Shenstone

What Shenstone does

Shenstone is a community information portal operated by 2day Microportals, a privately-held UK company founded in 2004 and headquartered at East Quither Farm, Milton Abbot, Devon. The portal serves the Shenstone and Kidderminster area (DY10 postcodes, Worcestershire), aggregating local news feeds, event listings, directory services, and classified advertising for residents and local businesses. The underlying 2day Microportals platform is a community information portal infrastructure deployed across multiple geographic areas in the UK, with customisable coverage by postcode and a 3-click design philosophy aimed at giving users rapid access to local and global information. Shenstone operates as a doing-business-as brand of 2day Microportals and is one of many microportals running on the shared platform.

The core product is a web-based microportal that consolidates live local data — transport, events, accommodation, dining, shopping, sports, religion, and weather — alongside reference sections for TV, radio, online shopping, route planning, health, and education. Distribution is exclusively online at shenstonedy10.2day.uk, with no native mobile application. The platform integrates live BBC news feeds for regional content and allows users to relocate links for any UK location by changing the configured postcode. The site also includes reviewed local directory listings, archive photographs, and curated resources for the Kidderminster area, with an active solicitation for additional microportal operators ('Would you like to own this Microportal website?').

The business model is advertising-driven, relying on local and regional classified advertising sold to small businesses, tradespeople, and service providers in the Kidderminster and Worcestershire area. Pricing is structured by impression tier and coverage area, starting at £0.91 per week and rising from £38 for up to 10,000 impressions to higher-volume tiers up to 49,500,000+ impressions at price-on-application. Premium enhancements — logos (+15%), priority page positioning (+15%), double-sized adverts (+60%), and monthly reports (+5%) — carry incremental surcharges. The Shenstone microportal recorded 336 monthly visits versus 862 the prior month, and the broader 2day Microportals network recorded ~9.5M monthly visits versus ~13.9M the prior month, indicating significant traffic contraction at both site and network levels.

Name

Shenstone

Legal name

2day Microportals

Website

https://shenstonedy10.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Shenstone is a UK community information portal operated by 2day Microportals, serving residents and local businesses in the Kidderminster and Worcestershire area with local news, events, directory listings, and low-cost classified advertising sold on a tiered impression-based pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Milton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Local Classified Advertising: The primary revenue stream is from local and regional classified advertising. Businesses and individuals can purchase adverts displayed on the Shenstone community portal. Pricing is based on coverage area (Shenstone, DY10 district, Worcestershire, UK-wide) and impression volumes. Additional revenue comes from premium advertising enhancements such as logo additions, priority page positioning, and double-sized adverts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shenstone operates a hyper-local community information web portal that aggregates live local news, events, weather, transport, accommodation, dining, shopping, sports, religion and reference content for the Shenstone, Kidderminster (DY10) and Worcestershire area. It also sells classified and display advertising space to local businesses and individuals via a self-serve online portal with tiered impression-based pricing. The portal is built on the proprietary 2day Microportals platform, which can be postcode-customised for any UK location.

Product overview

Shenstone's website is a community information portal built on the 2day Microportals platform. The platform provides a unified web portal delivering local and global information to communities, including live local data on transport, events, accommodation, dining, shopping, sports, religion, and weather. The core platform also includes comprehensive reference sections covering TV, radio, online shopping, route planning, health, and education resources. Shenstone's site specifically serves the Kidderminster area (DY10 postcodes) and Worcestershire region, functioning as a local news aggregator and community directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Shenstone Community Information Portal Free-to-access web portal delivering live local news, events, weather, transport, accommodation, dining, shopping, sports, religion and reference content for residents and visitors in the Shenstone, Kidderminster (DY10) and Worcestershire area.
• Local Classified & Display Advertising

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Gumtree: UK's largest classifieds marketplace, including local services and community listings. Comparable classified advertising business model targeting local SMBs and consumers, though broader in scope and product categories.
• Yelp: Global local business directory and review platform with UK presence. Comparable SMB advertising and consumer local-discovery model, with stronger reviews/social features.
• Nextdoor: Hyper-local community information and advertising platform operating across the UK. Comparable in serving neighbourhood-level information and local SMB advertising, but at vastly larger scale with social networking features.

Direct peers

• FreeIndex: UK local business directory offering free listings with paid advertising upgrades. Same SMB-targeted directory/advertising proposition as Shenstone at broader national scale.
• Touch Local: UK local business search and directory site with paid advertising for SMBs. Directly comparable local directory and advertising business model targeting UK consumers and businesses.
• Hotfrog: UK small business directory with free and premium listing options. Comparable community-focused SMB directory and advertising business targeting local UK markets.
• Scoot: UK local business directory offering SMB listings and advertising placements. Closely comparable business model to Shenstone's local directory and ad sales approach.
• Thomson Local: Long-established UK local directory and classified advertising business for SMBs and consumers. Same community information and local search/advertising model as Shenstone, but with broader geographic coverage.
• Yell (Yell.com): UK's leading local business directory and advertising platform. Directly comparable to Shenstone in serving local SMBs with directory listings and paid advertising tiers, though Yell operates at national scale across all UK geographies.

Regional players

• Brown Book: Global SMB directory with UK listings. Operates similar local business directory and advertising model to Shenstone, serving UK SMBs with broader international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/search
• LinkedInlinkedin.com/company/shenstone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenstone