Llama Naturals

What Llama Naturals does

Llama Naturals is a Chicago-based, direct-to-consumer dietary supplement company founded in 2019 by Brad Baum and Kevin Brown. It produces gummy vitamins formulated with organic whole fruits and vegetables (spinach, broccoli, carrots, sweet potatoes, oranges, apples, strawberries, sunflower seeds, shiitake, and maitake mushrooms) rather than sugar-cane or synthetic bases, with specific nutrients such as Vitamin B12 from methylcobalamin via seed fermentation and Vitamin D3 from lichen. The portfolio spans a kids line (multivitamin, elderberry immunity, pre/probiotic, vitamin D3+K2, and a melatonin sleep gummy) and an adult line (multivitamin, men's, women's, elderberry immunity, pre/probiotic, D3+K2), supported by more than a dozen pre-configured bundles. Products are USDA Organic, Non-GMO, allergen-free, vegan, and third-party tested for heavy metals, microbes, and potency, and are manufactured in Germany and bottled in the USA.

The company sells primarily through its own Shopify storefront (llamanaturals.com) and Amazon, where its Kids Multivitamin holds the #1 position in the Organic Kids Vitamins category on a 90-day sales basis as of May 2025. GTM is DTC with a Subscribe & Save program (10-25% discounts, free shipping, lifetime discount, skip/cancel anytime) layered on top of one-time purchases and bundles; an HSA/FSA payment option is enabled via TrueMed. International shipping is available to Australia, Canada, the EU, Singapore, and the UK through DHL. Cumulative scale signals include 2M+ bottles sold, 300,000+ families served, 10,000+ 5-star reviews, and a 2025 customer survey reporting 98% peace of mind, 99% kid taste acceptance, and 88% noticing a real difference. Llama Naturals is a privately held Delaware corporation with no disclosed institutional funding and a lean, distributed US team.

Name

Llama Naturals

Legal name

Llama Naturals, Inc.

Website

https://llamanaturals.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Llama Naturals is a Chicago-based DTC supplement company founded in 2019 that makes gummy vitamins from organic whole fruits and vegetables, selling to health-conscious parents and adults via its Shopify site, Amazon, and a Subscribe & Save model.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Sugar and Confectionery Product Manufacturing (3113), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Organic gummy vitamins
• Whole food supplements
• Children's multivitamins
• Dietary supplements
• Probiotic gummies

Headquarters

HQ city

Chicago

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchases of vitamin gummy products ranging from $24-$66 for kids products and $26-$55 for adult products. Products sold in various bottle sizes (60-120 count) with per-serving costs ranging from $0.45-$1.05.
2. Subscription Auto-Delivery: Subscribe & Save model with automatic monthly deliveries offering 10-25% discounts. Subscribers receive free shipping, ability to skip/cancel anytime, and lifetime discount. Bundle subscriptions offer Buy 2 Get 1 Free promotions.
3. Bundle Sales: Pre-configured bundles combining multiple products (Kids Complete Wellness Bundle, Family Immunity Bundle, Men's/Women's Defense Bundles) at discounted rates ranging from 10-25% off individual product prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Llama Naturals manufactures and sells whole-food gummy vitamins made from real organic fruits and vegetables for children and adults. The product line includes multivitamins, probiotics, immunity boosters, sleep support, and Vitamin D3+K2 formulations, all USDA Organic certified, vegan, allergen-free, and third-party tested for heavy metals and contaminants. Products are sold directly to consumers via a Shopify storefront with subscription and one-time purchase options, alongside Amazon marketplace listings.

Product overview

Llama Naturals is a parent-founded vitamin company offering a portfolio of real fruit gummy vitamins for the whole family. The product line centers on whole-food nutrition delivered through gummy format, differentiating from synthetic vitamin competitors by using organic fruits and vegetables as the base ingredient. The core product line includes Kids Multivitamin Gummies (Strawberry/Cherry), Kids Sleep Gummies, Kids Prebiotic & Probiotic Gummies (Mixed Berry/Peach Mango), Kids Vitamin D3 + K2 Gummies, Kids Elderberry Immunity Gummies, Adult Multivitamin Gummies (Strawberry/Cherry), Adult Elderberry Immunity Gummies, Adult Prebiotic & Probiotic Gummies, Vitamin D3 + K2 Gummies, Women's Multivitamin Gummies, and Men's Multivitamin Gummies. The company also offers multiple bundle products that combine complementary formulas including the Kids Complete Wellness Bundle (Multi + Pre & Probiotic + Elderberry), Family Multivitamin Bundle, Family Immunity Bundle, Family Gut Support Bundle, Women's and Men's Defense Bundle, Women's Ultimate Immunity Bundle, Men's Ultimate Immunity Bundle, Adult's Ultimate Immunity Bundle, Adults Multivitamin Bundle, Kid's Ultimate Digestion Bundle, Kid's Digestion + Immunity Bundle, and Kid's Ultimate Immunity Bundle. All products are made with organic ingredients, are vegan, allergen-free, USDA Organic certified, and third-party tested.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Multivitamin Gummies Whole-food multivitamin gummies for children made with 13 essential vitamins sourced from real organic fruits and vegetables. Available in Strawberry and Cherry flavors in 90-count bottles; designed for children with picky eating or nutritional gaps.
• Kids Prebiotic & Probiotic Gummies 3-in-1 digestive support gummies for children combining XOS prebiotic fiber with Bacillus Coagulans and Bacillus Subtilis probiotic strains. Available in Mixed Berry and Peach Mango flavors in 60- and 120-count bottles.
• Kids Elderberry Immunity Gummies Daily 3-in-1 immune defense gummies for children featuring European elderberry extract, Vitamin C from acerola cherries, and zinc. Available in 60-count bottles.
• Kids Vitamin D3 + K2 Gummies Bone, mood, and immune support gummies for children combining Vitamin D3 from lichen (algae) with Vitamin K2 (MK-7 from organic chickpeas). Available in Raspberry flavor in 60-count bottles.
• Kids Sleep Gummies Gentle sleep support gummies for children with melatonin, designed to help kids fall asleep naturally. Available in 60-count bottles.
• Adult Multivitamin Gummies Whole-food multivitamin gummies for adults made with 13 essential vitamins from organic apples, strawberries, spinach, broccoli, carrots, sweet potatoes, and mushrooms. Available in Strawberry and Cherry flavors in 120-count bottles.

Quantifiable outcome

• 98% of parents feel more peace of mind about their kids' nutrition
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• TrueMedcoreGTM or Marketing PartnerHSA/FSA payment integration partnership allowing customers to use pre-tax health savings funds. TrueMed provides survey-based eligibility verification and Letter of Medical Necessity support. Enables customers to maximize HSA/FSA savings on qualified purchases.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Olly: Olly (owned by Unilever) sells gummy vitamins and supplements for adults and kids via DTC and mass retail, competing head-to-head with Llama Naturals on the same real-fruit/clean-label positioning.
• Mary Ruth's: Mary Ruth's is a DTC brand selling liquid and gummy supplements with a clean-label, organic positioning; it competes with Llama Naturals for the same health-conscious parent and adult supplement buyer.
• SmartyPants Vitamins: SmartyPants Vitamins is a DTC gummy vitamin brand for kids and adults, directly comparable to Llama Naturals on product format, target customer (parents), and subscription-led go-to-market.
• Ritual Vitamins: Ritual is a DTC multivitamin brand that has expanded from adult supplements into kids and teen categories, sharing Llama Naturals' clean-label, modern-DTC, parent-targeted positioning.

Emerging players

• Culturelle: Culturelle is a leading pediatric probiotic brand offering chewable and gummy formats; it competes most directly with Llama Naturals' Kids Pre & Probiotic SKU within the digestive-health segment.

Broad incumbents

• Vitafusion (Church & Dwight): Vitafusion is the mass-market gummy vitamin leader owned by Church & Dwight; it competes with Llama Naturals on product format but operates at scale across grocery, club, and drug channels.
• Nature's Way: Nature's Way is a long-standing broad-line supplement manufacturer with kids gummy vitamins and probiotics, overlapping with Llama Naturals across multiple product categories.
• Pure Encapsulations: Pure Encapsulations is a practitioner-channel supplement brand with adult and pediatric lines, representing a comparable clean-label, third-party-tested positioning aimed at clinicians and health-conscious consumers.
• Nordic Naturals: Nordic Naturals is a premium supplement brand with kids and adult lines that competes for the same clean-ingredient, parent-driven buyer as Llama Naturals.
• Garden of Life: Garden of Life (Nestlé Health Science) sells USDA Organic, non-GMO supplements including gummy multivitamins, overlapping with Llama Naturals on ingredient standards and product format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/llamanaturals

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llama Naturals