What Bodart&Gonay does

Bodart & Gonay is a Belgian designer and manufacturer of wood-burning heating appliances, founded in 1970 and headquartered in Herve, Belgium. The company produces built-in wood fireplaces, fireplace inserts, housing surrounds (Konturo, Konturo Plus, Konturo Compact, Konturo Muro, Zenith, and Easy lines), and an Outdoor Collection that includes BBQs, plancha cooking surfaces, and outdoor fireplaces, the latter designed in collaboration with product designer Bertrand Lejoly. Its core technology centers on wood-combustion appliances with an electronic fire management system that, according to a customer testimonial, reduces wood consumption by approximately 40% relative to older models while lowering emissions.

The business is organized as a private limited company with a small headcount of 9 employees, generating revenue through hardware sales routed via an authorized dealer network in Belgium and surrounding regions plus international exports to multiple European countries. Pricing is quote-based at the dealer level rather than publicly disclosed, and the company does not sell direct-to-consumer online. Marketing is conducted through the corporate website, an inspiration/customer-stories page, and social channels on Facebook, Instagram, and YouTube.

The end customer is primarily the residential homeowner seeking premium, design-led indoor heating and outdoor cooking/entertaining products. The company self-describes 50+ years of brand history, 'international-level' recognition, and ongoing investment in new product development, evidenced by the 2026 launches of the INFIRE CONCEPT RANGE and the BBQs & PLANCHAS outdoor line, and a 2024 corporate film. No funding rounds, M&A, external investors, or parent entities are disclosed.

Name

Bodart&Gonay

Legal name

Bodart & Gonay

Website

https://b-g.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodart & Gonay is a Belgian designer and manufacturer of premium wood-burning fireplaces, inserts, housings, and outdoor cooking products, founded in 1970. It sells to residential homeowners through authorized dealers in Belgium and via international exports across Europe.

Ownership category

akta.pro rank

Product category

Wood-burning Heating Appliances

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Fire Pits & Outdoor Fireplaces (HSAIACAG), Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

Keywords

• Wood-burning fireplaces
• Fireplace inserts
• Fireplace housings
• Outdoor cooking products
• Wood-burning stoves

Headquarters

HQ city

Herve

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wood-burning Appliance Sales: The company generates revenue through the manufacture and sale of wood-burning heating appliances including built-in fireplaces, inserts, housings/surrounds, and outdoor products such as BBQs and planchas. Products are sold through a dealer network and international exports.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bodart & Gonay designs and manufactures wood-burning heating appliances, primarily built-in fireplaces and fireplace inserts, complemented by fireplace housings/surrounds (Konturo, Zenith, Easy) and an outdoor collection that combines barbecue/plancha cooking surfaces with outdoor fireplaces. Products are sold through an authorized dealer network in Belgium and via international export channels to many countries.

Product overview

Bodart & Gonay is a Belgian manufacturer offering a unified portfolio of wood-burning heating appliances. The core product lines include Built-in Woodfireplaces and Inserts Woodfireplaces, both sharing high quality standards and technological reliability with various sizes and spatial configurations. These are complemented by housing accessories including Konturo (with Konturo Plus, Konturo Compact, and Konturo Muro variants), Zenith, and Easy surrounds. The company has expanded into the outdoor market with an Outdoor Collection including BBQs, Plancha cooking surfaces, and the BG-EXCLUSIVE outdoor fireplace/barbecue hybrid. The product ecosystem is unified by consistent quality standards and design philosophy centered on combining aesthetic flame beauty with efficient heat recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Konturo: Surround/housing product line for built-in fireplaces
• Zenith
• Easy
• INFIRE
• Concept

Products and services

• Built-in Woodfireplaces Integrated wood-burning fireplaces designed for permanent installation in residential homes. They combine the beauty of the flame with maximum heat recovery and respect for the environment, and are available in various sizes and spatial configurations.
• Inserts Woodfireplaces Wood-burning fireplace inserts designed to be fitted into existing fireplaces in residential homes, offering high quality standards, technological reliability, and refined aesthetics in various sizes and configurations.
• Konturo Housings Surrounds for fireplaces available in Konturo, Konturo Plus, Konturo Compact, and Konturo Muro variants, offering original and unique configurations for both built-in and surround installations in residential interiors.
• Zenith Housings Premium fireplace surrounds offering clean lines and minimalist design for elegant interior integration with built-in Concept fireplaces.
• Easy Surrounds Clean-lined surrounds with simple dimensions matching Easy insert glass door sizes, available in free-standing or woodbox versions for easy adaptation to different residential interiors.
• Outdoor Collection (BBQs & Planchas) Outdoor cooking and heating products including BBQs and Plancha cooking surfaces, designed in collaboration with product designer Bertrand Lejoly and technically completed by the Bodart & Gonay engineering team. Combines barbecue and outdoor fire functionality in a discreetly luxurious design for residential outdoor living.
• BG-EXCLUSIVE Outdoor Fireplace Combined outdoor fireplace and barbecue unit with a handy ash pan, designed for year-round outdoor use on covered terraces in residential homes.
• INFIRE CONCEPT RANGE Newly launched range of built-in wood-burning fireplaces under the INFIRE sub-brand, extending the Concept range with original and unique configurations for residential installations.

Quantifiable outcome

• Up to 40% wood savings with electronic fire management system compared to older models

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Weber: Global leader in outdoor gas, charcoal, and wood-fired grilling. Relevant as a competitor for Bodart & Gonay's new BBQs & Planchas outdoor line, offering the brand and distribution scale that a 9-employee entrant lacks.

Direct peers

• MCZ Group: Italian manufacturer of pellet stoves, wood stoves, and fireplaces. Overlaps directly with Bodart & Gonay in residential wood-burning heating appliances and competes for European dealer shelf space.
• Spartherm: German premium manufacturer of fireplace systems, inserts, and built-in wood-burning units. Directly comparable in built-in fireplace systems, surround housings, and premium European distribution.
• Stûv: Belgian manufacturer of premium wood-burning stoves and fireplaces, headquartered in Belgium. Direct competitor to Bodart & Gonay across built-in fireplaces, inserts, and high-end heating appliances, with overlapping dealer and export channels.
• Contura: Swedish manufacturer of wood-burning stoves and fireplaces. Comparable product category (wood-burning heating), Scandinavian design aesthetic, and established dealer network across Northern Europe.
• Dik Geurts: Dutch manufacturer of premium wood-burning fireplaces, inserts, and stoves. Closely aligned with Bodart & Gonay on product type and Benelux-centric dealer distribution.
• Edilkamin: Italian manufacturer of wood and pellet stoves, fireplaces, and heating systems. Overlaps with Bodart & Gonay's residential heating range and competes in the same European premium and mid-premium segments.
• La Nordica-Extraflame: Italian manufacturer of wood-burning stoves, fireplaces, and biomass heating products. Directly comparable product portfolio and broad European dealer footprint.
• Hearthstone Quality Home Heating Products: US-based manufacturer of soapstone and cast-iron wood stoves and fireplaces. Comparable premium wood-burning product category with established dealer channels, though primarily serving the North American market.
• Jotul: Norwegian heritage manufacturer of cast-iron wood stoves and fireplaces sold across Europe and North America. Comparable product range (wood-burning stoves and inserts), premium positioning, and similar dealer-based distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BGfires
• Facebookfacebook.com/bgfires
• Instagraminstagram.com/bodart_gonay
• LinkedInlinkedin.com/company/bodart&gonay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodart&Gonay