MARIE-LUXE

What MARIE-LUXE does

MARIE-LUXE is a French artisanal seafood wholesaler (mareyeur) headquartered in Le Rheu, near Rennes, France, founded in 2006 by Marie Bercegeay Moreau. The company operates as a SAS with €200,000 in share capital and a small team of approximately 9 employees. It sources ultra-fresh seafood daily from more than 13 fish auctions and supplies it to Michelin-starred restaurants across France and selected European markets. Its customer base includes named chefs such as Serge Vieira, Philippe Bélissent, Stéphane Buron, José Bailly, Julien Valero, and Jean-Luc Le François.

The company sells through eight product categories — fresh seasonal fish and shellfish, caviar, frozen seafood (using CAS — Cells Alive System — cryopreservation), smoked fish, and seaweed — selected for quality and traceability. Distribution is direct B2B, processed by phone and email rather than through an online ordering platform, reflecting a relationship-driven sales model targeting haute-cuisine chefs. The company is affiliated with the Collège Culinaire de France, an industry body promoting artisanal French gastronomy, which signals reputational positioning within the premium restaurant supply chain.

MARIE-LUXE generates revenue through wholesale margins on perishable seafood sold to a concentrated base of fine-dining restaurants. There is no disclosed pricing model beyond bespoke quotation; revenue is not publicly reported, and no external funding rounds are evident. Geographic reach spans multiple French regions and extends to selected European cities, supported by a dedicated export sales function and a bilingual French/English web presence, though no digital ordering or e-commerce infrastructure is mentioned.

Name

MARIE-LUXE

Legal name

MARIE LUXE

Website

https://marie-luxe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MARIE-LUXE is a French artisanal seafood wholesaler founded in 2006 and based near Rennes, supplying ultra-fresh fish and shellfish sourced from 13+ daily auctions to Michelin-starred restaurants across France and Europe.

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460), Seafood Product Preparation and Packaging (31171)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIADAD

Seafood Wholesale (Fresh & Frozen)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYAFANALAE

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

SECONDARYAFANALAL

Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

Keywords

• Wholesale seafood distribution
• Artisanal fishmonger services
• Fresh marine products
• Fine dining seafood supply
• Coastal fish sourcing

Headquarters

HQ city

Le Rheu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale Seafood Distribution: Marie-Luxe purchases fresh seafood directly from small fishing boats and fish auctions (criées), selects and prepares orders to specification, and delivers to restaurant clients. Revenue is generated through the mark-up on seafood products sold to professional buyers (chefs, restaurants).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marie-Luxe is a Breton wholesale fishmonger (mareyeur breton) that purchases fresh artisanal seafood daily from more than 13 fish auctions and small coastal fishing boats across Brittany, Normandy, Basque Country and the Mediterranean, then hand-selects, prepares and delivers it to Michelin-starred chefs and luxury restaurants across France and Europe. The offering is organized into eight core product categories (fish, crustaceans, shellfish, oysters, seaweed, smokehouse products, frozen, caviar) plus four seasonal assortments, with bespoke order preparation and 24-hour delivery from its Le Rheu warehouse.

