Respons

Name

Respons

Legal name

Respons Evenementen Toerisme Citymarketing

Website

https://respons.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event research and citymarketing advisory

NAICS

Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Event research data
• Citymarketing consultancy
• Destination management advisory
• Event impact analysis
• Events database subscription

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Data Products: Annual and multi-year subscriptions providing access to online monitors (festivals & concerts, trade shows, sports events, G50 municipalities & events) and the Respons Events Insights database. Delivered digitally to subscribers in 'Mijn Respons'.
2. Expertise and Advisory Services: Custom research assignments, impact analyses, strategic advisory, policy development, and interim management engagements for governments, DMO organizations, and event venues. Billed per project or interim assignment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Respons is a Dutch research and advisory bureau that sells subscription-based access to its proprietary events database (Respons Events Insights) and sector monitors, complemented by bespoke consulting, impact analyses, policy development, and interim management services for governments, destination marketing organizations, event venues, and industry associations. Its specialists combine decades of sector experience with decades-old, daily-updated event data to deliver evidence-based event policy, citymarketing, and tourism strategy work.

Product overview

Respons is a specialized research and consultancy bureau focused on events, tourism, and city marketing in the Netherlands. The company offers a portfolio of data products centered around Respons Events Insights, their core database tool that provides access to historical and current event data. Supporting products include online monitors for specific sectors (exhibitions, sports events, festivals & concerts, G50 municipalities & events), custom datasets, and subscription-based access through their 'Mijn Respons' portal. Additionally, Respons organizes two major annual conferences: the Nationaal Congres Evenementen and the Nationaal Congres Citymarketing, along with associated industry awards. The company also provides professional services including expert assignments, data analysis and research, interim management, and presentations.

Differentiator

Problem solved

Functional benefit

Brands

• Respons Events Insights: Database tool for accessing event data
• Nationaal Congres Evenementen
• Nationaal Congres Citymarketing

Products and services

• Respons Events Insights

Quantifiable outcome

• Festival and concert sector data: 30.5 million combined visits tracked in 2024; hundreds of municipalities' event policies informed by Respons research annually
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Donder & StraalcoreStrategic or Co-development PartnerRegular collaboration partner for citymarketing and destination marketing assignments. Donder & Straal (Peter Timmermans) has worked with Respons on projects including Bergen op Zoom citymarketing, Zwijndrecht citymanagement, Venray citymarketing plan, and Enkhuizen tourism policy.
• SwecominorStrategic or Co-development PartnerCollaboration partner for assignments requiring engineering or urban planning expertise. Worked with Respons on Metropoolregio Amsterdam event locations analysis and Gemeente Hengelo omgevingsprogramma evenementen.
• Event Safety Institute (ESI)minorStrategic or Co-development PartnerPartner for event safety and policy assignments. Collaborated on Gemeente Haarlem herijking evenementenbeleid, Amstelveen strategisch evenementenbeleid, and Zandvoort evenementenbeleid.
• Leisure AdviesminorStrategic or Co-development PartnerCollaboration on exploitatiemodel (exploitation model) assignments for event venues (Koepelhal and Wagenmakerij, Tilburg) and impact analysis of business events (CLC-VECTA).
• ResponsifiedminorImplementation/ SI/ Consulting PartnerFieldwork partner for visitor interviews in street surveys. Used for Tilburgse Kermis bezoekers- en bewonersonderzoek and Sneekweek bezoekersimpact.
• CLC-VECTAcoreStrategic or Co-development PartnerLong-standing partnership (since 2003) for the Monitor Beurzen — an annual research platform tracking trade and public fair sector performance in the Netherlands. CLC-VECTA is the knowledge and inspiration platform for the live communication industry.
• Vereniging van Evenementen Makers (VVEM)coreStrategic or Co-development PartnerAnnual partnership for the Monitor Festivals en Concerten. Respons annually compiles branch data on Dutch festivals and concerts in opdracht van VVEM. Results are presented at Eurosonic Noorderslag in Groningen.
• Stichting Nationale EvenementenprijzencoreStrategic or Co-development PartnerRespons supports the foundation responsible for the Nationale Evenementenprijzen (National Event Awards), which Respons originally initiated. The foundation is governed by representatives of municipalities and marketing organizations.
• Mark SchootsminorStrategic or Co-development PartnerIndependent specialist collaborator on assignments including Gemeente Noordoostpolder strategisch evenementenbeleid, Gemeente Deventer evenementenbeleid, and Gemeente Zwolle positionering evenementenstad.
• Timo FranckeminorStrategic or Co-development PartnerIndependent specialist collaborator on kermisvisie and evenementenbeleid assignments including Valkenswaard, Someren, Schouwen-Duiveland, and other municipalities.
• Miriam Hempen (Sweco)minorStrategic or Co-development PartnerCollaboration partner for Gemeente Hengelo omgevingsprogramma evenementen.
• For the Love of Place / Martin BoisenminorStrategic or Co-development PartnerCollaboration on Eindhoven citymarketing evaluatie and Gemeente Haarlem citymarketing analyse.
• InergizeminorStrategic or Co-development PartnerCollaboration on Gemeente Vlaardingen meerjarige evenementenvisie.
• DSPminorStrategic or Co-development PartnerPartner for subsidy scheme development in Gemeente Haarlem herijking evenementenbeleid.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bureau Stedelijke Planning: Dutch urban planning and placemaking consultancy working with municipalities on retail, leisure, and citymarketing strategy. Comparable as a regional Dutch consultancy serving overlapping municipal customers with place-marketing and event-location expertise.

Direct peers

• Locatus: Dutch provider of retail, leisure, and location data products and dashboards to Dutch municipalities and provinces. Closely comparable as a domestic data-platform vendor selling subscription insights to the same public-sector buyer Respons serves.
• European Cities Marketing: European network of city/DMO marketing organizations with which Respons collaborates as a research partner and speaker platform. Directly comparable as a citymarketing knowledge and benchmarking organization serving the same European DMO customer base.
• CLC-VECTA: Dutch knowledge platform for the live communication and events industry, and Respons's partner of more than 20 years on the Monitor Beurzen. Comparable as an industry-association research counterpart with overlapping member base in event organizers and venues.
• Netwerk Citymarketing: Dutch network for citymarketing organizations that now runs the Nationaal Congres Citymarketing and Citymarketing Prijzen originally initiated by Respons. A direct peer in convening and representing the Dutch citymarketing community.

Broad incumbents

• Cushman & Wakefield: Global real estate advisory that includes event venue, hospitality, and destination advisory practices. Comparable as a broad incumbent that competes for destination strategy and event-location advisory mandates with public-sector clients.
• Tourism Economics (Oxford Economics): Global provider of tourism economic-impact analysis and forecasting. Comparable as a tourism and event impact-research vendor targeting public-sector destination organizations, though at much larger scale and international scope.
• STR: Global hospitality benchmarking and event/hotel data analytics provider. Comparable as a subscription data-products vendor serving event venues, DMOs, and tourism bodies with structured performance benchmarks.
• NBTC Holland Marketing: Dutch national tourism board that commissions and consumes tourism and event research. Comparable as a public-sector destination marketing counterpart that overlaps with Respons's DMO advisory and benchmarking work.

Others

• Breda University of Applied Sciences (BUas) Tourism Research: Applied university with tourism and leisure research output frequently cited in Dutch destination strategy. Comparable as an academic producer of tourism/event research that competes for thought-leadership attention alongside Respons's reports and congresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/responsnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Respons