Sasin School of Management

What Sasin School of Management does

Sasin School of Management is a graduate business school established in 1982 as the first international business school in Thailand, operating under Chulalongkorn University in Bangkok. It is the first business school in Thailand to hold dual AACSB and EQUIS accreditation, and offers a portfolio of degree programs — Master of Science in Management (MiM, launching August 2026), Flexible MBA, Executive MBA, Connect+ Executive MBA (blended online + residential), and a Doctor of Business Administration (DBA) — alongside executive education offerings including Sasin Turbo innovation talks, Cybersecurity Leadership, Southeast Asia Immersions, and custom corporate programs. The school's pedagogical platform centers on Action Learning Labs (Consulting, ESG, AI Consulting, Sustainability, New Ventures, AI, plus joint labs with MIT Sloan and Fudan) and a customized Moodle-based LMS called Sasinware with iOS/Android access.

The institution operates a direct-to-consumer go-to-market model, with prospective students applying through app.sasin.edu and an admissions office handling degree-program applications; corporate clients engage through custom executive education. GTM is augmented by event-driven demand generation via information sessions, Sasin Reconnect alumni events, Sasin Turbo talks, and JETRO-SJC seminars for Japanese corporates. Sasin also participates in international rankings (Financial Times, QS) and accreditations as brand-building channels. The portfolio is supported by 40+ global exchange partnerships (Cornell, Duke, Kellogg, Wharton, INSEAD affiliates, RSM Erasmus) and three research/consulting centers (Japan Center, Sustainability Center, Management Consulting Japan Center).

Revenue mechanics rely primarily on multi-year degree-program tuition (recurring subscription-style contracts for MiM, MBA, EMBA, Connect+ EMBA, DBA) and professional-services-style fees for short executive education programs, certificate courses, and custom corporate engagements. Pricing is not publicly disclosed; prospective students and corporate clients engage admissions and executive education sales directly. Customer segments span recent graduates (0-12 months post-degree for MiM), early-to-mid-career professionals, senior executives (7+ years for EMBA), doctoral/research candidates, and Japanese corporate clients through the JETRO partnership. As a unit within Chulalongkorn University, Sasin benefits from parent infrastructure (library network, sports/health services, campus facilities) and operates an additional Sasabhumi International Learning Center in Phang Nga.

Name

Sasin School of Management

Legal name

Sasin Graduate Institute of Business Administration of Chulalongkorn University

Website

https://sasin.edu

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Sasin School of Management is a Bangkok-based, Chulalongkorn University-affiliated graduate business school offering degree programs (MiM, MBA, EMBA, Connect+ EMBA, DBA), executive education, and Action Learning Labs with MIT Sloan and Fudan for professionals and corporate clients across Southeast Asia.

Ownership category

akta.pro rank

Product category

Graduate Management Education

NAICS

Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Graduate management education
• Business school programs
• Executive education
• MBA degree programs
• Action learning labs

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Degree Program Tuition: Tuition fees from MiM, MBA, Executive MBA, Connect+ Executive MBA, and DBA programs. These are multi-year degree programs with modular course structures.
2. Executive Education Programs: Short courses, certificate programs including Sasin Turbo, Cybersecurity Leadership, Southeast Asia Immersions, and custom corporate programs for organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Sasin School of Management is a graduate business school operating internationally accredited degree programs (MiM, Flexible MBA, Executive MBA, Connect+ Executive MBA, DBA) and executive education courses targeted at individual professionals and corporate clients. Teaching is delivered through classroom instruction, credit-bearing internships, international immersions, and a portfolio of Action Learning Labs co-developed with MIT Sloan and Fudan. The school is the first in Thailand to hold dual AACSB and EQUIS accreditation and is the only Financial Times-ranked MBA program in the country.

Product overview

Sasin School of Management offers a portfolio of internationally accredited degree programs and executive education services. Its core degree portfolio includes the MiM (Master of Science in Management, launching August 2026), Flexible MBA (daytime/evening), Executive MBA (for leaders with 7+ years experience), Connect+ Executive MBA (13-month blended online + residential format), and DBA. Executive Education includes Sasin Turbo innovation talks, Cybersecurity Leadership certificate, Southeast Asia Immersion, and Custom Programs. Experiential learning is central to Sasin, delivered through a suite of Action Learning Labs (Consulting Lab, ESG Lab, AI Consulting Lab, AI Lab, Sustainability Lab, New Ventures Lab, plus collaborative labs with MIT Sloan and Fudan). Supporting offerings include research centers (Japan Center, Sustainability Center), the Bangkok Business Challenge startup competition, global exchange programs with 40+ partner schools, Sasinware (LMS), the Prajadhipok-Rambhai Barni Library, IT services, Sasa International House accommodation, and SAFE anti-harassment services. The overall offering functions as a unified management education ecosystem integrating classroom instruction, experiential learning, international exposure, and career development.

Differentiator

Problem solved

Functional benefit

Brands

• Sasin Action Learning: Experiential learning program where students work in teams on real projects with host organizations
• Sasin Turbo
• Sasinware
• SAFE Services
• Sasa International House

Products and services

• Sasin Master of Science in Management (MiM) A full-time Master of Science in Management program for recent graduates within 12 months of degree completion, requiring no prior work experience. The program builds essential business foundations through classroom learning, a credit-bearing Career Lab internship, and an international immersion.
• Sasin Flexible MBA A full-time or part-time MBA program offered in daytime or evening options, allowing students to choose their pace. Ranked among the Financial Times top 100 MBA programs globally.
• Sasin Executive MBA An Executive MBA program for experienced leaders with at least 7 years of post-degree work experience. Includes international residentials at partner schools and is ranked among the top 100 EMBAs globally by the Financial Times.
• Sasin Connect+ Executive MBA A 13-month blended Executive MBA program combining asynchronous pre-recorded and synchronous live Zoom online learning with three in-person four-day residentials across Asia. Designed for leaders with 5+ years of post-degree work experience seeking career transition and management roles with flexible scheduling.
• Sasin DBA (Doctor of Business Administration) A doctoral-level program designed for professionals seeking to become respected thought leaders and sought-after experts in their profession or industry.
• Sasin Turbo Innovation Talk Series An executive education innovation talk series featuring leaders in entrepreneurship, innovation, and management education. Past sessions have covered AI and blockchain, robotics, and entrepreneurship topics.
• Cybersecurity Leadership Certificate Program for Business An executive education certificate program focused on cybersecurity leadership designed for business professionals.
• Southeast Asia Immersion (SEAI) An executive education program providing immersive learning experiences focused on Southeast Asian business environments.
• Sasin Custom Programs for Organizations Customized executive education programs tailored to the specific development needs of organizations or teams, delivered directly to corporate clients.

Quantifiable outcome

• Top 100 Global MBA and Top 20 in Asia (Financial Times 2026)
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and standard.

• Japan External Trade Organization (JETRO) Bangkok OfficecoreStrategic or Co-development Partner · 17 June 2026Sasin Management Consulting Japan Center collaborates with JETRO to host seminars for Japanese companies in Thailand. 7th JETRO-SJC Seminar on logistics and supply chain redesign with approximately 100 Japanese company representatives attending.
• MIT Sloan School of ManagementcoreStrategic or Co-development PartnerLong-standing partnership for Action Learning through Sasin-MIT ASEAN Lab and Sasin-MIT Action Learning Lab. Joint teams of MBA students from both schools work on real-world business problems for ASEAN enterprises. Includes annual conference on Action Learning in the Age of AI. Professor Yasheng Huang (Epoch Foundation Professor) and Dr. Michellana Jester (Senior Lecturer) from MIT Sloan participate.
• Tsinghua University School of Economics and ManagementcoreStrategic or Co-development PartnerExchange partnership and Sasin-Fudan Thailand-China Lab collaboration. Students work with MBA students from Fudan on real client projects in China and Thailand.
• Fudan School of ManagementcoreStrategic or Co-development PartnerSasin-Fudan Thailand-China Lab joint cooperation. MBA students from both schools collaborate on real client projects in China and Thailand.
• Kellogg School of Management (Historical)majorStrategic or Co-development PartnerOne of three founding collaborators when Sasin was established in 1982, along with Wharton School. Provided foundational curriculum and academic framework.
• The Wharton School (Historical)majorStrategic or Co-development PartnerOne of three founding collaborators when Sasin was established in 1982, along with Kellogg School of Management. Contributed to academic design and methodology.
• Chulalongkorn UniversitycoreStrategic or Co-development PartnerSasin is a postgraduate institute under Chulalongkorn University. Located on Chula campus in central Bangkok. Students access university sports, health services, and library network (Chulalinet).
• Rotterdam School of Management, Erasmus UniversitystandardChannel Partner/ Reseller/ DistributorExchange partner school. Sasin MBA students participate in exchange program to study at RSM learning about agritech and global trade from Netherlands perspective.
• Cornell Johnson Graduate School of ManagementstandardChannel Partner/ Reseller/ DistributorExchange partner school. Sasin MBA students study at Cornell through exchange program, experiencing individualistic culture and developing independent thinking.
• Duke Fuqua School of BusinessstandardChannel Partner/ Reseller/ DistributorExchange partner school for MBA student exchanges.
• Kellogg School of Management (Current Exchange)standardChannel Partner/ Reseller/ DistributorCurrent exchange partner for MBA student exchanges.
• Wharton School, University of PennsylvaniastandardChannel Partner/ Reseller/ DistributorCurrent exchange partner for MBA student exchanges.
• INSEAD (via multiple French schools)standardChannel Partner/ Reseller/ DistributorExchange partners including EDHEC, emlyon, ESCP, ESSEC, Grenoble for MBA exchanges.
• MichelincoreStrategic or Co-development PartnerMichelin collaborated with Sasin researcher Rozanne Henzen to develop teaching case on EU Deforestation Regulation compliance and natural rubber sustainability. Case won two EFMD awards and Case Centre award.
• Global Platform for Sustainable Natural Rubber (GPSNR)coreStrategic or Co-development PartnerMichelin is a founding member; Sasin case study examines GPSNR's role in sustainable rubber industry practices.
• Cranfield University Faculty of Business and ManagementstandardStrategic or Co-development PartnerDoctoral researcher Alvin Karkun presented sustainability performance measurement research at Sasin Research Seminar.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NUS Business School (National University of Singapore): Singapore-based, AACSB/EQUIS-accredited business school and major FT-ranked competitor in ASEAN, competing for the same regional MBA, EMBA, and DBA talent pool as Sasin.
• China Europe International Business School (CEIBS): China-headquartered, FT-ranked business school with multi-campus model (Shanghai, Shenzhen, Zurich, Accra) that competes directly with Sasin for senior executive MBA enrollments and corporate programs across Asia.
• INSEAD: Global business school with a major Asia campus in Singapore that competes directly with Sasin for top-ranked Asian MBA, EMBA, and executive education candidates, including FT Top 100 rankings.
• HKUST Business School: Hong Kong-based, triple-accredited (AACSB/EQUIS/AMBA) business school competing with Sasin for FT-ranked Asian MBA and EMBA students and corporate executive education clients.
• Singapore Management University (SMU) Lee Kong Chian School of Business: Singapore-headquartered AACSB/EQUIS-accredited business school offering MBA and executive education; comparable to Sasin in scale, accreditation profile, and Southeast Asia positioning.
• Thammasat Business School: Thailand's leading domestic competitor to Sasin, also offering MBA, EMBA, and DBA programs; competes for the same Thai undergraduate pipeline and Bangkok-based executive learners.

Broad incumbents

• MIT Sloan School of Management: Sasin's core Action Learning partner; a top global FT-ranked business school whose brand and methodology Sasin leverages through joint labs—relevant as both a peer (global MBA rankings) and an upstream partner.
• The Wharton School (University of Pennsylvania): Sasin's other 1982 founding collaborator and current exchange partner; consistently a top global business school whose curriculum lineage Sasin inherits and against whose benchmarks Sasin is ranked.
• Kellogg School of Management (Northwestern): One of Sasin's founding collaborators in 1982 and a current exchange partner; a globally top-ranked business school serving as both upstream heritage and a comparable peer at the FT top tier.

Emerging players

• Rotterdam School of Management, Erasmus University: European, triple-accredited business school that is a current Sasin exchange partner and a comparable mid-sized FT-ranked competitor in international, sustainability-focused management education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SasinThailand
• LinkedInlinkedin.com/company/sasin-graduate-institute-of-business-administration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasin School of Management