CardoMax
CardoMax is a direct-to-consumer liquid supplement brand producing single-serve stick packs for energy, hydration, immune support, and cognitive focus, leveraging proprietary Advanced Absorption Technology (AAT) and serving primarily athletes, military/veterans, and health-conscious consumers online.
- Company typePrivate
- Founded-
- HeadquartersVirginia, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What CardoMax does
CardoMax is a direct-to-consumer liquid supplement brand headquartered at 16435 N Scottsdale Rd Suite 440, Scottsdale, Arizona, founded by two U.S. Navy SEALs who set out to build a portable, fast-absorbing fuel alternative to powders and pills for demanding operating environments. The product line centers on single-serve liquid stick packs differentiated by the company's proprietary Advanced Absorption Technology (AAT), a liquid delivery format marketed as faster-absorbing than traditional powders or pills and as zero-sugar, zero-artificial-dye. Portfolio spans four categories: Energy Intensifier (six flavors, 200mg caffeine, 100mg BCAAs, B-vitamins), Hydration (four flavors, 230mg sodium, 470mg potassium, 8.4mg magnesium), Defense Booster / Immune (Orange and Watermelon, featuring Siberian Ginseng, Schisandra, Rhodiola, Vitamin C), and Max Clarity Nootropic (Mixed Berry, with Alpha-GPC, L-Theanine, 100mg caffeine, B-vitamins). All products are manufactured in the USA and sold in standardized 15-count packages at $23.
The business operates a DTC-only distribution model through its owned storefront at cardomax.com with worldwide shipping, including APO/FPO military addresses. Revenue is generated through one-time purchases plus a Subscribe & Save subscription with tiered discounts scaling from 10% on shipment one to 29% by shipment twelve, a 10-20% Ascent affiliate cashback program, branded gear and drinkware ($14.95-$34.99), and digital gift cards in $10-$200 denominations. Sample packs ($3.35-$13) and bundles support funnel conversion, and a VeteranCrowd partnership delivers 10% cash back to verified military, veteran, National Guard, Reserve, and military-family buyers via a linked Visa card. Customer segments are weighted toward athletes and fitness enthusiasts and military/veterans (primary), with secondary reach into busy professionals and clean-label, health-conscious consumers.
The company is a privately held Arizona LLC (CardoMax, LLC) now operating as part of the 10X Family platform following its acquisition, which provides operational support and expanded market reach while the brand retains its mission and product positioning. The company reports 38,000+ customers and a 4.9-star rating; core metrics around revenue, headcount, funding, and management team are not publicly disclosed in source materials.
CardoMax firmographics
Firmographics- Name
- CardoMax
- Legal name
- CardoMax, LLC
- Website
- https://cardomax.com
- Company type
- Private
- Operating status
- Operating
- Short description
- CardoMax is a direct-to-consumer liquid supplement brand producing single-serve stick packs for energy, hydration, immune support, and cognitive focus, leveraging proprietary Advanced Absorption Technology (AAT) and serving primarily athletes, military/veterans, and health-conscious consumers online.
- Ownership category
- akta.pro rank
CardoMax industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where CardoMax is headquartered
LocationHeadquarters
- HQ city
- Virginia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CardoMax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - One-time: Direct consumer purchases of liquid supplement stick packs at $23 per 15-count package. One-time purchase option available alongside subscription.
- Subscription/Auto-Ship: Recurring subscription model with tiered discounts up to 29% off. Customers choose delivery frequency (every 2-8 weeks). First shipment 10% discount, increasing to 29% by shipment 12.
- Affiliate Program Revenue: Ascent affiliate program generates revenue through partner referrals. Affiliates earn 10-20% cashback on referred orders, with additional free product and gear incentives at higher tiers.
- Gear and Accessories: Sale of branded drinkware including tumblers, bottles, and shaker bottles ranging from $14.95 to $34.99.
- Gift Cards: Digital gift cards sold in $10-$200 denominations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 15-count supplement packs at $23 |
| Unit Pricing | Pay-as-you-go | Immune Booster 15-count at $23 |
| Unit Pricing | Pay-as-you-go | Nootropic Max Clarity 15-count at $23 |
| Unit Pricing | Pay-as-you-go | Sample packs from $3.35 to $13.00 |
| Unit Pricing | Pay-as-you-go | Gear and accessories |
| Subscription | Monthly | Subscription tiered discounts 10-29% |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
CardoMax product offering
Product offeringCore offering
CardoMax produces single-serve liquid dietary supplement stick packs sold direct-to-consumer through cardomax.com. Its portfolio covers four functional categories — Energy Intensifier (caffeine + BCAAs + B-vitamins), Hydration (electrolytes), Defense Booster/Immune (adaptogens + Vitamin C), and Max Clarity Nootropic (Alpha-GPC, L-Theanine, caffeine) — all delivered via the company's proprietary Advanced Absorption Technology (AAT) liquid format and sold alongside branded drinkware, sample packs, bundles, and gift cards.
Product overview
CardoMax offers a portfolio of liquid supplement stick packs powered by Advanced Absorption Technology (AAT™) for faster nutrient absorption compared to traditional powders and pills. The product lineup consists of four core categories: Energy Intensifier (6 flavors: Black Cherry, Blue Raspberry, Grape, Pink Lemonade, Watermelon, Wave Crusher) delivering 200mg caffeine, 100mg BCAAs, and B-vitamins; Hydration products (4 flavors: Blue Raspberry, Lemon-Lime, Raspberry, Wave Crusher) with 230mg sodium, 470mg potassium, and 8.4mg magnesium; Defense Booster/Immune (2 flavors: Orange, Watermelon) featuring adaptogens like Siberian Ginseng, Schisandra, and Rhodiola; and Max Clarity Nootropic (Mixed Berry) with Alpha-GPC and L-Theanine for focus. Additional offerings include sample packs for all product lines, CardoMax-branded drinkware (shakers, tumblers, bottles), gift cards, and bundled value packs. All products are sugar-free, vegan-friendly, and manufactured in the USA. The company also offers a subscription service (Subscribe & Save Club) with up to 29% discount and an affiliate program (Ascent Program).
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Intensifier (15-count stick packs, 6 flavors) Liquid energy supplement stick packs delivering 200mg caffeine, 100mg BCAAs, and full-dose B-vitamins in a sugar-free, dye-free format that mixes instantly with water. Targeted at athletes, military members, and busy professionals seeking fast-acting, portable energy without sugar or crash.
- Hydration (15-count stick packs, 4 flavors) Liquid electrolyte hydration stick packs with 230mg sodium, 470mg potassium, and 8.4mg magnesium in a sugar-free format for fluid balance and muscle support during training, work, and daily activity.
- Defense Booster / Immune (15-count stick packs, 2 flavors) Liquid immune-support stick packs combining 500mg Siberian Ginseng (Eleuthero), 300mg Schisandra, 50mg Rhodiola Rosea, and daily Vitamin C in sugar-free Orange and Watermelon flavors.
- Max Clarity Nootropic (15-count stick packs, Mixed Berry) Liquid focus and mental-clarity supplement stick packs delivering 150mg Alpha-GPC, 150mg L-Theanine, 100mg caffeine, and B-vitamins in a sugar-free Mixed Berry flavor for sustained cognitive performance.
- Sample Packs (Energy, Hydration, Immune Booster, Nootropic, and Combo packs) Trial-size product packs across Energy, Hydration, Immune Booster, Nootropic, and Hydration + Nootropic combination formats, plus a free-sample-plus-shipping option, allowing customers to try flavors and product categories before committing to a 15-count pack or subscription.
- Bundles (Energy Intensifier Bundle; Hydration Hydro Max Bundle) Pre-packaged multi-pack bundles consolidating Energy Intensifier and Hydration (Hydro Max) products, offered alongside individual SKUs as a higher-value entry point and gift/starter option for consumers.
- CardoMax Gear (branded drinkware: bottles, tumblers, shakers) CardoMax-branded and insulated drinkware (shaker bottles, tumblers, and custom bottles) priced $14.95–$34.99, designed for mixing and carrying the company's liquid stick-pack supplements.
- CardoMax Gift Cards Digital gift cards redeemable across the CardoMax catalog in $10, $25, $50, $100, and $200 denominations for personal and gifting purchases.
Quantifiable outcome
- 38,000+ satisfied customers with 4.9-star average rating
Companies that use CardoMax
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
CardoMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CardoMax partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VeteranCrowd RewardscorePartnership with VeteranCrowd to provide 10% cash back on all CardoMax purchases for verified military members, veterans, National Guard, Reserves, and military families through linked Visa card. One-time setup enables automatic cash back at checkout.
- 10XcoreCardoMax acquired by 10X Family, gaining access to more resources and expanded market reach while maintaining the same mission and commitment to customer performance. 10X is a platform that empowers brands with operational support and growth resources.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
CardoMax competitors and assessment
Company assessmentDirect peers
- Alani Nu: Alani Nu is a fast-growing women's-focused energy and hydration supplement brand. It shares CardoMax's social-media-driven, performance-lifestyle positioning and appeals to overlapping fitness-oriented consumer segments.
- Liquid IV: Liquid IV is the leading direct-to-consumer hydration stick-pack supplement brand, owned by Unilever. It is CardoMax's primary direct competitor in the zero-sugar electrolyte category and is explicitly named in CardoMax's own competitive comparison.
- 5-hour Energy: 5-hour Energy is a single-serve liquid energy shot brand. It shares CardoMax's portable, fast-acting energy positioning and DTC plus retail distribution.
- Celsius: Celsius is a leading zero-sugar energy drink brand sold in cans at retail. It targets the same active, fitness-oriented consumer that CardoMax serves with its Energy Intensifier line.
- Athletic Greens (AG1): AG1 is a premium daily greens and multivitamin supplement sold via DTC subscription. It overlaps with CardoMax's nootropic and wellness categories and competes for the same high-spending health-conscious consumer.
- Cure Hydration: Cure Hydration is a plant-based, zero-sugar electrolyte stick-pack brand sold primarily DTC. It competes with CardoMax in the clean-label hydration category with a similar premium positioning.
- DripDrop Hydration: DripDrop is a physician-formulated electrolyte hydration brand sold in stick-pack format. CardoMax directly compares its hydration product against DripDrop on its homepage, making it a head-to-head competitor in zero-sugar electrolyte supplementation.
- LMNT: LMNT is a premium zero-sugar electrolyte brand sold via DTC subscription with stick packs. It targets the same active, performance-oriented consumer base as CardoMax's hydration line.
Broad incumbents
- Gatorade (PepsiCo): Gatorade is the dominant sports hydration brand owned by PepsiCo. It is named on CardoMax's competitive comparison page and represents the mass-market incumbent against which CardoMax positions its clean-label alternative.
- Pedialyte (Abbott): Pedialyte is Abbott's established electrolyte rehydration brand with broad retail distribution. It competes in the same zero-sugar hydration category as CardoMax's hydration line and benefits from significant brand equity and shelf presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
CardoMax social profiles
Digital presenceCardoMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
CardoMax leadership team
Management profileNumber of profiles
CardoMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CardoMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CardoMax
What does CardoMax do?
CardoMax produces single-serve liquid dietary supplement stick packs sold direct-to-consumer through cardomax.com. Its portfolio covers four functional categories — Energy Intensifier (caffeine + BCAAs + B-vitamins), Hydration (electrolytes), Defense Booster/Immune (adaptogens + Vitamin C), and Max Clarity Nootropic (Alpha-GPC, L-Theanine, caffeine) — all delivered via the company's proprietary Advanced Absorption Technology (AAT) liquid format and sold alongside branded drinkware, sample packs, bundles, and gift cards.
Is CardoMax a public or private company?
CardoMax is a private company. It is classified as corporate owned and is currently operating.
When was CardoMax founded?
CardoMax was founded in -1.
Where is CardoMax based?
CardoMax is headquartered in Virginia, United States, in the North America region.
How does CardoMax make money?
Five revenue lines are on record. Product Sales - One-time is the primary driver. The others are subscription/Auto-Ship, affiliate Program Revenue, gear and Accessories and gift Cards.
Who are CardoMax's main competitors?
Direct peers on record are Alani Nu, Liquid IV, 5-hour Energy, Celsius, Athletic Greens (AG1), Cure Hydration, DripDrop Hydration and LMNT. Broad incumbents are Gatorade (PepsiCo) and Pedialyte (Abbott).
Does CardoMax have an API?
No public API is recorded for CardoMax.
What industry is CardoMax in?
CardoMax's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191.