OsteoVitaal

What OsteoVitaal does

OsteoVitaal is a privately held osteopathy practice founded in 2011 by Anne-Ruurd Hoogeveen and headquartered at Vechtstraat 73 in Groningen, Netherlands. The practice operates eight clinical locations across the northern Dutch provinces of Friesland and Groningen (Bolsward, Dokkum, Drachten, Groningen-Vechtstraat, Groningen-Damsterdiep, Heerenveen, Leeuwarden, and Sneek), with the Oenkerk site closed in July 2026. It is staffed by eight qualified osteopaths, each holding International Academy of Osteopathy (IAO) degrees and post-graduate specializations, supported by two administrative assistants.

The core offering is manual osteopathic therapy, a drug-free, hands-on form of manual therapy using refined manipulations, mobilizations, and stretches to restore movement and treat musculoskeletal, visceral, and cranial complaints. The practice follows a whole-body (A-to-Z) assessment methodology that seeks root causes rather than isolated symptoms, and the founder integrates clinical psycho-neuro-immunology (kPNI) for complex chronic cases. Specialized service lines target athletes (injury prevention, performance optimization), pregnant women (pregnancy-related pain, pelvic instability), and infants and children (colic, reflux, postural issues, developmental complaints). Adjacent offerings include an omega-3 finger prick test provided in partnership with Norwegian company Eqology, and cross-referral relationships with a psychologist, a personal trainer, and Het CVL (a kPNI-based lifestyle medicine practice).

OsteoVitaal runs a direct-to-consumer go-to-market model in which patients self-refer or are referred by GPs, physiotherapists, or word of mouth, and book appointments through the practice's online booking platform (Crossuite) or by telephone. Pricing is fee-per-session and is reimbursable under most Dutch supplemental health insurance plans, contingent on NRO/NOF/NVO registration. The practice is privately owned by its practitioner-operators with no external investors, parent company, or disclosed funding rounds, and is registered with the Dutch professional bodies for osteopathy (NRO, NOF, NVO).

Name

OsteoVitaal

Legal name

OsteoVitaal

Website

https://osteovitaal.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

OsteoVitaal is a privately held Dutch osteopathy practice operating eight clinical locations across Friesland and Groningen, where eight qualified osteopaths deliver hands-on manual therapy for musculoskeletal, pediatric, pregnancy, and sports-related complaints to fee-paying individual patients.

Ownership category

akta.pro rank

Product category

Osteopathic Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHSADAIAA

Orthopedic Physical Therapy & Post-Op Rehab

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Manual osteopathy services
• Musculoskeletal pain treatment
• Pediatric osteopathy care
• Sports injury osteopathy
• Pregnancy osteopathy therapy

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Osteopathic consultation fees: Revenue is generated through patient consultation fees for osteopathic treatments. Patients pay per session. The practice operates as a healthcare provider with fees that are partially or fully reimbursable under Dutch health insurance plans, depending on the patient's coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OsteoVitaal operates a network of eight osteopathy practices across the provinces of Groningen and Friesland in the northern Netherlands, delivering hands-on manual therapy treatments. The practice provides whole-body holistic osteopathic assessments and treatments for musculoskeletal complaints, sports injuries, pediatric conditions, and pregnancy-related issues, using refined manipulations, mobilizations, and stretches without devices or medication.

Product overview

OsteoVitaal is a healthcare practice consisting of eight osteopathy clinics across Groningen and Friesland, Netherlands, offering manual therapy treatments. The core offering is osteopathy services provided by eight qualified osteopaths. Additional service modules include specialized care for babies and children, athletes, and pregnant women, supported by an online appointment booking system. The practice also offers supplementary health services such as an omega-3 finger prick test through a partnership with Eqology. The company focuses on treating the root cause of complaints using hands-on manipulation, mobilizations, and stretches.

Differentiator

Problem solved

Functional benefit

Products and services

• OsteoVitaal Osteopathy Practice A network of eight osteopathy practices providing manual therapy treatments for musculoskeletal complaints, serving patients across Groningen and Friesland, Netherlands. The practice uses hands-on manipulations, mobilizations, and stretches to restore movement and treat physical complaints without devices or medication.
• Osteopathy for Babies and Children Specialized osteopathic treatment for infants and children addressing conditions such as prolonged crying, colic, reflux, preferential head posture, sleep difficulties, and feeding problems. Also treats older children with pain, abdominal complaints, headaches, asthma, eczema, and ENT problems.
• Osteopathy for Athletes Sports-focused osteopathic care targeting injury prevention, performance optimization, and treatment of recurring injuries and movement limitations in athletes across various sports including football, judo, athletics, gymnastics, swimming, running, weightlifting, and ball sports.
• Osteopathy During Pregnancy Osteopathic treatment for pregnant women addressing pregnancy-related musculoskeletal adaptations, back pain, pelvic instability, postural changes, shortness of breath, carpal tunnel syndrome, and preparation for childbirth.
• Omega-3 Finger Prick Test Blood test measuring omega-3 concentration in red blood cells and omega-3 to omega-6 ratio, provided in partnership with Norwegian company Eqology to support nutritional advice related to inflammation management and overall health.

Quantifiable outcome

• Most complaints can be resolved within 1 to 3 treatments for straightforward cases (Hessel Turkstra profile)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Het CVL (Centrum voor Leefstijlgeneeskunde)coreStrategic or Co-development PartnerHet CVL, led by Sietse Hoogeveen (brother of founder Anne-Ruurd), specializes in lifestyle medicine based on kPNI (clinical psycho-neuro-immunology). The partnership enables OsteoVitaal to offer patients supplementary lifestyle, nutrition, and dietary guidance alongside osteopathic treatment for complex chronic conditions. The two practices cross-refer patients who would benefit from an integrated approach.
• Nynke Klopstra (Psychologist)minorStrategic or Co-development PartnerNynke Klopstra is a psychologist specializing in trauma, psychosocial stress, and unresolved emotions that can affect the central nervous system, hormone production, and immune system. She uses cognitive behavioral therapy and EMDR. OsteoVitaal refers patients whose chronic pain or illness may have psychological components.
• Joeri Zwart (Personal Trainer)minorStrategic or Co-development PartnerPersonal trainer Joeri Zwart helps patients implement lifestyle changes for long-term health goals. OsteoVitaal refers patients who need structured exercise and behavioral change support to complement their manual treatment.
• NRO (Nederlands Register voor Osteopathie)coreOthersOsteoVitaal is registered with the NRO (Dutch Register of Osteopathy), which maintains quality standards for osteopathic practitioners in the Netherlands. Registration with NRO is a professional quality mark and is required for insurance reimbursement eligibility.
• NOF (Osteopathie Federatie)coreOthersOsteoVitaal is registered with the NOF (Osteopathy Federation), the professional body representing osteopaths in the Netherlands, alongside the NRO registration.
• NVO (Nederlandse Vereniging voor Osteopathie)coreOthersOsteoVitaal is affiliated with the NVO (Dutch Association for Osteopathy), the professional membership organization for osteopaths. NVO membership is another marker of professional credibility and eligibility for insurance reimbursement.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Fys'Optima: Dutch network of physiotherapy and manual therapy practices offering musculoskeletal and rehabilitation care. Comparable multi-location Dutch outpatient care provider serving similar patient complaints.
• Rugpoli: Dutch clinic chain specializing in back and neck complaints using non-surgical approaches. Comparable to OsteoVitaal as a multi-site Dutch practice offering conservative manual therapy for musculoskeletal complaints.
• De Fysioclub: Dutch physiotherapy practice chain with multiple locations offering manual therapy for musculoskeletal complaints. Comparable regional multi-site outpatient care provider.
• Osteopathie.nl: Dutch osteopathy practice network offering manual therapy services comparable to OsteoVitaal's osteopathic care model across multiple locations.
• Equipe Osteopathie: Network of osteopathy practices in the Netherlands providing manual therapy for musculoskeletal complaints. Directly comparable to OsteoVitaal as a multi-location osteopathy brand serving Dutch patients.

Broad incumbents

• TopzorgGroep: Large Dutch network of physiotherapy, manual therapy, and related paramedical practices. Comparable because it operates multiple clinical locations under a unified brand delivering musculoskeletal and rehabilitation care across regional Netherlands, similar to OsteoVitaal's multi-location model.
• Xpert Clinic: Dutch network of hand and wrist therapy clinics. Comparable as a multi-site Dutch specialty outpatient care provider though focused on a narrower anatomical segment than OsteoVitaal.
• FysioHolland: Major Dutch physiotherapy chain with national coverage. Comparable as a multi-location outpatient musculoskeletal care provider serving the same Dutch patient base, though focused on physiotherapy rather than osteopathy specifically.

Regional players

• Rugcentrum: Dutch back-pain treatment centers offering manual therapy and rehabilitation. Comparable as a specialty musculoskeletal care provider, though focused specifically on spine complaints versus OsteoVitaal's whole-body scope.

Others

• OrthoVitaal (Het CVL): Partner organization led by the founder's brother offering lifestyle medicine and kPNI-based care. Comparable as an allied healthcare provider in the same regional ecosystem that complements OsteoVitaal's manual therapy with lifestyle interventions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/osteovitaal

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OsteoVitaal