ROS a.s.

What ROS a.s. does

ROS a.s. is a privately held authorized multi-brand automotive dealership headquartered at Poříčí 3 in Brno, Czech Republic, operating under the ROS auto and Autocentrum ROS trade names. The business comprises two affiliated legal entities — ROS, a.s. (IČ 63472406), which holds the authorized dealership franchises for Volkswagen passenger vehicles, Volkswagen commercial vehicles, and Audi, and Autocentrum ROS, a.s. (IČ 64506908), which operates the Škoda franchise from a separate Poříčí 1c showroom. Together the group runs three dedicated showrooms and a full-service back-office including warranty and post-warranty servicing, body shop, paint shop, original parts warehouse, warranty technicians, and a commercial vehicle rental fleet (Transporter 6.1 Kombi, Caravelle 6.1, Crafter) branded as Das RentAuto.

The company's revenue is generated across multiple streams: one-time new vehicle sales across three brands (with pricing on demo vehicles ranging 597,000–1,839,000 Kč); recurring maintenance, repair, and body work under manufacturer warranty programs; original parts and accessories sales; short-term commercial vehicle rental at 1,400–2,500 Kč/day; used vehicle purchase and resale; financial services referrals (loans, operational leasing, insurance) arranged through partner institutions; and custom commercial vehicle conversions for ambulance, funeral, service, and minibus applications. Customer segments are split between individual private buyers and business/fleet customers, with the South Moravia region as the primary geographic market. Distribution combines physical showrooms with integrations into the Volkswagen E-shop and Audi/Volkswagen brand marketplaces, supplemented by brand-aligned social media presence on Facebook and Instagram.

The go-to-market is a traditional authorized dealership model with on-premise sales teams handling both consumer and business fleet transactions. Manufacturer-aligned digital channels (VW configurator, VW E-shop, Audi marketplace) extend inventory discovery beyond the showroom floor. Specialized commercial vehicle rental and conversion capabilities target a distinct B2B segment, while demo vehicle resale and used car purchase create a secondary inventory churn loop. Revenue figures are not publicly disclosed; the firmographics indicate a small headcount of 7 employees, though the contact directory suggests broader operational staffing. No external investors, parent company, or public listing are documented in the source material.

Name

ROS a.s.

Legal name

ROS, a.s.

Website

https://rosauto.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ROS a.s. is an authorized Volkswagen Group car dealership in Brno, Czech Republic, operating ROS, a.s. for VW passenger, VW commercial, and Audi brands, and affiliated Autocentrum ROS, a.s. for Škoda, with full-service sales, warranty servicing, parts, body work, commercial vehicle rental, and fleet conversions.

Ownership category

akta.pro rank

Product category

Automotive Retail / Authorized Car Dealership

NAICS

New Car Dealers (44111), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Automotive dealership
• Vehicle sales
• Authorized car dealer
• Commercial vehicle conversions
• Vehicle servicing

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Volkswagen personal vehicles, Volkswagen commercial vehicles, Audi vehicles, and Škoda vehicles as an authorized dealer.
2. Vehicle Servicing and Maintenance: Warranty and post-warranty vehicle servicing, regular maintenance, repairs, body work, and painting services using manufacturer-approved parts and procedures.
3. Parts and Accessories Sales: Sales of original replacement parts and accessories for all represented brands.
4. Commercial Vehicle Rental: Short-term rental of commercial vehicles including Transporter 6.1 Kombi, Caravelle 6.1, and Crafter with daily and multi-day pricing.
5. Used Vehicle Purchase: Purchase of used vehicles from customers.
6. Financial Services: Arrangement of vehicle financing including loans and operational leasing, as well as insurance products.
7. Commercial Vehicle Conversions: Custom conversions of commercial vehicles for specialized purposes including ambulance, funeral, service, and minibus applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ROS a.s. is an authorized multi-brand automotive dealership in Brno, Czech Republic, selling new Volkswagen personal vehicles, Volkswagen commercial vehicles, and Audi vehicles, with the affiliated Autocentrum ROS, a.s. handling Škoda sales. The dealership delivers the full vehicle lifecycle: new vehicle sales with advisory, warranty and post-warranty servicing, body work and painting, original parts and accessories, short-term commercial vehicle rental, used vehicle trade-in, financial services (loans, operational leasing, insurance), and custom commercial vehicle conversions for ambulance, funeral, service, and minibus applications.

Product overview

ROS a.s. operates as an authorized multi-brand car dealership offering Volkswagen personal vehicles, Volkswagen commercial vehicles, and Audi brands from its Brno location, while affiliated company Autocentrum ROS, a.s. handles Škoda sales at a separate facility. The product portfolio centers on new vehicle sales complemented by vehicle rental services (Transporter, Caravelle, Crafter), comprehensive maintenance and repair services, spare parts and accessories sales, used car trade-ins, and financial services including loans and leasing. The dealership provides demo vehicles at reduced prices and commercial vehicle conversions for ambulance, funeral, service, and minibus applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen Personal Vehicles (Volkswagen osobní vozy)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Volkswagen AGcoreChannel Partner/ Reseller/ DistributorROS a.s. operates as an authorized dealer for Volkswagen personal vehicles and Volkswagen commercial vehicles. Receives inventory, brand support, and marketing materials from the manufacturer.
• Audi AGcoreChannel Partner/ Reseller/ DistributorAuthorized Audi dealership providing sales and service for Audi brand vehicles in Brno region.
• Škoda AutocoreChannel Partner/ Reseller/ DistributorAutocentrum ROS operates as authorized Škoda dealer, representing the brand through dedicated showroom at Poříčí 1c location.
• Das WeltAutominorChannel Partner/ Reseller/ DistributorUsed vehicle sales program under Volkswagen umbrella brand. Renata Černá manages the vehicle rental component branded as Das RentAuto.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Audi-Brno-ROS-as-171400166209634
• Instagraminstagram.com/ros_audi_brno
• LinkedInlinkedin.com/company/ros-a-s-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROS a.s.