What Sunfert International Fertility Centre does

Sunfert International Fertility Centre Sdn Bhd is a Malaysia-based, founder-owned private fertility clinic network operating four permanent centres in Bangsar South (Kuala Lumpur flagship), Kuching (Sarawak), Ipoh (Perak), and Seremban (Negeri Sembilan). The company provides a comprehensive suite of assisted reproductive technologies including IVF, ICSI, IUI, ovulation induction, fertility preservation (egg, sperm, embryo, and ovarian tissue cryopreservation), reproductive surgeries, and donor gamete services. Its laboratory stack is anchored by the EmbryoScope Plus time-lapse incubator with AI-based iDAScore and KIDScore embryo selection, alongside PGT-A and PGT-M using Next-Generation Sequencing, sperm DNA fragmentation testing, SpermMobil, laser-assisted hatching, EmbryoGlue, and endometrial analysis (ERA, EMMA, ALICE). The centre holds RTAC certification from the Fertility Society of Australia and provides a MindBody Fertility counselling programme led by a senior counsellor who has supported over 2,000 patients.

Sunfert serves two primary customer segments: local Malaysian couples and individuals across ethnic groups (Malay, Chinese, Indian, Kadazan-Dusun) dealing with infertility, recurrent miscarriage, male factor infertility, and genetic carrier concerns, and international patients seeking fertility treatment in Malaysia, supported by dedicated English- and Mandarin-speaking carelines. Revenue is generated primarily through fee-for-service fertility treatments and structured packages such as NextGen IVF, IVF with PGT-M, IVFselect (time-lapse imaging), Fertility Cover® (up to 3 cycles with 70% refund guarantee), and Egg Freezing, with recurring storage fees from cryopreservation. Go-to-market is a hybrid of sales-led in-clinic consultations, 24/7 multilingual inside-sales carelines, event-driven community education (fertility talks and IVF workshops), and direct-to-consumer digital marketing (website, SEO, social media on Instagram, Facebook, TikTok, YouTube, LinkedIn). The company is privately held by its founding team led by Dato' Dr Wong Pak Seng, with no disclosed external funding rounds.

Name

Sunfert International Fertility Centre

Legal name

Sunfert International Fertility Centre Sdn Bhd

Website

https://www.sunfert.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunfert International Fertility Centre is a Malaysia-based, founder-owned private fertility clinic network operating four clinics that delivers IVF, ICSI, PGT-A/PGT-M, fertility preservation, and genetic testing for local and international patients, with RTAC-certified laboratory standards and AI-assisted embryo selection.

Ownership category

akta.pro rank

Product category

Reproductive Health and Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic & Prenatal Testing Laboratories (HLAFAMAH)

Keywords

• Fertility treatments
• IVF services
• Preimplantation genetic testing
• Fertility preservation
• Assisted reproductive technology

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: Sunfert generates revenue primarily through fee-for-service fertility treatments and procedures including IVF, ICSI, IUI, ovulation induction, egg/sperm/embryo freezing, reproductive surgeries, and genetic testing services. Treatment packages range from single-cycle offerings to multi-cycle programmes. Additional revenue streams include fertility medications, monitoring visits, and supplementary procedures such as Laser-Assisted Hatching and endometrial analysis.
2. Fertility Treatment Packages: Sunfert offers structured IVF packages including NextGen IVF, IVF with PGT-M, Fertility Cover (up to 3 cycles with 70% refund guarantee), IVFselect (time-lapse embryo imaging), and Egg Freezing packages. These packages bundle core treatment components at fixed upfront costs, providing revenue predictability and patient financial clarity.
3. Genetic Testing Services (PGT-A, PGT-M): Revenue is generated from pre-implantation genetic testing services integrated with IVF cycles. PGT-A screens embryos for chromosomal abnormalities using NGS technology; PGT-M tests for specific inherited single-gene disorders such as Thalassaemia. These are offered as add-on services to standard IVF packages.
4. Cryopreservation and Storage Services: Sunfert provides egg freezing, sperm freezing, embryo freezing, and ovarian tissue cryopreservation services. Revenue is generated from the freezing procedure and ongoing cryostorage fees (e.g., 12 months cryopreservation included in the Egg Freezing Package).
5. Fertility Assessments and Diagnostics: Revenue from fertility assessments, diagnostic tests, and consultations including AMH testing, hormonal blood tests, pelvic ultrasounds, semen analysis, and endometrial analysis (ERA, EMMA, ALICE). These services are provided both as standalone assessments and as components of treatment packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sunfert International Fertility Centre is a Malaysia-based fertility clinic network operating 4 permanent centres (Bangsar South flagship in Kuala Lumpur, plus Kuching, Ipoh, and Seremban). It provides personalised, evidence-based fertility treatments including IVF, ICSI, IUI, ovulation induction, pre-implantation genetic testing (PGT-A and PGT-M), fertility preservation services (egg, sperm, embryo, and ovarian tissue cryopreservation), advanced laboratory technologies such as EmbryoScope Plus time-lapse imaging, and the MindBody Fertility counselling programme, delivered by a multidisciplinary team of fertility specialists, embryologists, and genetic scientists.

Product overview

Sunfert International Fertility Centre operates as a multi-location fertility clinic network offering a comprehensive suite of assisted reproductive technologies and treatments. The portfolio includes core fertility treatments (IVF, ICSI, IUI, Ovulation Induction), advanced laboratory technologies (Time-Lapse Embryo Imaging with EmbryoScope Plus, PGT-A, PGT-M, SpermMobil, Laser-Assisted Hatching, EmbryoGlue, Endometrial Analysis ERA/ALICE/EMMA, PRP therapy), fertility preservation services (Egg/Sperm/Embryo Freezing, Ovarian Tissue Cryopreservation), and holistically MindBody Fertility support. These are offered through structured treatment packages including Sunfert NextGen IVF, IVFselect, Fertility Cover®, Egg Freezing Package, and IVF with PGT-M Package. The centre integrates advanced genetic testing, AI-powered embryo selection via EmbryoScope Plus, and personalised treatment protocols across four clinic locations in Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Sunfert NextGen IVF Package: Personalised fertility treatment programme combining standard IVF with advanced technologies such as PGT-A and Time-Lapse Embryo Imaging.
• Sunfert Fertility Cover®
• Sunfert IVFselect
• Sunfert Egg Freezing Package

Products and services

• In-Vitro Fertilisation (IVF) An advanced fertility treatment where eggs are fertilised in a laboratory to help achieve pregnancy for patients with infertility challenges. Includes EmbryoScope Plus time-lapse imaging and EmbryoGlue at no additional charge.
• IVF with Pre-Implantation Genetic Testing (PGT) An advanced fertility treatment that integrates IVF with genetic screening (PGT-A and/or PGT-M) to identify embryos with chromosomal or single-gene abnormalities, aimed at increasing IVF success rates and reducing inherited disease risk.
• Intra-Cytoplasmic Sperm Injection (ICSI) An advanced IVF laboratory technique where a single sperm is injected directly into an egg to increase pregnancy chances for patients with severe male-factor infertility. Included at no extra charge in standard IVF packages.
• Intra-Uterine Insemination (IUI) A simple fertility treatment that places prepared sperm into the uterus during ovulation to boost natural fertilisation.
• Ovulation Induction (OI) A simple and affordable fertility treatment that helps stimulate the ovaries to release eggs and support conception.
• Intra-Cytoplasmic Morphologically-Selected Sperm Injection (IMSI) A refined form of ICSI where sperm are selected under high magnification (morphological evaluation) to improve fertilisation precision and outcomes in severe male infertility or repeated IVF failure cases.
• Physiological Intra-Cytoplasmic Sperm Injection (PICSI) A refined sperm selection technique that selects the most mature sperm by allowing them to bind to hyaluronic acid before injection, improving fertilisation outcomes in certain male infertility cases.
• MindBody Fertility A dedicated programme supporting patients' emotional wellbeing and helping them cope with the stress of trying to conceive. Includes 4 complimentary counselling sessions bundled with most IVF packages.
• Sperm and Egg Donation Services to support couples in achieving pregnancy through donor sperm and donor eggs when their own gametes cannot support conception. Includes a dedicated Gamete Donation Department.
• Egg Freezing A medical and lifestyle fertility preservation option that allows women to cryopreserve eggs and retain control over future reproductive choices.
• Sperm Freezing A medical and lifestyle option that allows men to preserve fertility for future reproductive use.
• Embryo Freezing An important part of modern IVF treatment, allowing preservation of healthy embryos for future use.
• Ovarian Tissue Cryopreservation (OTC) A medical procedure that preserves a woman's fertility by freezing ovarian tissue for future use, ideal for patients facing medical or age-related fertility challenges such as impending chemotherapy.
• Artificial Oocyte Activation (AOA) A specialised IVF laboratory technique that helps trigger egg activation after sperm injection, improving fertilisation in selected cases where conventional ICSI does not result in successful activation.
• Time-Lapse Embryo Imaging (EmbryoScope Plus) Advanced IVF technology that continuously monitors embryo development inside a stable incubator using the EmbryoScope Plus system, combining incubation, high-resolution time-lapse imaging, and AI-based scoring (iDAScore, KIDScore) for improved embryo selection.
• Pre-implantation Genetic Testing for Aneuploidies (PGT-A) Advanced genetic screening using Next-Generation Sequencing (NGS) to assess whether embryos have the correct number of chromosomes (46) before transfer, helping reduce miscarriage risk and IVF failure.
• Pre-implantation Genetic Testing for Monogenic Disorder (PGT-M) Advanced genetic test performed during IVF using Karyomapping to detect specific inherited single-gene disorders, including Thalassaemia, Cystic Fibrosis, Huntington's disease, and Spinal Muscular Atrophy.
• Sperm DNA Fragmentation Testing Specialised diagnostic assessment that measures DNA damage in sperm to identify hidden causes of male infertility, particularly in cases of unexplained infertility, repeated IVF/IUI failures, recurrent miscarriages, or advanced paternal age.
• SpermMobil Specialised laboratory medium used to activate immotile or non-moving sperm by stimulating energy mechanisms within viable sperm cells, helping embryologists identify healthy sperm for IVF or ICSI.
• Laser-Assisted Hatching (LAH) Advanced IVF laboratory technique that uses a precise medical laser to create a small opening in the embryo's zona pellucida before implantation, supporting successful attachment to the uterine lining.
• EmbryoGlue Specialised embryo transfer medium containing a high concentration of hyaluronan that helps embryos adhere to the uterine lining during transfer, supporting improved implantation success rates.
• Endometrial Analysis (ERA, ALICE, EMMA) Advanced diagnostic tests evaluating the uterine lining to optimise embryo implantation: ERA identifies the personalised window of implantation, EMMA evaluates uterine microbiome balance, and ALICE detects harmful bacteria associated with chronic endometritis.
• Platelet-Rich Plasma (PRP) for Ovarian or Endometrial Rejuvenation Regenerative therapy using the patient's own concentrated platelet-rich plasma to support ovarian function by stimulating dormant follicles and to improve endometrial thickness and blood circulation for better embryo implantation conditions.
• Sunfert NextGen IVF Package Personalised fertility treatment programme combining standard IVF with PGT-A and Time-Lapse Embryo Imaging. Recommended for women aged 35 and above or those with recurrent miscarriage or IVF failure.
• Sunfert IVF with PGT-M Package Fertility treatment combining IVF with Pre-Implantation Genetic Testing for Monogenic Disorders to select embryos free from targeted inherited genetic conditions such as Thalassaemia. For couples who are carriers of known genetic disorders.
• Sunfert Fertility Cover Package Structured IVF package providing up to 3 IVF cycles at a fixed upfront cost. If no live birth is achieved after completing all eligible cycles, a 70% refund is provided, giving financial predictability and reassurance.
• Sunfert IVFselect Package IVF package using time-lapse embryo imaging technology (EmbryoScope Plus) for continuous embryo monitoring and more informed embryo selection. Includes EmbryoGlue at no additional charge.
• Sunfert Egg Freezing Package Egg freezing (oocyte cryopreservation) package allowing patients to freeze unlimited eggs retrieved from one OPU cycle, with 12 months of cryopreservation included. Designed for women wishing to preserve fertility for future use.

Quantifiable outcome

• Malaysia's first successful PGT-M pregnancy from alpha-thalassaemia screened embryo
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• Fertility Society of Australia (FSA) / Reproductive Technology Accreditation Committee (RTAC)coreStrategic or Co-development PartnerSunfert International Fertility Centre is RTAC (Reproductive Technology Accreditation Committee) certified, the official accreditation body of the Fertility Society of Australia (FSA). This certification confirms Sunfert meets rigorous internationally recognised standards in laboratory quality, clinical governance, patient safety, ethical practice, and treatment outcomes. RTAC accreditation is a leading authority in reproductive medicine across Australia and New Zealand, providing assurance to local and international patients that Sunfert's care follows globally recognised best practices.

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Alpha IVF Centre: Alpha IVF Centre is a Malaysia-based fertility clinic group offering IVF, PGT, and advanced ART technologies. It directly competes with Sunfert in the Malaysian premium IVF segment and targets similar international medical tourism patients.
• TMC Fertility (TMC Life Sciences): TMC Fertility is a major Malaysian fertility clinic network operating under TMC Life Sciences. It offers IVF, ICSI, PGT, and fertility preservation across multiple Malaysia locations, directly competing with Sunfert's 4-clinic footprint and positioning.
• KL Fertility Centre: KL Fertility Centre is a Kuala Lumpur-based fertility clinic offering IVF, ICSI, and fertility preservation services. It is a direct competitor in the Klang Valley market for premium fertility patients.

Broad incumbents

• Thomson Fertility Centre: Thomson Fertility is part of Thomson Medical Group, a Singapore-listed healthcare group operating fertility services in Singapore and Malaysia. It is a larger incumbent with overlapping ART offerings and serves similar medical tourism patients.

Regional players

• Bangkok Fertility Centre (BFC): Bangkok Fertility Centre is a leading Thai fertility clinic with strong medical tourism positioning. It competes with Sunfert for international patients in the ASEAN fertility market and offers comparable IVF/PGT services.
• SAFE Fertility Centre: SAFE Fertility Centre is a Thailand-based fertility group with multi-clinic presence and strong international patient flow. It is a regional competitor for ASEAN medical tourism fertility patients.
• Damai Service Hospital (Hospital Pakar Damai): Damai Service Hospital operates fertility services in East Malaysia and competes with Sunfert's Kuching clinic for Sarawak patients seeking ART locally.

Others

• Genea Biomedx: Genea Biomedx is an ART technology and lab equipment supplier (including time-lapse incubation systems). It is an enabling partner/supplier to Sunfert's lab capability rather than a direct competitor.
• Vitrolife: Vitrolife is a global IVF media and consumables supplier (including EmbryoGlue-type products). It supplies Sunfert's lab workflows and is comparable as an enabler of ART service delivery.
• Origio / CooperSurgical Fertility Solutions: CooperSurgical (parent of Origio) is a major IVF and reproductive medicine consumables and equipment supplier. It is comparable to Sunfert as an ecosystem participant enabling advanced ART services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Sunfert_IVF
• Facebookfacebook.com/sunfertkuching
• LinkedInlinkedin.com/company/sunfert-international-fertility-centre
• Instagraminstagram.com/sunfert_ivf
• TikToktiktok.com/@sunfert_ivf
• Xx.com/sunfertcentre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunfert International Fertility Centre