Let's Do It World

What Let's Do It World does

Let's Do It World is an Estonian-registered international nonprofit NGO (Mittetulundusühing, registry code 80562203) that operates the world's largest coordinated single-day civic cleanup movement. Founded in 2008 when 50,000 Estonians cleaned the country in five hours, the organization formally established its global NGO structure in 2019 and today coordinates World Cleanup Day (held annually on September 20) and Digital Cleanup Day (held annually on Earth Day, April 22). The organization's flagship product is a global event coordination platform that operationalizes its volunteer mobilization model, including a volunteer portal (portal.worldcleanupday.org) for event registration, a country-leader network spanning 212 countries and territories, and content distribution via website, email, and social channels. The platform has accumulated 139 million cumulative participants since inception and mobilized 25 million people across 190 countries in 2025.

The organization's business model is donation-funded: it accepts one-time and recurring donations processed through Maksekeskus AS and Stripe, with no pricing model since participation is free. Its GTM motion is community-led and event-driven, with a horizontal segmentation spanning individual volunteers, country leaders and local organizers, organizations and businesses (corporate CSR), and educational institutions. Strategic partnerships with UNESCO, Estonian Development Cooperation, Act4SDGs, and the European Parliament extend institutional reach, and the 2024 designation of World Cleanup Day as an official UN International Day on the UN calendar provides significant brand legitimacy. The organization is led by President & Head of Global Network Heidi Solba, with a small core team of 11-50 employees based at its Tallinn headquarters.

The organization holds no disclosed patents, has no public API, and reports no AI/ML capabilities. Its technology is an operational coordination platform rather than a software product, with growth driven by grassroots volunteer activation rather than technology differentiation. Revenue is not publicly disclosed and the entity has no funding rounds, parent company, or subsidiaries.

Name

Let's Do It World

Legal name

Let's Do It World NGO

Website

https://www.worldcleanupday.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Do It World is an Estonian nonprofit NGO that coordinates World Cleanup Day and Digital Cleanup Day, mobilizing millions of volunteers across 212 countries through a donation-funded grassroots movement.

Ownership category

akta.pro rank

Product category

Civic Engagement & Volunteer Mobilization

NAICS

Waste Management and Remediation Services (562), Administrative and Support and Waste Management and Remediation Services (56)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) (BPAGABAC)

akta.pro secondary industries

Seasonal & Special Event MSW Collection (Festivals, Venues) (EUAIAAAI), Consumer E-waste Collection & Take-Back Programs (EUAIAIAA)

Keywords

• Volunteer mobilization
• Civic engagement
• Waste management
• Community organizing
• Environmental advocacy

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Accepts both one-time and regular donations to fund organization activities. Donations processed via Maksekeskus AS and Stripe. Single donations and scheduled recurring donations available. Currency in EUR unless otherwise agreed.
2. Donor Funding: Funding from global partners and donors to organize cleanup actions, spread awareness, and inspire millions of participants worldwide.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Let's Do It World is a nonprofit international NGO that coordinates the annual World Cleanup Day on September 20th, mobilizing millions of volunteers across 190+ countries to collect waste and address the mismanaged solid waste crisis. The organization also runs Digital Cleanup Day on Earth Day (April 22nd), addressing digital waste, and provides a global volunteer portal and country-leader network infrastructure for event registration, local organizing, and results tracking.

Product overview

Let's Do It World operates a platform-based service centered around two flagship annual events: World Cleanup Day (held on September 20th) and Digital Cleanup Day (held on April 22nd, Earth Day). The organization provides a volunteer portal (portal.worldcleanupday.org) for event registration and coordination, along with a global network management infrastructure connecting country leaders across 190+ nations and territories. The core offering is event organization and civic mobilization rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• World Cleanup Day Annual global coordinated cleanup event held on September 20th, mobilizing millions of volunteers across countries to collect waste and raise awareness about the mismanaged solid waste crisis. Now an official United Nations International Day.
• Digital Cleanup Day Annual event held on Earth Day (April 22) addressing digital waste and the environmental impact of digital infrastructure, complementing physical cleanup activities with digital cleanup actions by individuals and organizations.
• Volunteer Portal Online platform enabling volunteers to register for cleanup events, organize local activities, track participation, and submit results. Used by country leaders to manage national cleanup coordination.
• Country Network Management Coordination infrastructure connecting national leaders and local organizers across 190+ countries and territories to facilitate World Cleanup Day participation and event organization at country level.

