Bahamas Mix

What Bahamas Mix does

Bahamas Mix is a Brazilian atacarejo (combined retail and wholesale) supermarket chain operating as a wholly-owned subsidiary of Grupo Bahamas, headquartered in Juiz de Fora, Minas Gerais. Founded in March 1983 by Jovino Campos Reis and Paulo Roberto Lopes, the company today operates 87 stores across two principal regions of Minas Gerais — 54 in Zona da Mata and 33 in Triângulo Mineiro and Alto Paranaíba — supported by two distribution centers in Juiz de Fora and Uberlândia, more than 9,000 direct employees, and an assortment of over 12,000 SKUs spanning groceries, fresh produce, beverages, cleaning products, and personal care items.

The business model blends retail and wholesale under a single physical format: individual consumers purchase items at unit pricing while small merchants and resellers buy in boxes and bulk quantities at reduced wholesale prices. A dedicated WhatsApp-based televendas channel serves B2B customers across all municipalities, and proprietary financial products — the Bahamas Cred credit card (up to 3x interest-free installments and 40 days to first payment) and the BahaMais loyalty program — extend the company's monetization beyond simple goods resale. Marketing is conducted through physical store presence, weekly digital flyers (encartes), social media, blog content, and a geolocation-based store finder on the corporate website.

Grupo Bahamas operates multiple complementary store formats under a single corporate umbrella — Supermercado Bahamas, Empório Bahamas, Bahamas Mix, Bahamas Hipermercado, Bahamas Mercado, Bahamas Express, and Bahapet — allowing the group to capture different price points and shopper occasions. According to the Abras 2025 ranking, the group is the 25th largest supermarket chain in Brazil, the 4th largest in Minas Gerais, and the largest in the interior of the state. No external investment, private equity participation, or public listing is disclosed; the company remains privately held by its founding partners and appears to have grown entirely through organic reinvestment.

Name

Bahamas Mix

Legal name

Grupo Bahamas

Website

https://bahamasmix.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bahamas Mix is a Brazilian atacarejo (retail-wholesale hybrid) supermarket chain under Grupo Bahamas, operating 87 stores across Minas Gerais with 12,000+ SKUs, serving individual consumers and small merchant resellers through physical stores, Wholesale WhatsApp televendas, and a proprietary Bahamas Cred credit card.

Ownership category

akta.pro rank

Product category

Supermarket (Atacarejo / Wholesale-Retail Grocery)

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

akta.pro secondary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Supermarket retail
• Atacarejo wholesale
• Grocery distribution
• Store credit card
• Customer loyalty program

Headquarters

HQ city

Juiz de Fora

HQ country

Brazil

HQ region

Latin America

Offices35 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Physical store sales to consumers purchasing individual items at retail prices
2. Wholesale/Atacarejo Sales: Bulk sales to small merchants and businesses purchasing boxes and wholesale quantities
3. Bahamas Cred Card: Proprietary credit card offering with installment payments and extended payment terms

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bahamas Mix operates a self-service atacarejo (wholesale/retail hybrid) supermarket chain, selling groceries, fresh produce, beverages, cleaning products, and personal care items in both individual units and closed boxes across 87 stores in Minas Gerais, Brazil. The chain serves individual consumers at retail prices and small merchants/wholesalers at bulk prices, supported by a proprietary Bahamas Cred credit card, a BahaMais loyalty program, and a WhatsApp-based televendas channel for B2B orders.

Product overview

Bahamas Mix is a Brazilian supermarket chain operating in wholesale and retail (atacarejo model), offering a wide variety of consumer goods including groceries, fresh produce, beverages, cleaning products, and personal care items. The company operates under the Grupo Bahamas umbrella alongside multiple store formats (Supermercado Bahamas, Empório Bahamas, Bahamas Hipermercado, Bahamas Mercado, Bahamas Express, and Bahapet), while Bahamas Mix itself specializes in self-service wholesale. The business model combines retail convenience with wholesale pricing, supported by proprietary payment solutions (Bahamas Cred), a loyalty program (BahaMais), dedicated televendas channels for wholesale customers, and multiple retail locations across Minas Gerais state.

Differentiator

Problem solved

Functional benefit

Brands

• BahaMais: Customer loyalty program offering exclusive deals, special discounts, and savings for registered customers across all store locations.

Products and services

• Bahamas Mix Atacarejo (Retail/Wholesale Stores) Self-service wholesale and retail (atacarejo) supermarket offering 12,000+ products in both individual units and closed boxes, targeted at both household consumers and small resellers. Operates 87 stores across Zona da Mata and Triângulo Mineiro regions of Minas Gerais.
• Bahamas Cred Credit Card Proprietary store credit card offering the lowest shelf price guarantee, up to 3x interest-free installments, and up to 40 days before first payment (minimum installment R$60). Available to consumers shopping at Bahamas Mix stores.
• BahaMais Loyalty Program Customer loyalty program offering exclusive deals, special discounts, and additional savings for registered customers across all Bahamas Mix store locations. Operated through the dedicated fidelidade.bahamais.com.br platform.
• Televendas (Wholesale Sales Channel) Dedicated wholesale sales channel with exclusive teams for business customers (Pessoa Jurídica) to request price quotes and purchase products at wholesale prices via WhatsApp across all municipalities served.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Super Luna Supermercados: Regional Minas Gerais supermarket chain with neighborhood-format stores; comparable as a regional supermarket peer within the same state.
• Veronese Supermercados: Regional Minas Gerais supermarket chain headquartered in Juiz de Fora — direct overlap with Bahamas Mix's HQ region and identical target market.
• Savegnago Supermercados: Regional supermarket chain headquartered in São José do Rio Preto (São Paulo) that operates across the MG/SP border with multi-format stores — directly comparable to Bahamas Mix's regional Brazilian supermarket model.
• EPA Supermercados: Regional Minas Gerais supermarket chain with multiple formats across the state, comparable in regional footprint and target SMB/consumer mix.

Direct peers

• Maxxi Atacado: Regional Brazilian atacarejo chain with a comparable self-service wholesale-plus-retail model. Closely comparable in scale and customer mix, particularly in southeastern Brazil.
• Martins: Brazilian atacarejo and distribution group serving small retailers with a similar B2B-led wholesale-plus-retail approach, particularly strong in the southeast and center-west.

Broad incumbents

• Assaí Atacadista: Brazil's largest atacarejo (cash-and-carry) chain operated by GPA. Directly competes with Bahamas Mix on the wholesale-plus-retail model across Minas Gerais and across Brazil, but at substantially greater national scale.
• Tenda Atacado: Large Brazilian atacarejo chain expanding across the country. Same atacarejo positioning, similar target SMB and consumer customer base, and increasingly present in Minas Gerais.
• Atacadão: Carrefour-owned wholesale/retail club chain and Brazil's second-largest atacarejo. Closely comparable business model (B2B + B2B2C atacarejo), competing head-to-head with Bahamas Mix in Minas Gerais.

Emerging players

• iFood Mercado: Online grocery delivery platform emerging as a competitive threat to traditional supermarket operators in Brazil; relevant for assessing Bahamas Mix's digital-channel exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GrupoBahamas
• Facebookfacebook.com/Bahamas-Mix-569075713252511
• Instagraminstagram.com/bahamasmixoficial
• LinkedInlinkedin.com/company/bahamas-mix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bahamas Mix