Lumas Inc
Lumas Inc operates an online and physical-gallery marketplace selling limited edition art prints and paintings from over 500 artists through 19 galleries and e-commerce, serving both individual collectors and corporate clients (Porsche, SAP, Four Seasons, EY, McKinsey) across North America and Europe.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lumas Inc does
Lumas Inc, operating under the brand name LUMAS, runs a hybrid online and physical retail art marketplace that sells limited edition art prints, paintings, digital works, lenticular Multi-Phase pieces, light boxes, and sculptures from a curated roster of over 500 artists ranging from emerging talent to world-class masters such as Damien Hirst, Andy Warhol, Gerhard Richter, and Marina Abramović. The core technology layer is a discovery-driven e-commerce platform featuring an Art Finder quiz (8 preference sliders), a Room Upload visualization tool, Similarity Search via uploaded artwork images, Art Liker feedback ratings, and an immersive Art Cloud browsing environment, paired with proprietary Multi-Phase lenticular printing for premium product differentiation. The platform catalogs editions typically limited to 100–300 copies, organized across techniques (photography, painting, digital art, illustration, sculpture, string art), themes (abstract, landscape, urban, celebrity), formats, and price tiers spanning under US$250 entry-level pieces to over US$12,600 investment-grade Master Editions.
The company serves two primary customer segments in parallel: individual collectors and gift buyers sourcing through both lumas.com and 19 physical gallery locations, and B2B/corporate clients procuring art for offices, hotels, and professional spaces. Named enterprise clients include Porsche, SAP, Four Seasons, EY, McKinsey & Company, Kirkland, and TUI. Revenue mechanics rely on one-time unit-priced art sales across three pricing tiers (Start Your Collection under US$250, Build Your Gallery US$250–US$1,000, Investment Pieces from US$1,000), supplemented by gallery retail, B2B procurement contracts, and franchise royalties from independently-operated LUMAS-branded gallery locations. Distribution combines a global e-commerce storefront with gallery presence in the USA, UK, Germany, France, Switzerland, Austria, and Hungary, supported by a multi-channel marketing mix spanning earned media (Forbes, NYT, Architectural Digest, Vogue, Time, Elle, Washington Post), email, social, events, and the quarterly INSPIRED magazine. The company is privately held, was founded by Marc Ullrich and Stefanie Harig, and shows no disclosed funding rounds, parent company, or acquisition history.
Lumas Inc firmographics
Firmographics- Name
- Lumas Inc
- Legal name
- Lumas Inc
- Website
- https://lumas.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lumas Inc operates an online and physical-gallery marketplace selling limited edition art prints and paintings from over 500 artists through 19 galleries and e-commerce, serving both individual collectors and corporate clients (Porsche, SAP, Four Seasons, EY, McKinsey) across North America and Europe.
- Ownership category
- akta.pro rank
Lumas Inc industry classification
Industry- Product category
- Art Gallery Retail
- NAICS
- Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)
Keywords
Where Lumas Inc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Lumas Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Limited Edition Art Sales: LUMAS sells limited edition prints and artworks directly to consumers and B2B customers. Artworks are sold as one-time purchases with editions ranging from 100 to 300 copies, creating scarcity and collectible value. Some pieces are open edition while others are strictly limited.
- Gallery Retail: Physical gallery locations in 19 cities worldwide provide in-person sales, consultations, and customer experiences. Galleries serve as both retail locations and brand showcases.
- B2B/Corporate Art Services: Corporate art procurement services for businesses including hotels, offices, and professional firms. LUMAS maintains a B2B section on its website for corporate clients.
- Franchise Revenue: Franchise model allowing independent operators to open LUMAS gallery locations under the brand license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Start Your Collection - Under US$250 |
| Unit Pricing | Pay-as-you-go | Build Your Gallery - US$250 to US$1,000 |
| Unit Pricing | Pay-as-you-go | Investment Pieces - From US$1,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Lumas Inc product offering
Product offeringCore offering
LUMAS curates, produces, and sells limited edition gallery-quality art prints across photography, painting, digital art, illustration, sculpture, string art, multi-phase lenticular works, and backlit light boxes from a catalog of over 500 artists. Sales and discovery are delivered through a hybrid e-commerce site (lumas.com) featuring interactive Art Finder, Room Upload, and Similarity Search discovery tools and 19 physical gallery locations across North America and Europe. A dedicated corporate program supplies art procurement services for businesses, hotels, and professional firms, while a franchise model licenses the brand to independent gallery operators.
Product overview
LUMAS operates as an online gallery offering gallery-quality limited edition art prints and paintings through a digital platform complemented by 19 physical gallery locations worldwide. The core offering consists of Art Prints across multiple techniques (Photography, Painting, Digital Art, Multi-Phase lenticular prints, Illustration, Sculptures & Objects, Light Boxes, String Art), with collections organized by theme (Abstract, Landscape, Celebrity, Urban Art, etc.), format (Portrait, Landscape, Square, Round, Panorama), and price tier. Discovery tools including Art Finder (8-slider preference quiz), Room Upload, Similarity Search, and Art Liker help customers find artworks matching their style and space. The portfolio includes sub-brands such as Master Editions (premium works by famous artists like Warhol, Hirst, Richter), Light Boxes (backlit displays), Darlings and Petites (small format affordable editions), and the quarterly INSPIRED art magazine. The company represents over 500 artists ranging from emerging creators to world-renowned masters.
Differentiator
Problem solved
Functional benefit
Products and services
- LUMAS Limited Edition Art Prints Curated limited edition art prints across photography, painting, digital art, illustration, sculpture, and string art sold online and in galleries. Editions typically range from 100 to 300 copies, with some open editions, creating scarcity and signed collectible value. Catalog spans over 500 artists including world-class masters.