Quantifiable outcome

• 139 million cumulative participants since inception
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and notable.

• UNESCOcoreStrategic or Co-development PartnerGlobal partner supporting the World Cleanup Day movement. UNESCO logo appears on partner section of website indicating official collaboration.
• Estonian Development CooperationcoreStrategic or Co-development PartnerDevelopment cooperation partner supporting the global expansion and coordination of cleanup activities.
• Act4SDGScoreStrategic or Co-development PartnerGlobal partner aligned with Sustainable Development Goals advocacy and implementation.
• European ParliamentnotableStrategic or Co-development PartnerHosted the World Cleanup Day Impact Photo Exhibition showcasing stories from 16 countries, demonstrating high-profile institutional recognition.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plastic Bank: Global social enterprise that mobilizes communities to stop ocean plastic by exchanging collected plastic for money or goods. Comparable to LDIW in mobilizing ordinary citizens against the waste crisis, but operates a year-round incentive-based collection model rather than a one-day event.
• Cleanup.Systems / Cleanup.Network: Independent cleanup community and event platform used to organize local cleanups and report waste data worldwide. Comparable to LDIW as a global cleanup event platform with volunteer tracking, though operates as a community/tech project rather than a UN-recognized NGO.

Direct peers

• Ocean Conservancy: U.S.-based nonprofit focused on ocean health and the annual International Coastal Cleanup (ICC), the largest single-day volunteer cleanup of waterways and shorelines. Directly comparable to LDIW as a global cleanup movement that mobilizes millions of volunteers annually around a fixed calendar day.
• Earth Day Network/EarthDay.org: Organizer of Earth Day, the world's largest civic-focused environmental event, held annually on April 22. Comparable to LDIW as a global civic mobilization platform with a fixed annual event, recognized institutional partnerships, and Digital Cleanup Day sits directly within this Earth Day calendar.
• Keep America Beautiful: U.S. nonprofit focused on litter prevention, recycling, and community beautification, running the Great American Cleanup. Comparable to LDIW as a national-scale volunteer-driven cleanup organization, though geographically concentrated where LDIW is global.
• Surfrider Foundation: Activist nonprofit running beach cleanups and ocean-protection campaigns across a global chapter network. Comparable to LDIW in mobilizing volunteers for coastal cleanup events and tracking waste data, though narrower in environmental scope (beach/water focus).
• Break Free From Plastic: Global movement of 2,800+ organizations campaigning to end plastic pollution, including coordinated brand audits of waste collected during cleanup events. Comparable to LDIW as a globally coordinated civic movement that uses volunteer-led cleanup data to drive advocacy and awareness.
• Cleanup.org (Clean Wave Foundation): Environmental nonprofit organizing community cleanups and educational programs on waste management. Comparable to LDIW as a community-led cleanup platform, though at a smaller national scale and without the UN-day recognition.

Broad incumbents

• WWF (World Wildlife Fund): One of the world's largest environmental NGOs, with significant global brand, large donor base, and portfolio of species/conservation programs. Comparable to LDIW as a globally recognized environmental nonprofit but operates at materially larger scale and broader mission scope.
• Greenpeace: Global environmental campaigning organization with a presence in 40+ countries and a shared grassroots mobilization model. Comparable to LDIW in mobilizing supporters around environmental causes, but with a much larger budget and broader advocacy/remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xtwitter.com/letsdoitworld
• YouTubeyoutube.com/worldcleanupday
• Facebookfacebook.com/worldcleanupday.global
• LinkedInlinkedin.com/company/lets-do-it-world-official
• Instagraminstagram.com/worldcleanupday.global
• TikToktiktok.com/@worldcleanupday.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Do It World