General Intuition
General Intuition is a New York-based frontier AI research lab that builds foundation models for spatial-temporal reasoning, trained on Medal's gaming video data, and serves gaming, simulation, and robotics customers via a commercial API.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What General Intuition does
General Intuition is a frontier AI research lab that builds foundation models for spatial-temporal reasoning, trained on interactive video data sourced from Medal B.V.'s gaming platform. The company develops two core model classes: world models, which predict the outcomes of physical actions, and action models, which decide what actions an agent should take in response to its environment. Together these models are designed to let AI agents perceive, anticipate, and improvise within 3D virtual and physical environments, addressing what the company identifies as a core limitation of language-only AI.
The company was founded in October 2025 as a spin-out of Medal B.V., a Dutch gaming platform whose 10 million monthly active users generate approximately 2 billion gameplay clips per year. This dataset is the central training asset and is intended to give General Intuition an advantage in action-labeled, environment-diverse video data that is difficult for competitors to assemble independently. The company's research pedigree is established through prior publications including IRIS (ICLR oral 2023), Δ-IRIS (ICML 2024), DIAMOND (NeurIPS spotlight 2024), and GAIA-2 (2025), covering world modeling, diffusion-based simulation, and video generation. Operations are run from a New York headquarters (legal entity General Intuition US Inc., Delaware-incorporated) with additional team locations in Geneva and an EU GDPR Article 27 representative office in Naarden, Netherlands.
General Intuition is pre-revenue and pursues an API-first go-to-market, having onboarded an initial set of partners across gaming, simulation, and robotics to a commercial API ahead of broader model release. Its stated target customer segments include AI research labs, video game developers, robotics and automation companies, simulation platform providers, and operators of autonomous systems such as search-and-rescue drones. The company has raised $453.7 million across a $133.7M seed round (October 2025) and a $320M Series A (June 2026) at a $2.3 billion post-money valuation, with backing from Khosla Ventures, General Catalyst, Raine, Jeff Bezos, Eric Schmidt, and a group of Dutch investors; OpenAI is reported to have offered $500M for the company, which was declined.
General Intuition firmographics
Firmographics- Name
- General Intuition
- Legal name
- General Intuition US Inc.
- Website
- https://www.generalintuition.com/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- General Intuition is a New York-based frontier AI research lab that builds foundation models for spatial-temporal reasoning, trained on Medal's gaming video data, and serves gaming, simulation, and robotics customers via a commercial API.
- Ownership category
- akta.pro rank
General Intuition industry classification
Industry- Product category
- Foundation Models / AI Infrastructure
- NAICS
- Research and Development in the Physical, Engineering, and Life Sciences (54171)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where General Intuition is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
General Intuition business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations
Revenue model
- API Access / Model Licensing: Pre-revenue company. Plans to generate revenue through commercial API access for AI models targeting gaming, simulation, and robotics applications.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
General Intuition product offering
Product offeringCore offering
General Intuition is a frontier AI research lab that develops foundation models for spatial-temporal reasoning, specifically action models (deciding what actions to take) and world models (predicting the outcomes of actions). These models are trained on interactive video data from Medal's gaming platform and delivered through a commercial API to partners in gaming, simulation, and robotics.
Product overview
General Intuition is a frontier AI research lab building foundation models for environments requiring spatial and temporal reasoning. The company's core product portfolio consists of two primary AI model types: World Models that predict environmental outcomes and Action Models that enable decision-making for autonomous agents. These foundation models are trained on interactive video data from Medal's gaming platform and target applications in gaming, simulation, and robotics. The company also offers a Commercial API for partners and has published foundational research including GAIA-2 (video generation), DIAMOND (diffusion world modeling), Δ-IRIS, and IRIS world models.
Differentiator
Problem solved
Functional benefit
Products and services
- World Models AI models that predict the outcomes of actions, enabling agents to test possibilities at low cost within compressed simulations of reality. Designed for enterprise partners in gaming, simulation, and robotics.
- Action Models AI models that decide what actions to take, enabling agents with decision-making capabilities for navigation and task execution in 3D environments. Targeted at enterprise partners in games, simulation, and robotics.
- Commercial API A partner-facing API providing access to General Intuition's foundation models for spatial-temporal reasoning. Currently onboarding select partners across gaming, simulation, and robotics ahead of broader model release.
Quantifiable outcome
- Training AI in virtual environments allows evaluation of effectively infinite actions over short horizons - an exploration rate and diversity impossible in physical environments.
Companies that use General Intuition
Customer profileSegments5 records
Ideal customer profiles4 records
General Intuition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
General Intuition partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Medal B.V.flagshipMedal is the parent company and data provider from which General Intuition spun out. Medal provides the massive gaming video dataset (2B videos/year from 10M users) used to train General Intuition's spatial reasoning AI models. The company was founded as a spin-off of Medal in October 2025.
- OpenAIcore
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
General Intuition competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
General Intuition social profiles
Digital presenceGeneral Intuition financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Intuition leadership team
Management profileNumber of profiles
Profiles2 records
General Intuition funding detail
Funding detailFunding overview
Funding rounds4 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Intuition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Intuition
What does General Intuition do?
General Intuition is a frontier AI research lab that develops foundation models for spatial-temporal reasoning, specifically action models (deciding what actions to take) and world models (predicting the outcomes of actions). These models are trained on interactive video data from Medal's gaming platform and delivered through a commercial API to partners in gaming, simulation, and robotics.
Is General Intuition a public or private company?
General Intuition is a private company. It is classified as venture growth investor backed and is currently operating.
When was General Intuition founded?
General Intuition was founded in 2025. It employs 11 to 50 people.
Where is General Intuition based?
General Intuition is headquartered in New York, United States, in the North America region.
How does General Intuition make money?
One revenue line is on record: API Access / Model Licensing.
Does General Intuition have an API?
Yes. General Intuition offers a commercial API for partners in games, simulation, and robotics sectors. The company has onboarded its first partners and plans broader release of the model in the future. Specific technical details such as API type (REST, GraphQL), authentication methods, rate limits, or versioning are not specified in the available source material.
What industry is General Intuition in?
General Intuition's product category is Foundation Models / AI Infrastructure. Its primary akta.pro industry code is HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 54171 and its SIC code is 8731.