Rentacomputo

What Rentacomputo does

Rentacomputo S.A.S is a privately held Colombian B2B technology equipment rental company founded in 2003 and headquartered in Bogotá. It rents laptops, desktops, tablets, printers, scanners, videobeams/projectors, servers, and barcode readers to enterprises across Colombia under monthly subscription contracts, with national logistics coverage spanning Bogotá, Medellín, Cali, and intermediate zones. The offering is bundled with managed services including equipment delivery, configuration, preventive and corrective maintenance, on-site technical support, equipment replacement, and end-of-life disposal, enabling customers to avoid upfront capital expenditure and retain tax-deductible operating expense treatment.

Its technology stack is operational rather than proprietary: the company acts as a service integrator reselling and configuring OEM hardware from Lenovo, HP, Dell, Acer, Samsung, Epson, Intel, and NVIDIA, with newer lines adding Intel Xeon servers and NVIDIA RTX GPUs for AI and data-processing workloads. The company maintains a customer-facing self-service portal (Portal Virtual RC) and operates a multi-channel sales stack covering a website quote form, PBX phone sales, WhatsApp Business chat with named executives, and email. Pricing is quote-based and varies by equipment type, quantity, and contract duration, with both short-term and long-term options. The company claims 22+ years of market presence, a 4.8/5 satisfaction rating from 820 surveyed clients, and positions itself as the leading computer rental provider in Colombia, serving a horizontal B2B customer base that includes onboarding, temporary projects, seasonal scaling, disaster recovery, and remote/hybrid work use cases.

Name

Rentacomputo

Legal name

Rentacomputo S.A.S

Website

https://rentacomputo.com.co

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rentacomputo S.A.S is a privately held Colombian B2B IT equipment rental company, founded in 2003 and headquartered in Bogotá, that rents laptops, desktops, tablets, printers, scanners, projectors, servers, and barcode readers to enterprises across Colombia under monthly subscription contracts bundled with delivery, maintenance, and technical support.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Computer and IT Equipment Rental: Monthly rental fees for laptops, desktops, tablets, printers, scanners, servers, videobeams, and barcode readers. The service is B2B-focused, targeting companies in Colombia. Pricing is quote-based and varies by equipment type, quantity, and contract duration. Short-term and long-term rental options are available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rentacomputo rents laptops, desktops, tablets, printers, scanners, videobeams/projectors, servers, and barcode readers to businesses in Colombia on flexible short-term and long-term contracts. Each rental includes delivery, on-site installation, preventive and corrective maintenance, technical support, equipment replacement, and accessories, with quote-based monthly pricing tailored to equipment type, quantity, and contract duration.

Product overview

Rentacomputo is a B2B technology equipment rental company operating in Colombia with over 22 years of experience. The portfolio consists of eight core rental product lines: laptop rental (Portátiles), desktop computer rental (Computadores de Escritorio), tablet rental, printer rental, scanner rental, videobeam/projector rental, server rental, and barcode reader rental. These equipment categories share a unified service model that includes technical support, preventive/corrective maintenance, national logistics delivery, equipment replacement, and flexible short/long-term rental terms. All products are bundled with value-added services such as backup equipment, accessories (bags, security cables, mice), and antivirus software, targeting businesses across Colombia with a focus on Bogotá and major cities.

Differentiator

Problem solved

Functional benefit

Brands

• Portal Virtual RC: Virtual portal service for customer management and equipment tracking

Products and services

• Alquiler de Portátiles (Laptop Rental) Corporate laptop rental service offering Intel Core i3, i5, and i7 processors for businesses needing mobility and high performance for demanding workloads such as office tasks, data analysis, graphic design, 3D modeling, video editing, and software development.
• Alquiler de Computadores de Escritorio (Desktop Computer Rental) Desktop workstation rental providing Small Form Factor PCs, Tiny/Mini PCs, and All-in-One computers with Intel Core i5/i7 processors, configured with Windows 10 Pro, LCD monitors, keyboard and mouse for professional environments.
• Alquiler de Tablets (Tablet Rental) Versatile tablet rental service ideal for presentations, mobile point-of-sale, field data collection, surveys, and events, offering Samsung tablets running Android OS for flexible and mobile business operations.
• Alquiler de Impresoras (Printer Rental) Printer rental including laser printers, multifunctional devices, color and black-and-white options for businesses of any size, featuring scan, print, and copy capabilities with monochrome and color printing options.
• Alquiler de Escáner (Scanner Rental) High-speed scanner rental for rapid and efficient document digitization, designed to handle large volumes of documents with high-speed and precision models, optimizing document management workflows.
• Alquiler de Videobeam/Proyectores (Videobeam/Projector Rental) HD projector and videobeam rental for impactful presentations and improved meeting communication, featuring high luminosity and resolution models from brands like Epson for conferences, training sessions, and corporate events.
• Alquiler de Servidores (Server Rental) Server rental providing scalable, secure infrastructure for hosting critical applications, databases, high-demand operations, and disaster recovery, featuring Intel Xeon processors and Dell server technology.
• Alquiler de Lectores de Código de Barras (Barcode Reader Rental) Barcode reader rental service for inventory optimization, point-of-sale operations, and logistics management, featuring laser, 2D, wireless, and USB-connected readers compatible with various operating systems.

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 820 surveyed clients
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• LenovocoreTechnology or IntegrationEquipment supplier providing laptops and desktop computers (ThinkCentre series) for rental services. Featured partner brand on the company website.
• HP (Hewlett-Packard)coreTechnology or IntegrationEquipment supplier providing laptops, printers, and other computing equipment for rental services. Featured partner brand on the company website.
• DellcoreTechnology or IntegrationEquipment supplier providing desktop computers and servers (Dell 13G family) for rental services. Featured partner brand on the company website.
• AcercoreTechnology or IntegrationEquipment supplier providing laptops and computers for rental services. Featured partner brand on the company website.
• SamsungcoreTechnology or IntegrationEquipment supplier providing tablets for rental services. Featured partner brand on the company website.
• EpsoncoreTechnology or IntegrationEquipment supplier providing projectors (videobeams) and multifunction printers for rental services. Featured partner brand on the videobeam rental page.
• IntelcoreTechnology or IntegrationTechnology partner providing processors (Intel Core i3, i5, i7, Intel Xeon) and server solutions. Intel Xeon logo featured on server rental page.
• NVIDIAcoreTechnology or IntegrationTechnology partner providing GPUs (Graphics Processing Units) such as NVIDIA RTX series for high-performance AI and data processing workloads.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grover: Berlin-based consumer and small-business electronics subscription rental company offering laptops, tablets, smartphones and other devices on monthly subscriptions with bundled support. Closest analog in business model to Rentacomputo's electronics-as-a-service approach, though Grover is consumer-leaning and Europe-focused.
• Everphone: Germany-headquartered B2B device-as-a-service company renting smartphones, tablets and laptops to enterprises on monthly subscriptions with managed lifecycle services. Highly comparable to Rentacomputo's B2B IT rental model with bundled configuration and support, though focused on mobile devices.
• Cort Business Services: US-based rental company offering furniture, electronics and appliances to businesses and consumers on subscription terms with delivery, setup and pickup. Same managed-rental business model as Rentacomputo, but concentrated on home and office furnishings rather than IT hardware, and operating in North America.

Broad incumbents

• Rent-A-Center: Largest US rent-to-own operator offering electronics, furniture and appliances on recurring payments with delivery and service. Comparable subscription rental model to Rentacomputo, but consumer-focused, broader product mix, and confined to North America.
• HPE Financial Services: Hewlett Packard Enterprise's captive financing arm offers leasing and asset management for servers, storage and networking equipment to enterprise customers worldwide. Comparable OEM-driven B2B IT leasing competitor to Rentacomputo, particularly for server and compute rentals.
• Xerox Financial Services: Xerox's equipment financing and leasing arm rents printers, multifunction devices and production equipment to businesses globally with managed services. Directly comparable to Rentacomputo's printer rental line, though part of a much larger OEM with broader document technology portfolio.
• Aaron's Holdings: US public rent-to-own operator leasing furniture, electronics and appliances to consumers on weekly and monthly payment plans. Same subscription-based rental business model as Rentacomputo, but consumer-focused, product-mixed away from IT, and operating only in North America.
• Dell Technologies Financial Services: Dell's captive financing and leasing arm provides PCs, servers and storage to enterprise customers via operating leases and DaaS-style offerings. Directly competes with Rentacomputo's laptop and Dell 13G server rentals, but as an OEM-led program with global reach.

Others

• Connection: US-based enterprise IT solutions provider offering hardware procurement, configuration, services and financing to business and public-sector customers. Adjacent competitor for enterprise IT spend, though primarily a reseller rather than a dedicated rental subscription business.
• Insight Enterprises: Global IT solutions company providing hardware, software and services to enterprise customers with financing options. Adjacent participant in B2B IT equipment market that competes for similar enterprise wallet share, but is structured around sales and services rather than rental subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RentacomputoS.A.S
• Facebookfacebook.com/Rentacomputosa
• LinkedInlinkedin.com/company/rentacomputo-s-a-
• Instagraminstagram.com/rentacomputo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentacomputo