INTRALOT

Name

INTRALOT

Legal name

INTRALOT S.A.

Website

https://intralot.com

Company type

Public

Founded year

1992

Operating status

Operating

Ownership category

akta.pro rank

Product category

Lottery and Gaming Technology

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290), Casinos (except Casino Hotels) (713210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals) (MPAEANAH), Video Lottery Terminals (VLTs) & Central Determination Systems (MPAEAJAB)

Keywords

• Lottery technology platforms
• Sports betting systems
• Gaming management solutions
• Retail gaming terminals
• ILottery digital platforms

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. B2B Lottery Technology Contracts: Long-term B2B contracts with state-licensed lotteries and gaming operators for technology infrastructure, platform provision, and operational support across regulated markets in Europe and Americas.
2. B2C Gaming Operations: Post-merger with Bally's, the company now operates B2C interactive gaming and sports betting businesses including William Hill and 888 brands under Evoke acquisition.
3. Casinos & Resorts: Casino operations revenue from Bally's casino properties in the United States, with Q1 2026 revenue of $379.7M.
4. Platforms & Technology Services: Technology platforms and services including LotosX, Orion, GMS, digital transformation solutions, customer operations, sports betting operations, and sales & marketing support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

INTRALOT designs, develops, and operates integrated lottery and gaming technology platforms, sports betting systems, gaming management software, and retail terminal hardware for state-licensed lotteries and regulated gaming operators. Post-merger with Bally's International Interactive (October 2025), the combined entity Bally's Intralot also operates B2C sports betting, interactive gaming, and casino operations through brands such as William Hill and 888.

Product overview

INTRALOT operates as a comprehensive lottery and gaming technology provider offering an integrated platform-plus-modules architecture. The core portfolio comprises four main solutions: Lottery Solution (anchored by LotosX platform), Betting Solution (led by INTRALOT Orion), Gaming Solution (featuring INTRALOT GMS and GLS modules), and Digital Transformation (centered on LotosX Omni for omnichannel experiences). The company also provides retail hardware terminals including PhotonX, Proton, and Genion, alongside B2C operational services. These components work together to deliver end-to-end gaming infrastructure for state-licensed lotteries and gaming operators across regulated global markets.

Differentiator

Problem solved

Functional benefit

Brands

• LotosX: Comprehensive lottery technology platform solution
• INTRALOT Orion
• INTRALOT GMS
• INTRALOT GLS
• PhotonX
• Proton
• Genion

Products and services

• Lottery Solution Comprehensive lottery technology platform providing game management, draw systems, iLottery capabilities, and retail terminal solutions for state-licensed lotteries worldwide.
• Betting Solution Sports betting platform enabling real-time wagering across retail and online channels with comprehensive odds management, risk assessment, and connected player experience.
• Gaming Solution Gaming management system for video lottery terminals (VLT) and server-based gaming operations with regulatory compliance features and player engagement tools.
• Digital Transformation Omnichannel digital enablement suite including player account management, registered player services, acquisition tools, and engagement/retention capabilities for lottery and gaming operators.
• B2C Operations Business-to-consumer gaming operations including proprietary technology, products, and brand portfolio for end-user gaming experiences, incorporating William Hill, 888, and Bally's casino brands.
• LotosX Next-generation comprehensive lottery solution platform for centralized lottery operations management, iLottery, and digital transformation of lottery systems.
• INTRALOT Orion Next-generation sports betting platform designed for a connected player experience across all retail and digital touchpoints.
• PhotonX
• Proton Compact all-in-one lottery terminal with patented camera-based playslip reading, integrated printer, small footprint (30x16cm) designed for retail counters with limited space.
• Genion Compact multi-purpose customer-facing terminal with wired/wireless connectivity, integrated barcode reader, 7-inch adjustable touchscreen for ticket checking, transaction display, advertising display, and paperless player access.

Quantifiable outcome

• Expected annual cost synergies of €35-40 million from Bally's Intralot combination
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Ontario Lottery and Gaming Corporation (OLG)coreStrategic or Co-development Partner · 25 June 2026INTRALOT Canada Ltd. selected as new lottery technology solution provider following competitive procurement process. Intralot will expand team in Sault Ste. Marie and Toronto to support implementation and ongoing operations. New system expected to be in place by 2029, updating OLG's current core systems and positioning for emerging technologies.
• Evoke plc (William Hill, 888)flagshipStrategic or Co-development Partner · 8 June 2026Bally's Intralot agreed £243m takeover of Evoke plc (owner of William Hill and 888 brands). Post-acquisition will integrate Evoke's UK-centric sports betting and gaming assets, adding international scale with presence in UK betting shops and online operations.
• Qualco GroupflagshipStrategic or Co-development Partner · 27 May 2026Both Bally's Intralot and Qualco Group joined the Euronext Tech Leaders segment together. Executive leadership teams participated in joint Euronext Athens opening bell ringing ceremony. Both are Greek technology companies with international ambition and growth potential.
• Gaming and Leisure Properties Inc. (GLPI)coreStrategic or Co-development PartnerBally's entered into development agreements with GLPI in Chicago and completed Twin River sale-leaseback transaction. GLPI provides real estate financing for casino development projects.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aristocrat Leisure: Aristocrat is a major global gaming content and hardware manufacturer whose gaming systems and digital business compete with portions of INTRALOT's GMS/GLS gaming management solutions.
• Flutter Entertainment: Flutter operates major sports betting and iGaming brands (FanDuel, PokerStars, Betfair) globally; comparable as a B2C sportsbook operator that Bally's Intralot now competes with through William Hill and 888.
• Sportradar: Sportradar is a global sports data and betting technology provider that complements and competes with parts of INTRALOT Orion's odds and feed infrastructure, with a broader data and content portfolio.
• Inspired Entertainment: Inspired provides gaming technology, server-based gaming and virtual sports solutions to operators, overlapping with INTRALOT's gaming management, VLT and interactive gaming product lines.
• Entain: Entain is a leading global sports betting and gaming operator (bet365, Ladbrokes Coral) with both B2C operations and B2B platform ambitions, comparable in B2C scale and technology orientation.

Direct peers

• Kambi Group: Kambi provides B2B sportsbook platform technology to operators, closely mirroring INTRALOT Orion's positioning as a turnkey sports betting platform for licensed operators.
• Playtech: Playtech delivers omnichannel gaming and sports betting platform software to operators worldwide, overlapping INTRALOT's LotosX and Orion platforms as well as its broader Digital Transformation suite.
• IGT: International Game Technology is a leading global lottery and gaming technology provider with a comparable B2B platform stack and government-lottery contract base, directly competing with INTRALOT's lottery and gaming systems.
• NeoGames: NeoGames is a pure-play iLottery and digital lottery technology provider serving state-licensed lotteries, directly comparable to INTRALOT's iLottery and LotosX Omni offerings.
• Light & Wonder: Light & Wonder (formerly Scientific Games) operates one of the largest instant ticket and lottery systems businesses globally, directly competing with INTRALOT's LotosX platform and GMS/GLS gaming management solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTRALOT