Cooperfruta

What Cooperfruta does

Cooperfruta (legal name: Cooperativa Agropecuária do P.A. Fruta Danta Ltda) is a private Brazilian agricultural cooperative founded on August 21, 1996, in João Pinheiro, Minas Gerais. The cooperative was formed by 86 rural family producers (agricultura familiar) to commercialize local milk production and now serves as the operating entity for a focused dairy products business. It produces pasteurized whole milk, two flavored yogurts (strawberry and coconut), and mozzarella cheese at its own production facility in the Noroeste de Minas Gerais region, with raw milk sourced directly from member producers. The product portfolio is narrow by design: four SKUs across fluid milk, yogurt, and processed cheese, all positioned around a quality and provenance narrative that emphasizes family agriculture origin and high natural-fat milk content for superior culinary yield.

The cooperative's commercial model is direct-to-customer via WhatsApp and phone, supported by an owned logistics fleet for delivery to schools, hospitals, supermarkets, bakeries, restaurants, snack bars, distributors, and end consumers across the BR-040 highway corridor covering João Pinheiro, Belo Horizonte, Região Metropolitana, Sete Lagoas, Três Marias, Felixlândia, Brasilândia de Minas, and São Gonçalo do Abaeté. Pricing is not publicly disclosed; all sales are quote-based initiated through WhatsApp or the website contact form. The business is registered and inspected under MAPA (Ministério da Agricultura e Pecuária) and IMA (Instituto Mineiro de Agropecuária), which are positioned in marketing as trust and food-safety signals for institutional and commercial buyers.

Operationally, Cooperfruta runs a lean organization (10 listed employees) supplemented by its 86-member producer base. Distribution and customer acquisition are handled in-house with no intermediary channel partners, and the marketing footprint is limited to a corporate website, WhatsApp Business, phone, and an Instagram presence. There is no disclosed revenue, no external funding, no M&A, and no digital platform beyond standard contact-and-quote flows. The business remains structurally a regional dairy cooperative whose defensibility rests on regulatory compliance, owned distribution, producer-network cohesion, and 30 years of regional brand presence rather than on technology, scale, or capital intensity.

Name

Cooperfruta

Legal name

Cooperativa Agropecuária do P.A. Fruta Danta Ltda

Website

https://cooperfruta.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Cooperfruta is a Brazilian agricultural cooperative founded in 1996 in João Pinheiro, Minas Gerais, producing pasteurized whole milk, strawberry and coconut yogurts, and mozzarella cheese from member family-farmer milk for direct sale to schools, hospitals, supermarkets, bakeries, and food service across the BR-040 corridor.

Ownership category

akta.pro rank

Product category

Dairy Products Manufacturing

NAICS

Fluid Milk Manufacturing (311511), Dairy Product (except Frozen) Manufacturing (31151), Cheese Manufacturing (311513)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRAHALAA

Member-Owned Food Cooperatives

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

Keywords

• Pasteurized milk production
• Dairy cooperative manufacturing
• Mozzarella cheese production
• Flavored yogurt manufacturing
• Family agriculture dairy

Headquarters

HQ city

João Pinheiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Dairy Product Sales: Cooperfruta generates revenue through the production and direct sale of dairy products including pasteurized whole milk, yogurts (strawberry and coconut flavors), and mozzarella cheese. Products are sold to commercial businesses, institutions, and end consumers through direct sales with their own logistics.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cooperfruta is an agricultural cooperative that produces and sells pasteurized whole milk, strawberry and coconut flavored yogurts, and mozzarella cheese manufactured from raw milk sourced from its 86 member family producers in João Pinheiro, Minas Gerais. Products are produced in-house at the cooperative's modern facility and sold directly to commercial customers including schools, hospitals, supermarkets, bakeries, restaurants, distributors, and institutional feeding programs across the Minas Gerais region using the cooperative's own logistics fleet.

