What Voith Crane does

Voith Crane (legal name: Voith – Werke Ing. A. Fritz Voith GmbH. & Co. KG.) designs and manufactures custom industrial crane systems from its headquarters in Traun, Austria. Founded in 1946 by Fritz Voith as a construction locksmith's shop, the company pivoted into crane manufacturing in 1961 and now produces five core product lines: Automatikkran (automatic storage/retrieval cranes with EDV-managed warehouse control), Tambourkran (paper industry reel-handling cranes for wet-area conditions), Kraftwerkskran (heavy-duty power station cranes up to 350t with tandem cavern operation), Greiferkran (bulk-material grab cranes with frequency-converter vibration control), and Sonderlösungen (bespoke special-purpose cranes). Underlying technology includes proprietary automation and frequency-converter drive systems, and the facility is certified to EN 1090 EXC3 for structural steelwork and EN ISO 3834-2 for fusion welding, enabling fabrication to demanding industrial tolerances.

The company sells exclusively through direct enterprise sales into six verticals: metallurgical, wood/timber, paper, automotive, energy/power generation, and recycling/waste management. Customer logos include voestalpine, BMW, Audi, Andritz Hydro, Smurfit Kappa, Mondi, UPM, AMAG, Salzgitter AG, Lafarge, Binderholz, Wieland, Ennskraft, and Illwerke VKW, with reference installations across Europe, Brazil, and the USA. Revenue is generated through three streams: project-based custom crane manufacturing (one-time), 24/7 after-market service and maintenance for all crane brands (professional services), and subscription-based Voith Digital Services launched in October 2024 (recurring). The company employs 101-250 people, has been in continuous operation for 70+ years, and holds ISO 9001, ISO 14001, and ISO 45001 certifications alongside EN 1090 and EN ISO 3834-2.

Name

Voith Crane

Legal name

Voith – Werke Ing. A. Fritz Voith GmbH. & Co. KG.

Website

https://voith.at

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Voith Crane (Ing. Voith Traun) is an Austrian family-founded manufacturer designing custom industrial cranes — automated storage, paper reel-handling, hydroelectric power-station, bulk-material grab, and bespoke systems — sold direct to enterprise customers across metals, timber, paper, automotive, energy, and recycling verticals in Europe, Brazil, and the USA.

Ownership category

akta.pro rank

Product category

Industrial Cranes & Material Handling Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Overhead (Bridge) Cranes (IMAHAJAC)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Industrial crane manufacturing
• Custom crane systems
• Overhead crane engineering
• Material handling equipment
• Power station cranes

Headquarters

HQ city

Traun

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Crane Manufacturing & Sales: Project-based custom crane manufacturing including design, fabrication, and delivery of overhead cranes, gantry cranes, and specialized material handling systems. Revenue recognized upon project completion and delivery.
2. After-Market Service & Maintenance: Comprehensive service offerings including 24/7 expert hotline, regular maintenance, repairs, and spare parts management. Services extend to all crane brands, not only own products. Flexible planning and customer-oriented implementation.
3. Digital Services: Voith Digital Services offering smart crane maintenance solutions including Basic tier product launched October 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Voith Crane designs, engineers, manufactures, and services custom industrial crane systems, including automated storage cranes, paper reel handling cranes, hydroelectric power station cranes up to 350t lifting capacity, grab cranes for bulk materials, and tailored special solutions. The company also provides after-market maintenance, a 24/7 service hotline, and the newly launched Voith Digital Services subscription for smart crane maintenance.

Product overview

Voith Crane is a specialist crane construction company producing industrial crane systems for diverse applications. The product portfolio includes Automatikkran (automatic cranes for automated storage/retrieval), Tambourkran (reel handling cranes for paper industry), Kraftwerkskran (power station cranes for hydroelectric plants up to 350t), Greiferkran (grab cranes for bulk materials), and Sonderlösungen (custom special solutions). The company also offers Voith Digital Services for crane maintenance and support. All products serve industrial sectors including paper, energy, metal, wood, automotive, and recycling industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatikkran (Automatic Crane) Automated crane system providing automatic storage, relocation, and retrieval using a computer-managed warehouse (EDV) with an inventory database for location numbers, stack counts, and height coordinates. Designed for industrial facilities seeking to optimize warehouse utilization and reduce labor costs, with the ability to also be operated in manual mode independently of automation.
• Tambourkran (Reel Handling Crane) Process-optimized crane for paper industry production and storage, designed for precision reel changes and high-humidity, high-temperature wet-area operations. Provides high lifting and travel speeds for paper mills such as Mondi, Smurfit Kappa, and UPM.
• Kraftwerkskran (Power Station Crane) Heavy-duty crane for hydroelectric power plants and dam infrastructure, used for dam gate lifting, outdoor/weir operations, and inspection/revision work. Capable of transporting turbines and components up to 350t in underground tunnel systems and supports tandem operation for cavern applications.
• Greiferkran (Grab Crane) Crane equipped with shell grabs for handling bulk materials such as scrap, wood chips, lime, gypsum, cement, waste, and slag. Uses frequency converter technology for vibration-dampened operation and incorporates a dual-groove cable drum design that prevents horizontal grab movement and rotation during lifting.
• Sonderlösungen (Special Solutions / Custom Cranes) Custom-designed crane solutions for unique and challenging applications. Voith Crane specializes in conceptualizing, developing, building, and servicing individualized crane systems tailored to specific customer requirements worldwide — the company's flagship custom-engineering offering.
• Voith Digital Services Digital service offering for efficient crane maintenance, including remote support capabilities and monitoring solutions for crane systems. Includes Basic tier and additional service offerings, providing smart maintenance for Voith and other-brand crane systems.
• 24/7 Service Hotline & After-Market Service Comprehensive after-market service covering all crane brands (not only Voith products), including a 24/7 expert hotline, regular maintenance, repairs, and spare parts management. Designed for flexible planning and customer-oriented implementation to support industrial operators continuously.

Quantifiable outcome

• Automated crane systems with extremely low failure rates despite three-shift operation
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Eilbeck Cranes: Australian overhead-crane manufacturer serving heavy industry in Australasia. Comparable product line (overhead, gantry, process cranes for steel and mining) but primarily competing in a different geography.

Direct peers

• Columbus McKinnon: US-listed designer and manufacturer of hoists, cranes, and material-handling solutions. Comparable in product portfolio (overhead cranes, hoists, drives) and similar shift toward service and digital monitoring.
• Konecranes: Finland-based global leader in overhead cranes, hoists, and service. Directly comparable as a custom industrial crane manufacturer with a large installed base, recurring service revenue, and digital fleet-management offerings (TRUCONNECT) targeting the same verticals.
• GH Cranes & Components: Spanish manufacturer of process cranes, automatic cranes, and crane components with strong presence in European paper, steel, and energy. Comparable as a mid-sized European custom-crane specialist competing in similar verticals.
• Demag Cranes (Terex): Heritage German overhead-crane specialist now part of Terex. Directly comparable product line (process cranes, automated warehouse cranes, power-station cranes) and shared customer base in steel, paper, and automotive.
• ABUS Kransysteme: German manufacturer of overhead travelling cranes, gantry cranes, and light crane systems. Closely comparable mid-sized European specialist with similar customer segments in metals, paper, and automotive.
• SWF Krantechnik: German manufacturer of light and standard overhead crane systems. Comparable as a European mid-sized overhead-crane producer with overlap in industrial and warehouse applications.
• Stahl CraneSystems: German-based hoist and crane-components manufacturer with a global installed base. Comparable as a European specialist offering explosion-proof and process-industry hoists used in similar chemical, paper, and energy applications.

Broad incumbents

• Terex Corporation: US-listed diversified industrial equipment major that owns the Demag overhead-crane brand. Comparable as a major incumbent in industrial cranes serving metals, ports, and energy with a much broader portfolio and global footprint.
• Liebherr: Privately held German-Swiss industrial group with a substantial crane division covering tower, mobile, and industrial cranes. Comparable as a high-quality incumbent in custom industrial lifting for energy, construction, and metals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VoithTraun
• LinkedInlinkedin.com/company/voith-werke-ing.-a.-fritz-voith

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voith Crane