- Multi-Phase Lenticular Artworks Artworks produced with proprietary lenticular printing technology that creates depth and movement effects which shift with viewing angle. Offered as limited edition prints within the LUMAS catalog.
- Light Boxes Backlit illuminated display products featuring curated artworks in framed light boxes for interior design and décor applications.
- Master Editions Premium collection of limited edition works by world-class master artists including Marina Abramović, Damien Hirst, Andy Warhol, and Gerhard Richter, priced from US$1,000 up to over US$12,600.
- LUMAS Galleries (In-Person Sales Experience) In-person art viewing, consultation, and sales service provided through 19 physical gallery locations across the USA, UK, Germany, France, Switzerland, Austria, and Hungary. Galleries act as retail showrooms and brand showcases.
- Corporate & B2B Art Services Dedicated corporate art procurement service for businesses, hotels, offices, and professional firms, with curated supply, consultation, and scaled installation. Enterprise clients named in the source include Porsche, SAP, Four Seasons, EY, McKinsey & Company, Kirkland, and TUI.
- LUMAS Gift Certificates Gift vouchers available for purchase that allow recipients to choose curated artworks from the LUMAS catalog.
- LUMAS Gallery Franchise Program Franchise offering allowing independent operators to open LUMAS gallery locations under brand license, extending physical retail reach through third-party operators.
Quantifiable outcome
- 330,000+ satisfied customers
- +1 more outcomes
Companies that use Lumas Inc
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Lumas Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lumas Inc partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights7 records
Lumas Inc competitors and assessment
Company assessmentBroad incumbents
- 1stDibs: 1stDibs is an established online marketplace for luxury items including fine art, furniture, and jewelry. It competes indirectly with LUMAS in the high-end online art market, particularly for Master Edition tier buyers shopping across luxury categories.
- Artnet: Artnet operates an established online art marketplace alongside auction house reference data and the Artnet Price Database. It competes with LUMAS's online art discovery and sales, particularly for collectors researching and buying limited edition prints.
Direct peers
- Fine Art America: Fine Art America is a large online marketplace for art prints, posters, and home decor with a broad artist base. It overlaps with LUMAS's lower and mid-tier print offerings and targets a similar home decoration use case globally.
- Artsy: Artsy is the leading online art marketplace connecting collectors with galleries, auction houses, and artists globally. It competes directly with LUMAS in the online discovery and sale of curated artworks, though Artsy's model is more marketplace-driven while LUMAS sells directly from its own catalog.
- Art.com: Art.com is a large online art retailer selling prints, posters, and framed art across a broad catalog. It overlaps with LUMAS's lower-priced Darlings and Petites tiers but is more mass-market and less curation-driven.
- Saatchi Art: Saatchi Art is one of the world's largest online art galleries, offering original art, limited editions, and prints from emerging and established artists worldwide. It directly competes with LUMAS in online sales of curated limited edition prints and originals targeting both new and seasoned collectors.
- Posterlounge: Posterlounge is a European online art print retailer offering posters, prints, and framed art from artists worldwide. It competes directly with LUMAS's mid-market print offerings across Germany and broader Europe.
- King & McGaw: King & McGaw is a UK-based online retailer of art prints, framed prints, and limited editions from artists and museums. It competes directly with LUMAS's UK/European print retail offering, with a similar model of curated artist editions at multiple price points.
- Rise Art: Rise Art is a UK-based online art gallery offering curated original and limited edition works from contemporary artists, with home trial and art advisory services. It competes directly with LUMAS in the curated online gallery model targeting collectors in Europe and globally.
Emerging players
- Avant Arte: Avant Arte is a fast-growing platform that collaborates with leading contemporary artists on limited edition prints and objects for a younger collector audience. It overlaps with LUMAS's limited edition model and is rapidly expanding into adjacent formats LUMAS also sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights1 record
Customer concentration
Lumas Inc social profiles
Digital presenceLumas Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumas Inc leadership team
Management profileNumber of profiles
Profiles2 records
Lumas Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumas Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumas Inc
What does Lumas Inc do?
LUMAS curates, produces, and sells limited edition gallery-quality art prints across photography, painting, digital art, illustration, sculpture, string art, multi-phase lenticular works, and backlit light boxes from a catalog of over 500 artists. Sales and discovery are delivered through a hybrid e-commerce site (lumas.com) featuring interactive Art Finder, Room Upload, and Similarity Search discovery tools and 19 physical gallery locations across North America and Europe. A dedicated corporate program supplies art procurement services for businesses, hotels, and professional firms, while a franchise model licenses the brand to independent gallery operators.
Is Lumas Inc a public or private company?
Lumas Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lumas Inc founded?
Lumas Inc was founded in -1. It employs 1 to 10 people.
Where is Lumas Inc based?
Lumas Inc is headquartered in New York, United States, in the North America region.
How does Lumas Inc make money?
Four revenue lines are on record. Limited Edition Art Sales are the primary driver. The others are gallery Retail, B2B/Corporate Art Services and franchise Revenue.
Who are Lumas Inc's main competitors?
Broad incumbents on record are 1stDibs and Artnet. Direct peers are Fine Art America, Artsy, Art.com, Saatchi Art, Posterlounge, King & McGaw and Rise Art. Avant Arte is listed as an emerging player.
Does Lumas Inc have an API?
No public API is recorded for Lumas Inc.
What industry is Lumas Inc in?
Lumas Inc's product category is Art Gallery Retail. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 45992 and its SIC code is 7330.