RESRG Automotive

What RESRG Automotive does

RESRG Automotive is a Tier 1 automotive supplier that designs, engineers and manufactures integrated polymer exterior and interior systems for global automotive OEMs. Formed in April 2025 through the merger of REHAU Automotive and SRG Global, both portfolio companies of Atlas Holdings LLC, the company operates from its world headquarters in Troy, Michigan, with 22 production sites across 11 countries on four continents (North America, Europe, Africa, Asia Pacific) and a workforce in the 5,001–10,000 range.

The company's product portfolio spans exterior systems (front and rear bumpers, grilles, spoilers, rocker panels, wheel arch covers, wheel flares, wheel caps, door and hood moldings, roof and seamless panels, claddings, bodyside molding, lamp bezels and emblems) and interior systems (air duct systems, center consoles, instrument panels, door panel components). Manufacturing capabilities include injection molding across 120 to 3,500-ton presses with gas-assist and dual-shot techniques, blow molding including foam-blown solutions for HVAC ducts, painting with 1K/2K and high/low gloss applications, electroplating on plastic substrates, dynamic lighting integration, and Just-in-Sequence and Just-in-Time delivery to OEM assembly plants. Proprietary process technologies include G-Coat™ coating and ChoicePlate™ electroplating, which the company positions as differentiating finish and color capabilities.

RESRG generates revenue primarily through hardware sales under long-term negotiated supply contracts with major automotive OEMs, with pricing conducted via quote-based, non-public B2B negotiations. The go-to-market motion is enterprise field sales targeting global automotive OEMs, supported by direct JIS/JIT distribution into customer plants and a corporate website plus email/leadership-led engagement. The business is run as a privately held subsidiary of Atlas Holdings LLC through a multi-entity holding structure spanning the United States, Germany, Czech Republic, Hungary, Slovakia, Poland, Spain, Austria, France, Switzerland, Luxembourg, South Africa, China, Hong Kong and Japan.

Name

RESRG Automotive

Legal name

RESRG Automotive (a.k.a. SRG Global, LLC)

Website

https://resrgautomotive.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RESRG Automotive is a Tier 1 automotive supplier, formed in April 2025 by the merger of REHAU Automotive and SRG Global under Atlas Holdings, that designs and manufactures integrated polymer exterior and interior systems (bumpers, grilles, air ducts, instrument panels) for global automotive OEMs across 22 plants in 11 countries.

Ownership category

akta.pro rank

Product category

Automotive Components Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Plastics Products, Nec (3089)

akta.pro primary industry

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

akta.pro secondary industries

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD), Automotive Interior Trim & Cockpit Components Manufacturing (Dash/Console/Door Panels/Headliners) (IMACAKAB), Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL), Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG), Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)

Keywords

• Automotive exterior components
• Automotive interior systems
• Polymer manufacturing services
• Tier 1 supplier
• Automotive bumper systems

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Components and Systems Sales: RESRG Automotive generates revenue through the design, manufacture, and supply of integrated exterior and interior polymer systems to automotive OEMs. This includes exterior components (bumpers, grilles, spoilers, moldings, claddings, emblems) and interior components (air duct systems, center consoles, instrument panels, door panel components). Revenue is generated through long-term supply contracts with major automotive manufacturers, with components delivered Just-in-Sequence or Just-in-Time to assembly plants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RESRG Automotive designs, engineers, manufactures, and delivers integrated exterior and interior polymer systems to global automotive OEMs, encompassing exterior components such as bumpers, grilles, spoilers, moldings, claddings, and emblems, as well as interior components including air duct systems, center consoles, instrument panels, and door panel components. The company leverages proprietary technologies including G-Coat™ painting and ChoicePlate™ electroplating, alongside injection molding (120 to 3,500-ton presses), blow molding, lighting integration, and Just-in-Sequence/Just-in-Time delivery to OEM assembly plants worldwide.

