Birkenhof

What Birkenhof does

Hotel Birkenhof is a privately held traditional wellness and spa hotel operating as Hotel Resort Birkenhof Betriebs GmbH, located in the Kurgebiet (spa zone) of Bad Griesbach-Therme in Lower Bavaria, Germany. The property comprises two interconnected buildings with an underground bathrobe walkway leading to the 1,600 m² Poseidon-Therme thermal spa complex, which uses natural thermal-mineral water sourced from bedrock at depths of up to 1,522 meters at temperatures reaching 68°C. Accommodation spans three categories — single rooms (~26 m²), double rooms (31-32 m²), and suites (~46 m²) — offered with breakfast-only or half-board-plus meal plans across three seasonal pricing tiers (Saison A/B/C).

The business operates a multi-vertical integrated wellness model combining accommodation, a full-service restaurant with regional Bavarian cuisine, a thermal spa with pools, steam room, Kneipp hydrotherapy, and infrared cabin, an on-site medical practice (Dr. med. Nicole Reinelt specializing in balneology and climatology), and two embedded wellness service providers (Pro Lebenskraft for beauty/massage and Vitalzentrum Lidl for massage/physiotherapy). Revenue is generated through direct-to-consumer bookings via a bilingual website, email, and telephone, supplemented by seasonal package deals (Wellnesstage, Auszeit Pur, Wohlfühltage, Christmas, and New Year's Eve packages) and supplementary fee-based services such as massage and beauty treatments. The hotel employs 21 people, is registered in Passau (HRB 8712, VAT ID 153 128 612 48), and is managed by Geschäftsführer Tatjana Wenzl and Markus Fischer, with no disclosed institutional investors or parent company.

Name

Birkenhof

Legal name

Hotel Resort Birkenhof Betriebs GmbH

Website

https://hotel-birkenhof.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Birkenhof is a traditional German thermal wellness hotel in Bad Griesbach (Lower Bavaria) offering accommodation, on-site thermal spa, restaurant, medical practice, and massage/beauty services to individual leisure and wellness travelers.

Ownership category

akta.pro rank

Product category

Wellness Hotel and Thermal Spa Resort

NAICS

Traveler Accommodation (7211), Accommodation (721), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Wellness hotel services
• Thermal spa resort
• Spa accommodation packages
• Balneology wellness retreat
• Thermal mineral bathing

Headquarters

HQ city

Bad Griesbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals with breakfast or half-board plus meal plans. Rooms include single rooms (approx. 26 m²), double rooms Standard and Comfort (31-32 m²), and suites (approx. 46 m²). Revenue varies by season (Saison A, B, C) with higher rates in peak season.
2. Restaurant and Bar Services: On-site restaurant serving breakfast (7:30-10:00), afternoon coffee and cakes (15:00-16:00 or 12:30-16:00), and evening meals as 4-course menu or themed buffet (17:00-20:00). Romantika bar open Thursday and Saturday evenings (19:30-23:00) offering cocktails, live music, and dancing.
3. Sport and Leisure Activities: Hiking routes, cycling services, Nordic Walking equipment rental included in stay, and recommendations for regional sporting activities.
4. Wellness and Spa Services: Daily unlimited access to Poseidon-Therme included with room booking. Additional fee-based services include massage, cosmetics, beauty treatments, and solarium.
5. Package Holiday Deals: Pre-arranged package offers including Wellnesstage, Auszeit Pur, Wohlfühltage, Christmas, and New Year's Eve packages with bundled services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Hotel Birkenhof operates a wellness hotel and thermal spa resort offering accommodation (Single Rooms, Double Rooms, and Suites), unlimited access to its 1,600 m² Poseidon-Therme thermal spa, half-board dining at its on-site restaurant, and bundled wellness/holiday packages. The property integrates on-site massage and beauty services (Pro Lebenskraft, Vitalzentrum Lidl), a general medical practice specializing in balneology (Dr. med. Nicole Reinelt), and outdoor leisure activities in the Bavarian Tuscany region.

Product overview

Hotel Birkenhof Therme Resort is a traditional wellness hotel in Bad Griesbach im Rottal, Germany, offering accommodation across three categories (Single Rooms, Double Rooms, and Suites) plus integrated wellness facilities. The core offering includes the 1,600 m² Poseidon Spa with natural thermal mineral water, an on-site restaurant serving regional Bavarian cuisine, and two wellness service providers (Pro Lebenskraft beauty/massage practice and Vitalzentrum Lidl physiotherapy). The hotel also features an on-site medical practice (Dr. med. Nicole Reinelt) for health-related services. Package offerings (Wellnesstage, Auszeit Pur, Wohlfühltage, Christmas, and New Year's Eve) bundle accommodation with half-board, spa access, and additional amenities. The hotel is structured as two interconnected buildings with an underground bathrobe walkway leading to the spa.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Rooms (Einzelzimmer) Hotel accommodation rooms for single occupancy, approximately 26 m², furnished in rustic country style with satellite TV, minibar, safe, hairdryer, and shower. Comfort category includes a balcony. Available with breakfast only or half-board plus meal plans.
• Double Rooms (Doppelzimmer) Hotel accommodation rooms for double occupancy, available in Standard (approximately 31 m², rustic country style with bath) and Superior/Komfort (approximately 32 m², modern country style with shower, some with double beds) categories. Available with breakfast only or half-board plus meal plans.
• Suites Premium accommodation suites approximately 46 m², furnished in charming country style with natural wood, separate living and sleeping areas, satellite TV, minibar, safe, hairdryer, and bath or shower. Includes themed suites such as a Zebrano wood Africa-inspired suite and a starlit sky luxury shower suite.
• Poseidon Spa (Poseidon-Therme) 1,600 m² thermal spa complex featuring natural thermal-mineral water from Bad Griesbach springs, including a heated outdoor pool at 28°C, thermal pool at 36°C, steam room, hot whirl pool, Kneipp hydrotherapy pool, infrared cabin, solarium, and sunbathing lawn. Open daily 7:00 a.m. to 8:00 p.m. Daily unlimited access included with room booking.
• Restaurant & Bar (Romantika) On-site restaurant offering breakfast buffet (7:30-10:00 a.m.), lunch snacks (12:30-4:00 p.m.), and evening meals with regional Bavarian dishes plus seasonal and international specialties as 4-course menu or themed buffet (5:00-8:00 p.m.). The Romantika bar is open Thursday and Saturday evenings (7:30 p.m. to midnight) with cocktails, live music, and dancing.
• Beauty and Massage Services (Pro Lebenskraft & Vitalzentrum Lidl) Two on-site wellness service providers: Pro Lebenskraft offering traditional massages, wellness massages, face treatments, hand and foot care (open Monday-Friday 8:00 a.m.-2:00 p.m.), and Vitalzentrum Lidl offering massage and physiotherapy services (open Monday-Friday 8:00 a.m.-4:40 p.m. and weekends by appointment).
• Medical Practice (Dr. med. Nicole Reinelt) On-site medical practice providing general medical care, revitalising and regeneration therapies, and pain therapy. Specializes in general medicine, balneology, and climatology. Open Monday-Friday 8:00 a.m.-1:00 p.m. by appointment.
• Sport & Leisure Activities Outdoor leisure services including hiking in the Bavarian Tuscany region, cycling, motorcycling tours, and Nordic Walking equipment rental (subject to availability). The included spa card provides complimentary city bus rides and discounted entry to local attractions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Bad Griesbach TourismminorGTM or Marketing PartnerLocal tourism website partnership providing mutual referral traffic and visibility for the Bad Griesbach spa region destination.
• Passau TourismminorGTM or Marketing PartnerPartnership with nearby city tourism office, cross-promoting regional attractions to hotel guests.
• Panorama Golf Bad GriesbachminorGTM or Marketing PartnerLeisure partner providing golf activity referrals and information to hotel guests interested in regional golfing opportunities.
• Golfclub SagmühleminorGTM or Marketing PartnerRegional golf club partnership for guest referrals interested in golf activities near Bad Griesbach.
• Wandern Passau (Hiking Portal)minorGTM or Marketing PartnerRegional hiking information partnership promoting outdoor activities in the Bavarian Tuscany area to hotel guests.
• Pro Lebenskraft (Massage & Beauty Practice)coreOthersMassage and beauty practice located within the hotel, offering traditional massages, wellness massages, face treatments, hand and foot care, and additional treatments. Open Monday-Friday 8:00-14:00 and by agreement.
• Vitalzentrum Lidl (Massage & Physiotherapy Practice)coreOthersMassage and physiotherapy practice located within the hotel, open Monday-Friday 8:00-16:40 and weekends by agreement. Provides massage services and physiotherapy treatments.
• Dr. med. Nicole Reinelt (Medical Practice)coreOthersGeneral practitioner practice specializing in general medicine, balneology, and climatology. Located in the hotel providing general medical care, revitalization therapies, regeneration treatments, and pain therapy. Open Monday-Friday 8:00-13:00 and by appointment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Quellenhof Luxury Resort Passeier: Thermal-spa resort in South Tyrol offering integrated wellness and medical services; comparable thermal-water-driven wellness model though serving primarily Italian and Austrian markets.
• Therme Meran: Thermal spa and hotel complex in South Tyrol anchored by natural thermal waters with integrated wellness and medical offerings; directly comparable thermal-water value proposition.

Broad incumbents

• Brenners Park-Hotel & Spa: Iconic destination spa hotel in Baden-Baden with a long-established thermal wellness offering. Comparable destination-spa concept though at a luxury tier and different geography.
• Lanserhof Tegernsee: Medical-wellness resort in Bavaria combining hotel accommodation with integrated medical and detox programs. Highly relevant given Birkenhof's on-site balneology practice.
• Traube Tonbach: Long-established German wellness and family resort in the Black Forest with a large spa, multiple restaurants, and seasonal packages — analogous mid-/high-end wellness hospitality model.
• Parkhotel Egerner Höfe: Upscale Bavarian resort hotel with a substantial spa and wellness offering on Lake Tegernsee; comparable alpine wellness hospitality positioning with broader culinary and event programming.
• Schloss Elmau: Established luxury wellness resort in Bavaria with extensive spa, medical-wellness, and cultural programming. Comparable destination spa model but at a significantly higher price tier and scale.

Direct peers

• Hotel Palace Bad Griesbach: Larger thermal-spa hotel directly in Bad Griesbach offering rooms, multiple restaurants, and a spa complex — a head-to-head competitor for the same wellness and golf traveler.
• Hotel Maximilian Bad Griesbach: Directly comparable thermal spa hotel in Bad Griesbach im Rottal, offering rooms, on-site spa, and F&B to the same wellness-traveler segment in the Bavarian spa triangle.
• Hotel St. Bartholomä Bad Griesbach: Wellness and thermal spa hotel located in the same Bad Griesbach spa zone, targeting identical wellness and short-break guest segments with comparable mid-range pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/birkenhof

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birkenhof