Mix 94.5

What Mix 94.5 does

Mix 94.5 is a commercial FM radio station broadcasting at 94.5 MHz in Perth, Western Australia. It operates as part of the Hit Network, one of two flagship radio networks owned by Southern Cross Austereo Pty Ltd (SCA), a major Australian private media company. The station delivers music, entertainment programming, local news, and interactive competitions to Perth metro listeners, and operates under the trade names Mix94.5 Perth and Hit Network.

The station's core product is its linear FM broadcast, supplemented by digital distribution through the LiSTNR streaming app (iOS and Android), the hit.listnr.com/perth website, and the Hit Network YouTube channel. Underlying technology is conventional — FM transmission combined with digital audio streaming — with no proprietary AI, advanced data, or platform innovations disclosed. The product portfolio includes flagship features such as the 'Million Dollar Voice' competition (prizes up to AUD 1,000,000), ongoing sponsored prize giveaways, and a VIP membership program that drives listener loyalty and competition entry. Entertainment and news content is sourced in part from 7News integration on the station site.

Mix 94.5's business model is advertising-led. The primary revenue stream is the sale of radio advertising spots to local Perth businesses, handled through SCA's corporate sales team — specific pricing is not publicly disclosed. A secondary revenue stream is competition sponsorship, in which external brands (e.g., IG Markets, Gentleman Jack) provide prize funding in exchange for audience exposure, functioning as a form of affiliate/sponsored-content monetization. Mix 94.5 holds no patents, has no disclosed M&A activity, no funding rounds, and no AI/ML capabilities; its strategic positioning is as a defensive mid-tier asset within a consolidating national media portfolio adapting linear radio to digital distribution.

Name

Mix 94.5

Legal name

Southern Cross Austereo Pty Ltd

Website

https://mix.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mix 94.5 is a commercial FM radio station in Perth, Western Australia, part of Southern Cross Austereo's Hit Network, broadcasting music, entertainment, news, and competitions via FM and the LiSTNR digital streaming app. It serves Perth metro listeners and monetizes through local advertising and sponsored competitions.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Commercial radio
• FM broadcasting
• Digital audio streaming
• Radio advertising
• Music entertainment

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Mix 94.5 generates revenue primarily through selling advertising spots to local businesses. The station offers advertising options through Southern Cross Austereo's corporate sales team.
2. Competition Sponsorships: The station runs sponsored competitions with external brand partners (such as IG Markets, Gentleman Jack) who provide prizes in exchange for brand exposure to the station's audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mix 94.5 is a commercial FM radio station broadcasting at 94.5 MHz in Perth, Western Australia, delivering music, entertainment, news, and interactive competitions to listeners. The station distributes content across traditional FM radio, the LiSTNR streaming app, and a website, monetising primarily through advertising airtime sold to local businesses.

Product overview

Mix94.5 is a commercial FM radio station operating as part of the Hit Network, owned by Southern Cross Austereo. The station offers a unified radio product combining traditional FM broadcast with digital streaming via the LiSTNR platform. Core offerings include live radio programming with music curation, interactive competitions with cash and prize giveaways, and integrated entertainment news content sourced from 7News. Listeners can access content through FM radio, the LiSTNR streaming app, and the station's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix94.5 Radio Broadcasting
• LiSTNR Digital Streaming

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IG MarketsminorGTM or Marketing PartnerIG Markets partners with Mix 94.5 for the 'Win $20,000 Cash' competition, providing prize funding in exchange for brand exposure to the station's audience. The promotion runs from July 20 to August 30, requiring participants to create an IG Markets account and make a trade to enter.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Australian Radio Network (ARN): Owner of KIIS FM and other Australian radio brands, including Perth market operations. A national radio incumbent that competes for advertiser spend and audience share across the same Perth geography.
• Audacy: US-based multi-platform radio broadcaster operating stations and the Audacy streaming app. Comparable business model combining terrestrial FM, digital streaming, podcasting, and advertiser-funded content.
• iHeartMedia: Largest US radio broadcaster with a comparable terrestrial-plus-digital (iHeartRadio app) business model. Operates a national network of stations plus a streaming platform analogous to Mix 94.5's LiSTNR distribution.
• Nova Entertainment: Major Australian commercial radio network operating Nova and Smooth FM brands across multiple markets. A broader incumbent competitor whose Perth station (Nova 93.7) directly competes with Mix 94.5.

Regional players

• TuneIn: US-based internet radio streaming aggregator that distributes radio stations globally. Operates as a complementary distribution channel for broadcasters but also competes with proprietary apps like LiSTNR for streaming audience share.

Direct peers

• 96FM Perth: Local Perth commercial FM radio station competing for the same listener pool and local advertiser budgets. Directly comparable in market position, format, and revenue model.
• Nova 93.7 Perth: Direct competitor in the Perth FM radio market targeting a similar youth/music audience. Competes head-to-head for local advertisers and listener share in the same metropolitan geography.
• Triple M Perth: Sister station under Southern Cross Austereo's portfolio serving the Perth market with a rock/sports-oriented format. Operates with similar distribution (FM + LiSTNR) and competes for the same Perth advertiser base.

Others

• Seven Network (7News / 7plus): Australian commercial broadcaster that supplies integrated news and entertainment content to Mix 94.5 via 7News and is part of the broader Seven West Media group. Functions as a content partner and ecosystem participant rather than a direct radio competitor.

Emerging players

• Spotify: Global audio streaming platform that competes for the same listener attention and a share of digital audio advertising spend. Increasingly targets the local advertiser market that Mix 94.5 depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HitNetwork
• LinkedInlinkedin.com/company/mix-94-5

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix 94.5