Product overview

RESRG Automotive is a single unified automotive components company formed by the merger of REHAU Automotive and SRG Global. The company provides integrated exterior and interior systems for automotive OEMs worldwide, offering a comprehensive product portfolio that includes exterior components (bumpers, grilles, spoilers, moldings, panels, bezels, emblems) and interior components (air duct systems, center console, instrument panel, door panels). The company differentiates through advanced manufacturing capabilities including injection molding, blow molding, painting, plating, lighting, and just-in-sequence delivery. Proprietary technologies include G-Coat™ painting technology and ChoicePlate™ plating technology. The combined entity spans over 160 years of history across four continents with twenty-two production sites in eleven countries.

Differentiator

Problem solved

Functional benefit

Brands

• ChoicePlate™: Advanced electroplating technology that enhances customization, delivering electroplating components with precision and quality.
• G-Coat™

Products and services

• Exterior Systems & Components Comprehensive range of exterior automotive components including front and rear bumpers, grilles, spoilers, rocker panels, wheel arch covers, wheel flares, wheel caps, door moldings, hood moldings, roof panels, seamless panels, claddings, bodyside molding, lamp bezels, and emblems. These products reduce weight, enhance aerodynamics, and integrate multiple functions for automotive OEM brands.
• Interior Systems & Components Interior automotive components including air duct systems, center console, instrument panel, and door panel components. These products integrate comfort and function seamlessly to enhance the driving experience through expert design and manufacturing, and are produced for automotive OEM brands.
• G-Coat™ Coating Technology Proprietary painting/coating technology that unlocks limitless color possibilities for both interior and exterior automotive parts, ensuring high-quality finish with robotic precision applications. Sold as a differentiated capability for OEM programs requiring unique finishes.
• ChoicePlate™ Electroplating Technology Advanced electroplating technology that enhances customization and delivers electroplating components with precision and quality on diverse plastic substrates including ABS and PC/ABS, supplied as part of OEM exterior programs.
• Just-in-Sequence / Just-in-Time Delivery Service Reliable component delivery service offering both Just-in-Sequence and Just-in-Time shipping capabilities, ensuring components arrive at the right place at the exact right time for OEM assembly plants.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OPmobility (formerly Plastic Omnium): Global Tier 1 supplier specializing in polymer-based exterior body parts, bumpers, and energy storage systems for automotive OEMs. Closest direct comparable to RESRG's exterior polymer systems business.
• KIRCHHOFF Automotive: Family-owned Tier 1 supplier of structural and exterior components for automotive OEMs, with strong presence in Europe and North America. Comparable in metal/polymer hybrid exterior modules.
• Flex-N-Gate: Privately held Tier 1 supplier of exterior systems including bumpers, grilles, and fascia for major OEMs. Direct product overlap with RESRG's exterior trim and panel business.
• ABC Technologies: Canadian-based Tier 1 supplier specializing in interior plastic components and systems (instrument panels, consoles, door panels) for global OEMs. Direct overlap with RESRG's interior systems business.
• Yanfeng: Leading Chinese-headquartered Tier 1 supplier of automotive interior and exterior systems, including instrument panels, consoles, door panels, and bumpers. Directly comparable product portfolio and OEM customer base.
• Samvardhana Motherson International: India-headquartered global Tier 1 supplier with strong polymer/component portfolio (interiors, exteriors, modules, lighting). Comparable in operating model and customer footprint to RESRG.

Regional players

• Tata AutoComp Systems: Indian Tier 1 supplier of automotive plastic and interior/exterior components with growing global footprint. Comparable product portfolio, with limited overlap in North America/Europe.

Emerging players

• Brose (Inalfa Roof Systems): Brose-owned roof and exterior systems supplier with polymer processing expertise serving premium OEMs. Adjacent in exterior module integration capabilities.

Broad incumbents

• Magna International: One of the world's largest Tier 1 automotive suppliers with extensive exterior and interior systems capabilities (exteriors, body, lighting, seating). Broader portfolio than RESRG but highly comparable in integrated module delivery.
• Faurecia (Forvia): Global automotive supplier with leadership in interior systems (cockpit, seating) and exterior modules; overlaps with RESRG's interior trim and integrated module work as part of a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESRG Automotive