What AppraiseItNow does

AppraiseItNow is a privately held, founder-owned online appraisal platform headquartered in New York City that connects customers to a nationwide network of credentialed independent appraisers to produce USPAP-compliant valuation reports. The company serves individual consumers, businesses, nonprofits, and professional advisors who need defensible valuations of personal property, artwork, vehicles, boats, machinery and equipment, business interests, inventory, and cryptocurrency for purposes including charitable donations (IRS Form 8283), estate tax (Form 706), gift tax (Form 709), divorce, insurance claims, probate, M&A, and financial reporting. Coverage spans all 50 US states via both fully remote (online) and onsite engagements, with the online channel enabled by a custom technology platform that supports request submission, document and photo upload, credentialed-appraiser assignment (across ISA, ASA, AAA, AMEA, and CAGA designations), and an internal quality-control review. Pricing is transaction-based: standard appraisals start at $195, advanced/IRS-qualified appraisals at $295, with a typical range of $195-$495 and a $3,000 minimum for onsite engagements. Distribution is direct-to-consumer via the website and phone, supplemented by a search-driven acquisition strategy built on hundreds of location-, purpose-, and asset-type-specific landing pages. The company is led by Owner & CEO Joe Kattan alongside a small named internal team and a broader contracted appraiser network; no outside funding, M&A, or partnership events are disclosed.

Name

AppraiseItNow

Legal name

AppraiseItNow

Website

https://appraiseitnow.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

AppraiseItNow is a founder-owned online appraisal platform that connects customers across all 50 US states with credentialed independent appraisers to produce USPAP-compliant valuations of personal property, vehicles, equipment, business interests, and other assets for tax, legal, and insurance purposes.

Ownership category

akta.pro rank

Product category

Appraisal and Valuation Services

NAICS

Offices of Real Estate Appraisers (531320)

SIC

Finance Services (6199)

akta.pro primary industry

Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK)

akta.pro secondary industries

Real Estate Valuation & Appraisal (BPAHANAC), Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL)

Keywords

• Personal property appraisal
• Business valuation services
• Equipment appraisal
• Estate tax appraisal
• Charitable donation appraisal

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Appraisal Services: AppraiseItNow generates revenue through fees charged for USPAP-compliant appraisal reports. Pricing is based on asset type, complexity, and intended use. Fees start at $195 for standard single-item appraisals and increase for more complex assignments. The company offers different tiers: standard appraisals ($195) and advanced/IRS-qualified appraisals ($295+). Typical range is $195-$495. In-person/onsite appraisals have a minimum fee of $3,000. Payment is collected in advance for projects under $3K via credit cards, PayPal, Apple Pay, ACH, or wire transfer. For projects above $3K, partial deposit upfront with balance due upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AppraiseItNow operates a tech-enabled online appraisal platform that connects clients with a nationwide network of credentialed independent appraisers to produce USPAP-compliant valuation reports across asset categories such as personal property, artwork, vehicles, boats, machinery and equipment, business interests, inventory, and cryptocurrency. Services are tailored to specific legal, tax, and financial purposes including charitable donations (IRS Form 8283), estate tax (IRS Form 706), gift tax (IRS Form 709), divorce, insurance claims and coverage, probate, financial reporting, and mergers and acquisitions. The company supports both online (remote, photo-based) and onsite appraisal delivery in all 50 US states.

Product overview

AppraiseItNow is a tech-enabled online appraisal platform offering USPAP-compliant valuations across multiple asset categories (personal property, artwork, vehicles, boats, machinery and equipment, business interests, inventory, and cryptocurrency) for diverse legal, tax, and financial purposes. The platform connects clients with credentialed independent appraisers through a streamlined online submission process. Services include purpose-specific offerings such as Charitable Donation Appraisals (IRS Form 8283), Estate Tax Appraisals (IRS Form 706), Gift Tax Appraisals (IRS Form 709), Divorce Appraisals, Insurance Claim Appraisals, Probate Appraisals, and Business Valuation services. The company provides multiple valuation types including Fair Market Value, Replacement Cost, Actual Cash Value, Orderly Liquidation Value, and Forced Liquidation Value. Pricing starts at $195 for standard automobile appraisals and $295 for advanced automobile appraisals.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Property Appraisal Online appraisals of furniture, antiques, firearms, art, and household items conducted by credentialed appraisers for tax, insurance, estate, and donation purposes; for individual consumers and small businesses.
• Artwork Appraisal Fine art and decorative art appraisals for estate tax, donations, insurance, and financial purposes, delivered by credentialed art appraisers.
• Auto Appraisal Vehicle appraisals for cars, trucks, trailers, RVs, commercial vehicles, and motorcycles for insurance, donation, estate, and divorce purposes, with standard tier starting at $195 and advanced tier at $295.
• Boat Appraisal Boat appraisals and marine surveys for watercraft of all types and sizes, for insurance, donation, estate, and other legal or financial purposes.
• Machinery & Equipment Appraisal Valuations of all types of equipment including medical, construction, heavy machinery, vehicle fleets, and technology assets, delivered by credentialed machinery and equipment appraisers.
• Business Valuation Valuations of equity in operating companies, private equity funds, and other financial interests for tax, legal, and transactional purposes, delivered by ASA, ABV, and CFA credentialed business valuation specialists.
• Inventory Appraisal Retail, food, consumer, clothing, and industrial inventory appraisals for tax filings and financial reporting, for businesses and nonprofits.
• Crypto Appraisal Cryptocurrency and digital asset valuations for charitable donation and estate purposes, for individual and nonprofit clients.
• Charitable Donation Appraisal (IRS Form 8283) IRS-qualified appraisals supporting charitable donation deductions and Form 8283 compliance for personal property, equipment, artwork, business interests, boats, automobiles, and inventory.
• Estate Tax Appraisal (IRS Form 706) USPAP-compliant appraisals for estate tax filings, probate, and equitable distribution, supporting IRS Form 706 reporting for individuals and estates.
• Gift Tax Appraisal (IRS Form 709) Qualified valuations supporting IRS Form 709 filings when gifts exceed annual exclusion thresholds.
• Divorce Appraisal Court-ready valuations of marital assets for equitable property division in divorce proceedings, including retroactive valuation dates.
• Insurance Claim Appraisal Appraisals for total loss and diminished value claims, supporting insurance coverage disputes and settlements.
• Insurance Coverage Appraisal Documentation appraisals establishing accurate insurable values for scheduled riders and coverage updates.
• Probate Appraisal Date of death valuations for estate settlement and IRS Form 706 filings.
• Financial Reporting Appraisal Business asset valuations for financial reporting, purchase price allocation, and cost segregation.
• Mergers & Acquisitions Appraisal Transactional due diligence valuations supporting mergers and acquisitions processes.
• Investment Appraisal Valuations for investment analysis and portfolio planning purposes.
• Loan Collateral Appraisal Asset valuations for asset-backed lending and collateral purposes.
• Title Bond Appraisal Fair market value appraisals supporting bonded title applications for vehicles.
• Bankruptcy Filing Appraisal Valuations for bankruptcy filings and asset documentation.
• IRA Conversion Appraisal Valuations supporting traditional to Roth IRA conversions.
• Total Loss Appraisal Vehicle valuations for total loss determinations.
• Damage Claim Appraisal Third-party and legal damage claim valuations.

Quantifiable outcome

• Reports accepted by 10,000+ organizations including IRS, US Courts, State Farm, GASB, Habitat for Humanity, Bank of America
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kroll: Global valuation, business appraisal, and advisory firm (incorporating legacy Duff & Phelps). Comparable to AppraiseItNow's business valuation practice for M&A, financial reporting, and tax purposes, especially at the enterprise end of the platform's engagements.
• Sotheby's: Global auction and appraisal provider with specialist coverage in art, jewelry, watches, and collectibles. Comparable in delivering USPAP- and IRS-defensible valuations for estate, donation, and insurance purposes across multiple personal-property categories.
• Christie's: International auction house providing appraisals across art, jewelry, and collectibles for estate, tax, and insurance purposes. Comparable as a credentialed, multi-category incumbent in the IRS-qualified appraisal market AppraiseItNow serves.
• Gordon Brothers: Global advisory and appraisal firm specializing in equipment, inventory, and business valuations for retail, industrial, and financial clients. Comparable to AppraiseItNow's M&E and inventory appraisal offerings and its financial-reporting and insolvency use cases.
• Heritage Auctions: Large auction house with appraisal services for art, collectibles, jewelry, and specialty assets. Comparable as an incumbent offering IRS-defensible valuations with deep specialist rosters, though delivered via auction-house relationships rather than a pure online platform.
• Phillips: Auction house with appraisal services for art, design, and luxury collectibles. Comparable as a multi-category incumbent providing IRS-defensible valuations for estate, donation, and insurance across personal-property categories AppraiseItNow also serves.
• Bonhams: International auction house offering appraisals for art, jewelry, motors, and collectibles through specialist departments. Comparable to AppraiseItNow's purpose-driven appraisal offerings (estate, insurance, donation) for high-value personal property.

Direct peers

• Mearto: Online marketplace and appraisal service for art, antiques, and collectibles, where users upload photos and receive appraisals from specialists. Comparable to AppraiseItNow's online photo-based submission flow and broad-asset-class coverage for personal property.
• ValueMyStuff: Online appraisal platform offering appraisals of art, antiques, jewelry, and collectibles. Most directly comparable to AppraiseItNow in combining an online submission model with a network of specialists delivering appraisal reports to consumers and estates.

Others

• ASA (American Society of Appraisers): Professional association that grants senior (ASA) and accredited appraiser credentials across personal property, machinery & equipment, and business valuation. Comparable not as a competitor but as the credentialing body whose designations (ASA) AppraiseItNow relies on for its appraiser network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppraiseItNow