URVI

Name

URVI

Legal name

URVI GmbH

Website

https://ur-vi.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Gummy dietary supplements
• Urban wellness products
• Nutritional supplements
• Mental performance supplements
• Sleep support gummies

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of gummy supplement sets and bundles sold directly through the e-commerce storefront. Revenue generated from individual product sales at various price points.
2. Subscribe & Save: Subscription model offering recurring deliveries of products with free shipping. Customers sign up for automatic deliveries to generate predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

URVI sells high-dose gummy dietary supplements under the Urban Vitality brand, formulated with bioactive vitamins, minerals, amino acids, and botanicals to address urban health issues such as stress, sleep, focus, mental performance, and metabolism. The portfolio comprises seven distinct sets (Complete Set, Mind Set, Clarity Set, Relax Set, Productivity Set, Night Gummies, Balance Set) sold through the company's own e-commerce storefront with both one-time and subscription purchasing. Products are developed with physicians and biochemists, manufactured in Germany by FDA-registered facilities, and tested by independent laboratories.

Product overview

URVI (Urban Vitality) is a nutrition company offering a curated collection of gummy supplements featuring bioactive vitamins, minerals, amino acids, and botanicals designed for urban health. The product portfolio includes seven distinct product sets: Complete Set (everyday essentials), Mind Set (mental performance), Clarity Set (focus and calm), Relax Set (stress relief with GABA), Productivity Set (daily performance), Night Gummies (sleep support), and Balance Set (metabolism and blood sugar support). Products are formulated with innovative ingredients, optimized dosages based on clinical studies, and enhanced bioavailability. All gummies are manufactured in Germany by FDA-registered and certified manufacturers with independent lab testing.

Differentiator

Problem solved

Functional benefit

Products and services

• URVI Complete Set A comprehensive everyday essentials bundle of gummy supplements featuring bioactive vitamins, minerals, amino acids, and botanicals designed for urban health consumers.
• URVI Mind Set A daily mental performance system combining gummy supplements designed to support cognitive function, focus, and mental energy for urban consumers.
• URVI Clarity Set A gummy supplement set designed to deliver sharper focus, a calmer mind, and steadier energy levels for urban consumers seeking mental clarity.
• Relax Set A supplement set formulated for calm and steady nerves using natural ingredients including GABA, aimed at consumers seeking stress reduction.
• URVI Productivity Set A daily performance supplement set designed to support mental energy, clearer thinking, and steady focus for urban consumers.
• Night Gummies Gummy supplements for natural sleep support using GABA without melatonin, designed to help consumers wind down naturally.
• Balance Set A metabolism support supplement set designed to balance blood sugar and digestion without crash or heaviness, for urban consumers with metabolic concerns.
• Subscribe & Save Program A subscription program offering recurring deliveries of URVI gummy supplements with free shipping, providing consumers with automatic replenishment of products such as the Complete Set, Mind Set, and Productivity Set.

Quantifiable outcome

• Up to 25% savings available through bundle purchases

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Physicians and BiochemistscoreStrategic or Co-development PartnerCollaborative partnerships with physicians and biochemists for product formulation development. Formulations are grounded in evidence and clinical studies, ensuring optimal dosage and effectiveness.
• FDA-Registered German ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerManufacturing partners in Germany who are FDA-registered and certified. Independent labs test every ingredient for purity, stability, and safety.
• Independent Testing LaboratoriescoreTechnology or IntegrationThird-party laboratory partners that conduct testing for purity, stability, and safety of all ingredients used in URVI products.
• DHLminorChannel Partner/ Reseller/ DistributorShipping and logistics partner for product delivery across Germany, Austria, Switzerland, and United States markets.
• VogueminorGTM or Marketing PartnerFeatured in Vogue magazine coverage, providing brand credibility and reach to fashion-forward wellness consumers.
• GQminorGTM or Marketing PartnerFeatured in GQ magazine coverage, providing brand credibility in the men's wellness and lifestyle space.
• Business InsiderminorGTM or Marketing PartnerFeatured in Business Insider coverage, providing business and consumer-facing credibility.
• GlamourminorGTM or Marketing PartnerFeatured in Glamour magazine coverage, providing brand visibility among female consumers interested in wellness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ritual: Ritual is a premium D2C multivitamin and supplement brand built on traceable, clinically-studied ingredients and a strong brand narrative. URVI's physician-formulated, high-bioavailability positioning is directly competitive with Ritual's evidence-based premium story.
• Care/of: Care/of is a personalized D2C vitamin and supplement brand with a quiz-driven, subscription-led model. It competes with URVI for the same urban, digitally-engaged wellness consumer and operates a similar subscription-anchored business model.
• OLLY: OLLY is a leading D2C and retail gummy supplement brand covering sleep, energy, beauty, and immunity. It is the most direct US-headquartered comparable to URVI in format, target consumer, and go-to-market motion.
• Moon Juice: Moon Juice is a premium wellness brand selling adaptogen and 'beauty from within' supplements through D2C and select retail. Its premium positioning, urban-female target, and use-case-driven SKU architecture closely mirror URVI's.
• Seed: Seed is a science-led, premium D2C microbiome and supplement brand that emphasizes clinical evidence and proprietary formulations. Its evidence-forward narrative is directly comparable to URVI's physician-led formulation story.
• AG1 (Athletic Greens): AG1 is a premium D2C daily-green and supplement brand targeting high-performing urban professionals. The customer profile (urban, wellness-focused, willing to pay a premium) overlaps materially with URVI's target segment.

Emerging players

• Cymbiotika: Cymbiotika is a premium D2C supplement brand using liposomal delivery and a luxury wellness positioning. It overlaps with URVI on premium gummy/liquid formats and a similar urban, design-conscious consumer.
• Lemme (Kourtney Kardashian Barker): Lemme is a celebrity-led, gummy-format supplement brand targeting female wellness consumers via D2C and retail. It overlaps with URVI on gummy format, urban-female target, and lifestyle-driven brand marketing.

Broad incumbents

• Nature's Way: Nature's Way is an established mass-market supplement brand with a broad gummy and botanical portfolio. It competes with URVI at the lower end of the same category and represents the incumbent baseline URVI is differentiating against.
• Hims & Hers: Hims & Hers is a large D2C health and wellness platform that has expanded into supplements, sleep, and stress products. While broader in scope, it competes for the same urban, digitally-native consumer and increasingly overlaps in stress and sleep use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urbanvitality
• Instagraminstagram.com/urvi__us
• TikToktiktok.com/@urban_vitality

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URVI