Sapinière

What Sapinière does

Sapinière operates as SARL Domaine de la Sapinière, an owner-operated three-star hotel-restaurant in Wisques, Pas-de-Calais, in northern France, set in a 2-hectare arboretum on the Via Francigena near Saint-Omer and Calais. The property combines three integrated revenue streams: (1) accommodation across 22 rooms in the historic main hunting-lodge building plus 4 apart'hotels in park-side cottages (16 cottage rooms and 6 in the main building), accommodating up to ~60 guests; (2) a 90-cover gourmet restaurant in a Victorian conservatory serving seasonal terroir cuisine, labeled by Restaurateurs de France, Loisirs Gourmets, and Logis Hôtel Restaurant Gourmand; and (3) event and seminar facilities including a 100 m² conference room (up to 80 covers), a private lounge, a banquet hall, and packaged offerings such as the Journée Étude (from €50/person) and Séminaire Résidentiel. Pricing is direct-to-consumer at unit-rate per night, meal, or package, with a tourist tax of €0.80/person/night and no prepayment required.

The company is a member of the Logis Hotels network (~2,400 independent hotels), which provides distribution via logishotels.com, the Etik loyalty points program, and shared marketing — supplemented by a dedicated gift voucher storefront on Bonkdo. The technology stack is conventional: a standard marketing website (sapiniere.net) with an integrated reservit.com booking engine, a 360° virtual tour by Drone-Capture.fr, free fiber Wi-Fi, secure parking with EV charging, and PMR-accessible rooms. Customer segments are diversified across leisure travelers, business seminars, family/private event hosts, and mototourists/cyclists; the property was founded around 1970 and has operated continuously for over 50 years, with a recent ownership transition to Guillaume Rétaux in a transmission arrangement with former owner Henri-Michel Delbeke. Revenue, valuation, and headcount growth metrics are not publicly disclosed.

Name

Sapinière

Legal name

SARL Domaine de la Sapinière

Website

https://sapiniere.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Sapinière (Domaine de la Sapinière) is a privately owned three-star hotel-restaurant in Wisques, northern France, offering 22 rooms plus cottage apart'hotels, a 90-cover gourmet restaurant, and seminar/event facilities for leisure guests, businesses, and private celebrations as a member of the Logis Hotels network.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Restaurant Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGALAL

Historic/Heritage Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGAEAL

Resort-Style Extended-Stay Properties

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

Keywords

• Hotel accommodation
• Gourmet restaurant
• Seminar venues
• Event catering
• Cottage rentals

Headquarters

HQ city

Wisques

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Room Bookings: Revenue from 22 guest rooms and apartments in main building and cottages. Rooms include single, double, comfort, and suite categories. Bookings made via direct website, phone, or Logis Hotels distribution network.
2. Restaurant Sales: On-site restaurant serving gourmet regional cuisine in Victorian conservatory with panoramic views. Offers lunch formulas (20€-25€) and à la carte dining. Capacity of 90 covers. Dinner and weekend service available.
3. Events and Receptions: Private events including family celebrations (anniversaries, communions, baptisms, banquets), corporate meals, and receptions. Dedicated private lounge, banquet room (100m²/80 persons), and panoramic restaurant venue.
4. Seminar and Meeting Packages: Day study packages from 50€ (Tue-Thu-Fri) and residential seminar packages including accommodation, meals, and conference facilities. WiFi, equipment, and catering included.
5. Gift Vouchers: Gift vouchers sold through Bonkdo platform (sapiniere.bonkdo.com) for hotel stays, restaurant meals, and special packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Domaine de la Sapinière is a three-star hotel-restaurant offering 22 guest rooms split between a historic hunting-lodge main building and four park-side cottages, plus eight self-catering appart'hôtel units (up to 4 guests each). It runs a 90-cover gourmet restaurant in a Victorian conservatory with panoramic views, a 100 m² seminar and banquet hall, and packaged stays for leisure, business stopovers, and themed experiences (Logis Moto/Vélo, Citroën 2CV tours).

