What Gassmann does

Maison Gassmann is a privately held luxury fashion boutique founded in 1882 in Zürich, Switzerland, operating from a single flagship store at Poststrasse 3 in central Zürich with an integrated e-commerce platform at maisongassmann.ch. The company curates and retails apparel (coats, knitwear, blazers, blouses, dresses, skirts, pants, swimwear) and accessories (bags, belts, shoes, hats, scarves) drawn from a portfolio of over 40 international luxury designer brands including Akris, Etro, Missoni, Ermanno Scervino, Joseph, Yves Salomon, and Dorothee Schumacher. Merchandising is organized both by category and by occasion (Mountain Chic, City & Business, Resort 2026, Evening Styles, Vacation Wardrobe) to serve a wide range of affluent wardrobe needs.

The business runs a traditional omnichannel retail model combining a physical boutique (open Monday–Saturday) with a multi-currency, multi-language online storefront offering global shipping and a separate Privé portal at prive.maisongassmann.ch for VIP private-sale access. Ancillary operations extend the umbrella via partner integrations with Ballon Rouge (children's luxury fashion), Talbot Runhof (specialist eveningwear), and rotating in-store brand pop-ups such as THADEN. Marketing is conducted through a combination of organic social (Instagram, Facebook), email newsletter, editorial lookbook content, and in-store brand events. Pricing is unit-based, with individual luxury items ranging from approximately $500 to over $1,000 for premium outerwear.

The company serves affluent, style-conscious female customers in Zürich and, via e-commerce, internationally, addressing use-cases from city wear and business attire to evening events, mountain resort, and vacation wardrobes. Ownership is independent and undisclosed beyond a family-style private operation; no parent company, holding structure, or external investment is identified in available data, and no funding rounds have been disclosed. The disclosed team size is five employees, and revenue figures are not publicly available.

Name

Gassmann

Legal name

Maison Gassmann

Website

https://gassmannzuerich.ch

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Gassmann is an independently owned luxury fashion boutique founded in 1882 in Zürich, Switzerland, curating apparel and accessories from over 40 international designer brands through a single flagship store and a multi-currency global e-commerce platform serving affluent female clientele.

Ownership category

akta.pro rank

Product category

Luxury Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Luxury fashion boutique
• Designer apparel retail
• High-end women's clothing
• Luxury accessories retail
• Curated fashion collections

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail fashion sales: Sale of luxury fashion apparel and accessories through physical boutique and e-commerce platform, including curated collections from international designers

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Gassmann is a luxury multi-brand fashion boutique that sells curated women's apparel, accessories, and occasion-based collections from over 35 international designer labels through a flagship Zürich store and an e-commerce website. The assortment spans coats, knitwear, blazers, dresses, swimwear, bags, shoes, hats, and scarves, organized by occasion (City & Business, Mountain Chic, Evening Styles, Resort, Vacation Wardrobe). A dedicated Privé section serves VIP customers with exclusive private sales.

Product overview

Maison Gassmann is a luxury fashion boutique established in 1882, located in Zurich, Switzerland. The company operates a single retail platform offering a curated selection of international luxury fashion brands through its e-commerce website and physical boutique at Poststrasse 3. The product portfolio comprises apparel (Coats & Jackets, Knitwear, Cardigans, Blazers, Blouses & Shirts, Dresses, Skirts, Pants, Swimwear), accessories (Bags, Belts, Shoes, Hats, Scarfs), and occasion-based collections (Mountain Chic, City & Business, Resort 2026, Evening Styles, Vacation Wardrobe). The company also operates a private sale section (Privé), a partner children's fashion boutique (Ballon Rouge), and partners with Talbot Runhof for evening wear. Maison Gassmann carries over 40 international luxury fashion brands including Akris, Etro, Missoni, Joseph, Yves Salomon, and Dorothee Schumacher.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury women's apparel Curated women's apparel from international luxury designers including coats, jackets, knitwear, cardigans, blazers, blouses, shirts, dresses, skirts, pants, and swimwear, sold at premium unit prices typically $499–$1,030+.
• Luxury accessories Designer fashion accessories including bags, belts, shoes, hats, and scarves from luxury brands carried in the boutique.
• Mountain Chic collection Curated selection of designer apparel and accessories for mountain resort wear.
• City & Business collection Curated selection of designer apparel for professional and urban business wear.
• Resort 2026 collection Seasonal resort wear collection curated for vacation and travel occasions.
• Evening Styles collection Curated selection of designer evening attire for formal and special evening occasions.
• Vacation Wardrobe collection Curated selection of designer pieces for holiday travel and vacation wardrobes.
• Privé private sale section Exclusive private-sale section of the Maison Gassmann e-commerce platform offering access to discounted luxury fashion for VIP customers.
• Ballon Rouge kids' fashion boutique Companion luxury children's fashion boutique also operated by the company in central Zürich, offering curated kids' fashion.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Ballon RougeminorStrategic or Co-development PartnerBallon Rouge is a separate luxury children's fashion store also operated by the company, located in the heart of Zurich. It is featured as a partner boutique on the Maison Gassmann website.
• Talbot RunhofminorChannel Partner/ Reseller/ DistributorTalbot Runhof is a partner boutique specializing in glamorous evening gowns and cocktail dresses. Maison Gassmann website features Talbot Runhof as a partner, directing customers to talbotrunhof.ch for evening wear options.
• THADENminorStrategic or Co-development PartnerTHADEN is a brand that conducted an exclusive pop-up event at Maison Gassmann's Zurich boutique on April 8, allowing guests to experience the brand's exclusive designs in the boutique's stylish ambiance.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mytheresa: Global online luxury multi-brand retailer focused on women and men, distributing brands like Akris, Etro, and Missoni that Gassmann also carries. Closely comparable curation strategy and customer demographic, though at materially larger scale and digital-first.
• Biffi Boutique: Historic Italian luxury multi-brand boutique in Milan carrying international designer labels. Comparable heritage-driven multi-brand boutique model targeting affluent European fashion clientele.
• Engelhorn: German multi-brand luxury fashion retailer with a flagship store in Mannheim carrying premium designer labels. Similar positioning as a multi-brand luxury boutique destination serving an affluent European clientele.
• LuisaViaRoma: Florence-based luxury multi-brand retailer operating both flagship physical boutique and global e-commerce. Comparable in combining a heritage Italian luxury boutique with strong online distribution across designer brands.
• 10 Corso Como: Iconic multi-brand luxury concept boutique founded in Milan with curated designer fashion, art, and food. Comparable to Maison Gassmann as a destination boutique combining curation, hospitality, and exclusive designer assortment.
• Antonia: Luxury multi-brand concept boutique in Milan offering curated designer fashion and accessories. Directly comparable curated luxury boutique model with similar designer brand assortment to Maison Gassmann.
• Mr Porter: Global online luxury multi-brand retailer for men from the same operator as Net-a-Porter, carrying premium designer labels. Comparable multi-brand luxury distribution model, useful as a directional benchmark for Maison Gassmann's e-commerce ambitions even though Gassmann's assortment skews women's.
• Net-a-Porter: Online multi-brand luxury fashion retailer carrying hundreds of designer brands globally. Directly comparable to Maison Gassmann's curated multi-brand luxury model but operating at scale via digital channels rather than a single physical boutique.

Broad incumbents

• Globus: Switzerland's leading premium department store with locations including Zurich, carrying luxury fashion alongside broader categories. Comparable as a Swiss luxury retail destination but operating at broader scale with multi-category general merchandise focus.
• Jelmoli: Historic Zurich-based premium department store on Bahnhofstrasse carrying luxury fashion, beauty, and home. Comparable Swiss luxury retailer serving the same Zurich affluent clientele but with department store scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisongassmann
• Instagraminstagram.com/maisongassmann
• LinkedInlinkedin.com/company/gassmann

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gassmann