Golf de Valescure

What Golf de Valescure does

Golf de Valescure is a 130-year-old nonprofit sports association (Association Sportive Golf et Tennis Club de Valescure, ASGTCV) operating a single 18-hole golf course and tennis facilities at 725 avenue des Golfs in Saint-Raphaël, France. The course was designed by Harry Shapland Colt in 1895 and extended from 9 to 18 holes in 1909, making it the oldest golf course in the Var department and the 5th oldest in France. The club has hosted the Omnium de la Riviera annually since 1954 and serves a mix of annual members, day visitors, junior players, and competitive golfers, with active Handigolf and junior development programs.

The club monetizes through seven distinct streams: annual membership subscriptions, green fees for visitors, ProShop retail, clubhouse restaurant and bar, golf and tennis instruction, competition entry fees, and summer camps. Since 2024, daily operations have been outsourced to UGolf, a strategic golf-operating company, while the Najeti group manages the Club House, restaurant, and ProShop. The only proprietary technology is a smartphone application for tee time booking and a member portal, both operated via the UGolf platform.

The GTM motion is direct-to-consumer: members and visitors access the course through the website, mobile app, and on-site facilities, with marketing concentrated on the website, social channels, email newsletter, and French Golf Federation (FFGolf) federation participation. The ownership structure is a loi de 1901 association, with no disclosed venture capital, private equity, or institutional backing.

Name

Golf de Valescure

Legal name

Association Sportive Golf et Tennis Club de Valescure

Website

https://golfdevalescure.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf de Valescure is a 130-year-old nonprofit golf and tennis association in Saint-Raphaël, France, operating an 18-hole Harry Colt-designed course. It serves members, visitors, juniors, and competitive golfers through memberships, green fees, instruction, retail, and dining, with operations managed by UGolf since 2024.

Ownership category

akta.pro rank

Product category

Golf and Tennis Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club facilities
• Tennis club services
• Golf course access
• Golf instruction programs
• Country club amenities

Headquarters

HQ city

Saint-Raphaël

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for the Association Sportive Golf et Tennis Club de Valescure (ASGTCV), providing access to golf and tennis facilities.
2. Green Fees: Fees charged to visitors and non-members for playing the golf course, with tiered pricing for online booking.
3. ProShop Sales: Retail sales of golf equipment and merchandise through the on-site ProShop.
4. Club House Restaurant and Bar: Food and beverage services operated by private management, open daily with lunch and dinner service.
5. Golf and Tennis Teaching: Professional instruction services for golf and tennis, including individual lessons and group programs.
6. Competition Entry Fees: Registration fees for various club competitions including stroke play, Stableford, and match-play formats.
7. Summer Camps and Programs: Multi-activity tennis and sports camps for children and juniors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golf de Valescure operates an 18-hole championship golf course designed by Harry Shapland Colt in 1895 (expanded to 18 holes in 1909), complemented by tennis courts, practice facilities, professional golf and tennis instruction, an on-site ProShop for equipment and merchandise, and a clubhouse with restaurant and bar services. The club sells annual memberships, green fees to visitors, competition entries, and inclusive programs such as the Handigolf school, and uses a mobile application and member portal for online tee-time booking.

Product overview

Golf de Valescure is a traditional golf and tennis sports club offering a comprehensive range of facilities and services. The core offering includes an 18-hole golf course designed by Harry Shapland Colt, tennis facilities, practice areas, and professional instruction for both golf and tennis. The club also runs specialized programs including a Handigolf school for accessible golf and youth development programs. On-site amenities include a club house with bar and restaurant services, a ProShop for equipment, and a mobile application for tee time bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course (18 Holes) An 18-hole championship golf course measuring 5,019 meters with a Par 68, designed by Harry Shapland Colt. Sold to members through annual subscriptions and to visitors through green fees; open daily with scheduled course hours.
• Tennis Facilities

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• UGolfcoreStrategic or Co-development Partner · 1 January 2024Since 2024, UGolf has managed the operations of Golf de Valescure. UGolf handles course management, tee time bookings, member services, and the secretariat. The Association Sportive (ASGTCV) retains ownership of the club.
• Lions Club Saint-Raphaël Côte d'AzurminorGTM or Marketing Partner · 1 January 2023The Lions Club partnered with the club to support the Handigolf school through fundraising events, including an auction.
• AGACECAminorGTM or Marketing Partner · 1 January 2023AGACECA is a partner supporting the Ecolehandigolf program at Valescure, providing resources for inclusive golf access.
• NajeticoreChannel Partner/ Reseller/ DistributorNajeti manages the Club House restaurant, bar, and hotel facilities at Valescure. They also operate the ProShop. The partnership provides hospitality and retail services to club members and visitors.
• Champagne LaurentiminorGTM or Marketing PartnerChampagne Laurenti offers special pricing on their Grande Cuvée Brut for club members as part of a membership benefit partnership.
• Soroptimist ClubminorGTM or Marketing PartnerThe Soroptimist Club organizes and sponsors competitions at Valescure, with 116 participants in their 2025 event supporting charitable causes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Royal Mougins Golf Resort: Premium 18-hole golf and country club located near Cannes/Mougins on the French Riviera; competes directly for visiting golfers, members, and corporate events in the same Côte d'Azur catchment.
• Golf de Saint-Endréol: 18-hole golf and resort course in La Motte, Var, close to Saint-Raphaël; competes for tourist golfers and corporate outings on the same coast.
• Golf de Chamonix: Historic French mountain/alpine golf club with membership, instruction, and tournament programs; structurally similar historic French club with comparable member services and competition calendar.
• Golf Country Club de Cannes-Mougins: Historic private club on the French Riviera, founded in the 1920s; competes for prestige memberships and tournament hosting in the same regional golf market.
• Golf de Barbaroux: 18-hole championship course in the Var department of Provence; targets a similar visiting golfer and member demographic in the same broader French Riviera golf market.
• Golf de l'Estérel: Nearby 18-hole course in the Var department, offering a comparable Côte d'Azur visitor and member golf experience with similar ancillary services.
• Golf Club de Cannes (Old Course): One of the oldest courses on the Riviera, comparable in heritage positioning and Riviera tournament pedigree to Valescure.

Regional players

• Le Golf National (ffgolf): France's flagship national golf facility operated by the French Golf Federation; comparable as a federation-integrated, competition-focused club but at a much larger national rather than regional scale.

Broad incumbents

• UGolf: UGolf is the strategic operating partner that has managed Golf de Valescure since 2024 and operates a portfolio of dozens of golf courses across France; it is the most directly comparable operator given its course-management, tee-time booking, and member-services model.
• Najeti Hôtels & Golfs Collection: Najeti is the hospitality partner that operates the Club House restaurant, bar, and ProShop at Valescure and runs a multi-property French golf/hotel portfolio, making it a directly comparable French golf-hospitality operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/home
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/golf-de-valescure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Valescure