SETUT

What SETUT does

SETUT – Sindicato das Empresas de Transportes Urbanos de Passageiros de Teresina – is a Brazilian trade union founded in April 1989 that represents 11 urban bus operators in Teresina, Piauí. Under an exclusive municipal Concession Contract signed on November 18, 2014, SETUT operates the urban public bus transportation system of the Teresina capital through the jointly controlled Consórcio SITT, which began operations on January 15, 2015. Its operational scope is organized into four operating consortia (Consórcio Poty, Consórcio Urbanus, Consórcio Teresina, and TRANSCOL) covering all city zones.

The company delivers a unified electronic transit platform anchored on three proprietary systems: the Sistema de Bilhetagem Eletrônica (SEB) for fare collection and biometric fraud control, the Sistema de Monitoramento e Controle Operacional (SMCO) for fleet management, and the Sistema de Relacionamento com os Usuários (SRU) for user relationship management. The Cartão Mais Fácil card family is the customer-facing product surface, including Cartão Estudantil (50% discount), Cartão Vale Transporte (employer-provided), Cartão Expresso (R$10 on-bus purchase), Cartão Passe Livre (free passage for elderly/disabled), and Cartão Melhor Idade. The Inthegra trunk-feeder network, launched in July 2016, connects eight integration terminals across all city zones (Sul, Sudeste, Leste, Norte).

Revenue is generated through fare collection (transaction fees), corporate Vale Transporte credit sales (subscription/recurring), student pass issuance (transaction fees at 50% of full fare), and free-passage card management funded by municipal subsidies. Pricing is regulated by the Municipal Government of Teresina; commercial customers can purchase Vale Transporte credits via maisfacilteresina.com.br with 3-day fulfillment and 90-day credit validity. Distribution occurs through on-bus sales, authorized recharge points, the Posto Central SETUT office, the corporate online portal, and 8 integration terminals. The entity is a private nonprofit trade union with no external investors, no public ticker, and 31 employees, headquartered at Av. Maranhão nº 28, Centro/Norte, Teresina.

Name

SETUT

Legal name

SETUT – Sindicato das Empresas de Transportes Urbanos de Passageiros de Teresina

Website

https://setut.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

SETUT is a Teresina, Brazil-based trade union of 11 urban bus operators that, under an exclusive municipal concession, runs the city's public bus system via Consórcio SITT. It delivers unified electronic ticketing, the Inthegra trunk-feeder network across 8 terminals, and the Cartão Mais Fácil card family for riders, students, employers, and free-passage beneficiaries.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Transit and Ground Passenger Transportation (485), Other Urban Transit Systems (485119)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro industry

PRIMARYTLAFAGAA

Fixed-Route Urban Bus Operators (Municipal/Regional)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Public Transit Bus Operators (Municipal/Regional)

SECONDARYTHAIAEAJ

Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Urban Public Bus & BRT Operators

Keywords

• Public bus transportation
• Electronic fare collection
• Urban transit services
• Transit card systems
• Trunk-feeder networks

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Passage fares: Revenue generated from collecting bus fares from general passengers using the public transportation system in Teresina.
2. Vale Transporte electronic credits: Sale of electronic transit credits to companies for their employees, who use the credits on public buses.
3. Student pass cards: Issuance and management of student transit cards with discounted fares (50% of full fare) for verified students.
4. Free passage card management: Management of free passage cards for elderly (65+), disabled persons, children under 6, and public security workers, funded through municipal subsidies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SETUT operates and coordinates the consolidated public urban bus transportation system in Teresina, Piauí, Brazil, through the Consórcio SITT. It manages electronic fare collection via the Cartão Mais Fácil smart card platform, supports multiple card types (student, corporate Vale Transporte, express, and free passage), and operates the Inthegra trunk-feeder route network connecting 8 integration terminals across all city zones. The organization serves as the exclusive concession holder under a municipal contract signed in November 2014.

