Pekes

What Pekes does

Pekes (pekes.cl) is a Chilean e-commerce retailer specializing in educational toys and didactic materials, primarily serving families with children aged 0–10 years, as well as seniors (Adulto Mayor), educational institutions, therapy centers, pediatricians, child psychologists, and government/municipal buyers across Chile. The company operates an owned WooCommerce/WordPress storefront with shopping cart, payment processing, and inventory management functionality, distributing inventory from four warehouse locations across Santiago, Viña del Mar, Concepción, and Puerto Montt to enable nationwide delivery from Arica to Punta Arenas, including remote areas and islands.

The product catalog is structured by age group (0–1, 1–3, 3–6, 6–10 years) and educational category — including Motricidad/Destreza, Musical, Construcción, Juegos de Roles, Lenguaje, Matemáticas, and Juegos de Mesa — with assortment spanning motor-skill toys, mathematical learning tools (abacus, number blocks, connector cubes), puzzles, role-play sets, sensory products, musical instruments, and construction blocks, including branded lines such as Fat Brain Toys. Unit pricing ranges from approximately CLP 1,490 to CLP 69,990, with promotional discounts of 25–50% on selected SKUs, a 5% first-purchase discount code (PRIMERACOMPRA), and free shipping on orders above CLP 30,000 in Santiago, Viña del Mar, and Rancagua. Payment options include credit card with up to 3 interest-free installments.

Pekes runs a hybrid go-to-market combining direct-to-consumer e-commerce with B2B institutional sales, including registration on government procurement platforms ChileCompras and MercadoPublico for municipal and institutional contracts. Customer acquisition relies on multi-channel digital marketing across Facebook, Instagram, TikTok, YouTube, a content blog, WhatsApp-based personalized service, and email. The company operates with a lean headcount of approximately 5 employees, is privately held with no disclosed funding, ownership structure, or financial performance, and has no disclosed patents, awards, partnerships, or AI capabilities.

Name

Pekes

Legal name

Pekes

Website

https://pekes.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pekes (pekes.cl) is a Chilean e-commerce retailer of wooden and educational toys for children aged 0–10, also serving seniors, schools, therapy centers, and municipalities. It operates a WooCommerce storefront with nationwide delivery from four warehouses across Chile.

Ownership category

akta.pro rank

Product category

Educational Toys Retail

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAFAB

Educational & Learning Toys Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

SECONDARYCRALALAN

Educational/Children’s Learning Games & Puzzles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

SECONDARYCRALAFAA

Traditional Toy Stores

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

Keywords

• Educational toys retail
• Didactic materials
• Montessori toys
• Children learning products
• Wooden toys online

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct retail sales of educational and didactic toys through the pekes.cl e-commerce platform. One-time purchase model with per-unit pricing ranging from approximately $1,490 CLP to $69,990 CLP per product. Revenue generated through completed transactions with individual consumers and institutional buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pekes is a Chilean e-commerce retailer specializing in educational and didactic toys for children aged 0-10 years and senior citizens, sold through its owned pekes.cl online storefront. The product catalog spans wooden toys, Montessori-inspired materials, motor skill development toys, mathematical learning tools, puzzles, sensory products, role-play sets, and construction toys, organized by age group and educational category. Beyond direct-to-consumer sales to families, the company also serves institutional buyers including nurseries, schools, therapy centers, pediatricians, municipalities, and government entities.

Product overview

Pekes is an online Chilean e-commerce platform specializing in wooden toys and educational materials for children from 0-10 years and seniors. The company operates as an online-only retail store with warehouses in Santiago, Viña del Mar, Concepción, and Puerto Montt, offering free shipping on purchases over $30,000 in Santiago, Viña del Mar, and Rancagua. The product portfolio includes motor skill toys (stacking towers, threading sets, motor cubes, labyrinths), mathematical learning tools (abacus, number blocks, connector cubes), puzzles (100-1000 piece jigsaws, magnetic puzzles, world maps), role-playing toys (doctor sets, dollhouses, cleaning carts), sensory products (sensory suitcases, lava clocks, sand timers), musical instruments (flutes), and building blocks. Products are categorized by age groups (0-1 year, 1-3 years, 3-6 years, 6-10 years) and educational categories including Motricidad Destreza, Musical, Construcción, Juegos de Roles, Lenguaje, Matemáticas, and Juegos de Mesa. The store also stocks Fat Brain Toys branded products and offers promotional discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Toys for Ages 0-1 Year Age-appropriate educational toys, motor skill development products, and sensory items designed for infants aged 0-1 year, including stacking toys, soft building blocks, and pull-along items.
• Educational Toys for Ages 1-3 Years Toddler-focused educational toys including threading sets, shape sorters, stacking towers, and early learning materials supporting motor and cognitive development for children 1-3 years old.
• Educational Toys for Ages 3-6 Years Pre-school educational toys including magnetic boards, puzzles, role-play sets, musical instruments, and construction toys supporting cognitive, motor, and language development for children 3-6 years old.
• Educational Toys for Ages 6-10 Years School-age educational toys including complex puzzles (300-1000 pieces), building block sets, mathematical learning tools, and advanced games for children 6-10 years old.
• Motor Skills and Dexterity Toys (Motricidad – Destreza) Toys specifically designed to develop fine motor skills and dexterity including threading sets, stacking towers, motor cubes, labyrinths, encaustic shape boards, and Fat Brain Toys branded motor cubes. Targeted at parents and institutions for developmental play programs.
• Mathematics Learning Toys Mathematical learning tools including abacuses (4-in-1 and 10-row), mathematical operations connector cubes, large number sticks, and number blocks for teaching counting and arithmetic to children.
• Board Games and Puzzles (Juegos de Mesa) Board games and puzzles ranging from 32-piece memory matching games to 1000-piece jigsaw puzzles, including magnetic puzzles, world map puzzles, marble and pattern games, and sand timers for time management.
• Role-Playing Toys (Juegos de Roles) Imaginative role-play toys including doctor/dentist sets, fully furnished dollhouses, wooden fire trucks, birthday cake toys, emergency vehicle sets, and cleaning carts for social and imaginative play development.
• Construction Toys (Construcción) Building block sets and construction toys including 68-piece train-themed blocks, 125-piece animal mega blocks, 70-piece educational building sets, and backpack block sets for creative construction play.
• Senior Citizen Cognitive Stimulation Products (Adulto Mayor) Cognitive stimulation and fine motor maintenance products designed for senior citizens including puzzles, memory games, sensory suitcases, lava clocks, sand timers, and balance games for older adults.
• Musical Instruments (Musical) Early music education instruments including small flutes and other musical toys introducing children to rhythm, sound, and musical play.
• Language Learning Toys (Lenguaje) Language development toys including pull-along carts with double-sided wooden alphabet, and other materials supporting vocabulary, letter recognition, and early literacy skills.
• Casa de Muñecas Amoblada (Furnished Dollhouse) Fully furnished wooden dollhouse with living room, kitchen, bedroom, and bathroom, includes jump rope as gift. Priced at $69,990 CLP, the highest-priced item in the catalog.
• Ábaco 4 en 1 (4-in-1 Abacus) 4-in-1 abacus for mathematical learning and counting activities, supporting early math education and number recognition for children.
• Rompecabezas 1000 piezas (1000-piece Jigsaw Puzzle) 1000-piece jigsaw puzzle for older children and adults, designed to challenge problem-solving skills and provide extended cognitive engagement suitable for both children 6-10 years and senior citizens.
• Cubo de Motricidad Grande Fat Brain Toys Large motor cube by Fat Brain Toys brand with threading toy included as a gift, representing the third-party branded product offering from Pekes.

Quantifiable outcome

• Nationwide delivery to all of Chile including remote areas from Arica to Punta Arenas
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Imaginarium: International specialty toy retailer with educational and developmental product focus. Comparable due to shared didactic positioning and curated educational toy assortment.
• Mercado Libre: Dominant Latin American marketplace where third-party sellers list educational toys. Competes with Pekes on price, assortment depth, and shipping coverage across Chile.
• Falabella: Chile's largest department store and e-commerce platform selling toys, including educational categories, with strong logistics. Competes with Pekes on assortment and delivery speed within Chile.
• Juguettos: Established multi-category toy retailer with strong LATAM presence offering educational toys alongside broader toy assortment. Comparable as a larger incumbent competing for the same family demographic.
• Ripley: Major Chilean department store and online retailer carrying toy and educational product lines. Competes broadly with Pekes for Chilean family spending.

Direct peers

• Mango Juguetes: Chilean e-commerce retailer specializing in wooden and educational toys for children. Closest comparable to Pekes given shared niche focus on didactic and Montessori-style products within Chile.
• Juguetes Educativos Chile: Chilean specialty retailer focused on educational and didactic toys. Overlaps directly with Pekes in product mix, target customer (families and schools), and educational positioning.

Others

• Melissa & Doug: US-based educational and wooden toy brand whose products Pekes resells. Comparable as a category-defining player in the same didactic toy space Pekes curates.
• Fat Brain Toys: US-based educational toy brand explicitly carried by Pekes. Comparable as a leading global supplier in the same developmental and sensory toy category.

Regional players

• Didacta Chile: Chilean supplier and seller of didactic and pedagogical materials primarily serving schools and institutions. Comparable due to shared educational-material focus and B2B institutional channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PekesCl
• Facebookfacebook.com/pekescl
• Instagraminstagram.com/pekescl
• TikToktiktok.com/@pekescl
• LinkedInlinkedin.com/company/pekes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pekes