Samel

What Samel does

Samel is an integrated private healthcare group headquartered in Manaus, Amazonas, Brazil, founded in 1980 and operating as two legal entities (SAMEL Serviços de Assistência Médico Hospitalar Ltda and SAMEL Plano de Saúde Ltda). The company runs an integrated payer-provider model combining health insurance plans (Class Enfermaria and Class Plus Apartamento tiers) with a physical care network of three hospitals (Hospital Samel, Hospital Samel Boulevard, Hospital Oscar Nicolau) and six medical centers distributed across Manaus districts. It serves over 144,000 individual and corporate beneficiaries, with a primary focus on small and micro enterprises (PME) in Amazonas state.

The technology and platform stack includes ONA 3-accredited hospital facilities, the Da Vinci X robotic surgery system (deployed in May 2026 as a first in Amazonas state), and a suite of patient-facing digital tools: a Portal do Paciente for scheduling, a Portal Financeiro for billing, a Portal do Corretor for broker management, a mobile app on iOS and Android, and an AI-powered Chatbot (Sam). Samel also signed a technical cooperation agreement with Universidade do Estado do Amazonas (UEA) in April 2026 to link academic research with hospital practice.

Samel generates revenue through recurring monthly health insurance premiums (subject to ANS-regulated annual adjustments, including a 9.63% PME contract increase in 2025) and direct hospital service fees. Distribution runs through insurance brokers via the Portal do Corretor, direct-to-consumer sales via WhatsApp and the corporate website, and on-site hospital and medical center services. The company has no disclosed external investors and appears to be founder/family-controlled, with no recent funding rounds, M&A, or leadership transitions disclosed in available data.

Name

Samel

Legal name

SAMEL SERVICOS DE ASSISTÊNCIA MÉDICO HOSPITALAR LTDA e SAMEL PLANO DE SAÚDE LTDA

Website

https://samel.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Samel is a Manaus-based integrated healthcare group operating health insurance plans and a network of three hospitals and six medical centers, serving over 144,000 beneficiaries across Amazonas state in Brazil.

Ownership category

akta.pro rank

Product category

Health Insurance and Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Direct Health and Medical Insurance Carriers (524114)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Health insurance plans
• Hospital services
• Medical centers
• Robotic surgery
• Corporate health plans

Headquarters

HQ city

Sao Paulo, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Health Insurance Premiums: Monthly premiums collected from individual and corporate health insurance plan subscribers. Plans include Class (Enfermaria/ward) and Class Plus (Apartamento/private room) options.
2. Hospital and Medical Services: Direct hospital services including emergency care, surgeries, diagnostic exams, and specialized treatments provided at their three hospitals and six medical centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Samel sells private health insurance plans (Class Enfermaria ward and Class Plus Apartamento private room) to individuals, families, and small/micro enterprises (PME) in Amazonas, Brazil. Subscribers receive access to Samel's owned network of three hospitals and six medical centers in Manaus, which deliver emergency care, surgeries, diagnostic exams, outpatient consultations, integrated therapy, and robotic surgery.

Product overview

Samel is a healthcare provider group operating a platform of health insurance plans and medical facilities in Manaus, Amazonas, Brazil. The core offering is the Plano de Saúde Samel (health insurance plan) which provides access to a network of three hospitals (Hospital Samel, Hospital Samel Boulevard, Hospital Oscar Nicolau) and six medical centers across the city. The platform includes patient-facing digital tools including the Portal do Paciente for appointment scheduling, Portal Financeiro for billing, Portal do Corretor for insurance brokers, a Chatbot named 'Sam' for customer service, and a mobile app. With over 44 years of experience and ONA 3 accreditation, Samel positions itself as a comprehensive healthcare ecosystem serving both individual and business (PME) customers.

Differentiator

Problem solved

Functional benefit

Brands

• Samel Saúde: Health insurance plan brand offering corporate health plans for small and micro enterprises (PME)
• Samel Chatbot

Products and services

• Plano de Saúde Samel (Samel Health Insurance Plan) Subscription-based health insurance plans (Class Enfermaria ward and Class Plus Apartamento private room) providing access to Samel's network of three hospitals and six medical centers in Manaus for individuals, families, and small/micro enterprises (PME).
• Hospital Samel Main hospital facility located in Centro, Manaus, offering emergency care, surgeries, and inpatient services to insured and private-pay patients.
• Hospital Samel Boulevard Hospital facility in the Adrianópolis district of Manaus offering medical services and administrative functions including medical record requests.
• Hospital Oscar Nicolau Hospital facility located in Centro, Manaus, providing inpatient and emergency services within the Samel network.
• Centro Médico Djalma Batista Medical center located in the Nossa Senhora das Graças district of Manaus offering outpatient consultations and diagnostic exams.
• Centro de Terapia Integrada Integrated therapy center offering specialized therapeutic services in the Chapada district of Manaus.
• Centro Médico Getúlio Vargas Medical center located in the Centro district of Manaus offering outpatient services.
• Centro Médico Via Norte Medical center located in Shopping Manaus Via Norte offering outpatient consultations.
• Centro Médico Shopping Manaus Plaza Medical center located in Shopping Manaus Plaza shopping mall offering outpatient services.
• Centro Médico Shopping São José Medical center located in Shopping São José mall in the São José Operário district of Manaus offering outpatient services.
• Portal do Paciente (Patient Portal) Online portal for patients of Samel's hospital and medical center network to schedule appointments, access medical records, and manage health-plan services.
• Portal Financeiro (Financial Portal) Online financial portal for managing payments, invoices, and billing related to Samel health insurance subscriptions.
• Portal do Corretor (Broker Portal) Online portal dedicated to insurance brokers (corretores) to manage client quotes, contracts, and commissions for Samel PME health plans.
• Chatbot Sam AI-powered chatbot assistant for customer service, helping users with inquiries about Samel health plans and medical services.
• Aplicativo Samel (Mobile App) Mobile application available on Google Play and App Store enabling patients to access Samel health services and plan information on mobile devices.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Universidade do Estado do Amazonas (UEA)coreStrategic or Co-development Partner · 25 April 2026Technical cooperation agreement signed to strengthen the development and application of innovative technologies in regional health. Combines academic research from UEA with Samel's hospital practice in the Amazon region.
• ColecttaminorStrategic or Co-development Partner · 13 April 2024Specialized statistics and data consulting firm that conducted customer satisfaction research for Samel in partnership with ANS requirements.
• Intuitive Surgical (Da Vinci)coreTechnology or IntegrationTechnology provider for the Da Vinci X robotic surgery system, enabling Samel to become the first hospital in Amazonas to perform robotic procedures.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hapvida NotreDame Intermédica: Brazil's largest vertically integrated health plan and hospital operator with a payer-provider model. Directly comparable to Samel in combining insurance plans with owned hospital networks, with significantly larger national scale.
• Hospital Israelita Albert Einstein: Premium Brazilian hospital network with ONA 3-equivalent accreditation and a strong focus on advanced technology and clinical research. Comparable to Samel on quality positioning, advanced surgical capabilities, and academic partnerships.
• Rede D'Or São Luiz: Brazil's largest private hospital network operating across multiple states. Comparable as a hospital operator serving premium and mid-market segments, though primarily a provider rather than an integrated payer-provider.
• Hospital Sírio-Libanês: High-end hospital network in São Paulo and Brasília known for advanced surgical and oncology capabilities. Comparable to Samel on premium positioning, technology adoption, and national accreditation standards.
• Hospital Moinhos de Vento: Brazilian hospital network in southern Brazil with ONA 3 accreditation, known for innovation and academic partnerships. Comparable to Samel on quality accreditation, innovation focus, and tertiary care capabilities.

Broad incumbents

• Unimed Brasil: Brazil's largest cooperative health insurance system with hundreds of regional units. Comparable as a health plan operator, especially the regional Unimed Amazonas which directly competes with Samel in the same market.
• Bradesco Saúde: Major Brazilian health insurance carrier owned by Bradesco, focused on corporate group plans. Comparable to Samel on the PME and corporate health plan segment, though much larger and national.
• SulAmérica Saúde: One of Brazil's largest health insurance carriers with strong corporate and PME segments. Comparable to Samel on the PME target market and Brazilian health plan operations.
• Amil (UnitedHealth Group Brazil): Major national health insurance plan owned by UnitedHealth Group operating across Brazil. Comparable to Samel on the payer side, with national distribution and corporate partnerships.

Regional players

• Fundação Hospital Adriano Jorge: Public/state hospital network in Amazonas serving the same regional market as Samel. Comparable as a competing healthcare provider in Manaus, though publicly funded rather than private.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/oficialsamel
• YouTubeyoutube.com/channel/UCKbEHhciz01QzgxftB3BVEw
• Facebookfacebook.com/samelamazonas
• LinkedInlinkedin.com/company/samel
• Instagraminstagram.com/sameloficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samel