JRfm 93.7

What JRfm 93.7 does

93.7 JR Country (JRfm 93.7) is a private Canadian country music radio station licensed to British Columbia and operating on the 93.7 FM frequency since 1986, currently reaching its 40th year of continuous broadcast in 2026. The station is owned and operated by Pattison Media and is positioned as BC's self-described "official Country Soundtrack." Its product surface centers on a continuous live radio broadcast, available via traditional FM, website live streaming, and dedicated iOS and Android mobile applications. The digital infrastructure (site hosting, streaming, content management) is delivered through the third-party SoCast broadcast platform, which is credited in the website footer.

The business model is advertising-funded and free-to-listener. Revenue is generated primarily through selling advertising airtime to local and regional businesses via a formal "Advertise With Us" sales operation, supplemented by contest and event sponsorships such as the Battle of the Brews and Country Hit Pickers. Programming is organized around named daytime hosts (Mornings with Docc, That's Country with Celine, Afternoons with Dana, Evenings with Logan), with additional engagement surfaces including Recently Played track listings, artist interviews via JR Live Lounge, the Artist of the Month feature, Mega Music Weekend programming, and concert and event ticket giveaways.

The listener audience is segmented across British Columbia geography and country music enthusiasts as a persona, served through a multi-channel GTM combining FM broadcast, digital streaming, mobile applications, and organic social media (Facebook, Instagram, Twitter). The operation is lean at approximately 5 employees, consistent with a single-station asset within a larger parent broadcasting group that provides shared sales and operational scale.

Name

JRfm 93.7

Legal name

JR Country 93.7

Website

https://jrfm.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

93.7 JR Country is a private British Columbia country music radio station, licensed since 1986 on the 93.7 FM frequency and owned by Pattison Media. It broadcasts continuous country programming to BC listeners via FM, website streaming, and iOS/Android mobile apps, monetized through local advertising and contest sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Music Radio Networks (Format-Based) (MPABABAF)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Country music radio
• FM radio broadcasting
• Live radio streaming
• Radio advertising sales
• Music programming

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: The station generates revenue primarily through selling advertising airtime to local and regional businesses. The website includes a dedicated 'Advertise With Us' page indicating a formal advertising sales operation.
2. Contest Sponsorship: Contest and promotional programming that may include sponsor branding and involvement, such as the Battle of the Brews and Country Hit Picker programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

93.7 JR Country is a regional FM radio station that broadcasts a continuous country music format across British Columbia, supported by a digital product line including iOS/Android mobile apps, website live streaming, and interactive features such as song-rating contests (Country Hit Pickers with cash prizes up to $1,000), recently played track listings, artist interviews (JR Live Lounge), Artist of the Month features, and concert/event listings with ticket giveaways.

Product overview

93.7 JR Country is a live radio station broadcasting country music to British Columbia since 1986. The core offering is the live radio broadcast, accessible via the JR Country mobile app (available on iOS and Android), the station website, and traditional FM frequency. The product portfolio centers on the JR Country App as the primary digital product, supplemented by interactive features including Recently Played (track history), Country Hit Pickers (song rating contest with cash prizes), Mega Music Weekend events, JR Live Lounge (artist performances and interviews), Artist of the Month features, and Concert/Events listings. The station engages listeners through contests, music ratings, and event promotions, creating an integrated radio and digital experience.

Differentiator

Problem solved

Functional benefit

Products and services

• 93.7 JR Country Live Radio Broadcast Live streaming country music radio broadcast on the 93.7 FM frequency serving British Columbia, featuring hosted shows throughout the day including Mornings with Docc, That's Country with Celine, Afternoons with Dana, and Evenings with Logan.
• JR Country Mobile App Mobile application for iOS and Android that enables users to listen live to 93.7 JR Country radio, access recently played songs and artist information, and engage with the station's interactive features.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SoCastcoreTechnology or IntegrationSoCast provides the digital broadcast platform and streaming infrastructure powering the JR Country website and online radio services. The platform handles live streaming, website hosting, and digital content management for the station. SoCast branding appears at the bottom of the website as 'Powered by SoCast'.
• Pattison MediacoreStrategic or Co-development PartnerPattison Media is the parent company and broadcaster behind JR Country. The station operates as part of the Pattison Media group of radio stations in British Columbia. Pattison Media logo appears on the website footer.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple App Store distributes the JR Country iOS mobile application, making it available for download to iPhone and iPad users through the official Apple platform.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle Play Store distributes the JR Country Android mobile application, making it available for download to Android device users through the official Google platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• iHeartRadio: Digital radio platform offering streaming of broadcast stations alongside curated music channels. Comparable as a competitor that provides similar country content alongside broadcast radio simulcast, potentially cannibalizing listener attention.
• Stingray Digital: Montreal-based digital music and media company offering streaming, in-store audio, and music services. Comparable as a Canadian music-focused company exploring digital audio formats that compete with traditional broadcast radio.

Broad incumbents

• Bell Media: Major Canadian media company operating numerous radio stations including country format outlets. Comparable as a broad incumbent with national reach, multi-format portfolio, and integrated advertising sales capabilities.
• Rogers Media: Major Canadian broadcaster with a national portfolio of radio stations across formats including country. Comparable as a broad incumbent with significantly larger scale, multi-station strategy, and integrated media assets.
• Corus Entertainment: Major Canadian media company operating radio stations including country formats across multiple provinces. Comparable as a broad incumbent in the Canadian radio broadcasting space with diversified portfolio and larger operational scale.

Others

• TuneIn: Digital audio aggregator providing access to broadcast radio stations globally. Comparable as an enabling platform through which JR Country's simulcast stream can be distributed beyond its native app and website.

Direct peers

• CISN-FM Country 103.9 (Edmonton): Country format FM radio station serving the Edmonton market in Alberta, directly comparable in format specialization, audience demographic, and ad-supported broadcast business model to JR Country 93.7.
• CKBY-FM Country 101.1 (Ottawa): Bell Media-owned country format FM station in Ottawa. Directly comparable in dedicated country format, ad-supported revenue model, and multi-platform (FM, app, streaming) distribution strategy.
• CKRY-FM Country 105 (Calgary): Country format FM radio station serving Calgary, Alberta. Closely comparable as a Canadian market-format music radio station with similar contest-driven listener engagement and digital streaming extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/937JRCountry
• Facebookfacebook.com/937JRCountry
• Instagraminstagram.com/937jrcountry
• LinkedInlinkedin.com/company/jrfm-93.7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JRfm 93.7