What Maison Crivelli does

Maison Crivelli is an independent French haute parfumerie house founded by Thibaud Crivelli, headquartered at 280 rue Saint Honoré in Paris. The company designs and sells high-concentration extraits de parfum (e.g., Oud Maracujá at 32% concentration), eaux de parfum, and scented candles, organized into thematic collections such as Évasions Olfactives (Muscs, Ouds), Chocs Olfactifs, Mystères Olfactifs, and Expériences Olfactives. Formulations are crafted with named perfumers, most prominently Jordi Fernandez, and rely on Givaudan's ORPUR program for premium natural raw materials including Turkish rose absolute, Laos benzoin, Spanish cistus absolute, and Indonesian patchouli oil. The portfolio features unexpected raw material combinations (passion fruit with oud, hibiscus with saffron) supported by a proprietary olfactory layering system that encourages multi-fragrance ownership.

The business is a premium DTC-led fragrance brand priced at €25–€30 for 5ml travel sizes, €200–€215 for 50ml extraits, and €350–€370 for 100ml extraits, with candles at €65. Distribution is anchored on maisoncrivelli.com with multi-currency, multi-language (French/English) support shipping to 35+ countries, complemented by a dedicated US storefront (maisoncrivelli.us), physical points of sale, and selected specialty retail partners. Conversion is supported by tiered free shipping thresholds, two complimentary samples with 50ml+ orders, gift packaging included by default, and discovery coffrets that issue gift cards redeemable on larger sizes. Two primary customer segments are addressed: premium perfume enthusiasts seeking unconventional, high-sillage scents, and luxury gift buyers. The company is privately held with no disclosed institutional investors, funding rounds, or acquisitions, and operates with a lean organizational footprint.

Name

Maison Crivelli

Legal name

Maison Crivelli

Website

https://maisoncrivelli.com

Company type

Private

Operating status

Operating

Short description

Maison Crivelli is an independent French haute parfumerie house founded by Thibaud Crivelli, designing and selling high-concentration extraits de parfum, eaux de parfum, and scented candles directly to premium fragrance enthusiasts and luxury gift buyers via DTC e-commerce to 35+ countries, with formulations built on Givaudan ORPUR raw materials and collaborations with perfumers such as Jordi Fernandez.

Ownership category

akta.pro rank

Product category

Luxury Niche Perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Niche perfumery
• Haute parfumerie
• Extrait de parfum
• Luxury fragrances
• Scented candles

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fragrance Product Sales: Direct sale of extrait de parfum, eaux de parfum, and scented candles to consumers via e-commerce and retail. Revenue is generated through one-time product purchases at various size tiers (5ml, 30ml, 50ml, 100ml) and gift sets/coffrets. Discovery offers such as 2 free samples with 50ml+ orders and a gift card on discovery set purchases support customer acquisition and upsell to larger bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Crivelli is a French independent perfume house that creates and sells high-concentration Extrait de Parfum fragrances (32% concentration for flagship scents) and scented candles to consumers worldwide. The brand develops proprietary fragrance compositions via collaboration with named perfumers (e.g., Jordi Fernandez) and access to Givaudan's ORPUR natural raw material program, and distributes via owned e-commerce, a US storefront, and physical points of sale.

Product overview

Maison Crivelli is a French perfume house offering a portfolio of high-concentration extrait de parfum fragrances and scented candles. The core offering consists of emblematic signature fragrances (Oud Maracujá, Oud Cadenza, Hibiscus Mahajád, Safran Secret, Cuir Infrarouge) alongside newer launches (Musc Nurāsana, Tubéreuse Astrale) and complementary fragrances (Rose Saltifolia, Bois Datchai, Santal Volcanique). Products are available in multiple concentration formats (Extraits de Parfum at 32%, Eaux de Parfum) and sizes (5ml to 100ml), with scented candles (Bougies) as an extension. Fragrances are organized into five thematic collections: Évasions Olfactives (Muscs and Ouds sub-collections), Chocs Olfactifs, Mystères Olfactifs, and Expériences Olfactives. The brand emphasizes unexpected scent combinations, layering opportunities, and uses ORPUR-certified natural ingredients from Givaudan's palette. Products are vegan and crafted in collaboration with perfumers such as Jordi Fernandez.

Differentiator

Problem solved

Functional benefit

Brands

• Évasions Olfactives: Olfactory collections including Muscs and Ouds lines

Products and services

• Oud Maracujá Extrait de Parfum Signature 32% concentration Extrait de Parfum combining passion fruit, saffron, Turkish rose absolute ORPUR, oud, Laos benzoin ORPUR, Spanish cistus absolute ORPUR, leather, Indonesian patchouli oil ORPUR, vanilla, and akigalawood; created in collaboration with perfumer Jordi Fernandez. Available in 100ml (€370), 50ml (€215), and 5ml (€30). Voted Best Niche Fragrance 2024 by Fragrantica readers. Targeted at premium niche fragrance enthusiasts.
• Oud Maracujá Bougie Scented Candle 190g scented candle offering the same exotic, woody and fruity olfactory profile as the Oud Maracujá Extrait de Parfum. Priced at €65. Designed for luxury home fragrance use by consumers seeking the brand's signature scent in candle form.
• Oud Cadenza Extrait de Parfum Woody-scented Extrait de Parfum marked as an exclusive Maison Crivelli offering. Available in 100ml (€370), 50ml (€215), and 5ml (€30). Targeted at niche fragrance enthusiasts seeking oud-forward compositions.
• Hibiscus Mahajád Extrait de Parfum Emblematic floral Extrait de Parfum in the Hibiscus Mahajád signature. Available in 100ml (€350), 50ml (€200), and 5ml (€25). Designed for fragrance consumers seeking floral, unexpected compositions.
• Musc Nurásana Extrait de Parfum New 2025 launch Extrait de Parfum with a musk-based scent profile. Available in 100ml (€350), 50ml (€200), and 5ml (€25). Part of the Évasions Olfactives Muscs sub-collection.
• Tubéreuse Astrale Extrait de Parfum New 2025 novelty launch Extrait de Parfum with a tuberose scent profile. Available in 100ml (€350), 50ml (€200), and 5ml (€25). Marketed as a novelty fragrance within the collection.
• Rose Saltifolia Eau de Parfum Fragrance featuring a rose scent profile with aquatic notes, offered at the Eau de Parfum concentration. Available in 100ml (€190) and 30ml (€90). Targeted at consumers seeking a rose-led composition with marine facets.
• Safran Secret Extrait de Parfum Extrait de Parfum featuring a saffron-based scent profile, positioned as part of the Maison Crivelli emblematic collection. Targeted at niche fragrance enthusiasts.
• Cuir Infrarouge Extrait de Parfum Extrait de Parfum featuring a leather scent profile with infrared-inspired notes, part of the Maison Crivelli emblematic collection. Targeted at fragrance consumers drawn to leather compositions.
• Bois Datchai Eau de Parfum Woody, datchai-inspired Eau de Parfum. Available in 100ml (€190) and 30ml (€90). Recommended for layering with Oud Maracujá to enhance fruity and woody facets within the olfactory layering system.
• Santal Volcanique Eau de Parfum Sandalwood Eau de Parfum with volcanic-inspired notes. Available in 100ml (€190) and 30ml (€90). Recommended for layering with Oud Maracujá to add woody and soothing dryness within the olfactory layering system.
• Discovery Coffrets (Coffrets Découverte) Discovery gift sets for sampling multiple Maison Crivelli fragrances. Purchasing a discovery coffret grants a gift card redeemable on a 50ml or 100ml fragrance order from the same collection, supporting trial-to-full-size conversion. Targeted at first-time buyers and gift purchasers.

Quantifiable outcome

• Oud Maracujá was elected Best Niche Fragrance 2024 by Fragrantica readers
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Studio LilominorStrategic or Co-development Partner · 1 January 2026In summer 2026, Maison Crivelli partnered with Studio Lilo for an 'Artistic Dialogue' — a creative collaboration uniting the delicacy of flowers with the creative breath of perfumery. Two artistic visions brought together around a shared language: perfumery and floral art.
• Givaudan (ORPUR Program)coreStrategic or Co-development PartnerMaison Crivelli partners with Givaudan's ORPUR program, which aggregates the finest natural raw materials in Givaudan's palette. Key ORPUR materials used in formulations include Turkish rose absolute, Laos benzoin, Spanish cistus absolute, and Indonesian patchouli oil. This partnership provides access to premium, ethically sourced natural ingredients that underpin the brand's quality positioning.
• Jordi Fernandez (Perfumer)coreStrategic or Co-development PartnerJordi Fernandez is the perfumer credited with the creation of Oud Maracujá, collaborating with founder Thibaud Crivelli on the fragrance's composition. The collaboration is highlighted as a key element of the product's provenance and creative authenticity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Byredo: Swedish-Founded niche luxury fragrance house selling extraits, EDPs, candles, and body care through DTC and select retailers; explicitly co-featured with Maison Crivelli in Esquire's 2026 men's fragrance list, making it the most directly comparable peer on positioning, price tier, and category.
• Amouage: Middle East-founded luxury fragrance house with a global DTC footprint, high-concentration extraits, and an emphasis on rare natural raw materials; comparable to Maison Crivelli on extrait concentration (often 20-30%+), oud-heavy compositions, and premium niche positioning.
• Diptyque: Parisian niche luxury house offering eaux de parfum and a flagship scented candle line at similar premium price points with global DTC; Maison Crivelli matches Diptyque's positioning of fragrance plus home fragrance as twin product categories and its Parisian heritage.
• Memo Paris: Paris-based niche perfumery built around travel-inspired extraits and EDPs distributed through DTC and selective retail; mirrors Maison Crivelli's French haute-parfumerie positioning, premium pricing, and exotic-raw-material storytelling.
• D.S. & Durga: Brooklyn-based indie fragrance house creating narrative-driven extraits and EDPs at premium prices with global DTC; matches Maison Crivelli on founder-driven creative identity, unconventional scent compositions, and high-end niche positioning.
• Maison Margiela 'Replica': Luxury fashion house's niche fragrance line marketed on storytelling and unconventional scent compositions at comparable premium prices via DTC; directly analogous business model of a luxury maison using fragrance as an olfactory extension of brand identity.
• Le Labo: Niche prestige fragrance house (Estée Lauder) selling artisanal EDPs and candles globally via DTC and selective retail; comparable to Maison Crivelli in terms of premium positioning, unconventional fragrance narratives, and high concentration formulations.
• Initio Parfums Privés: Paris-based niche fragrance house specializing in oud and musk-led extraits at premium price points distributed globally via DTC; directly comparable to Maison Crivelli's Évasions Olfactives Muscs and Ouds sub-collections.

Broad incumbents

• Tom Ford Private Blend: Estée Lauder-owned luxury fragrance line offering high-concentration extraits and private-blend compositions at premium prices globally; competes with Maison Crivelli in the high-concentration extraits segment but benefits from a full fashion/beauty conglomerate distribution network.
• Hermès Parfums: French luxury maison's fragrance division offering artisanal perfumes including the Hermessence high-concentration line; shares French luxury heritage with Maison Crivelli and competes at the same premium price tier but with vastly greater distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maisoncrivelli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Crivelli