchange their own catch for smoked fish (max 10 fish per angler). Also sells smoked trout (€16/kg), smoked mackerel (€16/kg), smoked salmon trout (€17.50/kg), cold-smoked salmon trout (€18.75/lb), smoked eel (€21.25/lb), fresh cleaned trout (€12.50/kg), and fresh salmon trout (€14.50/kg).
• Restaurant WILD (Horeca) On-site restaurant and bar with terrace overlooking the water, serving an accessible menu for lunch and dinner with take-away options.
• Bijzonder Feesten (Private Parties and Events) Event venue for private parties from intimate groups up to 125+ persons using the restaurant (≈80), covered veranda (≈50), large terrace (≈100), and outdoor children's sandbox.
• Cadeaubon (Gift Voucher) Gift vouchers available in denominations of €10, €15, €20, €25, €30, €35, €40, €45, €50, €75, and €100, gift-wrapped with personalized messages and redeemable at the venue.
• Hengels & Visbenodigdheden (Fishing Equipment Rental and Sale) Rental, loan, and sale of fishing rods, lines, bait (maggots, trout paste, worms), floats, and fly-fishing accessories. Rod rental from €5/day.
• Evenementen (Organized Fishing Events) Organized fishing events including night fishing (€31-€55 depending on pond), Raymond fishing meets WILD (€69 with goodie bag), Trout Masters events (€75), XL trout season openings (€110), youth fishing lessons, and senior fishing activities.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Raymond FishingminorStrategic or Co-development Partner · 1 September 2025Collaborative fishing events where Raymond Fishing brings participants to WILD for special fishing days on the large pond. Events include goodie bags and feature Raymond fishing meets WILD branding. Participation €69 per person with 7kg salmon trout per person.
• SPROminorStrategic or Co-development Partner · 1 September 2025Co-branded Trout Masters Event SPRO & WILD fishing event. Friendly fishing event with up to 50 participants, 8kg salmon trout per person. Includes SPRO branding and products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center Parcs: European short-break vacation park operator with forest/lake settings and on-site activities. Comparable as a broad incumbent in the family nature-based leisure segment that overlaps WILD's family outing use case.
• Fox International: European fishing tackle manufacturer (Fox Rage, Matrix, etc.). Comparable as a broad incumbent whose tackle and branding overlaps with WILD's equipment rental and co-branded events (SPRO/WILD).
• Pure Fishing: Global fishing tackle and brands company (parent of Shakespeare, Berkley, Abu Garcia, etc.). Comparable as a broad incumbent operating across the sportfishing value chain that WILD's retail and event offerings sit adjacent to.
• Roompot Vakanties: Major Dutch/European vacation park operator with coastal and inland parks offering fishing and waterside recreation. Comparable as a regional Dutch incumbent competing for the same NL/DE family leisure trip.
• Landal GreenParks: Large Dutch/European vacation park operator. Comparable as a broad incumbent offering nature-based recreation stays that include fishing activities, competing for the same regional leisure-trip wallet.

Direct peers

• Sportfish: UK-based sportfishing experience operator that books anglers onto quality stillwater fisheries and offers tackle and tuition. Directly comparable to WILD as a pay-to-fish destination operator with retail/equipment and event elements.

Emerging players

• Angling Direct: UK-listed fishing tackle retailer and online community operator. Comparable as a focused, smaller-scale player serving the same sportfishing customer base WILD courts with equipment, advice, and events.
• Leisure Lakes: UK fishing retailer with multi-day fishery and tackle operations. Comparable as a focused, smaller-scale fishing-experience and tackle operator similar to WILD's mix of on-site fishing and equipment retail.

Others

• Sportvisserij Nederland: Dutch national umbrella body for recreational angling. Comparable as an ecosystem/industry-association peer that shapes sportfishing rules, licenses, and consumer awareness that directly affect WILD's market.
• VIS TV / Vishulp: Community-video / catch-content ecosystem referenced on WILD's own site. Comparable as an enabling ecosystem for user-generated sportfishing content, alongside which WILD's events and catch-and-release culture are promoted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildbijzondervissen
• Facebookfacebook.com/WILDbijzondervissen
• LinkedInlinkedin.com/company/wild-bijzonder-vissen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILD bijzonder vissen