ISI Race and Sports

What ISI Race and Sports does

ISI Race and Sports (legal entity ISI, LTD) is a Las Vegas-headquartered provider of turnkey race and sportsbook software and solutions, founded in 1999 (previously operating as Internet Sports International). The company serves commercial casinos, Native American tribal gaming operators, and race tracks with an integrated product portfolio centered on its proprietary iSports Stand self-service sportsbook kiosk (3ft x 3ft footprint, multi-lingual, ADA-compliant, 24/7 operation) and the IGT CrystalBetting Terminal, a 27-inch HD in-play wagering terminal co-developed with IGT. Supporting modules include Traditional Writer Stations, Mobile Account Wagering (via the ISI Mobile white-label subsidiary), In-Play Wagering, and Pari-mutuel Racing feeds from major US tracks. Underpinning the platform is a proprietary Hub and Spoke server architecture (co-developed with Amelco) that places wagering servers on casino premises — a design specifically built to satisfy Wire Act and Indian Gaming Regulatory Act requirements for tribal operators.

The business model combines multiple revenue streams: managed-services risk participation (where ISI shares in the net win/loss with the gaming facility on a negotiated percentage split), software licensing and turnkey solution fees, hardware sales (kiosks, terminals, JCM Global peripherals), and ongoing training and support services. Pricing is quote-based and not publicly disclosed. ISI's risk management team, composed of traders formerly from AWI (now William Hill), Caesars Palace, and Mandalay Bay with 100+ years of combined experience, has maintained a hold percentage above 12% for more than 10 years — reportedly more than double the Las Vegas casino average. Distribution is primarily direct enterprise sales to casino operators, augmented by the IGT channel partnership (2018) and the company's own marketing presence (website, social, G2E trade show).

The company's customer base spans major US hotel-casino brands (Marriott, Hyatt, Hilton, Ritz-Carlton), regional tribal and commercial operators (Three Rivers Casino Resort in Oregon, Apache Nugget Travel Center Casino), and international sites (Royal Beach Casino at St. Kitts Marriott Resort). Following the May 2018 US Supreme Court ruling lifting the federal sports betting ban, ISI has actively expanded across US Commercial, Native American, and Race Track segments. The company is privately held with no disclosed external funding, no parent company, and no public listing.

Name

ISI Race and Sports

Legal name

ISI, LTD

Website

https://isiraceandsports.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

ISI Race and Sports provides turnkey race and sportsbook software and hardware solutions — including self-service kiosks, in-play wagering terminals, mobile platforms, and managed risk services — to commercial casinos, Native American tribal operators, and race tracks primarily in the US and Caribbean, with a 25+ year operating history since 1999.

Ownership category

akta.pro rank

Product category

Sportsbook Software and Solutions

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sportsbook software solutions
• Self-service betting kiosks
• In-play wagering platforms
• Parimutuel racing systems
• Casino risk management

Headquarters

HQ city

Nevada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Risk Management / Revenue Share: ISI participates in the risk of loss with gaming facilities on a negotiated percentage split of net win/loss. Works with each facility to determine risk tolerance and sets appropriate limits.
2. Software Licensing and Solutions: Provides turnkey sportsbook software solutions, traditional sportsbooks, automated self-service kiosks, mobile wagering, in-play wagering, and other sports wagering products configured to casino specifications.
3. Hardware Sales: Sells equipment including writer terminals, iSports Stand kiosks, IGT CrystalBetting Terminals, and associated peripherals including JCM Global GEN5 printers and iVIZION bill validators.
4. Training and Support Services: Provides equipment, management, accounting systems, and training necessary to get sportsbooks operational quickly.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ISI Race and Sports provides turnkey retail race and sportsbook software, hardware, and risk management solutions to casino operators, tribal gaming facilities, and race tracks. Its core offering bundles a proprietary Hub and Spoke server architecture, automated self-service iSports Stand kiosks, the IGT CrystalBetting Terminal, traditional writer stations, mobile and in-play wagering, pari-mutuel racing integrations, and white-label back-end reporting—all deployed as a customized sportsbook configured to each operator's branding and market demographics.

Product overview

ISI Race and Sports is a turnkey race and sportsbook solutions provider offering a modular, integrated product portfolio centered on its core iSports Stand self-service kiosk platform and the IGT CrystalBetting Terminal. The platform-plus-modules architecture includes Traditional Writer Stations for manned operations, Mobile Account Wagering and In-Play Wagering for omnichannel access, Parimutuel Racing for horse and dog racing, and a Sportsbook Risk Management team. Supporting services include Live Lines, Racing Forms, Parlay Cards, and Mail Pay. The Turnkey Sportsbook Solutions platform provides complete white-label software with a back-end reporting console and game manager, while the proprietary Hub and Spoke Technology addresses regulatory compliance for tribal and commercial casinos.

Differentiator

Problem solved

Functional benefit

Brands

• iSports Stand: Automated self-service sportsbook kiosk for casinos and race tracks, operating 24/7 with multi-lingual support
• IGT CrystalBetting Terminal
• ISI Mobile

Products and services

• Turnkey Sportsbook Solutions Complete white-label sportsbook platform for casino operators including software, kiosks, line displays, back-end reporting, and game manager console. Customizable to casino branding, colors, and market demographics with thousands of pre-match and in-play offerings.
• iSports Stand Automated, self-service sports betting kiosk that brings race and sportsbook onto the casino floor in a 3ft x 3ft footprint, with multi-lingual support, 20-inch LCD touch screen, thermal receipt printer, double-locked bill validator, ADA compliance, and 24/7 availability.
• IGT CrystalBetting Terminal Premium VIP in-play sports betting terminal with 27-inch full HD LCD touch screen, real-time wagering with in-play options, simultaneous multi-event streaming, privacy wings, ergonomic design, and an extended button deck.
• Traditional Writer Stations Manned sportsbook writer stations including hardware, management, accounting systems, and training, with optional streaming video, odds displays, and televisions for casinos with space and staff resources.
• Sportsbook Risk Management Risk management service providing line setting, line localization by geography, and risk tolerance management. ISI participates in risk of loss with gaming facilities on a negotiated percentage split of net win/loss.

Quantifiable outcome

• Over 12% hold percentage maintained consistently for 10+ years, more than double Las Vegas casino average
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• IGT (International Game Technology)coreTechnology or Integration · 1 January 2018In 2018, ISI partnered with IGT to launch the Crystal Betting Terminal. The product leverages ISI's expertise in front-end, self-service sports betting software and IGT's pedigree in sports betting, land-based gaming hardware and casino distribution. The CrystalBetting Terminal debuted at G2E 2018 and is expected to be deployed on casino floors.
• AmelcocoreTechnology or IntegrationISI and Amelco developed the Hub and Spoke Technology architecture for sportsbook solutions. This technology allows servers to be located on casino premises at low cost, addressing Wire Act compliance concerns for tribal casinos. The Hub oversees multiple Spoke servers for multiple casinos.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/isisports
• YouTubeyoutube.com/channel/UC_zpH9we_6X-EVh_53Wvd1w
• Facebookfacebook.com/isiraceandsports
• LinkedInlinkedin.com/company/isi-sports-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISI Race and Sports