Willgen
Willgen is a UK-based, owner-operated specialist retailer of off-grid 12V solar power systems, lighting, and security cameras, serving marine, leisure, agricultural, and equine customers through its e-commerce storefront and bespoke system design service.
- Company typePrivate
- Founded2007
- HeadquartersMelton Mowbray, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Willgen does
Willgen is a privately held UK specialist retailer and bespoke system integrator focused on off-grid solar power and 12V DC lighting solutions. Founded in 2007 and headquartered at Church Farm, Wartnaby, Leicestershire, the company serves three primary customer segments: marine and leisure vehicle owners (yachts, narrow boats, caravans, motorhomes, camper vans) needing battery maintenance and off-grid power; agricultural and equine operators (farm owners, stable and barn owners) requiring lighting and security in locations without mains electricity; and general off-grid power users with sheds, gardens, car parks, road signs, and similar applications. The product catalog spans rigid, semi-flexible, and flexible photovoltaic panels (5W-120W) from brands including BP Solar, Victron Bluesolar, PV Logic, and Spectralite; Optimate 12V solar battery chargers (10W-80W); Farmstream WiFi and 4G security cameras with optional solar power kits; 12V DC LED lighting; AGM, gel, and flooded deep cycle batteries (33Ah-230Ah); PWM and MPPT charge controllers; and DC-to-AC inverters, alongside cable, connector, and accessory ranges.
The underlying technology stack is conventional off-grid solar architecture — photovoltaic panels feeding charge controllers and battery banks, with optional inversion to 230V AC — assembled and configured using third-party components rather than proprietary hardware. Willgen's defensible capability is configuration knowledge: owner Bill Musson personally consults on bespoke system designs for stables, barns, yards, car parks, road signs, driveways, and shipping containers, and the company supplies DIY kits with installation instructions plus optional on-site installation in the East Midlands. The business operates a direct-to-consumer e-commerce storefront at willgen.co.uk with Sagepay and PayPal processing, UK-wide delivery, and a 30-day money-back guarantee. Revenue is generated through one-time hardware sales, bespoke system sales, and hourly installation labor (£42/hour), with no disclosed subscription or recurring revenue streams. The company is bootstrapped, owner-operated, and shows no evidence of external investment, partnerships, or institutional scaling.
Willgen firmographics
Firmographics- Name
- Willgen
- Legal name
- Willgen
- Website
- https://willgen.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willgen is a UK-based, owner-operated specialist retailer of off-grid 12V solar power systems, lighting, and security cameras, serving marine, leisure, agricultural, and equine customers through its e-commerce storefront and bespoke system design service.
- Ownership category
- akta.pro rank
Willgen industry classification
Industry- Product category
- Off-grid solar equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Landscape Architectural Services (541320), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Landscape Lighting Design & Layout (HSAIAHAA)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Installation (HSAOAFAB), Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL)
Keywords
Where Willgen is headquartered
LocationHeadquarters
- HQ city
- Melton Mowbray
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Willgen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of solar panels, solar chargers, 12V lighting, wind chargers, batteries, inverters, cables, connectors, and security cameras through the company's e-commerce platform. Products include both off-the-shelf items and bespoke configured kits.
- Bespoke System Design: Custom design and supply of off-grid solar lighting and power systems tailored to specific customer needs including stables, barns, yards, car parks, road signs, driveways, gardens, garages, and shipping containers.
- Installation Services: Labour charges for professional installation services, available within the East Midlands area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Solar Chargers and Panels |
| Unit Pricing | Pay-as-you-go | Solar Lighting Kits |
| Unit Pricing | Pay-as-you-go | Security Cameras |
| Unit Pricing | Pay-as-you-go | Batteries |
| Unit Pricing | Pay-as-you-go | Inverters |
| Unit Pricing | Pay-as-you-go | Installation Labour |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Willgen product offering
Product offeringCore offering
Willgen is a UK-based specialist retailer and installer of off-grid solar power and lighting systems for marine, leisure, and agricultural applications. The company sells solar panels, solar chargers, batteries, inverters, 12V DC LED lighting, and security cameras through an online shop, and also designs and supplies bespoke solar systems and DIY kits tailored to individual customer requirements such as stables, barns, car parks, and road signs.
Product overview
Willgen is a UK-based specialist retailer offering off-grid solar power and lighting solutions. The product portfolio centers on complete solar energy systems for marine, leisure, agricultural, and remote applications. Core offerings include rigid, semi-flexible, and flexible solar panels (5W-120W) from brands like BP Solar, Victron, and Spectralite; Optimate solar charger kits for battery maintenance; and Farmstream WiFi/4G security cameras with optional solar power kits. Supporting products include 12V DC LED lighting, deep cycle batteries, solar charge controllers (MPPT/PWM), DC-to-AC inverters, and comprehensive cable/connector ranges. Willgen also designs and supplies bespoke solar systems and pre-configured lighting kits (stable, barn, and custom configurations) as DIY packages with installation support available in the East Midlands. The company is owned and operated by Bill Musson from Church Farm, Leicestershire.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panels
Quantifiable outcome
- 30-day money-back guarantee on all products
- +1 more outcomes
Companies that use Willgen
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Willgen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Willgen partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Willgen competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Willgen social profiles
Digital presenceWillgen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willgen leadership team
Management profileNumber of profiles
Profiles1 record
Willgen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willgen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willgen
What does Willgen do?
Willgen is a UK-based specialist retailer and installer of off-grid solar power and lighting systems for marine, leisure, and agricultural applications. The company sells solar panels, solar chargers, batteries, inverters, 12V DC LED lighting, and security cameras through an online shop, and also designs and supplies bespoke solar systems and DIY kits tailored to individual customer requirements such as stables, barns, car parks, and road signs.
Is Willgen a public or private company?
Willgen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Willgen founded?
Willgen was founded in 2007. It employs 11 to 50 people.
Where is Willgen based?
Willgen is headquartered in Melton Mowbray, United Kingdom, in the Europe region.
How does Willgen make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are bespoke System Design and installation Services.
Does Willgen have an API?
No public API is recorded for Willgen.
What industry is Willgen in?
Willgen's product category is Off-grid solar equipment. Its primary akta.pro industry code is HSAIAHAA, Landscape Lighting Design & Layout, with a secondary code of HSAOAFAB, Outdoor & Landscape Lighting Installation. Its NAICS code is 3351 and its SIC code is 3640.