Product overview

MARIE-LUXE is a Breton fishmonger (mareyeur breton) that organizes a complete artisanal fishing supply chain, distributing high-quality fresh seafood sourced directly and exclusively from small fishing boats across Brittany, Normandy, Basque Country, and Mediterranean regions. The company serves luxury restaurant clients with a comprehensive portfolio organized into eight core product categories: fresh fish (les poissons), crustaceans (les crustacés), shellfish (les coquillages), oysters (les huîtres), seaweed (les algues), smokehouse products (la saurisserie), frozen products (les surgelés), and caviar (le caviar). Products are also organized by seasonal availability (Spring, Summer, Autumn, Winter). The company operates from its headquarters in Le Rheu, Rennes, and purchases from over 13 fish auctions daily, with fishing boats returning within 72 hours to ensure ultra-fresh products for professional kitchen clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Les poissons (Fish) Fresh fish sourced exclusively from coastal and line fishing operations, purchased daily from over 13 fish auctions across Brittany, Normandy, Basque Country and Mediterranean regions. Sold to professional chefs and luxury restaurants with origin traceability and <72-hour-at-sea freshness guarantee.
• Les crustacés (Crustaceans) Live crustaceans including langouste royale (royal spiny lobster), tourteau (edible crab) and other species, sourced exclusively from Breton coasts and caught using lobster pots. Sold to starred chefs and luxury restaurants with origin traceability.
• Les coquillages (Shellfish) Live shellfish sourced exclusively from local small-scale shellfish gatherers, with handling, sizing and packaging managed by the professional atelier team. Sold to professional kitchens requiring traceable origin and reliable quality.
• Les huîtres (Oysters) Oysters raised according to strict specifications, including Ostrea Edulis (flat) and Crassostrea gigas (creuse) varieties, with 3–4 years of farming required before sale. Sold to Michelin-starred chefs and fine dining restaurants.
• Les algues (Seaweed) Hand-picked and organically certified seaweed harvested in UNESCO Biosphere Reserve or Natura 2000 coastal waters near Roscoff, slowly dried at 35°C to preserve taste and properties. Sold to professional chefs for haute cuisine menus.
• La saurisserie (Smokehouse Products) Artisanal smokehouse products developed in collaboration with restaurant chefs, including marinated anchovies, smoked eel, crab meat, salmon roe and smoked Scottish salmon. Sold to luxury restaurants and fine dining establishments.
• Les surgelés (Frozen Products) Premium frozen products including flash-frozen seafood using CAS (Cells Alive System) technology, developed to meet chefs' demand for new options and limited local catches. Sold to professional kitchens.
• Le caviar (Caviar) Oscietra caviar from Acipenser gueldenstaedtii sturgeon raised in Rio Negro natural freshwater, featuring large grains with firm texture and amber color with golden highlights. Sold to luxury restaurants, starred chefs and fine dining establishments.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PROCESS BLUEminorOthersPROCESS BLUE is the web agency that created, developed and administers the Marie-Luxe website. The site is hosted by PROCESS BLUE. The website is built using the SPIP content management system under GNU/GPL licence.

Scale indicators6 records

Broad incumbents

• Olano: Major French seafood and temperature-controlled logistics specialist serving foodservice and retail across Europe. Comparable to Marie-Luxe in seafood distribution to professional kitchens, but operates at significantly larger scale and broader geographic scope.
• Transgourmet: European foodservice wholesaler serving restaurants, hotels and caterers across France. Comparable as a B2B seafood and food supplier to professional kitchens, though with a much broader product range and logistics scale than Marie-Luxe.
• Labeyrie Fine Foods: Leading French producer of premium smoked salmon, caviar and fine seafood for retail and foodservice. Comparable on the smoked-fish and caviar categories served to luxury hospitality, but at industrial scale versus Marie-Luxe's artisanal sourcing model.
• Brakes Group: Major European foodservice distributor (Sysco subsidiary) supplying fresh, frozen and ambient products to restaurants and hospitality. Comparable on B2B foodservice seafood distribution, though serving a broader customer base beyond fine dining.

Direct peers

• Sturia: French sturgeon caviar producer and premium seafood supplier. Overlaps with Marie-Luxe on the caviar category and B2B supply to French gastronomy, though Sturia is upstream (producer) versus Marie-Luxe's distribution-led model.
• Petrossian: Iconic French caviar and premium seafood house serving luxury gastronomy and fine dining. Comparable to Marie-Luxe's caviar and luxury seafood lines serving starred chefs, with a stronger brand and international retail presence.
• Kaviari: French caviar and premium seafood specialist supplying starred restaurants and luxury hospitality worldwide. Comparable to Marie-Luxe on premium B2B seafood supply to fine dining, with a stronger focus on caviar and international luxury hotels.
• Direct Ocean: French seafood sourcing and distribution company supplying professional kitchens with fresh and frozen fish across France. Directly comparable to Marie-Luxe as a B2B seafood distributor targeting restaurant clients, though with broader scale and product range.
• Euronor: French seafood producer and supplier with Breton roots offering fresh and processed fish to retail and foodservice across Europe. Comparable as a Breton-based seafood company with foodservice distribution; positioned slightly more upstream than Marie-Luxe.

Emerging players

• Picard Surgelés: Leading French specialist retailer of premium frozen foods including seafood. Adjacent competitor on the CAS flash-frozen seafood category that Marie-Luxe recently added, and increasingly overlapping in premium B2C seafood where Marie-Luxe may eventually extend.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marieluxemareyeur
• LinkedInlinkedin.com/company/marie-luxe
• Instagraminstagram.com/marieluxemareyeurbreton

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARIE-LUXE