Priva B.V.
Priva B.V. is a privately held Dutch provider of integrated climate control, irrigation, and automation systems for commercial greenhouse growers, commercial building operators, and indoor farming facilities, selling through direct enterprise sales and a certified partner network in 60 countries.
- Company typePrivate
- Founded-
- HeadquartersDe Lier, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Priva B.V. does
Priva B.V. is a privately held Dutch technology company headquartered in De Lier (Westland region), specializing in integrated climate control, irrigation, and process automation systems for three verticals: commercial horticulture (greenhouse growers), commercial building automation, and indoor growing (vertical farming, R&D, plant propagation). The company combines proprietary hardware (sensors, process computers, irrigation and nutrient dosing systems, LED lighting controls) with software platforms (Priva One for unified greenhouse management, Priva Digital Services for buildings, Priva Operator for connected horticulture) to help growers and building operators optimize climate, water, energy, and labor inputs.
The company sells primarily through an enterprise field-sales motion supplemented by a certified partner network present in 60 countries, with partners specialized by vertical (horticulture, building automation, indoor growing). Direct regional account managers (e.g., Juan Gonzalez for horticulture in the USA, Bill Whittaker for building automation in the USA/Canada, Fred Ruijgt for indoor growing in EMEA) handle large enterprise accounts, while partners deliver mid-market implementation, commissioning, and support. Recurring touchpoints are reinforced through Priva Academy, CPD training, an online support portal, and remote-support capabilities via TeamViewer. Revenue mechanics are weighted toward one-time hardware and software license sales with attached services, and the portfolio is intentionally anchored on long-cycle operational systems where switching costs and integration depth lock in existing customers.
Priva's current strategic posture is platform consolidation: Priva One unifies greenhouse operations, the ecoBuilding line addresses net-zero building demand, and strategic integrations (notably with Grodan for rootzone data) extend the data surface available for crop decisions. The company is privately held with no disclosed funding rounds, no parent company, and no public revenue or headcount figures, indicating a mature, likely cash-generative operator that has scaled through organic product expansion and partner-channel build-out rather than external capital.
Priva B.V. firmographics
Firmographics- Name
- Priva B.V.
- Legal name
- Priva B.V.
- Website
- https://priva.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Priva B.V. is a privately held Dutch provider of integrated climate control, irrigation, and automation systems for commercial greenhouse growers, commercial building operators, and indoor farming facilities, selling through direct enterprise sales and a certified partner network in 60 countries.
- Ownership category
- akta.pro rank
Where Priva B.V. is headquartered
LocationHeadquarters
- HQ city
- De Lier
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Priva B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware and Software Solutions: Sale of proprietary hardware products including climate controllers, sensors, irrigation systems, and automation hardware combined with software platforms for greenhouse and building management.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Priva B.V. product offering
Product offeringCore offering
Priva develops and sells integrated hardware (climate controllers, sensors, irrigation systems) and software platforms for greenhouse climate control, water management, and process automation. Its solutions are deployed across three markets: commercial horticulture, commercial buildings, and indoor growing facilities, with a certified partner network spanning 60 countries.
Product overview
Priva offers a comprehensive portfolio of hardware and software solutions for controlled environment agriculture (horticulture), building automation, and indoor growing markets. The product ecosystem centers on climate controllers (Priva One), automation systems (Priva Blue ID in S-line and C-line variants, Priva Comforte, Priva Nuro), and digital services platforms. For horticulture, the offering includes greenhouse climate control, sensors, irrigation systems (Vialux-Line, Nutri-Line), and labor/crop management. For buildings, Priva provides building automation systems, control panels (Touchpoint One), smart building solutions (ecoBuilding), and automation software (Digital Services). The portfolio supports integrated climate control, water management, LED lighting control (Connext 916), and connected building operations across 60 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Priva One: Single crop-focused system for managing climate, irrigation and processes
- Priva Blue ID
- Priva Comforte
- Priva Nuro
- Priva Touchpoint
- Priva ecoBuilding
- Priva Connext
- Priva Vialux-Line
- Priva Nutri-Line
- Priva Operator
- Priva Compri HX Migration
Products and services
- Priva One
- Priva Blue ID S-line
- Priva Blue ID C-line
- Priva Comforte
- Priva Nuro
- Priva Touchpoint One
- Priva Digital Services
- Priva ecoBuilding
- Priva Compri HX Migration
- Priva Operator
- Priva Vialux-Line
- Priva Nutri-Line
- Priva Connext 916
- Greenhouse Climate Controllers
- Greenhouse Sensors
- Labor & Crop Management Software
Quantifiable outcome
- Uniform young plants through precise light steering control
- +1 more outcomes
Companies that use Priva B.V.
Customer profileSegments3 records
Ideal customer profiles3 records
Priva B.V. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Priva B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrodancorePartnership to integrate GroSens rootzone data from Grodan stone wool substrates into the Priva One platform, enabling unified crop management combining above-ground climate data with rootzone metrics for improved growing decisions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Priva B.V. competitors and assessment
Company assessmentDirect peers
- Hoogendoorn Growth Management: Hoogendoorn is another major Dutch horticultural automation specialist providing climate computers, irrigation, and process automation for greenhouse growers, making it one of the closest direct peers in Priva's core market.
- Ridder Group: Ridder is a Dutch-based direct competitor offering climate screens, irrigation, and climate control systems for greenhouses, serving the same horticulture and indoor growing customers with overlapping product portfolios.
- Link4 Corporation: Link4 is a North American greenhouse automation provider offering climate and irrigation controllers to commercial growers, directly competing with Priva in the horticulture automation segment.
- Argus Controls: Argus Controls provides climate and irrigation automation systems for greenhouses and research facilities, with comparable target customers in horticulture and CEA, particularly in North America.
- Climate Control Systems Inc. CCS designs and manufactures integrated environmental control systems for greenhouses, with overlapping product scope and a comparable customer base in commercial horticulture.
Broad incumbents
- Honeywell Building Technologies: Honeywell is a broad incumbent in commercial building automation and HVAC controls, competing with Priva's building automation portfolio (Blue ID, Comforte, Nuro) as a much larger and more diversified player.
- Siemens Smart Infrastructure: Siemens offers Desigo and other building automation platforms that overlap with Priva's building management solutions, representing a much larger global competitor in the commercial real estate segment.
- Schneider Electric: Schneider Electric's EcoStruxure platform competes with Priva's building automation offerings in HVAC, energy management, and smart building control across commercial real estate.
Emerging players
- 60Hertz Energy: 60Hertz provides remote monitoring and energy management software for microgrids and distributed energy, an emerging adjacent player in the same digital building/energy management space Priva ecoBuilding targets.
- Signify (Philips Lighting): Signify is the leading horticultural LED lighting provider and overlaps with Priva's Connext LED lighting control business; both target CEA growers with integrated lighting and climate solutions.
Market position
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Priva B.V. social profiles
Digital presencePriva B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priva B.V. leadership team
Management profileNumber of profiles
Profiles3 records
Priva B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priva B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priva B.V.
What does Priva B.V. do?
Priva develops and sells integrated hardware (climate controllers, sensors, irrigation systems) and software platforms for greenhouse climate control, water management, and process automation. Its solutions are deployed across three markets: commercial horticulture, commercial buildings, and indoor growing facilities, with a certified partner network spanning 60 countries.
Is Priva B.V. a public or private company?
Priva B.V. is a private company. It is classified as unknown and is currently operating.
When was Priva B.V. founded?
Priva B.V. was founded in -1. It employs 1 to 10 people.
Where is Priva B.V. based?
Priva B.V. is headquartered in De Lier, Netherlands, in the Europe region.
How does Priva B.V. make money?
One revenue line is on record: hardware and Software Solutions.
Who are Priva B.V.'s main competitors?
Direct peers on record are Hoogendoorn Growth Management, Ridder Group, Link4 Corporation, Argus Controls and Climate Control Systems Inc.. Broad incumbents are Honeywell Building Technologies, Siemens Smart Infrastructure and Schneider Electric. Emerging players are 60Hertz Energy and Signify (Philips Lighting).
Does Priva B.V. have an API?
No public API is recorded for Priva B.V..