Marc-Antoine Barrois

What Marc-Antoine Barrois does

Marc-Antoine Barrois is a Paris-based luxury maison founded in 2009 by couturier Marc-Antoine Barrois, operating at the intersection of haute couture and haute parfumerie. Its product portfolio comprises Eaux de Parfum and concentrated Extraits de Parfum (ALDEBARAN, TILIA, Ganymede, ENCELADE, B683, and B87.135), Discovery Sets, artisan scented candles, perfumed soap bars, and a small couture apparel line anchored by white shirts and the T-shirt Pelote. Core creative output is the couturier-perfumer collaboration between founder Marc-Antoine Barrois and in-house perfumer Quentin Bisch (the 'nose' of the Maison), with all production carried out in France under an eco-responsible positioning.

The Maison's commercial model is hybrid. It sells directly to consumers through owned e-commerce (marcantoinebarrois.com) with multi-currency storefronts covering most of the EU plus the US and UK, an existing Paris boutique, and a forthcoming first New York boutique. Distribution is broadened by 450+ wholesale points of sale globally, complemented by flagship hospitality placements at the Mandarin Oriental Hotel Group and the Hotel Plaza Athénée Paris, plus an immersive pop-up 'L'Endroit' at Printemps Haussmann running into February 2026. The company also activates culturally via Festival Off Arles 2026, Paris Design Week, and Milan Design Week to reinforce brand equity.

Recognition includes the Cosmétiquemag Haute Parfumerie Brand Award – Editorial Prize 2025 and three industry awards for ALDEBARAN, alongside editorial coverage in Wallpaper, Glossy, 10magazine, and Business Traveler USA. The firm is privately held, founder-led, and there is no public financial disclosure, external investor, or parent company identified in the data.

Name

Marc-Antoine Barrois

Legal name

Marc-Antoine Barrois

Website

https://marcantoinebarrois.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Paris-based luxury maison founded in 2009 by couturier-perfumer Marc-Antoine Barrois, producing haute parfumerie, artisan candles, scented soaps, and couture apparel. The brand sells through owned e-commerce, Paris and incoming New York boutiques, hospitality partnerships, and 450-plus global wholesale points of sale.

Ownership category

akta.pro rank

Product category

Haute Parfumerie & Couture

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury Haute Couture (CRAAAFAB)

Keywords

• Haute parfumerie
• Luxury fragrances
• Haute couture shirts
• Scented candles
• Artisan perfumery

Headquarters

HQ city

Paris

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fragrance Sales (Eaux de Parfum & Extraits): Sale of luxury perfumes in standard Eaux de Parfum concentration (100ml) and concentrated Extrait de Parfum formats. Fragrances include ALDEBARAN, TILIA, Ganymede, ENCELADE, and B683. This is the primary revenue stream.
2. Couture & Apparel: Sale of haute couture and ready-to-wear items, including white shirts (La Paris, La Hanoi, La Milano, La Versailles, Le Budapest), T-shirts (T-shirt Pelote), and shorts. The brand applies its couture sensibility to clothing.
3. Home Fragrance (Candles): Sale of scented candles including N°IV, N°VI, N°XIII, and My Olfactive Addresses candle sets, extending the brand's olfactory universe into the home.
4. Scented Soap Bars: Sale of perfumed soap bars (170g individual and trio sets, and 10×25g guest-format bars) across all fragrance families, offering a more accessible entry point into the Maison.
5. Wholesale / B2B Distribution: Supply of products to over 450 global points of sale including luxury department stores, concept stores, and hospitality partners, generating wholesale and distributor revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maison Marc-Antoine Barrois designs, manufactures, and sells luxury perfumes (Eaux de Parfum and concentrated Extraits de Parfum), haute couture clothing (notably white shirts and T-shirts), scented candles, and perfumed soap bars. All creations are made in France using responsibly sourced raw materials, crafted through a long-term creative collaboration between couturier Marc-Antoine Barrois and in-house perfumer Quentin Bisch.

Product overview

Marc-Antoine Barrois is a Paris couturier and fragrance house offering a unified portfolio of haute couture and haute parfumerie. The product line consists of two main categories: (1) Eaux de Parfum and Extraits de Parfum including ALDEBARAN, TILIA, Ganymede, ENCELADE, B683, and B87.135, plus Discovery Sets for exploration; and (2) Couture including white shirts and T-shirts. Supporting products include scented soap bars and candles. The Maison crafts fragrances in collaboration with perfumer Quentin Bisch, with a focus on French manufacturing and sustainable luxury.

Differentiator

Problem solved

Functional benefit

Products and services

• ALDEBARAN Eau de Parfum A 100ml Eau de Parfum featuring milky tuberose illuminated by paprika and rounded by maté and tonka bean; a 3-time award-winning signature scent for individual luxury fragrance consumers.
• TILIA Eau de Parfum A 100ml Eau de Parfum built around linden blossom and jasmine, evoking a gentle sunlit summer for individual luxury fragrance consumers.
• Ganymede Eau de Parfum A 100ml Eau de Parfum combining bright mandarin and salty immortelle over mineral leather for individual luxury fragrance consumers.
• ENCELADE Eau de Parfum A 100ml Eau de Parfum blending crisp rhubarb, smoky leather, sandalwood, and vetiver for individual luxury fragrance consumers.
• B683 Eau de Parfum A 100ml Eau de Parfum of soft leather spiced with black pepper and saffron, unfolding over sandalwood and patchouli for individual luxury fragrance consumers.
• B87.135 EXTRAIT Extrait de Parfum A 50ml concentrated Extrait de Parfum pairing sumptuous leather with saffron, tobacco accents, and mineral myrrh for individual luxury fragrance consumers seeking an intensified expression.
• Ganymede EXTRAIT Extrait de Parfum A 50ml concentrated Extrait de Parfum with an overdose of immortelle enriched with myrrh and incense, shaping a spicy, hypnotic leather for individual luxury fragrance consumers.
• B683 EXTRAIT Extrait de Parfum A 50ml concentrated Extrait de Parfum blending Laotian oud, tart green apple, and deep leather in a captivating trail for individual luxury fragrance consumers.
• Discovery Set (Eaux de Parfum) A discovery set containing the 5 emblematic Eaux de Parfum of the Maison, offering a sensory journey for individual consumers exploring the fragrance universe.
• Extrait Discovery Set A discovery set containing the 3 emblematic Extraits de Parfum of the Maison for individual consumers exploring the Maison's most intense fragrance expressions.
• Perfumed Soap Bars Scented soap bars offered across the Maison's fragrance families (ALDEBARAN, TILIA, ENCELADE, Ganymede, B683) in 170g individual bars, 3x170g trios, and 10x25g guest-format sets, providing an accessible entry into the brand for individual consumers.
• N°VI Candle A scented candle blending woody and leathery notes with a touch of labdanum for individual luxury home fragrance consumers.
• N°XIII Candle A scented candle built around wax, honey, and incense creating a warm, comforting ambiance for individual luxury home fragrance consumers.
• N°IV Candle A scented candle in 220g and 750g formats combining carrot, lavender, and iris into a light, floral reverie for individual luxury home fragrance consumers.
• My Olfactive Addresses Candle Set A set of candles inspired by iconic places, revealing leathery and amber notes, woody and comforting accords, and floral touches for individual luxury home fragrance consumers.
• Couture White Shirts A collection of haute couture white shirts including LA PARIS, LA HANOÏ, LA MILANO, LA VERSAILLES, and LE BUDAPEST, applying the Maison's couturier sensibility to ready-to-wear apparel for individual luxury fashion consumers.
• T-SHIRT PELOTE A polo T-shirt from the Maison's couture ready-to-wear collection for individual luxury fashion consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Festival Off ArlesminorStrategic or Co-development Partner · 1 January 2026The Maison is participating in the Festival Off Arles 2026 with an exhibition celebrating 10 years since the launch of the B683 fragrance, positioning the brand at the intersection of contemporary art and luxury fragrance culture.
• Printemps HaussmanncoreChannel Partner/ Reseller/ DistributorThe Maison opened its 'L'Endroit' pop-up at Printemps Haussmann in Paris, running until February 4, 2026. This immersive retail experience is located at one of Paris's premier luxury department stores, expanding the brand's physical retail presence and providing an experiential environment for customers.
