Tozi Superfoods

What Tozi Superfoods does

Tozi Superfoods, operating as Eat Bueno LLC, is a privately held, Mexican-American women-owned clean-food CPG brand headquartered in Austin, Texas, with ancestral roots in a six-generation family ranch in Jalisco, Mexico. The company produces a narrow product line of tortillas and tortilla chips made from non-GMO blue corn and ancient Aztec amaranth, formulated without industrial seed oils or artificial preservatives. Two core retail SKUs — Blue Corn and Amaranth Tortillas and Blue Corn and Amaranth Tortilla Chips — are sold through H-E-B and Central Market in Texas, complemented by a dedicated bulk food service line targeting restaurants and hotels.

The business operates a multi-channel go-to-market model: direct-to-consumer e-commerce through the company website, wholesale distribution via the Faire marketplace, regional Texas grocery and natural foods retail (H-E-B, Central Market, Wheatsville Co-op, Royal Blue Grocery, Local Pastures Farm), and food service sales to restaurants and hotels. In 2025 the company won first place in H-E-B's Quest for Texas Best competition out of hundreds of brands, which served as a key commercial validation milestone.

The founding mother-and-daughters team combines oncology nutrition expertise, supply chain and sourcing experience, and 30+ years of restaurant industry experience. The brand is privately funded with no institutional capital disclosed, operates without a mobile application or proprietary software platform, and currently distributes within the United States with a Texas-centric focus. Its identity rests on cultural authenticity, clean ingredient positioning, and a women- and family-owned ownership narrative rather than on scale advantages or technology differentiation.

Name

Tozi Superfoods

Legal name

Eat Bueno LLC

Website

https://tozifoods.com

Company type

Private

Operating status

Operating

Short description

Tozi Superfoods (Eat Bueno LLC) is a Mexican-American women-owned Austin, Texas CPG brand producing seed oil-free blue corn and Aztec amaranth tortillas and chips for retail grocery (H-E-B, Central Market), food service, wholesale, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Tortillas and Snack Chips

NAICS

Tortilla Manufacturing (311830), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Blue corn tortillas
• Tortilla chips
• Mexican superfoods
• Clean label snacks
• Ancient grain foods

Headquarters

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Consumer Sales: E-commerce sales through the company website to individual consumers purchasing tortillas and chips.
2. Wholesale Distribution: Wholesale channel through Faire marketplace to retailers and small businesses stocking Tozi products.
3. Food Service Sales: Bulk product sales to restaurants and hotels for food service use, leveraging products designed for both retail and food service formats.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tozi Superfoods manufactures and sells blue corn and amaranth tortillas and tortilla chips, made with non-GMO ingredients and no seed oils, drawing on recipes from a six-generation family ranch in Jalisco, Mexico. The brand operates as a Mexican-American, women-owned business based in Austin, Texas, and offers a dedicated food service product line alongside its retail consumer offerings.

Product overview

Tozi Superfoods is a Mexican-American women-owned food brand offering clean, seed oil-free tortillas and chips made with non-GMO blue corn and ancient Aztec amaranth. The product portfolio consists of two core retail products—the Blue Corn and Amaranth Tortillas and the Blue Corn and Amaranth Tortilla Chips—complemented by a food service line offering bulk tortillas and chips for restaurants and hotels. All products are rooted in ancestral Mexican recipes and designed to provide authentic, nutrient-dense alternatives to processed Mexican foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Corn & Amaranth Tortillas

Quantifiable outcome

• Won 1st place in H-E-B Quest for Texas Best 2025, validating product-market fit and cultural authenticity

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xochitl: Premium heirloom corn tortilla chip brand sold in natural and mainstream grocery. Comparable to Tozi as a heritage/clean corn chip competing for similar health-conscious consumers.
• Late July Snacks: Clean-ingredient tortilla chip and snack brand in natural and conventional grocery. Similar positioning on simple, non-GMO ingredients with comparable retail footprint to Tozi.
• Siete Foods: Mexican-American-founded clean-label grain-free and ancestral tortilla/chip brand. Closest direct competitor to Tozi, sharing the heritage Mexican, health-conscious positioning and DTC + retail GTM.
• Cabo Chips: Clean-ingredient artisan tortilla chip brand positioned on natural, simple ingredients. Competes with Tozi's chip line for the same natural foods retail shelf and clean-eating consumer.
• Beanitos: Clean-ingredient, bean/corn-based chip brand positioned as a better-for-you alternative in conventional and natural grocery. Competes with Tozi for the same clean-snack shelf space and health-conscious consumer.
• Maria and Ricardo's: Clean-ingredient, non-GMO tortilla brand sold in natural and mainstream grocery channels. Closely comparable product category (tortillas) with similar retail positioning to Tozi.
• Jackson's Honest: Avocado-oil (seed-oil-free) tortilla chip brand positioned on clean fats and ancestral ingredients. Direct competitor in the seed-oil-free / clean-fat tortilla chip niche that Tozi is targeting.

Broad incumbents

• Tostitos (Frito-Lay / PepsiCo): Mass-market tortilla chip brand owned by PepsiCo with national grocery and foodservice distribution. The dominant incumbent Tozi must differentiate against via clean ingredients and heritage positioning.
• Mission Foods: Largest U.S. tortilla manufacturer with mass-market and foodservice distribution across all major retailers. Represents the incumbent scale competitor Tozi will increasingly compete with on shelf space and food service contracts.

Emerging players

• Farmhouse Culture: Fermented vegetable and gut-health CPG brand sold in natural grocery. Comparable as a clean-label, founder-led natural foods brand pursuing the same health-conscious H-E-B / Whole Foods buyer, though in a different sub-category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tozifoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tozi Superfoods