Grupo Danissa
Grupo Danissa is a Costa Rican certified pre-owned vehicle retailer operating Nissan CPO and Audi Certified Plus programs across five retail showrooms, selling inspected used vehicles with manufacturer warranty and third-party financing to individual consumers.
- Company typePrivate
- Founded-
- HeadquartersSan José, Costa Rica
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grupo Danissa does
Grupo Danissa is a Costa Rican private automotive retailer operating under the trade name Seminuevos Grupo Danissa. The company is the official certified pre-owned vehicle operator for two OEM programs in Costa Rica — Nissan Certified Pre-Owned (under sponsorship of Agencia Datsun Nissan) and Audi Certified Plus (under Motortec AUDI) — running both brand programs under a single corporate umbrella with 29 employees.
Its core product is the resale of used vehicles that have passed either Nissan's 167-point CPO inspection or Audi's 110-point Certified Plus inspection, reconditioned in the company's own workshops. Each vehicle carries revalidated manufacturer warranty coverage (up to 3 years/100,000 km on Nissan units and full factory warranty on Audi units), 24-hour emergency roadside assistance, genuine OEM parts, and access to third-party prendario and leasing financing. Pricing spans $5,000 to $200,000 USD. Distribution is exclusively domestic to Costa Rica, delivered through five physical retail showrooms (Sabana Norte, Curridabat, Belén, Ciudad Quesada/San Carlos, and Liberia near Daniel Oduber International Airport) complemented by a website with advanced vehicle search and an online pre-reservation tool.
The business model is one-time transactional vehicle retail to individual consumers and SMB buyers, with no subscription, recurring, or platform revenue component. Customer acquisition is omnichannel but low-tech: organic social (Facebook, Instagram, YouTube), WhatsApp and phone-based inside sales, and direct showroom traffic. The company operates as a sales-led, physical-first retailer with no proprietary technology platform, no disclosed revenue, no external funding, and no institutional ownership.
Grupo Danissa firmographics
Firmographics- Name
- Grupo Danissa
- Legal name
- Grupo Danissa
- Website
- https://seminuevoscr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo Danissa is a Costa Rican certified pre-owned vehicle retailer operating Nissan CPO and Audi Certified Plus programs across five retail showrooms, selling inspected used vehicles with manufacturer warranty and third-party financing to individual consumers.
- Ownership category
- akta.pro rank
Grupo Danissa industry classification
Industry- Product category
- Used Vehicle Retail
- NAICS
- Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Grupo Danissa is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices5 records
Markets served
Grupo Danissa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Used Vehicle Sales: One-time sale of certified pre-owned vehicles (Nissan and Audi) with pricing ranging from $5,000 to $200,000. Revenue is generated through individual vehicle transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nissan Certified Pre-Owned vehicles with 167-point inspection, warranty revalidation up to 3 years/100,000 km, and 24-hour emergency road assistance |
| One time/ perpetual license | Pay-as-you-go | Audi Certified Plus vehicles with 110-point inspection, factory warranty, financing programs, and trade-in options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Grupo Danissa product offering
Product offeringCore offering
Grupo Danissa sells certified pre-owned vehicles through five retail showrooms across Costa Rica under the Seminuevos Grupo Danissa brand. Its principal offerings are the Nissan Certified Pre-Owned program (167-point inspection, warranty revalidation up to 3 years/100,000 km, 24-hour roadside assistance, genuine Nissan parts) and the Audi Certified Plus program (110-point inspection, factory warranty, financing, and trade-in options). Pricing ranges from $5,000 to $200,000 USD, with third-party financing available for pledge credit and operating/financial leasing.
Product overview
Seminuevos Grupo Danissa is a certified pre-owned vehicle dealership operating in Costa Rica with a network of five strategically located branches. The company offers two main certified vehicle programs: Nissan Certified Pre-Owned and Audi Certified Plus, each featuring comprehensive multi-point inspections (167 points for Nissan, 110 points for Audi), warranty revalidation, and genuine manufacturer parts. Vehicles are reconditioned in the company's own workshops and include financing options for personal loans and operational/financial leasing. The five branch locations span across Costa Rica: Sabana Norte, Belén, Liberia, San Carlos, and Curridabat.
Differentiator
Problem solved
Functional benefit
Brands
- Nissan Seminuevos Certificados: Certified pre-owned Nissan vehicle program featuring vehicles less than 3 years old with less than 100,000 km, 167-point inspection, warranty revalidation up to 3 years/100,000 km, 24-hour emergency roadside assistance, and genuine Nissan parts.
