Pineta Beach

What Pineta Beach does

Pineta Beach is a privately held Italian beach club (stabilimento balneare) and seafront restaurant established in 2010 and located at Viale della Repubblica 1, Porto Recanati, in the Marche region on the Adriatic coast. The single-site operation offers three integrated services: a main beach area with 130 umbrellas and 280 sunbeds spaced at 6-meter intervals, a dedicated fenced dog beach (Area Cani) with 40 umbrellas, 80 sunbeds, and a dog shower, and an on-site restaurant serving locally sourced cuisine and cocktails. The business serves three customer segments — beachgoers and tourists, dog owners, and restaurant patrons — and operates daily from 8:00 to 20:00 with reservations handled via phone, walk-in, and a third-party online booking widget (widget.spiagge.it).

The company's core technology stack is minimal and consumer-facing: a Wix-hosted website, the widget.spiagge.it reservation system, and social media accounts on Instagram and Facebook, supplemented by a TripAdvisor listing for earned-media visibility. There are no disclosed proprietary software systems, mobile applications, or AI capabilities. Pineta Beach employs approximately 5 people and is independently operated with no institutional investors, parent company, subsidiaries, or funding rounds disclosed.

The revenue model combines one-time per-visit beach umbrella and lounger rentals on the main beach and dog beach with restaurant and bar transactions. Pricing is not publicly disclosed, and the business relies on direct walk-in traffic, online pre-bookings, and phone reservations for the restaurant. Marketing is conducted organically through social media and TripAdvisor, with no paid acquisition channels, partnerships, or alliance agreements disclosed in the available data.

Name

Pineta Beach

Legal name

Pineta Beach

Website

https://pineta-beach.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Pineta Beach is a privately held Italian beach club and seafront restaurant established in 2010 in Porto Recanati, Marche, offering umbrella and lounger rentals across 170 spots, a dedicated dog beach, and on-site dining for tourists, beachgoers, and pet owners.

Ownership category

akta.pro rank

Product category

Beach Club & Hospitality Services

NAICS

Restaurants and Other Eating Places (72251)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Beach club services
• Umbrella sunbed rental
• Seaside restaurant dining
• Dog-friendly beach area
• Adriatic coast hospitality

Headquarters

HQ city

Porto Recanati

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beach Services: Revenue from renting beach umbrellas and loungers to visitors. The beach club offers 130 umbrellas and 280 loungers on the main beach, plus a dedicated dog beach area with 40 umbrellas and 80 loungers. Customers can book online or walk in.
2. Restaurant Services: On-site restaurant serving local delicacies and cocktails with a focus on high-quality products, ethical sourcing, and fresh ingredients. Restaurant reservations are handled via phone.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pineta Beach operates a beach club on the Adriatic coast in Porto Recanati, Italy, providing 130 umbrellas and 280 sunbeds for daily rental. The establishment also features a dedicated dog beach area with 40 umbrellas and a seafront restaurant serving locally sourced cuisine to beach guests and walk-in diners.

Product overview

Pineta Beach is a beach club established in 2010 on the Adriatic coast in Porto Recanati, Italy. It offers three integrated services: the main Spiaggia (Beach Club) with 130 umbrellas and 280 sunbeds, the Area Cani (Dog Beach) with dedicated fenced space for dogs including 40 umbrellas and a dog shower, and the seafront Ristorante (Restaurant) serving locally sourced cuisine. An online booking system allows customers to reserve beach umbrellas and sunbeds. The beach club also features a Pineta park behind the beach and views of Monte Conero.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiaggia (Beach Club Service)
• Area Cani (Dog Beach)
• Ristorante (Seafront Restaurant)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Nikki Beach: Global luxury beach-club brand operating integrated beach service, restaurant, and lounger experiences across multiple international destinations. Comparable business model (beach + dining + loungers) at a far larger scale and broader geographic footprint.
• La Plage Saint-Tropez: Long-established French Riviera beach club with restaurant and beach service offering. Comparable integrated beach hospitality concept, though positioned at a significantly higher luxury tier and serving a different customer segment.

Others

• Spiagge.it: Italian beach booking aggregator and reservation platform whose widget Pineta Beach uses for online umbrella and lounger bookings. Functions as an enabling technology partner and distribution channel rather than a direct competitor.

Direct peers

• Pearl Beach: European (Croatian) beach club offering combined lounger service, restaurant, and beach hospitality in a Mediterranean coastal setting. Closest comparable European beach-club model to Pineta Beach in scope and integrated offering.
• Coccole di Mare: Italian beach hospitality concept combining seafront dining with beach-lounger service in coastal locations. Comparable Italian beach-club + restaurant model targeting similar domestic Italian tourist demand.
• Tropicana Beach Club: International beach-club concept with integrated restaurant, lounger, and beach services. Comparable operating model of bundling beach hospitality with food and beverage under a single branded beachfront venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinetabeachofficial
• Instagraminstagram.com/pinetabeachclub
• LinkedInlinkedin.com/company/pineta-beach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineta Beach