Balloon Creations

What Balloon Creations does

De Ballonnerie (English: Balloon Creations) is a privately held Amsterdam-based balloon and party supplies company founded around 1990, operating from a single facility at TT Vasumweg 160, 1033 SH Amsterdam with approximately 20 employees. The company serves three customer segments under one roof: Dutch party shops (feestwinkels) buying wholesale, individual consumers buying for personal celebrations, and corporate/event clients needing printed or installed balloon decorations. Its portfolio spans latex balloons, foil balloons, bubble balloons, pre-made balloon bouquets, helium (sold and rented), accessories (weights, sticks, pumps, Hi-Float), party supplies, inflatable figures and sky dancers, with a sub-brand De Groene Ballon for biological latex.

Name

Balloon Creations

Legal name

De Ballonnerie

Website

https://ballooncreations.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

De Ballonnerie (Balloon Creations) is an Amsterdam-based wholesale and retail balloon and party supplies company founded around 1990, serving Dutch party shops, individual consumers, and corporate/event clients across the Netherlands with products, custom printing, and on-site decoration services.

Ownership category

akta.pro rank

Product category

Balloon and Party Supplies

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Balloon Decor & Installations (HSACAOAC)

akta.pro secondary industries

Party & Entertaining Disposable Supplies (CRAJAGAL), Birthday Party Services (HSACACAA), Holiday Party Services (HSACACAF)

Keywords

• Balloon wholesale
• Party supplies retail
• Custom balloon printing
• Balloon decoration services
• Helium supply

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Wholesale & Retail): Sells latex balloons, foil balloons, bubble balloons, balloon bouquets, helium, accessories, and party supplies to both wholesale customers (party shops/feestwinkels) and individual consumers
2. Custom Balloon Printing: Operates in-house balloon printing facility for custom printed balloons for corporate clients and events
3. Professional Balloon Decoration Services: Provides professional balloon decoration services for events including balloon arches, balloon sculptures, balloon pillars, balloon walls, balloon slingers, and inflatables
4. Helium Sales: Sells helium tanks (both purchase and rental) and helium disposable tanks for consumer and commercial use

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

De Ballonnerie (Balloon Creations) sells a complete balloon and party supplies assortment — latex, foil, and bubble balloons, balloon bouquets, helium, accessories, and party supplies — to wholesale party shops and retail consumers. It also provides custom balloon printing from its in-house printing facility, professional on-site balloon decoration services (arches, pillars, walls, sculptures, inflatables), and a balloon shipping service for sending helium-filled balloons to addresses.

Product overview

De Ballonnerie (Balloon Creations) is a Dutch balloon and party supplies company operating as both a wholesale supplier and retailer. The product portfolio consists of core balloon products (Latex Balloons, Foil Balloons, Bubble Balloons, Balloon Bouquets) supplemented by complementary product lines (Helium gas, Accessories, Party Supplies, Inflatables). Service offerings include custom balloon printing (with in-house printing facility), professional balloon decoration services (arches, pillars, walls, sculptures), and balloon shipping. The company also offers an online design tool for customers to design their own balloon arches and pillars. As a wholesale supplier, they serve party shops; as a retailer, they serve both businesses and consumers.

Differentiator

Problem solved

Functional benefit

Brands

• De Groene Ballon: Biological latex balloons - a sustainability initiative for environmentally friendly balloon products.

Products and services

• Latex Balloons (Latex Ballonnen) Rubber latex balloons for retail consumers and wholesale party shops, available in multiple occasions (birthday, recovery, birth, wedding, graduation), themes (age, love, characters, animals, patterns), shapes (pear, round, hearts, donut, blossom), sizes (5-19 inch), large formats (60-150 cm), modeling balloons, quicklink balloons, stuffer/gift balloons, punch balloons, and water balloons.
• Foil Balloons (Folieballonnen) Foil/metallic balloons for retail and wholesale customers, available in multiple occasions (birthday, recovery, birth, graduation, wedding), themes (age, love, characters, animals, summer), shapes (shape, round, heart, star, ball), unprinted options, number balloons, letter balloons, photo balloons, balloons on sticks, and foot bases.
• Bubble Balloons (Bubble Ballonnen) Crystal-clear bubble balloons for retail and wholesale customers, available across occasions (birthday, recovery, birth, congratulations, graduation), themes (age, love, characters, animals, summer), and deco bubble balloon variants.
• Balloon Bouquets (Ballonboeketten) Pre-made balloon bouquets for retail consumers and wholesale party shops, available across occasions (birthday, recovery, birth, graduation, wedding) and themes (age, love, characters, animals/prints, plants), plus self-assembly balloon garlands in custom colors.
• Helium (Tanks and Valves) Helium gas supply product for retail consumers and commercial balloon fillers, including helium tanks and helium valves/cranes, available for purchase or rental.
• Balloon Accessories (Toebehoren) Balloon accessories for retail consumers and wholesale customers, including balloon weights, balloon sticks, balloon trees, balloon pumps, balloon mosaic frames, Hi-float and Balloon Shine, balloon lines, balloon decoration frames, tools, tapes, balloon boxes, balloon nets, teaching materials, and DIY supplies.
• Party Accessories (Accessoires) Party accessories for retail and wholesale customers, including ribbons, feathers, confetti, and streamers.
• Party Supplies (Feestartikelen) Party supplies for retail consumers and event organizers, including disposable plates, disposable cutlery, tablecloths, table skirts, bunting flags, confetti shooters, and table runners.
• Inflatable Figures (Inflatable Opblaasfiguren) Inflatable figures and decorations for events and promotions.
• Sky Swingers and Dancers Sky swingers and dancer inflatable decorations for events.
• Custom Balloon Printing (Ballonnen Bedrukken) Custom balloon printing service for businesses and event organizers, including standard printed balloons, large printed balloons, printed foil balloons, photo balloons, printed PVC balloons, balloon decorating/sticking, printed latex heart balloons, and printed punch balloons, operated from the company's in-house printing facility to enable fast delivery.
• Balloon Decoration Services (Ballondecoraties) Professional on-site balloon decoration service for events from birthdays to large mall openings, including balloon arches, balloon pillars, organic balloon decorations, confetti balloons, large balloons, helium balloons, balloon walls, number and letter balloons, balloon figures/sculptures, and balloon slingers.
• Balloon Figures and Sculptures (Ballonfiguren) Custom balloon sculpture and figure creation service delivered by De Ballonnerie's professional balloon decorators for corporate events, store openings, and promotions.
• Balloon Shipping (Ballon Versturen) Balloon shipping service that sends helium-filled balloons in special packaging to specified addresses, with an option to attach a personalized text on a colored card to the balloon.

Quantifiable outcome

• 8.8/10 customer rating based on 4210 reviews
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• QualatexminorOthersBrand partnership - carries Qualatex branded balloons as part of their product assortment. Qualatex is a well-known global balloon brand.
• GemarminorOthersBrand partnership - carries Gemar branded balloons as part of their product assortment. Gemar is an Italian balloon manufacturer.
• BelbalminorOthersBrand partnership - carries Belbal branded balloons as part of their product assortment. Belbal is a Belgian balloon manufacturer.
• AnagramminorOthersBrand partnership - carries Anagram branded balloons as part of their product assortment.
• ProcosminorOthersBrand partnership - carries Procos branded balloons (licensed characters like Disney, Marvel) as part of their product assortment.
• Hi-FloatminorOthersBrand partnership - carries Hi-Float branded products for extending helium balloon float time as part of their accessory range.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• HEMA: Dutch mass-market retailer carrying party supplies, balloons, and decorations at value price points across many locations; competes with De Ballonnerie's B2C assortment on convenience and price rather than depth or customization.
• Action: European discount non-food retailer with extensive Dutch store footprint stocking low-priced party supplies and balloons; competes for budget-conscious party supply purchases but does not offer custom printing or professional decoration services.

Others

• Anagram International: Major manufacturer of foil/Mylar balloons and a supplier brand stocked by De Ballonnerie; operates as both supplier and category competitor in printed/foil balloons and licensing-driven character balloons.
• Pioneer Balloon Company (Qualatex): World's largest latex balloon manufacturer and owner of the Qualatex brand; De Ballonnerie is a Qualatex distribution partner, and Qualatex's product range directly competes with De Ballonnerie's latex/foil assortment in the broader balloon category.
• Belbal: Belgian latex balloon manufacturer and supplier partner of De Ballonnerie; comparable in European latex balloon production and serves overlapping B2B wholesale customers across the Benelux region.
• Gemar Balloons: Italian manufacturer of latex balloons stocked by De Ballonnerie; a European balloon producer whose product range overlaps De Ballonnerie's core latex assortment and competes for the same European wholesale/retail channels.

Broad incumbents

• Party City Holdco: Large multi-category party supplies retailer with wholesale (Party City Direct) and retail operations; comparable to De Ballonnerie's dual wholesale/retail model across balloons, decorations, and party supplies, though operating at much greater scale and broader category breadth.

Direct peers

• Windmill Balloons: Dutch balloon and party supplies retailer serving the same Netherlands consumer and wholesale market with a similar balloon-centric assortment; the most direct head-to-head competitor in De Ballonnerie's home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/balloon-creations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balloon Creations