- Audi Certified Plus
Products and services
- Seminuevos Grupo Danissa (Used Vehicle Dealership)
- Nissan Certified Pre-Owned
- Audi Certified Plus
Quantifiable outcome
- 167-point CPO inspection for Nissan vehicles
- +2 more outcomes
Companies that use Grupo Danissa
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Grupo Danissa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Danissa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Agencia Datsun NissancorePrimary brand partner providing certified pre-owned vehicle programs for Nissan and Datsun brands. Offers 167-point CPO inspection, warranty revalidation up to 3 years/100,000 km, 24-hour emergency assistance, and genuine Nissan parts. The dealership's used car program operates under the Nissan CPO certification standards.
- Motortec AUDIcoreAudi brand partner operating the Audi Certified Plus program. Provides 110-point vehicle inspection, factory warranty, financing programs, and vehicle exchange options. The program emphasizes premium quality assurance similar to a new vehicle purchase experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Grupo Danissa competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US automotive retailer, operating franchised and used-vehicle superstores with manufacturer-backed certifications. A broad incumbent benchmark for a multi-branch, brand-aligned used-car retailer like Grupo Danissa.
- CarMax: Largest US used-vehicle retailer operating multi-point inspected vehicles with extended warranties and integrated financing. A broad incumbent analog of the multi-branch CPO retail model Grupo Danissa operates.
- Grupo Q (Guatemala / Central America): Largest multi-brand automotive distributor in Central America, operating full-sale and CPO operations across several countries. Comparable as a larger regional incumbent in the branded used-car dealer space that Grupo Danissa operates within.
Direct peers
- Grupo Purdy: Costa Rican multi-brand dealership group selling Toyota, Lexus, Ford and Hino vehicles, including certified pre-owned programs at multiple branches. Directly comparable as a domestic CR dealer group running CPO inventory across branded showrooms.
- Mercedes-Benz Certified (LatAm authorized dealer network): Mercedes-Benz's CPO program run through authorized regional dealers with multi-point inspections, extended factory warranty, and financing. Directly analogous to Danissa's premium CPO model with Audi.
- BMW Premium Selection (LatAm authorized dealer network): BMW's global CPO program operated through authorized regional dealers offering multi-point inspections, factory warranty, and financing — identical in structure to Danissa's Audi Certified Plus offering.
- AutoStar Costa Rica (Volkswagen): Authorized Volkswagen dealer in Costa Rica offering new and certified pre-owned vehicles with warranty-backed programs. Closely mirrors Danissa's brand-backed, multi-branch CPO retail model in the same domestic market.
Regional players
- Auto Mercado (Costa Rica used-car marketplace): Costa Rican used-vehicle marketplace primarily focused on the domestic market. Comparable as a Costa Rican used-vehicle retail channel competing for similar consumer demand.
- Grupo Cofiño (Guatemala): Multi-brand automotive dealer in Guatemala representing Toyota, Ford, BMW and other OEMs with associated CPO and used-vehicle programs. Comparable regional peer serving a neighboring Central American market.
Emerging players
- Kavak: Mexico-founded used-car marketplace expanding across Latin America, offering inspected vehicles with warranty and financing. Represents the digital-first competing model to Danissa's branch-led CPO dealership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Grupo Danissa social profiles
Digital presenceGrupo Danissa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Danissa leadership team
Management profileNumber of profiles
Grupo Danissa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Danissa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Danissa
What does Grupo Danissa do?
Grupo Danissa sells certified pre-owned vehicles through five retail showrooms across Costa Rica under the Seminuevos Grupo Danissa brand. Its principal offerings are the Nissan Certified Pre-Owned program (167-point inspection, warranty revalidation up to 3 years/100,000 km, 24-hour roadside assistance, genuine Nissan parts) and the Audi Certified Plus program (110-point inspection, factory warranty, financing, and trade-in options). Pricing ranges from $5,000 to $200,000 USD, with third-party financing available for pledge credit and operating/financial leasing.
Is Grupo Danissa a public or private company?
Grupo Danissa is a private company. It is classified as corporate owned and is currently operating.
When was Grupo Danissa founded?
Grupo Danissa was founded in -1. It employs 11 to 50 people.
Where is Grupo Danissa based?
Grupo Danissa is headquartered in San José, Costa Rica, in the Latin America region.
How does Grupo Danissa make money?
One revenue line is on record: used Vehicle Sales.
Who are Grupo Danissa's main competitors?
Broad incumbents on record are AutoNation, CarMax and Grupo Q (Guatemala / Central America). Direct peers are Grupo Purdy, Mercedes-Benz Certified (LatAm authorized dealer network), BMW Premium Selection (LatAm authorized dealer network) and AutoStar Costa Rica (Volkswagen). Regional players are Auto Mercado (Costa Rica used-car marketplace) and Grupo Cofiño (Guatemala). Kavak is listed as an emerging player.
Does Grupo Danissa have an API?
No public API is recorded for Grupo Danissa.
What industry is Grupo Danissa in?
Grupo Danissa's product category is Used Vehicle Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of TLABAAAG, Used Vehicle Leasing (Pre-Owned Lease Programs). Its NAICS code is 441120 and its SIC code is 5500.