Product overview

Domaine de la Sapinière is a three-star Hôtel-Restaurant located in Wisques near Saint-Omer, operated as a member of the Logis Hôtels group. The property offers three integrated product lines: (1) Accommodation — 22 rooms split between a historic main building and 4 contemporary cottages, supplemented by 8 self-catering apart'hôtel units with kitchenettes and private terraces; (2) Dining — a gourmet restaurant seating 90 in a Victorian veranda with panoramic views, serving seasonal terroir cuisine (Loisirs Gourmets and Restaurateurs de France labeled), plus private banquet facilities for up to 80 guests; and (3) Business Events — seminar and meeting facilities including a 100 m² conference room with full AV equipment, plus packaged offerings such as the 'Journée Étude' (from €50) and 'Séminaire Résidentiel' packages. Additional add-on experiences include Logis Moto/Vélo (motorcycle and cycling-friendly packages with route guides and secure garage), a Citroën 2 CV driving experience, a 360° virtual tour, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel (Hotel Rooms) Three-star hotel accommodation with 22 rooms distributed between the historic main hunting-lodge building and four contemporary cottages within a 2-hectare wooded park, offered to leisure travelers, business guests, and private event attendees.
• Appart'hôtel / Cottages
• Restaurant (Gourmet dining in Victorian conservatory) Gourmet restaurant serving seasonal regional terroir cuisine and homemade dishes, with 90 covers in a Victorian conservatory featuring panoramic views over Saint-Omer, Mont Cassel, and the Monts des Flandres; labeled Loisirs Gourmets, Restaurateurs de France, and Logis Hôtel Restaurant Gourmand.
• Réceptions & Événements (Private events and banquets) Event hosting for private receptions, family celebrations (anniversaries, communions, baptisms, banquets, cocktail dinatoires), and corporate gatherings, using a private lounge, private salon from 25 persons, a 100 m² banquet hall up to 80 covers, and the Victorian conservatory up to 90 covers.
• Séminaires & Réunions (Seminar and meeting services)
• Bons Cadeaux (Gift Vouchers) Gift vouchers for hotel stays, restaurant meals, and special packages, sold through the dedicated Bonkdo platform (sapiniere.bonkdo.com).

Quantifiable outcome

• Seminar capacity up to 80 persons with 100m² dedicated conference space
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Logis HotelscoreChannel Partner/ Reseller/ DistributorSapinière is a member of the Logis Hotels network comprising 2,400 independent hotels. The partnership provides distribution through logishotels.com, the Etik loyalty points program, joint marketing, and brand credibility. Logis Hotels promotes direct booking and local tourism over intermediary platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Originals Hotels: French network/collection of independent hotels and restaurants positioned on authentic local character. Comparable in distribution model (independent hotels gaining scale via collective marketing) and overlapping target segments (leisure travelers seeking regional French experiences).
• Accor (Ibis / Mercure) Calais: International hospitality group operating budget and midscale brands (Ibis, Mercure) in the Calais/Saint-Omer corridor. Competes for business stopover ('Soirée Étape') and leisure travelers seeking standardized, lower-cost accommodation near Channel crossings.
• Inter-Hotel / The Originals Collection: Collection of independent 2–4 star hotels across France with shared distribution. Direct overlap in positioning (independent, character-led regional hotels) and in serving mid-market leisure and corporate seminar demand.
• Best Western France: Major mid-scale hotel chain with multiple properties across Hauts-de-France, including near Calais. Competes for both leisure and business stopover demand in the same corridor (Calais / Saint-Omer / Boulogne) with stronger distribution but less heritage character.

Others

• Logis Hotels: Network of 2,400+ independent hotels and restaurants in which Sapinière is itself a member. Functions as both partner and competitive benchmark: peer network hotels compete for the same direct bookings and loyalty-program travelers in regional French destinations.

Direct peers

• Hôtel-Restaurant Le Relais des Trois Postes: Independent hotel-restaurant in northern France with comparable 3-star heritage positioning, on-site restaurant and seminar facilities. Direct comparable for rural Hauts-de-France hospitality model combining lodging, F&B and small-scale events.
• Auberge du Bord d'Eau: Independent country auberge-hotel with restaurant in a regional French setting, offering themed stays and event hosting. Comparable business model: small footprint, restaurant-anchored, package-driven marketing, owner-operated.
• Château de Tilques: A historic château-converted hotel-restaurant located in Tilques, just minutes from Saint-Omer in Pas-de-Calais. Closest comparable peer: same region, similar heritage-hotel positioning with restaurant, event hosting and lodging, and competing for the same Hauts-de-France leisure and corporate event demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/La-Sapini%C3%A8re-807042622695397
• LinkedInlinkedin.com/company/sapini%C3%A8re

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapinière