Portalen
Portalen (Greve Teater- & Musikhus) is a multi-purpose theater and music venue in Greve, Denmark, hosting concerts, theater, jazz, ballet, conferences, and art exhibitions for local consumers and businesses across a 738-seat hall and ancillary spaces.
- Company typePrivate
- Founded-
- HeadquartersGreve, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Portalen does
Portalen, formally registered as "Portalen, Greve Teater- & Musikhus," is a multi-purpose cultural venue located in Greve, in the Capital Region of Denmark. The company operates a 738-seat theater hall, a 120-180 seat cabaret stage, dedicated meeting and conference rooms, an on-site café and restaurant, a programmed jazz scene ("Jazzscenen"), and a curated art gallery ("Galleriet"). Its primary function is hosting live performances, cultural events, and private gatherings for the Greve community and surrounding municipalities.
The company's revenue model is diversified across four streams: (1) ticket sales for concerts, theater, jazz, comedy, and ballet performances, distributed through the company's own website, Ticketmaster.dk, telephone, and an on-site box office; (2) venue rental for corporate meetings and conferences at published daily rates ranging from 2,000 kr (backstage/foyer) to 16,000 kr (full theater hall); (3) on-site café and restaurant operations including daily specials (145 kr), buffets (295 kr), and smørrebrød during jazz events (49-119 kr); and (4) gift card sales via Ticketmaster and the on-site ticket office. Ticket prices span from 125 kr (jazz entrance) to 405 kr (premium adult ballet).
The operating model is event-driven: Portalen acts as host and venue rather than primary producer, partnering with 13+ external event organizers, cultural associations, and promoters (including Ticketmaster, MOD TIL, KPM, LiveOplev, MusicBooking.dk, Kunstforeningen Køge Bugt, and Aarhus Universitet IFA) that bring programming to the venue. Governance is led by Director/Booking Ulrik Münster-Swendsen and a board chaired by Michel Solovej that includes the Mayor of Greve (Pernille Beckmann), indicating embedded municipal support. Public funding from Statens Kunstfund supports specific event series. The team is lean at six employees, supported by external promoters, partner-organizers, and an on-site café operation.
Portalen firmographics
Firmographics- Name
- Portalen
- Legal name
- Portalen, Greve Teater- & Musikhus
- Website
- https://portalen.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Portalen (Greve Teater- & Musikhus) is a multi-purpose theater and music venue in Greve, Denmark, hosting concerts, theater, jazz, ballet, conferences, and art exhibitions for local consumers and businesses across a 738-seat hall and ancillary spaces.
- Ownership category
- akta.pro rank
Portalen industry classification
Industry- Product category
- Live Arts and Entertainment Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Cultural & Community Festivals (Ticketed) (THAJAFAI)
Keywords
Where Portalen is headquartered
LocationHeadquarters
- HQ city
- Greve
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Portalen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for concerts, theater performances, jazz events, and other cultural events. Tickets are sold through the venue's own website, Ticketmaster.dk, by phone, and at the physical ticket office.
- Café & Restaurant: On-site café and restaurant services during events, offering daily specials (dagens ret), buffets, and smørrebrød for jazz events.
- Venue Rental: Rental of meeting rooms and conference facilities to businesses for corporate events, meetings, and conferences. Various spaces available including theater hall (738 persons), cabaret stage (120 persons), and smaller meeting rooms.
- Gift Cards: Sale of gift cards that can be used for tickets and café purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Theater Hall Rental |
| One time/ perpetual license | Multi-year contract | Cabaret Stage Rental |
| One time/ perpetual license | Multi-year contract | Meeting Room Rental |
| Unit Pricing | Pay-as-you-go | Daily Special (Dagens ret) |
| Unit Pricing | Pay-as-you-go | Buffet |
| Unit Pricing | Pay-as-you-go | Jazz Smørrebrød |
| Unit Pricing | Pay-as-you-go | Jazz Scene Entrance |
| Unit Pricing | Pay-as-you-go | Ballet Performance (Grand Kyiv Ballet - Nutcracker) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Portalen product offering
Product offeringCore offering
Portalen operates a theater and music venue (Greve Teater- & Musikhus) in Greve, Denmark, hosting concerts, comedy, ballet, theater performances, jazz events, conferences, and art exhibitions. It sells tickets and gift cards through its own website, a physical box office, telephone sales, and Ticketmaster, and generates secondary revenue from on-site café and restaurant services and from renting meeting and conference rooms to businesses.
Product overview
Portalen is a unified theater and music venue (Greve Teater- & Musikhus) offering a portfolio of interconnected services: the core theater and concert hall hosting live performances ranging from stand-up comedy and music concerts to ballet productions; an integrated ticket sales and gift card system; a dedicated jazz scene programming; an art gallery with rotating exhibitions; an on-site café and restaurant; and conference/meeting room rentals. These services are designed to serve as a comprehensive cultural and entertainment destination for the local community, with facilities available for both public events and private hire.
Differentiator
Problem solved
Functional benefit
Brands
- Café & Restaurant Portalen: On-site café and restaurant serving meals at events, including daily specials, buffets, and smørrebrød during jazz concerts
- Jazzscenen
- Galleriet
Products and services
- Teater- & Musikhus (Theater & Music Venue) Core operating venue of Portalen featuring a 738-seat theater hall and supporting spaces for concerts, comedy, theater performances, conferences, and other live cultural events aimed at audiences in Greve and the Capital Region of Denmark.
- Billetter og Gavekort (Tickets & Gift Cards) Retail service through which ticket buyers purchase entry to Portalen events and redeem open-value plastic gift cards; sales supported by the venue website, telephone booking, the Ticketmaster.dk platform, and the on-site ticket office.
- Jazzscenen (Jazz Scene) Curated Saturday jazz concert series performed at the venue across September to December, featuring Danish and international artists, open to the public at 125 kr per visit or via a 450 kr seasonal jazz card covering the entire autumn season.
- Galleriet (Gallery) Exhibition space inside Portalen hosting rotating art exhibitions organized by local art associations such as Kunstforeningen Køge Bugt, free to visit during venue opening hours and including themed shows such as Lysets rejse in collaboration with Aarhus University's Department of Physics and Astronomy.
- Café & Restaurant Portalen On-site dining operation serving traditional Danish meals before and during events, including a 145 kr daily special, a 295 kr buffet, smørrebrød on jazz nights (49–119 kr), and catered meals for conferences and private hires.
- Møder og Konferencer (Meetings & Conferences) Hire of meeting and conference rooms for corporate events, seminars, and team gatherings, with capacities from 4–8 persons (backstage meeting room, 2,000 kr/day) to 738 persons (theater hall, 16,000 kr/day), combinable layouts, full AV, and optional catering by the in-house café and restaurant.
Companies that use Portalen
Customer profileSegments2 records
Ideal customer profiles2 records
Portalen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Portalen partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TicketmastercorePrimary ticketing partner for Portalen. Handles ticket sales through ticketmaster.dk and provides resale services. Phone: 38 48 16 30.
- Café & Restaurant PortalencoreOn-site café and restaurant providing catering services for events including daily specials, buffets, and smørrebrød for jazz events. Contact: [email protected]
- Greve BibliotekminorCollaborates with Greve Library for cultural events such as Thomas Buttenschøn performance - a musical conversation event.
- LiveOplevminorExternal event organizer that sells tickets directly through liveoplev.dk for certain performances.
- MusicBooking.dkminorExternal event organizer for certain concerts such as DIRE STRAITS JAM.
- MOD TILminorEvent organizer for lectures and talks including Frank Arnesen & Søren Lerby, Nils Villemoes, Nikolaj Jacobsen, and Karen-Marie Lillelund.
- KPM – ConcertsminorConcert organizer for Phil Bates (E.L.O.) performance.
- ErhvervsCentret GreveminorOrganizer of Greve Business Awards 2026, a local business recognition event hosted at Portalen.
- Statens KunstfondminorFunding support for Impro Music Nights event series.
- MusicLifeminorSupport for Impro Music Nights event series.
- MikaelsMusicClubminorSupport for Impro Music Nights event series.
- Kunstforeningen Køge BugtcoreArt association that organizes gallery exhibitions at Portalen including Lysets rejse (Aug 22 - Sep 12, 2026), Bugten 26 (Sep 19 - Oct 10, 2026), and M13 (Oct 17 - Nov 14, 2026).
- Aarhus Universitet Institut for Fysik og Astronomi (IFA)minorCollaboration with researchers from IFA for the Lysets rejse exhibition, creating artworks inspired by Ole Rømer's discovery of light speed.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Portalen competitors and assessment
Company assessmentDirect peers
- VEGA: Copenhagen's primary mid-sized live music venue (1,500 capacity main hall + Lille Vega), offering comparable concerts, jazz programming, and on-site bar/dining. Most direct Danish competitor in venue-based live entertainment at similar scale of programming.
- Amager Bio: 1,200-capacity concert venue on Amager, Copenhagen, hosting similar tribute acts, legacy artists, and touring concerts. Comparable suburban-to-urban venue model with multi-genre programming.
- Posten (Odense): Regional concert and event venue in Odense offering live music, theater, and conferences. Comparable multi-purpose venue structure with similar suburban-regional positioning.
- Train (Aarhus): Mid-sized concert venue in Aarhus hosting concerts, comedy, and cultural events with on-site bar service. Strong comparison point for non-Copenhagen live music venues with diversified programming.
- Bremen Teater: Copenhagen theater and music venue hosting concerts, theater, comedy, and cultural events. Comparable multi-format venue with similar artistic programming approach and ticketed live performance focus.
- Kulturhusene i Danmark (network): Network of Danish cultural/community centers operating as multi-purpose venues with concerts, theater, exhibitions, and civic programming. Most directly comparable model to Portalen's community-anchor positioning.
- Limfjordsteatret: Regional theater and music venue in northern Jutland offering concerts, theater performances, and cultural events. Strong comparison point for sub-metropolitan Danish venues combining artistic and commercial programming.
- Musikkens Hus (Aalborg): Northern Denmark's principal music venue housing Aalborg Symphony Orchestra with concert halls, restaurants, and event spaces. Comparable integrated music venue with on-site dining and conference facilities.
Broad incumbents
- Tivoli Copenhagen: Denmark's flagship amusement and entertainment venue combining live performances, concerts, dining, and cultural events. While at much larger scale and broader offering, it competes for the same regional live entertainment spend.
- Det Kongelige Teater (Royal Danish Theatre): National theater institution staging ballet, opera, and drama. Overlaps with Portalen's ballet and theater programming but operates at substantially larger scale with national subsidy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Portalen social profiles
Digital presencePortalen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Portalen leadership team
Management profileNumber of profiles
Profiles14 records
Portalen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Portalen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Portalen
What does Portalen do?
Portalen operates a theater and music venue (Greve Teater- & Musikhus) in Greve, Denmark, hosting concerts, comedy, ballet, theater performances, jazz events, conferences, and art exhibitions. It sells tickets and gift cards through its own website, a physical box office, telephone sales, and Ticketmaster, and generates secondary revenue from on-site café and restaurant services and from renting meeting and conference rooms to businesses.
Is Portalen a public or private company?
Portalen is a private company. It is classified as unknown and is currently operating.
When was Portalen founded?
Portalen was founded in -1. It employs 1 to 10 people.
Where is Portalen based?
Portalen is headquartered in Greve, Denmark, in the Europe region.
How does Portalen make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are café & Restaurant, venue Rental and gift Cards.
Who are Portalen's main competitors?
Direct peers on record are VEGA, Amager Bio, Posten (Odense), Train (Aarhus), Bremen Teater, Kulturhusene i Danmark (network), Limfjordsteatret and Musikkens Hus (Aalborg). Broad incumbents are Tivoli Copenhagen and Det Kongelige Teater (Royal Danish Theatre).
Does Portalen have an API?
No public API is recorded for Portalen.
What industry is Portalen in?
Portalen's product category is Live Arts and Entertainment Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 7224 and its SIC code is 7990.