Product overview

SETUT operates a unified public transport card and fare system in Teresina, Brazil, centered on the Cartão Mais Fácil electronic card platform. The ecosystem includes student passes (Cartão Estudantil), employer-provided transport cards (Vale Transporte), prepaid express cards, and free passage cards for seniors and disabled citizens. This is supported by the Sistema de Bilhetagem Eletrônica (electronic ticketing platform) and the Inthegra trunk-feeder transport network spanning 8 integration terminals across the city's zones.

Differentiator

Problem solved

Functional benefit

Brands

• Consórcio SITT: Operational consortium formed by transportation concessionaires to coordinate public bus transportation services in Teresina.
• Sistema Inthegra
• Mais Fácil

Products and services

• Cartão Mais Fácil

Quantifiable outcome

• Free transfers between lines within 2-hour window
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SEST SENAT TeresinaminorStrategic or Co-development Partner · 22 July 2020Partnership with SEST SENAT Teresina to offer free online training course 'Covid-19: proteja seus passageiros' (Covid-19: Protect Your Passengers) for public transportation workers. Training covers prevention and combat of Covid-19 in transportation companies, delivered via internet with real-time instructor.
• STRANS (Superintendência Municipal de Transportes e Trânsito)coreTechnology or Integration · 1 January 2020STRANS is the municipal transportation authority that oversees and regulates SETUT operations. They handle vehicle sanitization, fare regulation, service order compliance, and fiscal oversight of the public transportation system in Teresina.
• CRAS (Centros de Referência de Assistência Social)minorOthersMunicipal social assistance centers where elderly and disabled persons can receive guidance on how to acquire their free passage (Passe Livre) cards.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• URBS (Urbanização de Curitiba S/A): Municipal transit authority in Curitiba operating a trunk-feeder integrated bus network with transfer terminals. SETUT's Inthegra system explicitly mirrors this Curitiba-inspired model, making URBS a strong conceptual peer in terms of integrated urban transit design.
• RATP Dev: Global operator of urban transit networks under concession contracts in multiple countries. Operates similar municipal bus concession models internationally; a useful comparability reference for SETUT's concession-based structure and consortium management.
• Transdev: International public transit operator managing contracted urban bus and multimodal networks across Europe, North America, and Australia. Comparable to SETUT in concession-style contracting for bus services, though operating at larger multi-city scale.
• SPTrans (São Paulo Transportes S/A): Municipal transit authority managing bus operations across São Paulo. Comparable to SETUT as a municipal concession coordinator running an electronic fare system and a large multi-operator bus network, but at vastly larger scale and serving a megacity.

Direct peers

• Mobi-Rio: Consortium coordinating municipal bus operations in Rio de Janeiro under a similar concession-style arrangement. Functionally analogous to SETUT/Consórcio SITT in managing fare integration, fleet coordination, and concession compliance for a Brazilian capital city.
• Consórcio BRT Minas (BHTrans / MOVE): Operational consortium managing the BRT and conventional bus network in Belo Horizonte under municipal concession. Comparable to SETUT on concession structure, electronic fare collection, and trunk-feeder integration across multiple operators.

Others

• BYD Brasil (Bus Chassis & Electrification): Supplier of electric bus chassis and powertrains increasingly sold to Brazilian municipal bus operators. Relevant to SETUT's member companies as a potential supplier for fleet electrification mandates that flow through the concession.
• CAIO Induscar / Busscar (bus body manufacturers): Brazilian bus body manufacturers supplying urban transit vehicles. Directly comparable as upstream suppliers whose products are operated by SETUT's 11 member companies under the municipal concession.

Emerging players

• 99 (app): Major Brazilian ride-hailing app competing for urban mobility share in Teresina and other capitals. An adjacent emerging threat/partner rather than direct concession peer, but materially competes for SETUT's fare-paying ridership across overlapping corridors.

Regional players

• EMDEC (Campinas): Municipal transit authority for Campinas operating bus and BRT corridors with electronic ticketing. A strong mid-size Brazilian municipal transit comparator to SETUT, similar in scale and operating model but serving a different city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/setut.the
• LinkedInlinkedin.com/company/setut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETUT