Cardone Training Technologies Inc.

What Cardone Training Technologies Inc. does

Cardone Training Technologies Inc. is a privately held, US-based digital education company that operates Cardone University, a direct-to-consumer sales, business, real estate, and personal-finance training platform. The platform is built on a Kajabi-hosted learning management system with Wistia-delivered video content and comprises over 800 segments of interactive video coursework, an annual 10X Growth Conference (with recordings back-catalogued from 2017–2024), a private CardoneU Connect member community, and a coach licensing program (Global Success Network) for international distribution. Content is delivered as the sole presenter and founder is Grant Cardone, whose personal operating track record — self-reported $150M+ annual personal earnings across his broader business ecosystem and a $1 billion real estate portfolio — underwrites the brand. Customer testimonials span SMB and individual sales professionals, entrepreneurs, and real estate investors.

The company's revenue model is a layered mix of subscription and transactional product lines. Cardone University is sold as a $97/month subscription preceded by a 14-day free trial, providing recurring access to the full course catalog, community, live streams, and member pricing on events and products. Individual courses are sold as one-time purchases ranging from $47 (entry-level seminars such as Sell Or Be Sold) to $2,497 (advanced programs such as Persuasion Mastery), each carrying 12-month unlimited on-demand access. Higher-acuity revenue is captured through certification bundles (Business Builder at $397, Phone Sales Mastery at $997, 10X Financial Freedom) and a premium real estate vertical priced up to $10,000 per course (Introduction to Buying Apartments at $10,000; Advanced Deep Dive in Apartment Investing at $4,997). The 10X Growth Conference generates event revenue plus ongoing sales of official recordings ($47–$167 per year).

Go-to-market is primarily product-led and brand-led direct-to-consumer via the training.grantcardone.com web property, with content marketing, YouTube/video distribution, free-trial conversion, and live events as the principal acquisition channels. There is no disclosed enterprise sales motion, no institutional investor base, no parent company, no subsidiaries, no M&A activity, and no API or integration footprint. Distribution is supplemented by a third-party coach licensing program that recruits resellers for the Global Success Network, providing a channel-led path to international expansion without proportionate internal headcount. The company has no disclosed AI/ML capabilities, no native mobile app, and no enterprise tier.

Name

Cardone Training Technologies Inc.

Legal name

Cardone Training Technologies Inc.

Website

https://training.grantcardone.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Cardone Training Technologies Inc. operates Cardone University, a direct-to-consumer sales, business, real estate, and personal-finance training platform built on Kajabi, serving sales professionals, entrepreneurs, and individual learners worldwide through subscriptions, individual courses, certifications, and live events.

Ownership category

akta.pro rank

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Cardone University Subscription: Monthly subscription model offering access to 800+ business courses, CardoneU Connect community, exclusive live streams, Q&A sessions, and member pricing on products and events. Free 14-day trial available before converting to $97/month subscription.
2. Individual Course Sales: One-time purchase model for individual courses ranging from $47 to $2,497. Includes programs like Sales Fundamentals ($197), Mastering the Close ($297), Advanced Closing & Negotiations, Cold Calling ($79), and others. Includes 12-month unlimited on-demand access.
3. Certification Programs: Comprehensive certification bundles including Business Builder Certification ($397), Phone Sales Mastery Certification ($997), and 10X Financial Freedom Certification. These are bundled packages with multiple courses and live trainings.
4. Real Estate Training Programs: High-value real estate investment courses priced at $997 to $10,000, including Introduction Course to Buying Apartments ($10,000), Advanced Deep Dive in Apartment Investing ($4,997), and Real Estate Master Class.
5. 10X Growth Conference Recordings: Official recordings of annual 10X Growth Conference events from 2017-2024, with prices ranging from $47 to $167 per recording. Includes unlimited lifetime access for selected years.
6. Live Seminars and Events: In-person and recorded seminar content including Sell Or Be Sold ($47), 10X Live Seminar, and Rules of Success. Provides over 3-5 hours of exclusive content with unlimited access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cardone Training Technologies operates Cardone University, a digital sales and business training platform offering 800+ interactive video courses covering sales fundamentals, negotiation, cold calling, objection handling, and personal finance. The company also delivers certification bundles, live seminars, and the annual 10X Growth Conference with recordings available for purchase. Content is delivered via a subscription ($97/month) or as one-time course purchases ranging from $47 to $10,000.

Product overview

Cardone Training Technologies Inc. operates Cardone University, the #1 sales training platform in the world with over 800 segments of interactive video content. The company offers a comprehensive portfolio of training programs organized into three main categories: (1) Individual programs under Cardone University covering sales fundamentals, buyer psychology, sales processes, cold calling, objection handling, closing strategies, follow-up techniques, and personal finances; (2) Certification programs including 10X Financial Freedom Certification, Business Builder Certification, and Phone Sales Mastery Certification; and (3) Live events including the annual 10X Growth Conference (with recordings from 2017-2024), Sell Or Be Sold Live Seminar, and 10X Live Seminar. Additionally, the company offers specialized Real Estate Programs with courses on getting started, buying apartments, and advanced apartment investing. The platform uses Kajabi for course delivery and offers a free 14-day trial followed by $97/month membership, with individual courses ranging from $47 to $2,497 and certifications from $397 to $997.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardone University The flagship subscription-based sales training platform offering 800+ interactive video courses covering sales, negotiation, cold calling, objection handling, personal finance, and business growth. Includes a private CardoneU Connect community, exclusive live streams, weekly training sessions, Q&A sessions, and member pricing on products and events.
• 10X Growth Conference Annual flagship live business conference and its official recordings (2017-2024), featuring top entrepreneurs, CEOs, and marketing experts including Kevin Hart, Steve Harvey, and Magic Johnson. Forbes-ranked as the #1 sales and marketing conference on the planet. Conference recordings sold individually with prices ranging from $47 to $167.
• Sell Or Be Sold Live Seminar Over 3 hours of exclusive recorded seminar content on what makes a salesperson thrive, covering the formula for the hard sell and the four kinds of action. Priced at $47.
• 10X Live Seminar Over 5 hours of live seminar content covering finances, business, social media, and life, filmed in front of a live audience.
• 10X Financial Freedom Certification Certification bundle including 10X Super Life, How to Become a Millionaire Now, Commandment of a 10X Life, Building a 10X Empire, Personal Finances, and Rules of Success. Provides 12-month access to the full wealth-building curriculum.
• Business Builder Certification Core certification curriculum for entrepreneurs and business owners including How to Make Millions in Business, Prospecting (30 courses), Cold Calling (59 courses), and Selling Basics. Priced at $397 with 12-month access.
• Phone Sales Mastery Certification Comprehensive phone sales training certification covering Understanding the Buyer (29 courses), Incoming Calls (22 courses), Cold Call mastery (59 courses), and Follow-Up. Priced at $997 with 12-month access.
• Introduction Course to Buying Apartments Premium real estate investment course covering strategies to increase returns, cash flow, and ensure two-to-three-times increase in returns on apartment investments. Priced at $10,000 USD.
• Advanced Deep Dive in Apartment Investing Over nine hours of advanced apartment investing course delivering the exact strategies Grant Cardone used to build a $1 billion real estate portfolio. Priced at $4,997 USD.
• Real Estate Masterclass Masterclass on buying, managing, and selling real estate deals with strategies for passive income, off-market deals, and 3X investment returns.
• How to Create Multiple Flows of Income Deep-dive live training program teaching participants to identify lies holding them back, define 10X income goals, and establish the right thought process and level of action to create multiple flows of income.
• Negotiating & Closing Masterclass Video course providing Grant Cardone's top negotiating methods, top 7 tactics, 20 powerful closing strategies, and strategies for asking for raises and winning in business situations.
• How to Make Millions in Business Standalone training covering millionaire math, the 12 commandments of business, starting a 10X clock, and tips to grow a business fast.
• Persuasion Mastery Program Advanced program on negotiating and closing drawing from 35+ years of business experience, including Secrets to Closing the Sale and Negotiating Masterclass content.

Quantifiable outcome

• Business revenue doubled in 8 months (Consortium Gifts: $2MM to $4MM)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardone Training Technologies Inc.