• Mandarin Oriental Hotel GroupflagshipChannel Partner/ Reseller/ DistributorMarc-Antoine Barrois products are featured as part of the Mandarin Oriental Hotel Collection, including a dedicated Hotel Collection lookbook documenting a day at the Mandarin Oriental New York. The partnership extends the brand's presence into the luxury hospitality sector, offering guests curated fragrance experiences.
• Hotel Plaza Athénée ParisflagshipChannel Partner/ Reseller/ DistributorThe Maison has a dedicated lookbook ('A Day at the Plaza Athénée') documenting its presence and partnership with the Plaza Athénée, one of Paris's most iconic luxury hotels, aligning the brand with elite Parisian hospitality.
• Paris Design Week / Milan Design WeekminorStrategic or Co-development PartnerThe Maison participates in Paris Design Week and Milan Design Week (including Mission Aldebaran), aligning the brand with international design and luxury lifestyle events and expanding cultural visibility.
• Quentin BischflagshipStrategic or Co-development PartnerQuentin Bisch is the 'nose' (in-house perfumer) of the Maison. The creative collaboration between couturier Marc-Antoine Barrois and perfumer Quentin Bisch has produced all of the brand's signature fragrances, including award-winning ALDEBARAN. This long-term creative partnership is central to the brand's identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diptyque: Paris-founded luxury fragrance and scented candle house with artisanal positioning and global department store + boutique distribution. Closely comparable in candles/soaps/fragrance product mix and luxury lifestyle storytelling.
• Maison Francis Kurkdjian: Paris-based luxury niche haute parfumerie house founded by perfumer Francis Kurkdjian. Directly comparable: independent luxury fragrance brand with couture-adjacent positioning, multi-format (Eau de Parfum/Extrait), and global luxury distribution.
• Le Labo: NYC-based luxury niche fragrance house known for hand-labelled artisanal scents and boutique-led retail (now part of Estée Lauder). Highly comparable multi-product portfolio (fragrances, candles, body care) with global boutique + wholesale hybrid model.
• Byredo: Stockholm-founded luxury niche fragrance house (now part of Puig) with strong couture/lifestyle aesthetic and broad global wholesale plus owned retail. Directly comparable multi-category portfolio (fragrance, candles, body, leather goods) at premium positioning.
• Atelier Cologne: Paris-founded luxury niche fragrance house specializing in concentrated extrait formulations, owned by L'Oréal. Closely comparable in extraits positioning and boutique-led retail distribution.
• Frédéric Malle (Editions de Parfums Frédéric Malle): Paris-founded luxury niche perfumery house emphasizing creative perfumer collaborations and literary/artistic positioning. Closely mirrors MAB's model of founder-led artistic fragrance creation with selective wholesale distribution.
• Memo Paris: Paris-founded luxury niche fragrance house with travel-inspired narratives and couture-adjacent positioning. Closely mirrors MAB's literary/travel storytelling (lookbooks, hotel collections) and selective global distribution.
• Serge Lutens: Paris-based luxury niche parfumerie with artistic, couture-adjacent positioning, owned by Shiseido. Directly comparable as an artistic luxury niche fragrance brand with selective distribution and concentrated extrait offerings.

Broad incumbents

• Hermès: Broader luxury maison spanning leather goods, ready-to-wear, and fragrance (e.g., Hermessence, Twilly). Comparable as a French luxury house with couture + perfumery under one roof, though operating at vastly larger scale across many categories.
• Chanel (Parfums): Global luxury fragrance and fashion incumbent with deep couture heritage and haute parfumerie (Maison Chanel at Place Vendôme). Comparable in the couturier-perfumer heritage framing, though operating at incomparably larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Marc-Antoine-BARROIS
• Facebookfacebook.com/MARCANTOINEBARROIS/?locale=fr_FR
• LinkedInlinkedin.com/company/marcantoinebarrois
• Instagraminstagram.com/marcantoinebarrois
• TikToktiktok.com/@marcantoinebarrois

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc-Antoine Barrois