Tic Tac Toe Consulting

What Tic Tac Toe Consulting does

Tic Tac Toe Consulting Sdn Bhd (TTTC) is a privately held Malaysian talent management consulting firm founded in 2016 by three co-founders, headquartered at Jalan Perusahaan Ringan, Setapak, Kuala Lumpur, with a secondary training academy at KL Trillion on Jalan Tun Razak. The company employs over 30 senior consultants and serves large enterprises, multinational corporations, government-linked companies, and small-to-medium enterprises across Malaysia, Singapore, and Indonesia. Its core value proposition centers on reducing employee turnover, improving talent selection, and building high-performance workplace cultures through scientifically validated psychometric assessments and structured consulting engagements.

The firm's product portfolio is anchored on the OD-Tools® assessment suite, which includes Trait-Map® (a forced-choice Big Five personality instrument measuring 25 traits in approximately 15 minutes using combinatorial optimization), the OD-Tools® Motivation Questionnaire (assessing 15 work-related motivational factors grounded in Maslow's framework), EQ-SWOT™ (a 116-item emotional intelligence instrument), Sales Map™ (a 33-scenario B2B sales situational judgment test), and customizable 360 Assessments. These tools are bundled with consulting services covering Assessment Centers, Succession Planning (9 Box Talent Review), Talent Engagement, Cultural Transformation using a proprietary 5 C's framework (Clarity, Communication, Collaboration, Coaching, Competence), and Dynamic Team Building built on Harrison's Team Paradox Analysis.

Revenue is generated through three streams: (1) custom multi-year consulting engagements scoped and priced per client, (2) subscription/recurring licensing of psychometric assessment tools, and (3) HRDF-claimable training workshops for Malaysian corporate clients. The go-to-market is sales-led and relationship-based, with direct outreach via website, WhatsApp Business, phone, in-person consultation, and a public workshop calendar that doubles as demand generation. Strategic partnerships with Pearson TalentLens, OD-Tools®, FirstJoy, and Harrison Assessments extend the firm's distribution and product reach. The firm is bootstrapped and founder-owned with no disclosed external funding.

Name

Tic Tac Toe Consulting

Legal name

Tic Tac Toe Consulting Sdn Bhd (Co. Reg 1187186-T)

Website

https://tictactoe-consulting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tic Tac Toe Consulting is a Malaysian talent management consulting firm that delivers psychometric assessments (Trait-Map, EQ-SWOT, Sales Map), succession planning, cultural transformation, and HRDF-claimable training workshops to large enterprises, MNCs, and GLCs across Southeast Asia.

Ownership category

akta.pro rank

Product category

Talent Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Talent management consulting
• Psychometric assessments
• Leadership development training
• Organizational development tools
• HRDF training provider

Headquarters

HQ city

Setapak

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting engagements including Competency-based interviews (CBI) workshops, Dynamic Team Building programs, and Training Needs Analysis (TNA). These are delivered as on-site or virtual consulting engagements with custom pricing based on scope.
2. Assessment Tools & Products: Sale and licensing of psychometric assessment tools including Trait-Map, OD-Tools MQ, EQ-SWOT, and Sales Map. These tools are used for talent selection, development, engagement, and succession planning.
3. Training Workshops: HRDF-claimable training workshops delivered to corporate clients. Offerings include OD-Tools Assessment Accreditation Workshop (2 days), Golden Personality Profile Interpretation Workshop (1 day), Leadership Personality Analysis Workshop, and other specialized programs. Pricing varies by workshop and participant count.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tic Tac Toe Consulting provides talent management consulting services to Malaysian organizations, with a core portfolio of proprietary psychometric assessment tools (Trait-Map, OD-Tools MQ, EQ-SWOT, Sales Map, and 360 Assessments) and HRDF-claimable corporate training workshops. The firm applies established frameworks including Harrison's Team Paradox Analysis to deliver individual, team, and organizational development interventions for HR leaders, people managers, and leadership teams.

Product overview

Tic Tac Toe Consulting offers a comprehensive talent management platform centered on OD-Tools® psychometric assessment products including Trait-Map® (personality assessment), OD-Tools® Motivation Questionnaire (MQ), EQ-SWOT™ (emotional intelligence), Sales Map™ (sales proficiency), and 360 Assessments. These tools are complemented by consulting services such as Assessment Centers, Succession Planning, Talent Selection & Development, Talent Engagement, and Cultural Transformation using the 5 C's framework. The company also provides various professional workshops including CBI Workshop, Dynamic Team Building, OD-Tools Assessment Accreditation, and Leadership Effectiveness programmes. The portfolio is delivered through a combination of assessment technology and human capital consulting expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Trait-Map

Quantifiable outcome

• According to Gallup, replacing an employee can cost businesses 1.5-2 times the employee's annual salary due to hiring and training expenses
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Pearson (TalentLens)coreStrategic or Co-development PartnerPearson's TalentLens division is a principal partner providing psychometric tools for better hiring. TalentLens is part of Pearson plc, the world's leading learning company with over 70 years of research behind its assessments. The partnership enables Tic Tac Toe Consulting to offer validated pre-employment and development assessments to Malaysian clients.
• OD-Tools®coreTechnology or IntegrationOD-Tools is a provider of innovative, user-friendly psychometric assessments to unlock potential and enhance organizational vitality. Tic Tac Toe Consulting is a certified practitioner offering the full suite of OD-Tools assessments including Trait-Map, Motivation Questionnaire, EQ-SWOT, and Sales Map.
• FirstJoycoreStrategic or Co-development PartnerFirstJoy delivers talent development and employee engagement solutions across Southeast Asia. They are the only Happiness at Work Survey Practitioner in Malaysia and Singapore, certified by Happiness Works in the UK in 2014. The partnership expands Tic Tac Toe Consulting's offerings in employee well-being and engagement measurement.
• Harrison AssessmentssupportingTechnology or IntegrationHarrison's Team Paradox Analysis is used in Dynamic Team Building programs to provide dynamic team reviews, identify strengths and challenges, assess team decision-making potential, and facilitate team self-discovery for accelerated performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talent Plus: Talent assessment and selection consultancy specialising in psychometric tools for selection, development, and engagement. Direct comparable in assessment-led talent management consulting, though with US-centric delivery rather than SEA focus.
• Hogan Assessment Systems: Global provider of personality assessments (HPI, HDS, MVPI) widely used in leadership development and selection. Comparable product offering to TTTC's Trait-Map and Sales Map, with an established practitioner/distributor network similar in shape.
• Thomas International: Provider of psychometric assessments (DISC, PPA, GIA) with global practitioner networks. Closely comparable as a psychometric-assessment company with a partner/practitioner distribution model — directly analogous to TTTC's OD-Tools licensing approach.

Broad incumbents

• SHL: Global leader in psychometric assessment and talent measurement. Comparable as the dominant global brand in the same psychometric assessment category TTTC serves (Trait-Map, EQ-SWOT), but operating at vastly greater scale and serving MNCs across all geographies.
• Aon Assessment Solutions: Aon's assessment solutions division delivers psychometric assessments and talent analytics globally. Comparable in product (psychometric tools) and enterprise client base, though offered as part of a much broader HR and risk consulting portfolio.
• Korn Ferry: Global organizational consulting firm with deep talent management, assessment, and succession planning practices. Directly comparable service overlap in talent selection, succession planning, and leadership development, but at a much larger scale and broader portfolio.
• LHH (Lee Hecht Harrison): Global talent development and career transition firm (part of Adevinta-adjacent group) with leadership development and assessment services. Comparable in talent selection, leadership development, and succession planning service lines, though at a much larger scale.
• Mercer: Global consulting firm with talent strategy, assessment, and workforce consulting practices. Overlaps with TTTC on succession planning, talent engagement, and HR consulting, but within a much broader HR consulting and benefits portfolio.
• DDI (Development Dimensions International): Global leadership and talent assessment firm with strong psychometric and competency-based interview offerings. Highly comparable to TTTC's CBI workshops, assessment centers, and succession planning services, with deeper global reach.

Regional players

• People Resolutions: Regional HR and talent management consultancy operating in Southeast Asia with psychometric and organizational development offerings. Comparable to TTTC as a SEA-focused talent consulting peer competing for similar enterprise HR mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tictactoeconsulting
• LinkedInlinkedin.com/company/tic-tac-toe-consulting-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tic Tac Toe Consulting