Chongqing Brewery
Chongqing Brewery is a major Chinese brewer majority-owned by Carlsberg Group (60% since 2013), producing and distributing a multi-brand beer portfolio spanning mass-market, premium international, and craft segments across eight Chinese provinces and via Tmall and JD.com e-commerce channels.
- Company typePublic
- Founded1958
- HeadquartersJiulongpo, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chongqing Brewery does
Chongqing Brewery is a major Chinese brewer majority-controlled by Denmark-based Carlsberg Group, which has held a 60% stake since the end of 2013. The company was founded in 1958 and listed on the Shanghai Stock Exchange (600132) in 1997; it operates as the listed platform through which Carlsberg consolidated all of its China-controlled beer assets via a 2020 restructuring. Its core activity is the production, branding, and distribution of beer across mass-market and premium price tiers, with a portfolio that combines premium international brands (Carlsberg, Tuborg, 1664 Blanc) and regional Chinese brands (Chongqing Guobin, Red Wusu in Xinjiang, Fenghua Xueyue, Xixia X5, Tianmu Lake 9), augmented by craft beer via the September 2023 acquisition of Beijing Jing-A Brewing Co. for approximately $424.9M.
The business serves Chinese beer consumers across at least eight provinces (Chongqing, Xinjiang, Ningxia, Yunnan, Anhui, Sichuan, Hunan, Jiangsu), reaching customers through traditional on-premise and offline retail channels alongside direct flagship stores on Tmall and JD.com for e-commerce distribution. Geographically, the footprint is anchored in Chongqing and the western provinces but extends materially into eastern China via Hunan, Anhui, and Jiangsu. The company employs between 5,001 and 10,000 people.
Chongqing Brewery monetizes through unit sales of branded beer across multiple price tiers — premium international and craft products carry higher unit revenue and margins, while regional Chinese brands compete on volume and value. The company's strategic posture is shaped by Carlsberg Group's Sail '27 corporate strategy, oriented toward premiumization, digital growth, and ESG, with Chongqing Brewery serving as the parent's primary listed vehicle for executing this agenda in the China market. Reported financial direction shows low-single-digit revenue growth and expected net income growth of +10.43% YoY in 2025, pointing to margin-led rather than volume-led expansion.
Chongqing Brewery firmographics
Firmographics- Name
- Chongqing Brewery
- Legal name
- 重庆啤酒股份有限公司
- Website
- https://chongqingbeer.com
- Company type
- Public
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Chongqing Brewery is a major Chinese brewer majority-owned by Carlsberg Group (60% since 2013), producing and distributing a multi-brand beer portfolio spanning mass-market, premium international, and craft segments across eight Chinese provinces and via Tmall and JD.com e-commerce channels.
- Ownership category
- akta.pro rank
Chongqing Brewery industry classification
Industry- Product category
- Beer Manufacturing
- NAICS
- Breweries (31212), Beverage Manufacturing (3121), Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Regional & National Breweries (THAFALAD)
Keywords
Where Chongqing Brewery is headquartered
LocationHeadquarters
- HQ city
- Jiulongpo
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Chongqing Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Beer Product Sales: Chongqing Brewery generates revenue through the manufacture and sale of beer products across multiple brands including Carlsberg, Tuborg, 1664 Blanc, Chongqing Guobin, Red Wusu, Fenghua Xueyue, Xixia, and Tianmuhu. The company operates as a multi-brand beer portfolio company serving the Chinese market through various distribution channels including retail, e-commerce, and direct sales.
Distribution channels3 records
Marketing channels4 records
Chongqing Brewery product offering
Product offeringCore offering
Chongqing Brewery manufactures and markets a multi-tiered beer portfolio across China, including premium international brands (Carlsberg, Tuborg, Kronenbourg 1664 Blanc), national brands (Red Wusu), and regional heritage brands (Chongqing Guobin Chunmai, Fenghua Xueyue, Xixia X5, Tianmu Lake 9). It is the exclusive China operating platform of Carlsberg Group, distributing products through traditional retail, on-premise venues, and e-commerce flagship stores on Tmall and JD.com.
Product overview
Chongqing Brewery Co., Ltd. (重啤股份) operates as a diversified beer company and the only platform for Carlsberg Group's beer assets in China. The company offers a multi-tiered portfolio spanning premium international brands (Carlsberg, Tuborg, Kronenbourg 1664 Blanc), national brands (Hong Wusu), and regional heritage brands (Chongqing Guobin Chunmai, Fenghua Xueyue, Xixia X5, Tianmu Lake 9). This portfolio architecture enables coverage across premium, mainstream, and value segments, with geographic presence spanning Chongqing, Xinjiang, Ningxia, Yunnan, Sichuan, Hunan, Anhui, and Jiangsu provinces.
Differentiator
Problem solved
Functional benefit
Brands
- 嘉士伯 (Carlsberg): Premium beer brand - '成就更好啤酒' (Achieve Better Beer)
- 乐堡 (Tuborg)
- 1664白啤 (Kronenbourg 1664 Blanc)
- 重庆国宾醇麦
- 红乌苏 (Red Wusu)
- 风花雪月
- 西夏X5
- 天目湖9
Products and services
- Carlsberg (嘉士伯) Carlsberg is the flagship premium lager brand marketed by Chongqing Brewery in China, targeted at consumers seeking higher quality beer experiences.
- Tuborg (乐堡) Tuborg is a mainstream beer brand in the Chongqing Brewery portfolio targeting younger consumers, known for its refreshing taste and modern brand image.
- Kronenbourg 1664 Blanc (1664白啤) Kronenbourg 1664 Blanc is a premium French-style wheat beer marketed in China through Chongqing Brewery, recognized for its distinctive character and elegant branding.
- Chongqing Guobin Chunmai (重庆国宾醇麦) A Chongqing-based regional lager beer at 3.3% ABV representing Chongqing Brewery's local heritage brand, serving consumers in southwestern China.
- Red Wusu / Hong Wusu (红乌苏) A Xinjiang-origin lager beer at 4% ABV distributed across Xinjiang, Ningxia, Yunnan, Anhui, Sichuan, and Hunan provinces.
- Fenghua Xueyue (风花雪月) A Yunnan-origin regional beer from Dali and Kunming at 2.5% ABV, reflecting regional flavor characteristics for southwestern China consumers.
- Xixia X5 (西夏X5) A Ningxia Yinchuan-based regional beer brand at 3.3% ABV, part of the company's Northwest China coverage.
- Tianmu Lake 9 (天目湖9) A regional beer brand from the Changzhou Liyang area at 2.5% ABV, reflecting the company's expansion into Jiangsu province.
Quantifiable outcome
- Expected 10.43% YoY increase in net profit attributable to parent company in 2025
Companies that use Chongqing Brewery
Customer profileSegments2 records
Ideal customer profiles2 records
Chongqing Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chongqing Brewery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Carlsberg Subsidiary (for Jing A Acquisition)coreChongqing Beer plans to acquire leading craft beer brand 'Jing A' through its controlling shareholder Carlsberg's subsidiary. The acquisition aims to boost Chongqing Beer's craft product distribution and influence amid a declining overall beer industry and challenging craft beer market.
- Carlsberg Group (嘉士伯集团)flagshipCarlsberg Group holds 60% stake in Chongqing Brewery since end of 2013. In 2020, Carlsberg completed major asset restructuring, injecting all China-controlled beer assets into Chongqing Brewery, making it the exclusive operating platform for Carlsberg in China. Chongqing Brewery is one of three global beer companies under Carlsberg Group.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Chongqing Brewery competitors and assessment
Company assessmentBroad incumbents
- Heineken (China/Asia-Pacific): Global brewer with presence in China through Heineken brand and tie-ups with domestic players like China Resources. Competes with Chongqing Brewery in the premium import segment and shares similar craft/premium strategy.
- Anheuser-Busch InBev (China operations): Global brewing leader operating Budweiser and other premium brands in China through Bud APAC. Competes with Chongqing Brewery especially in the premium and super-premium segments that Carlsberg also targets.
- Asahi Group Holdings (China operations): Japanese global brewer with premium positioning in Asia-Pacific including China. Competes with Chongqing Brewery in the import and super-premium categories, especially in tier-1 cities.
Others
- Carlsberg Group: Danish global brewer and 60% controlling shareholder of Chongqing Brewery with its SAIL'27 strategy directing China capital allocation. Highly relevant as parent and brand licensor rather than direct competitor.
Direct peers
- China Resources Snow Breweries: Largest brewer in China with Snow brand dominating mass-market lagers and a growing premium portfolio. Directly competes with Chongqing Brewery across channels and regions and is the principal scale competitor in China beer.
- Beijing Yanjing Brewery: Major Chinese brewer with strong northern China presence and listed on the Shenzhen Stock Exchange. Competes with Chongqing Brewery primarily in mass-market lagers with overlap in distribution and on-premise channels.
- Pearl River Brewery (Zhujiang Beer): Regional Chinese brewer headquartered in Guangzhou with strong Guangdong presence. Smaller scale than Chongqing Brewery but directly comparable as a Chinese-domestic mass-market lager manufacturer.
- Tsingtao Brewery: One of China's largest publicly listed brewers, headquartered in Shandong with national distribution including major premium and mainstream brands. Directly comparable multi-brand portfolio and listed status, competing with Chongqing Brewery in both mass-market and premium segments.
- Zhubei Brewery / Master Kong Beer: Tingyi-affiliated brewing operations in China that compete in mid-tier mainstream beer segments. Comparable business model with multi-tier brand architecture across Chinese provinces.
Emerging players
- Jing-A Brewing Co. Leading Chinese craft brewer being acquired by Carlsberg's subsidiary for Chongqing Brewery. Highly relevant peer in craft/premium niche that Chongqing Brewery is integrating into its portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chongqing Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chongqing Brewery leadership team
Management profileNumber of profiles
Chongqing Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chongqing Brewery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chongqing Brewery
What does Chongqing Brewery do?
Chongqing Brewery manufactures and markets a multi-tiered beer portfolio across China, including premium international brands (Carlsberg, Tuborg, Kronenbourg 1664 Blanc), national brands (Red Wusu), and regional heritage brands (Chongqing Guobin Chunmai, Fenghua Xueyue, Xixia X5, Tianmu Lake 9). It is the exclusive China operating platform of Carlsberg Group, distributing products through traditional retail, on-premise venues, and e-commerce flagship stores on Tmall and JD.com.
Is Chongqing Brewery a public or private company?
Chongqing Brewery is a public company. It is classified as public and is currently operating.
When was Chongqing Brewery founded?
Chongqing Brewery was founded in 1958. It employs 5,001 to 10,000 people.
Where is Chongqing Brewery based?
Chongqing Brewery is headquartered in Jiulongpo, China, in the Asia region.
How does Chongqing Brewery make money?
One revenue line is on record: beer Product Sales.
Who are Chongqing Brewery's main competitors?
Broad incumbents on record are Heineken (China/Asia-Pacific), Anheuser-Busch InBev (China operations) and Asahi Group Holdings (China operations). Carlsberg Group is listed as an others. Direct peers are China Resources Snow Breweries, Beijing Yanjing Brewery, Pearl River Brewery (Zhujiang Beer), Tsingtao Brewery and Zhubei Brewery / Master Kong Beer. Jing-A Brewing Co. is listed as an emerging player.
Does Chongqing Brewery have an API?
No public API is recorded for Chongqing Brewery.
What industry is Chongqing Brewery in?
Chongqing Brewery's product category is Beer Manufacturing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 31212 and its SIC code is 2082.