southasiantherapists.org

What southasiantherapists.org does

southasiantherapists.org operates a therapist directory platform purpose-built for the South Asian diaspora, addressing a documented gap in culturally competent mental-health provision. The service is delivered through a WordPress-based web platform that indexes South Asian mental-health professionals across modalities including online therapy, in-person sessions, phone consultations, and home visits. The platform layers in adjacent products: a Therapist Profile Builder, a Mental Health Blog, Mental Health Workbooks, and a Private Messaging Platform, supporting both discovery and ongoing engagement. Geographic coverage spans 15+ countries including the United States, Canada, the United Kingdom, Australia, India, Pakistan, the UAE, Singapore, Germany, the Netherlands, Ireland, Sri Lanka, Malaysia, and Vietnam, with localized landing pages and regional SEO designed to capture long-tail queries from diaspora communities.

The business is operated by Pink Ladoo Publishing Limited (Company No. 12606648), a UK private limited company founded by Raj Kaur in June 2020 and headquartered in London. Revenue is generated through subscription fees paid by listed therapists, priced in multiple currencies: £19.59/month or £195.99/year in the UK, $24.99/month or $249.99/year in the US, with equivalent tiers in CAD, AUD, and INR. The company is entirely founder-owned with no disclosed external investment, is registered with the UK Information Commissioner's Office under ZA762019, and operates with a team of 1-10 employees. Reported scale metrics include 160,000+ monthly page views, 135,000 weekly social reach, 95,000+ active community members, and 30,000+ social followers, with 300+ therapists onboarded within three days of launch.

Name

southasiantherapists.org

Legal name

Pink Ladoo Publishing Limited

Website

https://southasiantherapists.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

southasiantherapists.org is a subscription-based online directory connecting the South Asian diaspora with culturally competent mental-health therapists across 15+ countries, operated by Pink Ladoo Publishing Limited.

Ownership category

akta.pro rank

Product category

Online Mental Health Therapist Directory

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Therapist directory platform
• South Asian mental health
• Online therapy services
• Cultural therapist matching
• Mental health directory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Therapist Directory Subscription: Therapists pay a flat monthly or annual subscription fee for unlimited clients through the platform. The subscription includes a unique web-page profile, profile picture, accreditations, specialty services, contact information, social media links, and unlimited access to the private messenger to connect with other mental health professionals. No transaction fees per client.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

southasiantherapists.org operates a subscription-based online therapist directory that lists South Asian mental health professionals searchable by location, language, session type, and specialty. Therapists pay monthly or annual subscription fees for a unique profile page with unlimited client capacity and no per-client transaction fees. Clients use the directory free of charge to browse and contact South Asian therapists directly across online, phone, in-person, and home visit session formats.

Product overview

South Asian Therapists is a therapist directory platform that connects individuals with culturally sensitive South Asian mental health professionals. The core offering is the Therapist Directory, which provides searchable listings filtered by location, language, session type (online, in-person, phone, home visit), and specialty. The platform also includes a Therapist Profile Builder for professionals to create listings, a Private Messaging Platform for therapist networking, and a Mental Health Blog with educational content. Additional offerings include Mental Health Workbooks for self-guided support. The platform operates as a marketplace connecting clients seeking therapy with therapists offering various session formats.

Differentiator

Problem solved

Functional benefit

Brands

• Pink Ladoo: Parent brand/platform that originally received distressed messages during the pandemic, leading to the creation of South Asian Therapists directory.

Products and services

• South Asian Therapists Directory A searchable online directory of culturally sensitive South Asian mental health professionals, allowing individuals to filter and find therapists by location, language, session type (online, phone, in-person, home visit), religion, and cultural background. Therapists subscribe to be listed with unique profile pages showing accreditations, specialties, contact information, and social media links.
• You First Mental Health Workbooks Self-help digital workbooks covering topics such as CBT techniques, anxiety management, and mental health education, purchasable as standalone digital resources for self-guided support.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: Largest online therapy platform offering subscription-based access to licensed therapists via text, video, and voice; competes for the same end clients seeking culturally sensitive therapy but serves all demographics rather than specializing in South Asian heritage.
• Psychology Today Therapist Directory: The largest general therapist directory in the US and Canada, listing tens of thousands of mental health professionals searchable by location, specialty, insurance, and (in some cases) language or cultural focus; the most direct competitive substitute for therapists seeking online visibility.
• Headspace Health: A leading digital mental wellness platform combining guided content, meditation, and now therapy services through Headspace Care; competes broadly for South Asian clients seeking mental health support and has resources targeting culturally diverse populations.
• Talkspace: An established online therapy platform providing text, audio, and video therapy with licensed therapists; a broad incumbent serving diverse client populations and competing for the same South Asian diaspora seeking remote therapy access.

Direct peers

• Alma: A therapist directory and in-network insurance billing platform that helps mental health professionals accept insurance and grow their practices; similar B2B subscription value proposition to therapists with curated profiles and client matching, but without a cultural-niche focus.
• Ayana Therapy: An online therapy platform specifically matching clients with therapists of color and from diverse cultural backgrounds; the closest direct peer by mission, serving clients seeking culturally competent care across multiple minority identities including South Asian heritage.
• Melanin and Mental Health: A directory connecting BIPOC individuals with therapists of color, with similar cultural-matching value proposition; overlaps directly in serving South Asian diaspora clients seeking therapists who understand their cultural context.
• TherapyDen: An independent therapist directory emphasizing therapist values and identity-based filtering (including cultural and religious matching); operates a similar subscription-based listing model with searchable profiles and cultural sensitivity positioning.

Emerging players

• Open Path Collective: A nonprofit network of therapists offering reduced-fee sessions ($30-$80) to clients in need; competes for therapists seeking mission-driven client matches and overlaps in serving diaspora populations who may prefer culturally competent care at accessible prices.

Regional players

• Zocdoc: A healthcare appointment booking platform expanding into mental health provider directories; offers therapist search and scheduling functionality that competes with directory-based discovery, though primarily US-focused and not culturally specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southasiantherapists
• Instagraminstagram.com/southasiantherapists

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about southasiantherapists.org