Maxtras BV

What Maxtras BV does

Maxtras BV is a privately held Dutch manufacturer of boxsprings and mattresses headquartered in Wijchen, near Nijmegen. The company operates two distinct sub-brands: Softline, positioned as a mainstream A-brand mattress and boxspring collection including the recently launched Meesters collectie, and ClimaComfort, a premium technical brand featuring climate-regulating mattresses built with innovative foams sourced from Switzerland. Beyond its own-brand portfolio, Maxtras provides private label production services for retailers through co-production partnerships and delivers custom project-based sleep systems for hotels and recreation businesses.

The company generates revenue through three distinct streams: own-brand hardware sales (Softline and ClimaComfort mattresses and boxsprings through retail channels), private label B2B manufacturing for retail partners, and project-based custom sleep systems for the hospitality sector. It operates a single in-house production facility in Wijchen, Netherlands, which serves as the shared asset enabling all three revenue streams and provides the vertical integration necessary for both customized private label work and tailored hospitality projects. Pricing is not publicly disclosed; customers contact the company directly via phone or email for quotes.

Maxtras serves a hybrid customer base spanning retail consumers (via branded products), retail chains (via private label production), and commercial hospitality clients (via custom sleep systems). The company maintains a domestic, Netherlands-only geographic footprint with no disclosed international expansion, no public funding history, and no parent company or institutional ownership. It is a small operation with 8 employees and is currently rebuilding its corporate website while continuing to operate through its two brand sub-sites.

Name

Maxtras BV

Legal name

Maxtras BV

Website

https://maxtras.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxtras BV is a privately held Dutch manufacturer of boxsprings and mattresses based in Wijchen, Netherlands, operating the Softline (mainstream A-brand) and ClimaComfort (premium climate-regulating, Swiss-foam) sub-brands, and offering private label production and custom sleep systems for retailers and hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Own brand products: Sale of Softline and ClimaComfort branded mattresses and boxsprings through retail channels. Softline is an A-brand targeting consumers and retail channel; ClimaComfort is a premium technical brand with climate-regulating technology.
2. Private label production: Custom manufacturing of private label products for retailers, developed in co-production with clients to meet individual requirements and specifications.
3. Project-based custom sleep systems: Custom-made sleep systems for hotels and recreation businesses, delivered through project-based contracts.

Distribution channels2 records

Marketing channels2 records

Core offering

Maxtras BV is a Dutch manufacturer of A-quality boxsprings and mattresses operating from its own production facility in Wijchen, Netherlands. The company sells its own brands (Softline as a mainstream A-brand and ClimaComfort as a premium technical line featuring climate-regulating Swiss foams) through retail channels, produces private label mattresses and boxsprings for retailers via co-production, and delivers custom project-based sleep systems for hotels and recreation businesses.

Product overview

Maxtras BV is a manufacturer of A-quality boxsprings and mattresses operating under two primary sub-brands: Softline (a Dutch A-brand with its own mattress and boxspring collection including the Meesters collectie) and ClimaComfort (a technically advanced brand featuring climate-regulating mattresses using Swiss foams). The company also offers private label production services for retailers and custom project-based sleep systems for hotels and recreation businesses, leveraging its own production facility in Wijchen, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Softline: A-merk (premium brand) with its own collection of mattresses and boxsprings. The Meesters collectie is the most recent mattress line, tailored for consumer and retail channel needs. A genuine Dutch brand with production location in Wijchen (near Nijmegen).
• ClimaComfort

Products and services

• Softline Mattresses and Boxsprings

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hilding Anders: Leading European mattress and bed manufacturer with multiple regional brands; directly comparable as a multi-brand, private label-capable mattress producer serving retail and hospitality channels across Europe.
• M Line: Dutch premium mattress brand with technical/ergonomic product positioning; comparable to Maxtras as a Netherlands-based branded mattress specialist targeting consumers and retailers with differentiated sleep technology.
• Beter Bed Holding: Dutch-headquartered bed and mattress retailer/manufacturer (Beter Bed, Beddenreus, Leen Bakker) directly competing in the same Dutch market for branded mattresses, private label production, and sleep accessories.
• Magniflex: Italian premium mattress manufacturer with private label and hospitality distribution across Europe; comparable as a multi-country branded and OEM mattress producer with technical product positioning similar to ClimaComfort.
• Swiss Sense: Dutch/European bed and mattress brand with both own-brand and private label offerings, competing in the same Dutch consumer and retail channels as Maxtras' Softline and ClimaComfort lines.

Emerging players

• Emma Mattress: European DTC mattress brand with strong Dutch market presence; competes with Softline/ClimaComfort for online consumer share and represents the digital-first model Maxtras is being benchmarked against.

Broad incumbents

• IKEA (mattress/bed division): Global home furnishings retailer with large in-house mattress manufacturing capacity and private label programs; competes with Maxtras' retail customers for consumer mattress spend in the Netherlands.
• Tempur Sealy International: Global mattress giant (Tempur-Pedic, Sealy, Stearns & Foster) operating a multi-brand portfolio with significant private label and hospitality business; sets the competitive ceiling and scale benchmark for a niche player like Maxtras.
• Serta Simmons Bedding: Major North American mattress incumbent with broad private label and hotel channel programs; relevant as a benchmark for the OEM/hospitality dual model Maxtras operates.

Others

• BekaertDeslee: Belgian-headquartered supplier of mattress textiles, ticking, and covers to mattress manufacturers; relevant as an upstream ecosystem participant serving the same Dutch and European mattress production base as Maxtras.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maxtras-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxtras BV