Product overview

Cooperfruta operates as a dairy products cooperative offering a focused portfolio of three product lines: pasteurized whole milk, yogurts in strawberry and coconut flavors, and mozzarella cheese. All products are produced in-house at the cooperative's modern facilities in João Pinheiro, Minas Gerais, using raw milk sourced from family agriculture (agricultura familiar) member producers. The cooperative emphasizes product quality, food safety, and reliable supply to institutional and commercial customers including schools, hospitals, supermarkets, bakeries, restaurants, and food businesses throughout Minas Gerais and areas along the BR-040 highway.

Differentiator

Problem solved

Functional benefit

Products and services

• Queijo Mussarela Cooperfruta Mozzarella cheese produced from selected milk, undergoing coagulation, stretching (filagem), and molding to ensure soft texture, excellent elasticity, and characteristic mild flavor. Designed for supermarkets, bakeries, restaurants, pizzerias, and food establishments.
• Iogurte Sabor Coco Cooperfruta Coconut-flavored yogurt produced with selected ingredients, offering smooth, balanced flavor with excellent acceptance among children, youth, and adults. Suitable for schools, supermarkets, restaurants, snack bars, distributors, and final consumers.
• Leite Pasteurizado Integral Cooperfruta Whole pasteurized milk produced from raw material selected directly from cooperative producers. Undergoes rigorous pasteurization eliminating harmful microorganisms while preserving nutritional properties, natural flavor, and quality. Rich in calcium, proteins, and essential vitamins. High natural fat content providing better yield and superior performance for bakeries, ice cream shops, industrial kitchens, restaurants and food establishments.
• Iogurte Sabor Morango Cooperfruta Strawberry-flavored yogurt produced with selected ingredients and strawberry flavoring with natural-identical aroma. Offers sweet, balanced flavor with excellent acceptance among children, youth, and adults. Suitable for school snacks, companies, cafeterias, supermarkets, bakeries, hospitals, and institutional feeding programs.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Italac: National Brazilian dairy brand with a product range spanning fluid milk, yogurts, and cheeses, distributed through supermarkets and food service. Directly comparable in product categories and channel mix.
• Piracanjuba: Brazilian dairy company with a comparable product portfolio of fluid milk, yogurts, and cheeses, sold through supermarkets, bakeries, and food service. Originates from a regional cooperative-style structure in Goiás, making it a close comparable in scale and product mix.
• Tirol: Brazilian dairy processor producing pasteurized milk, yogurts, cheeses, and dairy beverages for retail and food service across multiple states. Comparable in product mix and in serving institutional/retail channels, though at a larger scale.
• Jussara: Brazilian regional dairy processor offering milk, yogurts, and dairy derivatives, with strong presence in food service and bakeries. Highly comparable in product mix and customer segments.
• Embaré: Brazilian dairy company producing milk, yogurts, cheeses, and condensed milk, headquartered in Minas Gerais. Comparable in geography (Minas Gerais), product mix, and B2B food-service focus.
• Centroleite: Brazilian dairy company producing milk, yogurts, and dairy beverages primarily for the Minas Gerais regional market. Highly comparable in regional focus, product mix, and channel strategy.

Broad incumbents

• Itambé: Large Brazilian dairy cooperative (formerly part of Vigor) offering a broad portfolio of fluid milk, yogurts, cheeses, and dairy ingredients. Relevant as a much larger cooperative competitor with national distribution and institutional supply capability.
• Aurora Alimentos: Large Brazilian agricultural cooperative with dairy among its product lines. Comparable in cooperative structure and member-producer model, though operating at a far larger scale and across multiple food categories.

Regional players

• LeitBom: Brazilian dairy brand focused on fluid milk, yogurts, and dairy derivatives, with strong presence in regional Brazilian markets. Comparable in product portfolio and B2B food-service orientation.

Others

• COCAL: Large Brazilian agricultural cooperative (sugar/energy). Relevant as a comparable cooperative governance and member-producer structure, though operating in a different commodity vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cooperfruta_joaopinheiro
• LinkedInlinkedin.com/company/cooperfruta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooperfruta